Freitag Tower - Image 1
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Freitag Tower Zurich

4.8
·16 reviews·Zürich, Switzerland

A striking vertical landmark built from reused shipping containers, offering panoramic city views and a unique shopping experience.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Late afternoon

Golden hour views

CrowdMedium
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Freitag Tower - Image 1

Freitag Tower Zurich

Best Time

Late afternoon

Golden hour views

CrowdMedium
Highlights

Highlights

Must-see attractions

A striking vertical landmark built from reused shipping containers, offering panoramic city views and a unique shopping experience.

4.8
(16 reviews)

"A great place to visit whilst in Zurich... Great views, great experience!"

Vertical photo
TIP

🎯 Ascend for the View

Don't miss the lookout at the top for original sightseeing and great city perspectives.

🛍️ Shop the Collection

Discover the best choice of Freitag bags and unique upcycled accessories at the flagship store.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Shipping Container Structure

The Shipping Container Structure

Hardbrücke district

A striking vertical landmark constructed entirely from reused shipping containers, showcasing innovative urban design.

Panoramic City Views

Panoramic City Views

Top of the tower

Ascend to the summit for breathtaking 360-degree vistas of Zurich, the Limmat River, and the distant Alps.

Freitag Bag Store

Freitag Bag Store

Base of the tower

Explore the flagship store offering a wide selection of Freitag's iconic, upcycled bags and accessories.

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Planning Your Visit

Embrace the Upcycled Icon

The Freitag Tower is a unique landmark built from shipping containers. It's a testament to sustainable design and offers great city views. Plan your visit to coincide with shopping hours if you want to explore the store.

Views and Vibes

While the tower itself is a visual spectacle, the real draw for many is the panoramic view from the top. Consider visiting during golden hour for the most picturesque scenes of Zurich.

Best Times

When
Late afternoon
Why
Golden hour views
Crowd
Medium
When
Weekdays
Why
Fewer crowds
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

Have you ever been to #zurich 🇨🇭#schweiz @Zurich Tourism #budgettravel #visitzurich #zurich_switzerland #switzerland #swiss #schweizer #schweizerdeutsch #zurichguide #traveltips #culturaldifference
@whereiswanda
43.1K likes • 920.6K views

🎯 Ascend for the View

Don't miss the lookout at the top for original sightseeing and great city perspectives. Reddit

🛍️ Shop the Collection

Discover the best choice of Freitag bags and unique upcycled accessories at the flagship store. Instagram

24 hours in Zurich? Here’s 4 places to visit: Bahnhofstrasse, Old Town, Zurich Thermal Baths & Spa, and Uetliberg 🇨🇭 #expedia #travel #tiktoktravel #traveltiktok #zurich #switzerland #europeansummer #europetravel #switzerlandtravel #travelguide #traveltips
@expedia
32.2K likes • 1.3M views
Freitag Tower✖️Spillmann Echsle Architekten Zurich, 2006 . ✔️A vertical landmark built from reused shipping containers, combining retail and cultural branding. The Freitag Tower transforms temporary logistics into a permanent urban identity. . ✖️In the ArchSynopsis constellations, it connects to sustainability, modular design, consumer culture, and urban icons. . ▪️#archsynopsis = Using diagrams &...
archsynopsis
156 likes • 0 views

📸 Capture the Icon

The tower itself is a photogenic structure, especially when viewed from its surroundings. Instagram

🚗 Location Context

Situated in a former industrial area near heavy traffic and train lines, it's part of Zurich's evolving urban landscape. Reddit

Had the best time visiting the headquarters of FREITAG and exploring Zurich ✨ Swipe to see my beautiful custom Tote! Thanks for having me @freitaglab @boldberlin 🩵
laura.gruebler
87 likes • 0 views

Tips

from all over the internet

🎯 Ascend for the View

Don't miss the lookout at the top for original sightseeing and great city perspectives. Reddit

🛍️ Shop the Collection

Discover the best choice of Freitag bags and unique upcycled accessories at the flagship store. Instagram

📸 Capture the Icon

The tower itself is a photogenic structure, especially when viewed from its surroundings. Instagram

🚗 Location Context

Situated in a former industrial area near heavy traffic and train lines, it's part of Zurich's evolving urban landscape. Reddit

What Travellers Say

4.8
(16 reviews)

Reviews Summary

Visitors praise the Freitag Tower for its unique architecture made of shipping containers and the fantastic panoramic views from the top. The friendly customer service at the store is also a plus. Some suggest more locations for Freitag stores across Switzerland.

"They're offering bags out of recycling materials. Great idea. Nine stories. And there is interesting lookout at the top roof.
Very friendly customer service.
The only thing is missing would be, they need more spot all around the city and Switzerland. Good luck to them."

Adel Tabibz

"A great place to visit whilst in Zurich... Great views, great experience!"

chris heritage

"Best choice of Freitag bags and they have a nice biewpoint on the top."

Anna S

What People Like

Unique shipping container design
Great city views
Friendly service

What People Dislike

Limited store locations

Frequently Asked Questions

🚇 🗺️ Getting There

The Freitag Tower is located near the Hardbrücke train station. You can easily reach it by public transport, as it's situated in a former industrial area that's undergoing transformation. Reddit Many visitors arrive via the train lines that run close by. Reddit

Yes, the Freitag Tower is well-connected by public transport. It's conveniently located near the Hardbrücke station, making it easy to access from Zurich's main train station. TikTok

From Zurich Airport, take a train to Zurich's main station (Hauptbahnhof), which takes about 10 minutes. From there, you can transfer to a train heading towards Hardbrücke or other local transport options to reach the tower. TikTok

While specific parking details for the tower itself aren't widely publicized, the area around Hardbrücke has several parking garages. However, using public transport is generally recommended for ease of access. Reddit

Walking from the Old Town to the Freitag Tower is possible but can be a bit of a trek, taking around 30-40 minutes. It's a pleasant walk through parts of the city, but taking public transport is quicker. TikTok

🎫 🎫 Tickets & Entry

Entry to the Freitag Tower itself, including the viewing platform, is generally free. However, if you wish to purchase bags or other items from the Freitag store at the base, that would require a purchase. Reddit

The opening hours for the Freitag Tower typically align with the operating hours of the Freitag store located at its base. It's advisable to check the official Freitag website for the most current hours, as they can vary. Instagram

No, there is no admission fee to access the viewing platform at the top of the Freitag Tower. It's a free attraction offering great city views. Reddit

While the tower structure is visible at night, access to the viewing platform and the store is typically limited to daylight and early evening hours. Check the store's hours for specific access times. Instagram

The Freitag Tower, being a unique architectural landmark, sometimes hosts events or is featured in cultural tours. It's best to check local Zurich event listings or Freitag's official channels for any upcoming activities. Instagram

📸 📸 Photography

You can capture great shots of the tower from street level, highlighting its unique shipping container construction. For panoramic cityscapes, head to the top viewing platform. InstagramReddit

Photography is generally allowed in public areas of the Freitag store, but it's always polite to be mindful of other shoppers and staff. Instagram

Late afternoon, especially during the golden hour, offers beautiful lighting for both the tower and the city views from the top. Reddit

Drone usage in urban areas like Zurich is subject to strict regulations. It's essential to check local drone laws and obtain any necessary permits before flying a drone near the Freitag Tower. TikTok

Experiment with different angles from street level to emphasize the verticality of the shipping containers. From the top, focus on capturing the sprawling city and its landmarks. Instagram

🍽️ 🛍️ Shopping & Dining

The Freitag Tower houses the brand's flagship store, where you can find a wide selection of their iconic bags, wallets, and accessories made from recycled truck tarps. Instagram

The Freitag Tower primarily functions as a retail space and a viewing platform. While there aren't dedicated dining establishments within the tower itself, there are numerous cafes and restaurants in the surrounding Hardbrücke area. Reddit

Freitag bags are unique because each one is made from recycled truck tarps, making every bag a one-of-a-kind item with its own history and character. Instagram

Yes, the Hardbrücke area is a developing district with various shops and boutiques. The nearby Viadukt arches also offer a unique shopping experience with independent stores. Reddit

While the store offers a wide variety of pre-made bags, customization options might be limited. It's best to inquire directly at the store for any available personalization services. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Freitag Tower offers a unique visual experience for families. Kids are often fascinated by the shipping container structure, making it a fun and educational stop. The climb to the top provides a sense of adventure, and the panoramic views can be exciting for younger visitors. Reddit While there are no specific play areas, the novelty of the building itself is often enough to engage children. Consider it a quick, interesting stop rather than a full-day activity.

💰 Budget Travelers

For budget-conscious travelers, the Freitag Tower is an excellent choice as entry to the viewing platform is free. Reddit You can enjoy stunning city views without spending a franc. While the Freitag bags themselves can be an investment, simply visiting the tower and its surroundings offers a memorable experience without any cost. TikTok

📸 Photography Enthusiasts

The Freitag Tower is a photographer's dream, offering two main subjects: the unique architecture and the sweeping city views. Instagram Capture the tower from various angles at street level to highlight its industrial charm. Then, head to the top for breathtaking panoramic shots of Zurich, especially during the golden hour for dramatic lighting. Reddit

Deep Dives

In-depth insights and expert knowledge

The Architecture of Freitag Tower

The Freitag Tower in Zurich is a remarkable architectural feat, standing as a vertical landmark constructed entirely from reused shipping containers. Designed by Spillmann Echsle Architekten and completed in 2006, it ingeniously transforms temporary logistics into a permanent urban identity. Instagram The structure is not just visually striking but also a powerful statement on sustainability and modular design. Each of the nine stories is a repurposed shipping container, stacked to create a unique and eye-catching building. Reddit

This innovative approach to construction not only minimizes environmental impact but also contributes to the tower's distinctive aesthetic. It has become an iconic symbol of Zurich's commitment to creative urban development and eco-conscious practices. The tower serves as both a retail space for the Freitag brand and a public viewing platform, offering visitors a unique perspective on the city. Instagram

The tower's location in a former industrial area near busy transport routes further emphasizes its narrative of transformation and reuse. It stands as a testament to how discarded materials can be reimagined into functional and aesthetically pleasing structures, making it a must-see for architecture enthusiasts and eco-conscious travelers alike. Reddit

Experiencing the Views from the Top

One of the most compelling reasons to visit the Freitag Tower is the panoramic view it offers from its summit. Ascending to the top provides visitors with a breathtaking 360-degree vista of Zurich, stretching across the city, the Limmat River, and even the distant Alps on a clear day. Reddit This elevated perspective offers a unique way to appreciate the urban landscape and its surrounding natural beauty.

Many visitors describe the experience as a highlight of their Zurich trip, noting the excellent vantage point for photography and general sightseeing. Reddit The tower's location, while in a developing area, allows for expansive views that encompass both historic and modern parts of the city. It's particularly recommended to visit during the late afternoon to catch the beautiful light of the golden hour, which enhances the visual appeal of the cityscape. Reddit

While the tower is an architectural marvel in itself, the opportunity to see Zurich from this elevated, unconventional viewpoint adds significant value to the visit. It's a chance to gain a new appreciation for the city's layout and its integration with the natural environment. Reddit

The Freitag Brand and Its Philosophy

The Freitag Tower is intrinsically linked to the Freitag brand, renowned for its commitment to sustainability and upcycling. The company's core philosophy revolves around creating durable, functional, and stylish bags from recycled truck tarps, seatbelts, and bicycle inner tubes. Instagram Each product is unique, carrying the story and wear of its previous life, which resonates with a growing consumer base seeking ethical and environmentally conscious products.

Visiting the Freitag Tower offers a direct connection to this brand ethos. The flagship store at the base of the tower showcases the full range of Freitag products, allowing visitors to explore the diverse designs and textures of the upcycled materials. Instagram The very structure of the tower, built from shipping containers, is a physical manifestation of their commitment to repurposing materials and challenging conventional notions of waste.

This dedication to sustainability has made Freitag a cult favorite among conscious consumers and a symbol of innovative design. The brand's presence in Zurich, embodied by the iconic tower, serves as a powerful statement about responsible consumption and the potential for creativity in addressing environmental challenges. Instagram

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