St. Moritz Design Gallery
A unique, free art space within an escalator system, showcasing St. Moritz's iconic ski and bobsleigh history.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Quieter, magical atmosphere
St. Moritz Design Gallery
Best Time
Quieter, magical atmosphere
Highlights
Must-see attractions
A unique, free art space within an escalator system, showcasing St. Moritz's iconic ski and bobsleigh history.
"Fantastic place which connect lake St Moritz to center of the city.. at night it's special and quite."
Free & Accessible Art
Enjoy historical photos and posters for free, connecting key areas of St. Moritz. :ticket:
Nighttime Ambiance
Experience a special, quiet atmosphere with historical images after dark. :moon:
Highlights
Discover the most iconic attractions and experiences
Historic Ski & Bobsleigh Photos
Along the escalators
Immerse yourself in St. Moritz's legendary winter sports history through captivating vintage photographs.
Artistic Escalator Experience
Parkhaus Serletta
A unique blend of art and transit, this gallery transforms a practical escalator ride into a visual journey.
Local History Posters
Gallery walls
Discover posters celebrating over 100 years of automotive history in Graubünden, showcasing local heritage.
Plans like a pro.
Thinks like you
Planning Your Visit
Location & Access
What to Expect
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Free & Accessible Art
Enjoy historical photos and posters for free, connecting key areas of St. Moritz. :ticket:
Nighttime Ambiance
Experience a special, quiet atmosphere with historical images after dark. :moon:
Connects Key Locations
Essential for easy access between the train station, lake, and shopping street. :walking:
Always Cool Photos
Expect a rotating display of fascinating historical images. :camera:
Tips
from all over the internet
Free & Accessible Art
Enjoy historical photos and posters for free, connecting key areas of St. Moritz. :ticket:
Nighttime Ambiance
Experience a special, quiet atmosphere with historical images after dark. :moon:
Connects Key Locations
Essential for easy access between the train station, lake, and shopping street. :walking:
Always Cool Photos
Expect a rotating display of fascinating historical images. :camera:
What Travellers Say
Reviews Summary
Visitors find the St. Moritz Design Gallery a unique and surprisingly engaging free attraction, transforming a practical escalator system into a historical art space. While some note it's more of a display than a traditional gallery, its convenience and captivating historical photos of St. Moritz's ski and bobsleigh heritage are highly praised, especially for its nighttime ambiance.
"The design gallery is inside the St. Moritz parking garage."
Marta D
"Fantastic place which connect lake St Moritz to center of the city.. Daily there is so much people who goes through because there is garage inside, but at night it's special and quite and you can enjoy in pictures of St Moritz history, ski and bobsleigh famous history... There you have free maps and magazine about city... All recommendations to see this art gallery and when you in night walk at lake with girlfriend always go through"
VLAJKO PETROVIĆ
""Design Gallery" is just exuberant marketing... This is simply an escalator connecting the carpark, train station and lakeside promenade to the main shopping street. It just has some posters on the walls.
Although the distance between all these places looks short on a map, a steep hillside separates them so these escalators are essential if you have luggage, prams, etc. The lower entrance is clearly signposted from the train station or panoramic platform, and you'll find the upper entrance in the glass box marked "Parkhaus Serletta" directly beside Badrutt's Palace on Via Serlas."
Graham Barry
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The gallery is integrated into the Parkhaus Serletta, an escalator system. Access it from the train station, lakeside promenade, or the upper entrance in the glass box marked "Parkhaus Serletta" near Badrutt's Palace on Via Serlas.
Yes, the lower entrance is signposted from the train station and panoramic platform, and the upper entrance is clearly marked at the parking garage.
Absolutely. The escalators are essential for navigating the steep hillside with luggage or prams, making the gallery easily accessible.
It's located within the Parkhaus Serletta, an escalator system that connects the train station, lakeside promenade, and the main shopping street in St. Moritz.
While the distance might seem short on a map, the steep hillside makes the escalators a convenient and essential way to reach the gallery.
🎫 🎫 Tickets & Entry
No, entry to the St. Moritz Design Gallery is completely free. You can enjoy the historical displays without any admission fee.
The gallery itself is open 24/7, offering continuous access to its displays. However, note that the entrance to the car park has specific operating hours.
There is no admission fee. The St. Moritz Design Gallery is a free public space showcasing local history and art.
The gallery is accessible 24/7. However, if you plan to use the car park, be aware of its specific opening and closing times.
The gallery often features special exhibitions, such as the 'Saint Moritz Bobsleigh Club 125 Years' or 'BENZIN BERGE BOOM' celebrating automotive history. Check local listings for current events. 
📸 📸 Photography
Yes, photography is generally permitted. The historical photos and posters make for great visual content, especially for capturing St. Moritz's heritage.
You'll find a fantastic collection of historic photos and posters, often focusing on St. Moritz's famous bobsleigh and ski history, as well as local automotive events.
While generally allowed, it's always good practice to be mindful of other visitors and avoid flash photography if it might disturb them or damage any exhibits.
The entire escalator path is a canvas for art, offering unique perspectives. Look for striking historical images that capture the essence of St. Moritz.
Absolutely! Your phone is perfect for capturing the historical posters and the unique atmosphere of the gallery.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
It's also incredibly practical for families. The escalators are essential for navigating the steep terrain with strollers or tired little legs, making it an accessible attraction for everyone. Plus, it's free, so you can spend as much or as little time as your children's attention spans allow without worrying about admission costs.
🚶 Budget Travelers
Its location within the Parkhaus Serletta also means it's a convenient point to connect between different parts of town, saving on potential transport costs. It’s a fantastic way to experience the essence of St. Moritz’s heritage and visual appeal without the hefty price tag often associated with the destination.
📸 Photography Enthusiasts
Beyond the content, the gallery itself, as an art-infused transit space, presents an intriguing photographic challenge. Experiment with capturing the interplay of light, movement, and historical imagery to create compelling shots that tell a story of this iconic Swiss destination.
Deep Dives
In-depth insights and expert knowledge
The Unique Concept: Art Meets Transit
This concept is particularly effective for showcasing the rich history of St. Moritz, a renowned destination for winter sports and luxury. The gallery often features exhibits dedicated to the town's iconic bobsleigh and ski heritage, as well as local events and cultural milestones. It's a clever way to educate and entertain visitors, offering a glimpse into the glamorous past of this Swiss alpine gem. The fact that it's free and open 24/7 further enhances its appeal, allowing anyone to stumble upon and appreciate its artistic offerings.
Travelers often highlight the surprise and delight of discovering art in such an unexpected place. It’s not just about the art itself, but the entire experience of moving through the space. The escalator becomes a moving frame, presenting each piece of history in a new light. This integration of art into public transit spaces is a growing trend, and St. Moritz Design Gallery is a prime example of its successful implementation, offering a memorable and enriching experience for all who pass through.
Exploring St. Moritz's Rich History
+1Beyond sports, the gallery also highlights other significant aspects of St. Moritz's cultural and economic history. For instance, exhibitions like 'BENZIN BERGE BOOM' celebrate over a century of automotive presence in the Graubünden region, a testament to the area's connection with innovation and transport. These displays provide context for the town's development and its enduring appeal as a hub for luxury and leisure.
Visitors often express surprise at the depth of history presented in this unique gallery. It's a chance to connect with the heritage of a place known for its modern luxury, understanding the foundations upon which its reputation was built. The free access and continuous display make it an easy and rewarding stop for anyone interested in the captivating story of St. Moritz.
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from TikTok, Instagram & Reddit