Museo del Turrón Xixona
Discover the sweet history of Spain's iconic turrón at this fascinating museum in Xixona, complete with guided tours and tastings.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better tours
Museo del Turrón Xixona
Best Time
Fewer crowds, better tours
Highlights
Must-see attractions
Discover the sweet history of Spain's iconic turrón at this fascinating museum in Xixona, complete with guided tours and tastings.
"A must-visit for turrón lovers, offering a delicious journey through history and taste!"
Check Opening Hours First
Hours can differ from website info. Confirm before you go! :clock1:
Guided Tour is a Must
Learn the history and enjoy a free tasting. Staff explain in English too! :microphone:
Highlights
Discover the most iconic attractions and experiences
Turrón Production Hall
Inside the museum
Witness the historical machinery and learn about the traditional turrón-making process. No photos allowed inside!
Guided Tour & Tasting
Museum tour route
An engaging guide shares the history of turrón and the company, culminating in a delicious tasting.
The Museum Shop
Ground floor
A treasure trove of turrón varieties, liqueurs, and other local delights. Perfect for souvenirs!
Plans like a pro.
Thinks like you
Planning Your Visit
Timing Your Sweet Escape
Beyond the Turrón
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Check Opening Hours First
Hours can differ from website info. Confirm before you go! :clock1:
Guided Tour is a Must
Learn the history and enjoy a free tasting. Staff explain in English too! :microphone:
No Photos in Production Area
Respect the rules in the historic production hall. :camerawithflash:
Stock Up on Turrón
The shop has amazing variety and prices. Great for gifts! :gift:
Tips
from all over the internet
Check Opening Hours First
Hours can differ from website info. Confirm before you go! :clock1:
Guided Tour is a Must
Learn the history and enjoy a free tasting. Staff explain in English too! :microphone:
No Photos in Production Area
Respect the rules in the historic production hall. :camerawithflash:
Stock Up on Turrón
The shop has amazing variety and prices. Great for gifts! :gift:
Smell the Sweetness
Enjoy the aroma of fresh turrón being made. :nose:
What Travellers Say
Reviews Summary
Visitors consistently praise the Museo del Turrón for its engaging guided tours, which include a delightful tasting session and insights into the centuries-old production of turrón. The free entry and the opportunity to purchase a wide variety of authentic turrón from the shop are also major draws. Some minor inconsistencies in opening hours have been noted, so checking in advance is advised.
"Great place! Here you can buy many varieties of real turrón. There is also a delicious turrón liqueur. The hours of operation do not match those indicated on the website. Open at 10:00-14:00 and 16:00-20:00
I recommend! I will definitely come back again"
Nadiia Onysko
"Interesting museum with a very nice guide showing us the production process and the history of turron and the company who is now run by the 11th generation. Very impressive. And a nice shop with abundance of turron."
Knut Ebeltoft
"Lovely Museum!!! You get to see the production hall (no pictures aloud of course), all the old machines and stuff and the staff explains everything in English for you! In the end there's a lovely shop with very nice products of the factory! It's cheap too so I would definitely recommend it for everyone!"
Sam Vliem
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The museum is located in Xixona, Alicante. If driving, there is usually parking available nearby. Public transport options might involve buses from Alicante city. Check local bus schedules for the most convenient routes.
Yes, Xixona is a town in the province of Alicante, making it a relatively accessible day trip from the city. Driving is the most straightforward option, taking approximately 30-40 minutes.
Absolutely! Xixona, Elda, and Novelda can be visited in one trip, with the turrón museum being a key highlight of Xixona.
🎫 🎫 Tickets & Entry
Many visitors report that the museum has free entrance, which is a great bonus!
The museum's hours can be inconsistent. While some sources suggest 10:00-14:00 and 16:00-20:00, it's highly recommended to check the official website or call ahead to confirm current operating times.
Given the free entry and varying hours, advance booking is generally not required. However, for guided tours, it's always a good idea to inquire if reservations are recommended, especially during peak seasons.
While specific accessibility details aren't widely publicized, the museum is generally on one level within the production area and shop. Inquire directly for specific needs.
🎫 🧭 Onsite Experience
The guided tour is a highlight, where you'll learn about the history of turrón, the company's heritage (some run by the 11th generation!), and see old machinery. It often concludes with a tasting.
Photography is generally not allowed inside the production hall to protect the historical machinery and processes.
Yes, staff are often noted to explain everything in English for international visitors, making it accessible to a wider audience.
Many visitors rave about the free tasting and the opportunity to smell the fresh turrón being made. The historical insights are also highly praised.
Occasionally, the museum hosts events like car gatherings, such as Porsche and supercar concentrations. It's worth checking local event listings if you're interested. 
🍽️ 🍽️ Food & Dining
Absolutely! The museum has a shop with a wide variety of turrón, including many delicious options and turrón liqueur. It's a great place to purchase souvenirs. +1
Xixona is known for its turrón and sweets. You'll find local bakeries and cafes in the town offering traditional Spanish fare.
The museum shop offers numerous varieties, so you can explore classic flavors and perhaps discover new favorites.
📸 📸 Photography
While photos are restricted inside the production area, the exterior of the museum and the surrounding town of Xixona offer charming photo opportunities.
You can generally take photos of the products in the shop for personal use, but it's always polite to ask if you're unsure.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during weekday mornings to avoid larger crowds, making the experience more relaxed for little ones. The free entry is also a significant plus for family budgets.
🍬 Sweet-Toothed Travelers
🚗 Car Enthusiasts
+1Deep Dives
In-depth insights and expert knowledge
The Sweet History of Turrón
Founded in 1725, the factory behind the museum has a long-standing legacy. The guided tours provide fascinating insights into how this beloved sweet has been made for generations, with some families involved for over 11 generations. This deep dive into the production process offers a true appreciation for the craft.
Beyond the historical aspect, the museum also highlights the cultural significance of turrón in Spain. It's more than just a dessert; it's a symbol of tradition, family gatherings, and festive occasions. The experience at the museum connects visitors to this important part of Spanish heritage.
Experiencing Xixona Beyond the Museum
Some visitors have noted that the museum grounds can sometimes host special events, such as car rallies featuring luxury vehicles like Porsches and Ferraris. If you're interested in such events, it's worth checking local listings for Xixona during your visit.
+1For those looking to explore further, Xixona is part of a region with other interesting attractions. As mentioned in some travel snippets, it can be combined with visits to places like Elda (known for its shoe museum) and Novelda (famous for its modernist architecture). This allows for a more comprehensive exploration of the Alicante province.
Social
from TikTok, Instagram & Reddit