ABC Serrano
Upscale shopping center in Madrid's Salamanca district, featuring unique attractions like Sweet Space Museum and a vibrant rooftop.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed atmosphere
ABC Serrano
Best Time
Fewer crowds, relaxed atmosphere
Highlights
Must-see attractions
Upscale shopping center in Madrid's Salamanca district, featuring unique attractions like Sweet Space Museum and a vibrant rooftop.
"A well-located shopping center with a comfortable atmosphere and nice rooftop views."
🎯 Sweet Space Tickets
Book Sweet Space Museum tickets online in advance to guarantee entry and avoid queues!
🕹️ Free Arcade Games
Enjoy classic 80s/90s arcade games at Zooo Arcade on the ground floor for FREE!
Highlights
Discover the most iconic attractions and experiences
Sweet Space Museum
2nd Floor
An immersive, Instagrammable wonderland of sweet treats and interactive rooms. Perfect for fun photos!
Rooftop Views & Dining
Top Floor
Enjoy panoramic city views from the rooftop, ideal for a coffee, drinks, or a meal with a stunning backdrop.
Retro Arcade Fun
Ground Floor
Step back in time at Zooo Arcade with over 40 classic 80s and 90s arcade games. Free to play!
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds for a Better Experience
Book Ahead for Sweet Space Museum
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Sweet Space Tickets
Book Sweet Space Museum tickets online in advance to guarantee entry and avoid queues! +1
🕹️ Free Arcade Games
Enjoy classic 80s/90s arcade games at Zooo Arcade on the ground floor for FREE!
📸 Insta-Worthy Spots
Sweet Space Museum is packed with colorful, fun rooms perfect for photos. +1
☕ Rooftop Relaxation
The rooftop offers great city views and a nice spot for drinks or a coffee break.
Tips
from all over the internet
🎯 Sweet Space Tickets
Book Sweet Space Museum tickets online in advance to guarantee entry and avoid queues! +1
🕹️ Free Arcade Games
Enjoy classic 80s/90s arcade games at Zooo Arcade on the ground floor for FREE!
📸 Insta-Worthy Spots
Sweet Space Museum is packed with colorful, fun rooms perfect for photos. +1
☕ Rooftop Relaxation
The rooftop offers great city views and a nice spot for drinks or a coffee break.
💰 Cash for Markets
If visiting a market, remember some vendors might only accept cash.
What Travellers Say
Reviews Summary
ABC Serrano is praised for its prime location, comfortable atmosphere, and variety of stores. Visitors enjoy the rooftop views and dining options, as well as unique attractions like the Sweet Space Museum and free retro arcade. However, some find the shops uninteresting and the dining experience can be inconsistent, with prices noted as being on the higher side.
"Well-located shopping center with easy access and a good variety of stores. The space is comfortable to walk around and generally clean and well maintained. There are nice options for both quick shopping and spending some relaxed time. It can get a bit busy during peak hours, but overall it’s a positive and recommendable experience."
Jhon Kensington
"The shops are not so interesting. It's great for a coffee or drinks on the top floor. The parking space is great as well but a little expensive"
souki mouline
"One of the most beautiful restaurants I’ve ever been too. Service was great. Food was not good."
Maximilian Pazak
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
ABC Serrano is conveniently located with entrances on both Serrano Street and Paseo de Castellana. You can easily reach it via metro (stations like Serrano or Colón are nearby) or bus. Taxis and ride-sharing services are also readily available.
Yes, ABC Serrano offers parking facilities. However, reviews suggest it can be a bit expensive.
The shopping center is generally well-maintained and comfortable to walk around, suggesting good accessibility. Specific facilities should be confirmed directly with the center if needed.
The metro is often the quickest and most efficient way to reach ABC Serrano from the city center. Several lines connect to stations within walking distance of the shopping center.
Depending on your starting point, walking might be an option, especially if you are exploring the upscale Salamanca district. It's situated in a prime area of Madrid.
🎫 🎫 Tickets & Entry
Entry to the ABC Serrano shopping center itself is free. However, specific attractions within the center, such as the Sweet Space Museum, require paid admission. +1
Ticket prices for Sweet Space Museum vary, with adult tickets around €15-€19 and children's tickets around €10. Children under 3 often enter for free. Booking online is recommended. +1
Opening hours for the shopping center and its individual stores can vary. It's best to check the official ABC Serrano website for the most up-to-date information on store hours and any special event timings.
While it might be possible to purchase tickets on the day, it's highly recommended to book in advance online, especially for weekends or holidays, as the museum can sell out. +1
Yes, the Zooo Arcade on the ground floor offers free play on its collection of retro video games.
🎫 🕹️ Onsite Experience
Beyond shopping, you can explore the interactive Sweet Space Museum, enjoy retro gaming at Zooo Arcade, and relax at the rooftop restaurants and cafes with city views. +2
Yes, families will enjoy the Sweet Space Museum with its playful exhibits and the free retro arcade. It offers a fun break from traditional shopping.
ABC Serrano features a range of shops, including fashion and lifestyle brands. Reviews mention it's an upscale shopping center with a good variety, though some note a lack of local products.
Yes, ABC Serrano occasionally hosts events like markets, particularly on its second floor. Keep an eye on their announcements for upcoming dates.
It's described as a comfortable, clean, and well-maintained space suitable for both quick shopping and relaxed time. The rooftop area adds a vibrant social element.
🍽️ ☕ Food & Dining
ABC Serrano has dining options, including a rooftop restaurant and a cafeteria on the lower floor. While some reviews praise the ambiance and service, food quality can be mixed.
The rooftop offers restaurants and cafes with great city views, making it a popular spot for drinks and meals.
Yes, there is a cafeteria on the lower floor that offers nice food, according to some reviews.
Besides the main restaurants and cafeteria, you can likely find cafes or smaller eateries within the shopping center offering snacks and lighter fare.
Given its location in an upscale area, dining at ABC Serrano can be on the pricier side, though options like the cafeteria might offer more moderate choices.
📸 📸 Photography
The Sweet Space Museum is a prime location for colorful and creative photos with its themed rooms and installations. The rooftop also offers great panoramic shots of Madrid. +1
Generally, photography is allowed in common areas and for personal use. However, it's always best to be mindful of store policies regarding photography inside individual boutiques.
The rooftop provides excellent vantage points for cityscapes, and sunset can offer beautiful lighting for photography, especially with the Madrid skyline as a backdrop.
While general photography for personal use is usually permitted, professional shoots or extensive filming may require prior authorization from the shopping center management.
Sweet Space Museum is designed for vibrant, playful, and often whimsical photography, making it ideal for social media content and fun portraits. +1
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Another fantastic option for kids (and adults!) is the Zooo Arcade on the ground floor. It's packed with classic 80s and 90s video games that are free to play, providing hours of fun without breaking the bank.
💰 Budget Travelers
Entry to the shopping center is free, and exploring the different levels and window shopping can be an enjoyable activity. Consider visiting the rooftop for the views rather than a full meal, or opt for the cafeteria on the lower floor for more affordable dining options.
📸 Instagrammers & Content Creators
Beyond the museum, the rooftop area provides a sophisticated backdrop with panoramic city views, ideal for lifestyle shots or scenic cityscapes.
Deep Dives
In-depth insights and expert knowledge
The Sweet Space Museum Experience
Visitors often describe it as an 'Instagrammable' paradise, with each room providing a unique backdrop for creative photos and videos. The museum aims to engage multiple senses, making it more than just a visual spectacle. While the primary draw is the visual appeal and fun, it's important to note that tickets are required and booking in advance is strongly advised, especially during peak times, as it's a popular spot for both locals and tourists looking for a unique Madrid activity.
Key features include diverse themed zones, interactive displays, and a playful atmosphere. It's a great place for families, couples, or anyone looking for a lighthearted and colorful outing. Remember to wear comfortable shoes as you'll be exploring different areas, and come ready to capture some sweet memories!
Rooftop Charm and City Views
The rooftop is home to various dining establishments, ranging from cafes to more formal restaurants. Reviews highlight the great ambiance and the appeal of dining with a view, making it a sought-after destination for both casual meetups and special occasions. While the food quality can be subjective, the overall experience of enjoying the views and atmosphere is consistently praised.
For visitors seeking a moment of tranquility or a picturesque setting, the ABC Serrano rooftop is a must-visit. It transforms the shopping center into more than just a retail space, offering a social hub with a memorable backdrop. It's an ideal location for a coffee break, an evening cocktail, or a leisurely meal while taking in the sights of Madrid.
Retro Gaming at Zooo Arcade
This arcade is a hidden gem for gamers and anyone looking for a fun, interactive experience that doesn't cost a fortune. It's a great place to challenge friends, relive childhood memories, or simply enjoy the unique atmosphere of classic video games. The cramped but charming space is packed with iconic machines, offering hours of entertainment.
Zooo Arcade provides a unique alternative to the typical shopping center offerings. It's a perfect spot for a quick, fun break, especially for families or groups looking for an engaging activity. The free entry makes it an accessible and highly recommended attraction for those visiting ABC Serrano.
Social
from TikTok, Instagram & Reddit