Arona Coast Promenade
A lively coastal resort district in Tenerife, known for its golden beaches, water sports, and energetic nightlife.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Best for beach and water activities
Arona Coast Promenade
Best Time
Best for beach and water activities

Highlights
Must-see attractions
A lively coastal resort district in Tenerife, known for its golden beaches, water sports, and energetic nightlife.
"A fun, energetic, and sunny destination, perfect for beach lovers, partygoers, and adventure seekers!"
🌅 Sunset Strolls
Take a leisurely walk along the promenade at sunset for breathtaking views. :camerawithflash:
🏄♀️ Surf's Up!
Great waves for all levels, perfect for a surf lesson or catching some breaks. :athletic_shoe:
Highlights
Discover the most iconic attractions and experiences

Golden Sandy Beaches
Playa de las Américas
Expansive golden sands perfect for sunbathing, swimming, and enjoying the clear waters.

Vibrant Promenade
Arona Coast Promenade
A lively walkway lined with bars, restaurants, and shops, ideal for sunset strolls.

Water Sports Galore
Playa de las Américas Beaches
From surfing to jet skiing, enjoy a wide array of thrilling water activities.

Surfing Hotspot
Playa de las Américas
Inviting waves for both beginners and experienced surfers, creating a dynamic surf scene.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Energy
Beach & Beyond
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🌅 Sunset Strolls
Take a leisurely walk along the promenade at sunset for breathtaking views. :camerawithflash:
🏄♀️ Surf's Up!
Great waves for all levels, perfect for a surf lesson or catching some breaks. :athletic_shoe:
🍽️ Diverse Dining
Explore numerous restaurants offering Spanish, Italian, Indian, and Chinese cuisine. :knifeforkplate:
🛍️ Shopping Hub
Discover a variety of shops, including some unique underground malls. :shopping_bags:
Tips
from all over the internet
🌅 Sunset Strolls
Take a leisurely walk along the promenade at sunset for breathtaking views. :camerawithflash:
🏄♀️ Surf's Up!
Great waves for all levels, perfect for a surf lesson or catching some breaks. :athletic_shoe:
🍽️ Diverse Dining
Explore numerous restaurants offering Spanish, Italian, Indian, and Chinese cuisine. :knifeforkplate:
🛍️ Shopping Hub
Discover a variety of shops, including some unique underground malls. :shopping_bags:
🎶 Live Music Vibes
Enjoy live music at many bars and restaurants for an energetic evening. :microphone:
What Travellers Say
Reviews Summary
Playa de las Américas is celebrated for its energetic atmosphere, beautiful golden beaches, and fantastic surfing conditions. Visitors love the lively promenade, diverse dining options, and vibrant nightlife, making it a popular choice for sun, sea, and fun. However, some find the area can be overly touristy and noisy, with limited vegetarian options in some eateries.
"Playa de Las Américas in Tenerife is the perfect spot for sun, fun, and relaxation! The beaches are beautiful with black sand and clear water, great for swimming or just chilling out. There’s a lively vibe with plenty of bars, restaurants, and shops all around. It’s super tourist-friendly and always full of energy. Whether you’re into beach days or nightlife, this place has it all. A great holiday destination you’ll want to come back to!"
Patrick Tuniz
"Nice place to visit plenty of places to eat and drink and a few shops too"
Satra May Robinson
"Playa de las Américas feels like a second home, with an inviting atmosphere and a vibrant surf scene. The beach offers amazing waves for both beginners and advanced surfers, making it a perfect spot for all skill levels.
With beautiful people all around, the fun continues off the beach at the numerous bars and restaurants featuring live music. Having visited three times in two years, I can confidently say it’s a fantastic destination for surf, sun, and good times!"
Anda Flamanzeanu
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The easiest way is by taxi or pre-booked transfer, taking about 20-30 minutes. Public buses are also available, offering a more budget-friendly option, though they may take longer.
Yes, the area is very walkable, especially the promenade. Local buses connect to other parts of Tenerife, and taxis are readily available.
Driving is possible, but parking can be challenging and traffic intense, especially during peak season. Many visitors prefer to rely on public transport or taxis.
The promenade is directly accessible from the beaches of Playa de las Américas and is easily reached on foot from most accommodations in the area.
Yes, extensive bus networks connect Playa de las Américas to major towns and attractions across Tenerife, making day trips convenient.
🎫 🎫 Tickets & Entry
No, the beaches in Playa de las Américas are public and free to access. You only pay for services like sunbed rentals or water sports.
The promenade itself is a public walkway and does not have any entrance fees. You can enjoy it at any time.
Most shops and restaurants operate from late morning until late evening, with many staying open well into the night, especially during peak tourist seasons.
For beach activities, daytime is best. For a romantic atmosphere and dining, sunset and evenings are ideal.
While some water sports operators may allow walk-ups, booking in advance is recommended, especially during busy periods, to secure your preferred time slot.
🎫 🧭 Onsite Experience
You can enjoy sunbathing, swimming, surfing, jet skiing, parasailing, and simply relaxing on the beach. The promenade offers shopping and dining.
It's a lively destination with plenty of activities, but the strong nightlife might be more suited for adults or families with older children. The beaches are generally safe for swimming.
Evenings are very lively with numerous bars and restaurants offering live music and entertainment, creating a vibrant party atmosphere.
Absolutely! The Arona Coast Promenade is renowned for its stunning sunset views over the ocean.
Casual beachwear is perfect for the daytime. For evenings, smart casual is appropriate for most restaurants and bars. Comfortable walking shoes are recommended for the promenade.
🍽️ 🍽️ Food & Dining
You'll find a wide variety, including Spanish tapas, Italian, Chinese, Indian, and familiar international chain restaurants.
While some restaurants offer vegetarian dishes, options can be limited, and it's often better to cook for yourself if you have strict dietary needs, as fresh vegetables are abundant.
The promenade is packed with options. Many bars feature live music in the evenings, and restaurants cater to diverse tastes. Exploring is part of the fun!
Prices vary, but you can find a range from budget-friendly casual eateries to more upscale dining experiences.
Yes, while catering to international tastes, you can still find local Canarian dishes like 'papas arrugadas' (wrinkled potatoes) and fresh seafood at many establishments.
📸 📸 Photography
The promenade at sunset offers incredible light. The beaches themselves, with their unique black sand, also make for striking photos.
The coastline and the vibrant promenade itself are the main visual attractions. Look for interesting architectural details and the lively street scenes.
Golden hour, just before sunset, provides the most beautiful light for landscape and portrait photography along the coast.
Drone usage is often restricted in tourist areas and near beaches. It's essential to check local regulations before flying a drone.
A wide-angle lens is great for capturing the expansive beaches and promenade. A polarizing filter can enhance the colors of the sea and sky.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the nightlife is a major feature, families can still enjoy the daytime activities. Consider visiting during the day for beach fun and exploring the shops. Some resorts also offer family-oriented entertainment. If you prefer a quieter atmosphere, you might want to stay slightly away from the main entertainment strips.
🏄♂️ Surfers and Water Sports Enthusiasts
With a vibrant surf culture and plenty of rental options, you can easily spend your days catching waves or trying out new water sports. The promenade provides convenient access to these activities and a place to relax after a day in the water.
🎉 Nightlife Seekers
Explore the various entertainment zones to discover your preferred vibe, whether it's a relaxed beachfront bar or a high-energy club. The area is designed for bar-hopping and enjoying the lively atmosphere until the early hours.
Deep Dives
In-depth insights and expert knowledge
Navigating the Arona Coast Promenade
Many visitors highlight the promenade as a key attraction for its energy and accessibility. It's a place where you can witness the lively surf scene, enjoy street performers, or simply people-watch. The promenade is well-maintained and offers easy access to the beaches, making it convenient for those who want to switch between sunbathing and exploring. Be prepared for crowds, especially during peak hours and evenings, as it's a popular spot for everyone.
For photographers, the promenade offers excellent opportunities, particularly during the golden hour. The interplay of light on the water and the bustling activity creates dynamic scenes. Remember to wear comfortable shoes, as you might find yourself walking quite a distance to explore all it has to offer.
Beach Life and Water Sports
For those seeking adventure, the area is a surfing hotspot, with consistent waves that cater to both beginners and more experienced surfers. Numerous surf schools operate along the beach, offering lessons and equipment rental, making it accessible for anyone wanting to try their hand at catching a wave. Beyond surfing, you can find opportunities for jet skiing, parasailing, and other thrilling water-based activities, ensuring there's never a dull moment.
While the beaches are a primary attraction, it's worth noting that they can get quite busy, especially during the summer months and holidays. If you're looking for a quieter beach experience, you might explore some of the smaller coves or adjacent beaches. However, for a lively beach atmosphere with plenty of action, Playa de las Américas delivers.
Nightlife and Entertainment
The area is particularly popular with international tourists, and many venues offer entertainment that appeals to a global audience, including tribute acts, karaoke, and themed nights. You'll find a concentration of these venues in areas like the 'Patch' and along the main strips, creating a buzzing atmosphere. It's a place where you can easily hop from one venue to another, enjoying different vibes throughout the evening.
While the nightlife is a significant draw, it's also worth noting that it can be quite loud and busy. If you're seeking a tranquil evening, you might prefer to dine at one of the promenade's restaurants with ocean views or explore quieter areas slightly away from the main entertainment hubs.
Social
from TikTok, Instagram & Reddit