Myeong-dong, Seoul - While I was in South Korea I had the opportunity to explore many places inside Seoul, Myeong-Dong was one of them. Myeong-Dong is filled with huge outside markets but also has unique maze-like underground markets. Once you find yourself inside of them you can find very different types of boutiques with very nice vendors. While exploring with my friend Julie, I took my camera and snapped this picture in one of the underground alleys and gave it a dark blue look with Lightroom.
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Myeong-dong

4.6
·491k reviews·, South Korea

Seoul's bustling heart for shopping, K-beauty, and vibrant street food. A sensory overload of trends and tastes.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday evenings

Vibrant atmosphere, fewer crowds

CrowdMedium
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Myeong-dong, Seoul - While I was in South Korea I had the opportunity to explore many places inside Seoul, Myeong-Dong was one of them. Myeong-Dong is filled with huge outside markets but also has unique maze-like underground markets. Once you find yourself inside of them you can find very different types of boutiques with very nice vendors. While exploring with my friend Julie, I took my camera and snapped this picture in one of the underground alleys and gave it a dark blue look with Lightroom.

Myeong-dong

Best Time

Weekday evenings

Vibrant atmosphere, fewer crowds

CrowdMedium
Highlights

Highlights

Must-see attractions

Seoul's bustling heart for shopping, K-beauty, and vibrant street food. A sensory overload of trends and tastes.

4.6
(491k reviews)

"It's a tourist trap but still worth it for the experience!"

Vertical photo
TIP

🛍️ Shop 'til you drop!

Hunt for the best deals by comparing prices across different stores. Many offer similar items .

💰 Bring cash for street food

While cards are accepted in many shops, street food vendors often prefer cash .

Third hero image

Highlights

Discover the most iconic attractions and experiences

Myeongdong Shopping Street

Myeongdong Shopping Street

A dazzling maze of fashion, K-beauty, and quirky souvenirs. Get ready for sensory overload!

Myeongdong Kyoja

Myeongdong Kyoja

Street food stalls

Iconic Michelin-recommended noodles and dumplings. A must-try for authentic Korean flavors.

K-Beauty Haven

K-Beauty Haven

Numerous cosmetic stores

Explore endless K-beauty brands for skincare and makeup. Great deals and latest trends await!

Street Food Extravaganza

Street Food Extravaganza

Throughout the streets

From savory to sweet, indulge in a variety of Korean street food delights. A feast for the senses!

Planning Your Visit

Embrace the Buzz (and the Crowds)

Myeongdong is Seoul's vibrant heart for shopping and street food. Expect crowds, especially on weekends. Arrive early or late to dodge peak times. Many Redditors suggest it's a great base for exploring Seoul due to its central location and metro access.Reddit

Cash is Still King (Mostly)

While cards are widely accepted, street food vendors and smaller shops often prefer cash. Having a good amount of Korean Won on hand is recommended for a seamless shopping and snacking experience.Reddit

Best Times

When
Weekday evenings
Why
Vibrant atmosphere, fewer crowds
Crowd
Medium
When
Weekend mornings
Why
Catch early vendors, less packed
Crowd
Medium
When
Late night
Why
Street food stalls still open
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

La mayor trampa para turistas #corea #viaje #seoul #myeongdong
@supersaiyachamp
185.2K likes • 2.1M views

🛍️ Shop 'til you drop!

Hunt for the best deals by comparing prices across different stores. Many offer similar items.TikTok

💰 Bring cash for street food

While cards are accepted in many shops, street food vendors often prefer cash.Reddit

Taking your first trip to Seoul? 🇰🇷 Myeongdong is a popular tourist spot for shopping and street food! They’ve got a mix of traditional Korean dishes and international snacks. Bring cash & your appeti...
@gunnarolla
184.7K likes • 1.4M views
korean hair spa😳 sizce nasil oldu🥺🥺 siz olsaydiniz dener miydiniz? 📍Juno Hair Myeongdong , hair dresser KangMoo #kore #hair #korea #koreanhair#korehairsaloon #hairsaloon
busralayda
578 likes • 41.8K views

💄 K-Beauty deals galore

Stock up on your favorite Korean skincare and makeup. Many stores offer great discounts.TikTok

🍜 Don't miss Myeongdong Kyoja

This Michelin-recommended spot is famous for its kalguksu (knife-cut noodles).TikTok+1

Liu Sisters in 🇰🇷 I’ve done quite a few painful skin treatments in Korea now so it doesn’t really bother me, but it must have been so hard for my sister for the first time! If you have been thinkin...
laurieliu
143 likes • 9.5K views

Tips

from all over the internet

🛍️ Shop 'til you drop!

Hunt for the best deals by comparing prices across different stores. Many offer similar items.TikTok

💰 Bring cash for street food

While cards are accepted in many shops, street food vendors often prefer cash.Reddit

💄 K-Beauty deals galore

Stock up on your favorite Korean skincare and makeup. Many stores offer great discounts.TikTok

🍜 Don't miss Myeongdong Kyoja

This Michelin-recommended spot is famous for its kalguksu (knife-cut noodles).TikTok+1

🚶‍♀️ Explore beyond the main drag

Venture into smaller alleys for unique finds and local eateries away from the main tourist flow.

💧 Stay hydrated with street drinks

Beat the heat with refreshing fruit juices and other unique beverages from street vendors.TikTok

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Myeongdong is a vibrant, bustling district renowned for its extensive shopping and diverse street food. While many visitors enjoy the energetic atmosphere and wide array of products, some find the area overly touristy and the street food quality inconsistent. It's a popular spot for K-beauty and fashion, offering a quintessential Seoul experience, though some suggest exploring other markets for more authentic local flavors.

What People Like

Vibrant atmosphere
Endless shopping options
Diverse street food

What People Dislike

Overly touristy
Inconsistent food quality
Can feel crowded

Frequently Asked Questions

🚇 🗺️ Getting There

The easiest way is to take the AREX Express train to Seoul Station, then transfer to Subway Line 4 and get off at Myeongdong Station. Alternatively, airport limousine buses are available and will drop you off at various points in Myeongdong.Reddit

Myeongdong Station (Seoul Subway Line 4) is the most convenient. You can also use Euljiro 1-ga Station (Line 2) which is a short walk away.

Yes, Myeongdong is very well-connected by Seoul's extensive subway system, making it a central and convenient location to travel from.Reddit

Yes, several airport limousine buses and city buses stop directly in or very near Myeongdong, offering a convenient option depending on your starting point.

Taxis are readily available throughout Seoul. However, be aware of potential traffic congestion, especially during peak hours. Some travelers advise caution with taxis outside the airport.TikTok

🎫 🎫 Tickets & Entry

No, Myeongdong is an open public district, so there are no admission tickets required to enter and explore the shopping streets and general area.

Myeongdong is always accessible, but individual shops and street food stalls have varying hours. Most shops open around 10 AM and close by 10 PM, while street food vendors often operate from late afternoon into the night.

While the streets themselves are free to roam, specific attractions like museums or performances within the Myeongdong area might have their own entrance fees. For example, the Nanta Show has a ticket price.TikTok

Credit cards are widely accepted in most larger stores and restaurants. However, for street food and smaller vendors, it's best to have cash on hand.Reddit

Many travelers find Myeongdong to be an excellent base for a first visit due to its central location, abundance of amenities, and easy access to public transport.Reddit

🎫 🛍️ Shopping & Souvenirs

Myeongdong is famous for K-beauty products, trendy fashion apparel, accessories, K-pop merchandise, and unique Korean souvenirs. You can find everything from skincare to stylish clothing.TikTok+1

Compare prices across different stores as many sell similar items. Look for sales and promotions, especially in multi-brand cosmetic stores like Olive Young.TikTok+1

Yes, Myeongdong has underground shopping areas that offer a variety of goods, often at competitive prices, and provide a respite from the weather.TikTok

Popular brands include Innisfree, Etude House, Tony Moly, Missha, and Olive Young's own brand. Don't miss flagship stores like SKIN1004 for unique experiences.TikTok

Yes, Myeongdong has several stores selling K-pop albums, merchandise, and fan goods, catering to K-pop enthusiasts.TikTok

🍽️ 🍜 Food & Dining

Popular street foods include tornado potato, grilled cheese lobster, tteokbokki (spicy rice cakes), odeng (fish cakes), and various sweet treats like strawberry crepes.TikTok+1

Myeongdong Kyoja is a highly recommended Michelin Guide restaurant for its kalguksu and mandu (dumplings).TikTok+1 Other options include Yoogane for chicken stir-fry.Reddit

Opinions are divided. Some find it fun for the atmosphere but question the quality and taste, suggesting it can be mid or overpriced.TikTok+1 Others find it worth checking out at least once.Reddit

Yes, Myeongdong Kyoja is known to have tables suitable for solo diners.Reddit Many street food stalls are also easily enjoyed alone.

Look for street food stalls offering items like gimbap or tteokbokki for a budget-friendly meal. Ssada Gimbap is mentioned as a good cheap option.Reddit

📸 📸 Photography & Vibe

Golden hour (early morning or late afternoon) offers beautiful lighting. Evenings are vibrant with neon signs, creating a lively atmosphere for photos.TikTok

Myeongdong is known for its energetic, bustling, and vibrant atmosphere, especially in the evenings when the street food stalls come alive and neon lights illuminate the streets.TikTok

While not a dedicated photo spot, the sheer density of shops, colorful signs, and the lively street scenes offer endless opportunities for unique shots.TikTok

Myeongdong is more focused on shopping and dining rather than traditional nightlife. The streets remain lively with street food and shops open late, offering a vibrant evening experience.

Its reputation as a premier shopping district, diverse street food offerings, and central location make it a major draw for tourists seeking a quintessential Seoul experience.Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Myeongdong offers a lively environment that can be exciting for families. The street food is a big draw, with visually appealing snacks that kids might enjoy.TikTok The sheer variety of shops means there's something to capture everyone's interest, from trendy clothes to fun souvenirs. Consider visiting during the day to avoid the most intense evening crowds, making it easier to navigate with strollers or younger children.

Look for family-friendly dining options beyond the street food, such as restaurants offering milder Korean dishes. While Myeongdong is primarily a shopping district, its energetic atmosphere can be an engaging experience for older children who enjoy exploring bustling urban environments. The convenience of the subway system also makes it easy to access other family-oriented attractions in Seoul.

💰 Budget Travelers

Myeongdong can be surprisingly budget-friendly if you know where to look. The street food offers a delicious and affordable way to sample Korean cuisine without breaking the bank.Reddit Many shops sell trendy clothing and accessories at competitive prices, especially if you compare options and look for sales.TikTok The underground shopping areas are also known for their budget-friendly finds.TikTok

While some international brands might be pricier, focus on local Korean brands and smaller boutiques for better deals. Utilize the efficient and affordable Seoul subway system to get around, minimizing transportation costs. Staying in Myeongdong itself can also be cost-effective, as it offers a wide range of accommodation options, and its central location reduces the need for extensive travel expenses.

🛍️ Shoppers & K-Beauty Enthusiasts

Myeongdong is your ultimate destination! Dive into the world of K-beauty with countless stores offering the latest skincare, makeup, and beauty tools. Don't miss flagship stores like SKIN1004 for unique experiences.TikTok For fashion, explore trendy apparel, accessories, and K-pop merchandise.TikTok+1

Pro tip: Compare prices across different retailers, as deals can vary. Many shops offer free samples with purchases, adding extra value to your haul. The Myeongdong shopping street and its underground extensions provide an endless retail therapy experience. Be prepared to spend hours exploring the diverse offerings.

Deep Dives

In-depth insights and expert knowledge

The Myeongdong Shopping Experience

Myeongdong is synonymous with shopping, offering a dizzying array of international brands and local boutiques. From the latest fashion trends to cutting-edge K-beauty products, you can find almost anything here. Many TikTok creators highlight the sheer volume of stores and the competitive pricing, advising visitors to compare options to snag the best deals.TikTok+1 The Myeongdong shopping street itself is a vibrant artery, pulsating with energy, especially as dusk settles and neon signs begin to glow.TikTok

Beyond the main thoroughfares, explore the Myeongdong underground shopping areas for more hidden gems and potentially even better bargains. These subterranean markets offer a different vibe and a chance to discover unique items. Remember to bring cash, as some smaller vendors and street food stalls may not accept cards.Reddit For K-beauty enthusiasts, Myeongdong is a paradise, with flagship stores and multi-brand retailers like Olive Young offering an extensive selection of skincare and makeup.TikTok

While some Redditors label Myeongdong as a 'tourist trap',TikTok+2 many acknowledge its popularity for a reason. For first-time visitors, it's often recommended as a convenient and exciting introduction to Seoul's retail scene, offering a concentrated dose of what the city has to offer.Reddit

A Culinary Adventure: Myeongdong Street Food

Myeongdong's street food scene is legendary, transforming the streets into an open-air culinary playground, particularly in the evenings. You'll find an incredible variety of snacks, from savory delights like tornado potatoes and grilled cheese lobster to sweet treats like strawberry crepes and elaborate desserts.TikTok+1 Many creators showcase the visual appeal of these foods, making them irresistible to try.TikTok

However, the Myeongdong street food experience is not without its critics. Some travelers and locals suggest that while fun for the atmosphere, the quality and taste can be inconsistent or overpriced, labeling it as 'mid' or 'overrated'.TikTokReddit+1 Despite these opinions, it's still considered a must-do for many visitors to experience the vibrant night market atmosphere at least once.Reddit

For a more consistently praised culinary experience within Myeongdong, Myeongdong Kyoja stands out. This Michelin Guide-recognized restaurant is famous for its kalguksu (knife-cut noodles) and mandu (dumplings), offering a delicious and authentic Korean meal that many travelers rave about.TikTok+1 Other local favorites like Yoogane for chicken stir-fry are also recommended for those seeking hearty Korean dishes.Reddit

Myeongdong as a Base Camp

Many travelers find Myeongdong to be an ideal location to stay in Seoul, especially for first-time visitors. Its centrality means you're often just a short subway ride away from major attractions, making it a convenient home base for exploring the city.Reddit The direct access to the subway from many hotels is a significant plus.Reddit

While some might dismiss it as overly touristy, Redditors often defend Myeongdong as a practical choice. The abundance of shops, restaurants, and amenities means you rarely have to venture far for essentials or entertainment. This convenience can significantly enhance a trip, especially if you're not looking to navigate complex transit systems daily.Reddit+1

Even those who don't frequent Myeongdong for their personal shopping often recommend it for visitors due to its accessibility and the sheer volume of options available. It provides a comfortable and well-connected starting point for daily excursions across Seoul.Reddit

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