Hongdae, Seoul - a plate with a piece of cake and a cup of coffee
1 / 10

Hongdae Seoul

4.5
·8k reviews·, South Korea

Seoul's vibrant hub for youth culture, fashion, street art, and electrifying nightlife.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays, late afternoon

Fewer crowds, vibrant atmosphere

CrowdMedium
Loading map...
Hongdae, Seoul - a plate with a piece of cake and a cup of coffee

Hongdae Seoul

Best Time

Weekdays, late afternoon

Fewer crowds, vibrant atmosphere

CrowdMedium
Highlights

Highlights

Must-see attractions

Seoul's vibrant hub for youth culture, fashion, street art, and electrifying nightlife.

4.5
(8k reviews)

"Hongdae is a must-visit for its youthful energy, trendy shopping, and captivating street performances."

Vertical photo
TIP

🎯 Plan Your Shopping

Hongdae has endless shops! Focus on specific areas or stores to avoid feeling overwhelmed.

👟 Wear Comfortable Shoes

You'll be doing a lot of walking and exploring the vibrant streets.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Street Art & Busking

Street Art & Busking

Hongdae Street

Immerse yourself in a dynamic outdoor gallery with vibrant murals and captivating street performances.

Trendy Fashion Boutiques

Trendy Fashion Boutiques

Hongdae Shopping Area

Discover the latest Korean fashion trends at affordable prices in a maze of unique shops.

Unique Cafes & Eateries

Unique Cafes & Eateries

Hongdae Area

Explore themed cafes and diverse culinary delights, from quick street food to sit-down restaurants.

Piercing & Beauty Services

Piercing & Beauty Services

Various shops in Hongdae

Experience affordable and trendy piercing services, a popular souvenir for many visitors.

Planning Your Visit

Embrace the Youthful Vibe

Hongdae pulses with youthful energy, driven by Hongik University. Expect vibrant street art, live music, and trendy fashion. It's a hub for young Koreans and international visitors alike, so prepare for crowds, especially on weekends.

Navigate the Shopping Scene

Hongdae is a shopper's paradise, especially for affordable, trendy fashion. From independent boutiques to larger stores, you'll find unique pieces. Plan your shopping strategy to avoid getting overwhelmed by the sheer volume of options.

Best Times

When
Weekdays, late afternoon
Why
Fewer crowds, vibrant atmosphere
Crowd
Medium
When
Evenings
Why
Street performers & lively nightlife
Crowd
High
When
Weekends, daytime
Why
Bustling markets & street food
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

another MUST DO while youre traveling to korea #thingstodoinkorea #koreantiktok #piercing #piercinglovers #seoullife #hongdae #piercingtok
@bluebeachkim
301.2K likes • 1.7M views

🎯 Plan Your Shopping

Hongdae has endless shops! Focus on specific areas or stores to avoid feeling overwhelmed. TikTok+1

👟 Wear Comfortable Shoes

You'll be doing a lot of walking and exploring the vibrant streets. Reddit

Best places to shop in Hongdae Not sponsored :-) 📍 Vansell It's near exit 9 of hongdae station! #koreanskincare #koreanskincareproducts #shoppinginkorea #hongdae #hongdae #koreanstyle
@leeskincare7
146.2K likes • 988.6K views
🇰🇷@yangin_hongdae _양인환대 홍대점(ヤンインファンデ)_ ◉ 프랜치랙⦅35000W⦆フレンチレック ◉ 숄더랙⦅33000W⦆ショルダーレック _ 📍서울 마포구 와우산로29가길 86 (서교동, 파티오) 파티오 빌딩 1층 🕓16:00~22:00 (L.O.21:00) ☎️0507-1435-2152 🚗인근 유료 민영주차장 오즈빌딩 (마포구 와우산로23...
bbangchan._.tour
38 likes • 0 views

📱 Download Naver Maps

Essential for navigating Seoul and finding hidden food gems. Reddit

💰 Affordable Piercings

Get multiple piercings for the price of one back home! TikTok

☀️ After a week in Jeju, my skin needs some serious healing from the sun burns Luckily, Ready Young Pharmacy Hongdae has everything I need @readyyoungpharmacy I love that I can test products before...
lovemisomeskin
30 likes • 604 views

Tips

from all over the internet

🎯 Plan Your Shopping

Hongdae has endless shops! Focus on specific areas or stores to avoid feeling overwhelmed. TikTok+1

👟 Wear Comfortable Shoes

You'll be doing a lot of walking and exploring the vibrant streets. Reddit

📱 Download Naver Maps

Essential for navigating Seoul and finding hidden food gems. Reddit

💰 Affordable Piercings

Get multiple piercings for the price of one back home! TikTok

🚶‍♀️ Explore Side Streets

Beyond the main drag, discover quieter streets with unique boutiques and cafes. Reddit

🎶 Enjoy the Buskers

The street performers add to the lively atmosphere, especially in the evenings. Reddit

What Travellers Say

4.5
(8k reviews)

Reviews Summary

Hongdae is celebrated for its vibrant youthful energy, trendy fashion, and lively street art scene. Visitors love the affordable shopping, diverse food options, and the constant buzz of activity, especially the street performers. However, some find the main streets overly commercialized and crowded, particularly during peak hours.

"i love hongdae street!!! lots of places to shop including street markets, stores, claw machines, and good food! it has a similar vibe to myeongdong but more street markety if you know what i mean. both are great places! definitely one of my favorite spots in korea!! would go again when i come back in the future :) plus that big ice cream cone was about $1.50 in usd or less!!"

Ri D

"One of the most crowded and busiest street in Soup I guess. But you can find so many attractions around this street. From live band until street dance. Lots of cafes and store to stop by 😍"

봄미레

"This is definitely location to visit in Seoul. Streets has wide selection of apparel, soft toys, eatery, cafe. Very popular with young adults"

Sze Wee Tan

What People Like

Affordable trendy fashion
Vibrant street art
Lively atmosphere

What People Dislike

Crowded main streets
Commercialized areas

Frequently Asked Questions

🚇 🗺️ Getting There

The AREX Express train is a direct and efficient way to reach Hongdae from Incheon Airport. Alternatively, you can take the All Stop Train and transfer at Seoul Station to the subway line heading to Hongdae. Many travelers find the subway convenient for reaching Hongdae Station. Reddit

Hongdae is easily accessible via Seoul Subway Line 2, the Airport Railroad Express (AREX), and the Gyeongui-Jungang Line. Hongik University Station (Line 2, AREX, Gyeongui-Jungang) is the main hub. TikTok

Yes, it's quite straightforward. You can take Seoul Subway Line 2 from Hongik University Station directly to Euljiro 1-ga Station, which is close to Myeongdong. The journey typically takes around 20-30 minutes. Reddit

Taking the AREX train from Hongik University Station to Seoul Station is quick, usually around 15-20 minutes. The subway (Line 2) is also an option but might take slightly longer due to more stops. Reddit

Yes, numerous bus routes connect Hongdae to various districts in Seoul. Checking a local transit app like Naver Maps or Kakao Maps will help you find the most convenient bus for your specific starting point. Reddit

🎫 🎫 Tickets & Entry

No, Hongdae is a public district, and there are no entrance fees to explore its streets, shops, and public spaces. You only pay for purchases or specific attractions. TikTok

Most shops in Hongdae open around 11 AM and stay open until late, often past 10 PM, especially on weekends. Some street food vendors and smaller boutiques may have slightly different hours. TikTok

While the general area is free to explore, some individual attractions like themed cafes, art galleries, or performance venues might have admission fees or require bookings. It's best to check specific venues if you have particular interests. Reddit

Yes, the Hongdae Nanta Theatre is a well-known venue for the popular non-verbal performance show 'Nanta'. It's advisable to book tickets in advance, especially during peak tourist seasons. [^SEO keyword]

Absolutely! Hongdae is renowned for its affordable and trendy fashion. You can find many shops offering stylish clothing at competitive prices, making it a great spot for budget-friendly shopping. TikTok+1

🎫 🛍️ Shopping & Style

Hongdae is famous for its trendy and affordable fashion, catering to a young demographic. You'll find everything from unique independent boutiques and vintage stores to popular chain retailers. TikTok+1

Popular spots include AA Place, Troubadour Hongik Uni. Branch, Mplayground, and Brand Market. The main shopping streets around Hongik University offer a vast selection. TikTok

Yes, Hongdae has numerous pharmacies and beauty stores selling a wide range of Korean skincare and cosmetics. Ready Young Pharmacy is a popular choice for testing products before buying. Instagram

Definitely! While often associated with women's fashion, Hongdae also offers a great selection of men's clothing stores with stylish and affordable options. TikTok

Myeongdong is more focused on K-beauty brands and mainstream cosmetics, while Hongdae leans towards trendy fashion, independent boutiques, and a younger, more artistic vibe. Reddit

🍽️ 🍽️ Food & Dining

Hongdae offers a huge variety of food. Don't miss Korean street food like tteokbokki and odeng, try the popular Korean sandwiches from Egg Drop, and explore the numerous themed cafes and restaurants. TikTok

While some KBBQ places might be geared towards groups, many restaurants in Hongdae cater to individuals. Chain restaurants and smaller eateries often have counter seating or smaller tables. Downloading Naver Maps can help you find suitable options. Reddit

Hongdae is filled with unique and themed cafes. From animal cafes to art-themed spaces, you'll find plenty of options to relax and enjoy a drink. Exploring the side streets often reveals hidden gems. Reddit

While Korean cuisine traditionally features meat and seafood, you can find vegetarian and vegan options in Hongdae. Look for restaurants specializing in temple food or those with clearly marked vegetarian dishes. Reddit

Hongdae is known for its vibrant nightlife with numerous pubs, bars, and clubs. You can find a wide range of drinks, including soju, and enjoy late-night snacks. TikTokReddit

📸 📸 Photography & Art

The main streets and alleyways of Hongdae are adorned with colorful murals and graffiti. Simply wandering around will lead you to many photogenic spots. TikTok

Yes, Hongdae is a hub for art and creativity, with numerous small art galleries showcasing works by local artists. Exploring the side streets will reveal these hidden artistic gems. Reddit

Beyond the street art, look for the vibrant neon signs at night, the bustling shopping streets, and the unique architectural styles of the buildings. The area around Hongik University is particularly photogenic. TikTok

Absolutely! Hongdae truly comes alive at night with its dazzling neon lights and energetic atmosphere, making it a fantastic location for night photography. TikTok

Yes, Hongdae is a great place to find unique souvenirs, from handmade crafts and accessories to trendy clothing and K-beauty products. The variety ensures you'll find something special. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Hongdae can be a fun, albeit busy, destination for families. The vibrant street art and energetic buskers often captivate children's attention. While the shopping might be more geared towards teens and young adults, families can enjoy exploring the unique cafes and trying various street foods together. Consider visiting during the daytime on weekdays to avoid the most intense crowds. TikTok+1

Look for family-friendly eateries and be prepared for a lot of walking. Some themed cafes might offer a more engaging experience for younger visitors. While not a traditional 'kid-centric' destination, Hongdae's lively atmosphere can still provide an enjoyable outing for families looking for a taste of Seoul's youthful energy.

💰 Budget Travelers

Hongdae is a dream for budget travelers, especially for shopping. You can find incredibly affordable and trendy clothing, accessories, and souvenirs. Many shops offer items at prices that are hard to beat, allowing you to update your wardrobe without breaking the bank. TikTok+1

Beyond shopping, Hongdae offers budget-friendly dining options. Street food is plentiful and delicious, providing a cheap way to sample local flavors. Many restaurants and cafes also offer reasonably priced meals. The district's vibrant atmosphere and street performances are free entertainment, making it an excellent value destination. Reddit

👫 Couples

Hongdae offers a romantic and lively atmosphere for couples. Explore the colorful streets hand-in-hand, discover unique boutiques, and enjoy the vibrant street performances together. The district's numerous themed cafes provide cozy spots for intimate conversations over coffee. TikTok

As evening approaches, Hongdae's nightlife comes alive, offering a plethora of bars and pubs for couples to enjoy a night out. The energy of the district, combined with its artistic flair, creates a memorable experience for couples looking for a fun and engaging date spot in Seoul.

🚶‍♀️ Solo Travelers

Hongdae is an excellent choice for solo travelers, particularly those in their 20s, seeking a lively and engaging environment. The district is known for its friendly atmosphere and abundance of activities, from shopping and street art to live music and diverse dining options. Reddit+1

Navigating Hongdae solo is straightforward thanks to its well-connected subway station. You can easily spend days exploring its streets, discovering hidden gems, and enjoying the energetic vibe. Many solo travelers find it easy to strike up conversations with locals or other travelers in the more casual settings like cafes and street food stalls. Reddit+1

Deep Dives

In-depth insights and expert knowledge

The Heartbeat of Youth Culture

Hongdae is synonymous with youth culture in Seoul, largely due to its proximity to Hongik University, a prestigious art college. This artistic energy permeates the entire district, manifesting in vibrant street art, spontaneous busking performances, and a plethora of independent fashion boutiques and quirky cafes. It's a place where creativity thrives, offering a dynamic and ever-evolving urban landscape. The area buzzes with a youthful spirit, making it a magnet for students and young travelers seeking an authentic, energetic Seoul experience. TikTokReddit+1

This youthful vibe also translates into a lively nightlife. As the sun sets, Hongdae transforms into a playground of neon lights, music, and entertainment. You'll find a wide array of bars, clubs, and late-night eateries catering to diverse tastes. It's a district that truly never sleeps, offering endless opportunities for exploration and enjoyment well into the night. TikTokReddit

For those interested in unique experiences, Hongdae is also a popular spot for piercing services. Many visitors opt to get new piercings here due to the affordability and quality of jewelry available. It's become a trendy souvenir for many travelers, adding a personal touch to their Korean adventure. TikTok

A Shopper's Paradise: Trends and Treasures

Hongdae is a premier destination for shopping in Seoul, particularly for those seeking the latest Korean fashion trends at accessible prices. The district is packed with hundreds of clothing stores, ranging from small, independent boutiques showcasing unique designs to larger, multi-story retailers. You can find everything from casual streetwear and vintage finds to more formal attire, often at prices significantly lower than in other parts of the city. TikTok+1

Beyond clothing, Hongdae is also a great place to discover K-beauty products. Numerous pharmacies and cosmetic stores offer a vast selection of skincare, makeup, and beauty tools. Many visitors appreciate the opportunity to test products before purchasing, making it a convenient stop for beauty enthusiasts. Instagram

When navigating the shopping scene, it's helpful to remember that the main streets can get crowded, especially on weekends. Exploring the smaller alleyways and side streets often leads to hidden gems and more unique finds. Many Redditors advise planning your shopping strategy to make the most of the extensive offerings and avoid feeling overwhelmed. TikTokReddit

Culinary Delights and Cafe Culture

Hongdae's food scene is as diverse and vibrant as its street art. From quick and delicious street food to trendy themed cafes and sit-down restaurants, there's something to satisfy every palate. Popular choices include Korean sandwiches from places like Egg Drop, savory tteokbokki, and a wide array of snacks. TikTok

The cafe culture in Hongdae is particularly noteworthy. You'll find an eclectic mix of cafes, from minimalist and cozy spots to elaborately themed establishments. These cafes offer a perfect respite from shopping and exploring, providing a chance to relax with a coffee or tea and soak in the unique atmosphere. Reddit

For those who enjoy exploring local eateries, downloading navigation apps like Naver Maps is highly recommended. These apps can help you discover highly-rated restaurants and cafes, including those that might be off the beaten path. While some traditional Korean dining experiences might be group-oriented, Hongdae also offers many options suitable for solo diners. Reddit

You may also like

1 of 2