Gangnam Underground Shopping Center, Seoul - Image 1
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Gangnam Underground Shopping Center Seoul

4.1
·5k reviews·, South Korea

Seoul's vibrant underground fashion hub, offering trendy clothes and accessories at unbeatable prices directly connected to Gangnam Station.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
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Gangnam Underground Shopping Center, Seoul - Image 1

Gangnam Underground Shopping Center Seoul

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
Highlights

Highlights

Must-see attractions

Seoul's vibrant underground fashion hub, offering trendy clothes and accessories at unbeatable prices directly connected to Gangnam Station.

4.1
(5k reviews)

"It is a fun place to visit! You can find everything there specially cool socks from a variety type of characters including Kpop artist."

Vertical photo
TIP

🎯 Bargain Hunting Tips

Prices are already low, but slight bargaining might be possible. Look for '3 for X won' deals!

👟 Comfortable Shoes Essential

You'll be doing a lot of walking! Wear comfortable shoes to explore all the interconnected tunnels.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Trendy Fashion Finds

Trendy Fashion Finds

Throughout the mall

Discover the latest Korean fashion trends at budget-friendly prices. From chic outfits to statement accessories, it's a shopper's dream.

K-Pop Merchandise Galore

K-Pop Merchandise Galore

Various stalls

Score unique K-pop merchandise, including character socks and fan items, perfect for souvenirs or personal collections.

Affordable Accessories

Affordable Accessories

Numerous accessory shops

Find a vast array of stylish and inexpensive accessories, from jewelry and bags to hats and scarves.

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Planning Your Visit

Beat the Crowds & Heat

This underground hub is a year-round destination, but visiting during weekdays and avoiding peak hours (late afternoon/early evening) can mean a more relaxed shopping experience. It's also a great escape from summer heat or winter chill.

Bargain Hunter's Paradise

Expect incredibly affordable fashion and accessories here. While prices are already low, some vendors may offer slight discounts for bulk purchases or if you're a savvy negotiator. Come prepared to browse and find hidden gems.

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed browsing
Crowd
Low
When
Weekday evenings
Why
Lively atmosphere, still manageable
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

summer fashion in Korea ☀️🇰🇷 #korea #southkorea #gangnam #undergroundmall #gangnamshopping
@invitasian
64.6K likes • 850.3K views

🎯 Bargain Hunting Tips

Prices are already low, but slight bargaining might be possible. Look for '3 for X won' deals! InstagramReddit

👟 Comfortable Shoes Essential

You'll be doing a lot of walking! Wear comfortable shoes to explore all the interconnected tunnels. TikTok

Have you ever been this shopping center?🥰 #undergroundshopping #shoppingmall #seoulshopping #shoppingcenter #seoultrip #travelkorea #pinagencykorea
@korea_unboxed
21.5K likes • 723.4K views
Gangnam Station Underground shopping Center is conveniently located at the heart of Gangnam and directly connected to the subway station.  It has over 210 trendy fashion and accessories shops, an ideal place to keep up with the so-called "Gangnam Style". Do you like shopping? 📸 @kylahkersten and @julianereimer 📍Gangnam station, Seoul, South Korea Landscape 🌍Link in bio for info about Korea! ...
southkorea.explores
35.9K likes • 400.4K views

🛍️ Souvenir Central

Great spot for affordable last-minute souvenirs, especially unique character socks. Reddit

🚇 Direct Subway Access

Conveniently located directly beneath Gangnam Station, making it super easy to reach. Instagram+1

Visit the Gangnam Station underground shopping mall When you come to Korea! There are various stores including fashion, accessories, and beauty products, as well as convenient cafes and restaurants♥️ It is a chance to explore Korean shopping trends while feeling the lively atmosphere. It is a fun place to spend time, especially if you are looking for cheap clothes, accessories, shoes, etc., or a ...
beautydaykorea
1K likes • 39.3K views

Tips

from all over the internet

🎯 Bargain Hunting Tips

Prices are already low, but slight bargaining might be possible. Look for '3 for X won' deals! InstagramReddit

👟 Comfortable Shoes Essential

You'll be doing a lot of walking! Wear comfortable shoes to explore all the interconnected tunnels. TikTok

🛍️ Souvenir Central

Great spot for affordable last-minute souvenirs, especially unique character socks. Reddit

🚇 Direct Subway Access

Conveniently located directly beneath Gangnam Station, making it super easy to reach. Instagram+1

⏰ Shop Hours

Most shops open around 10 AM and close late, often around 10 PM or later. Reddit

What Travellers Say

4.1
(5k reviews)

Reviews Summary

Visitors praise the Gangnam Underground Shopping Center for its incredibly affordable fashion and wide variety of trendy items, making it a prime spot for budget shopping and souvenir hunting. While some note the 'run-down' appearance of certain areas, the convenience of direct subway access and the sheer volume of goods make it a popular destination for experiencing Seoul's vibrant shopping culture.

"The fluffy chiffon cake with fresh cream tasted better after put inside the refrigerator for hours. We bought half of the original and half of the chocolate flavor. I prefer the Original taste."

JJ

"a nice place to buy last minute souvenirs! most of which are cheap and affordable."

Ri D

"The underground shopping is cool. The shops mainly sell clothes, assessories and some food. The shops open by 10 AM and close maybe by 10 PM or later. You can do a slight bargain but actually the price is quite reasonable already."

Ngoc Tran

What People Like

Affordable fashion finds
Wide variety of items
Convenient subway access

What People Dislike

Can feel run-down
Crowded at times

Frequently Asked Questions

🚇 🗺️ Getting There

The easiest way is via the Seoul subway. It's directly connected to Gangnam Station (Line 2 and Shinbundang Line), making it incredibly convenient. Instagram+1

Yes, it's very straightforward. Follow the signs for the underground shopping center once you're inside Gangnam Station. There are escalators available if you have mobility concerns. Reddit

Yes, there are entrances from street level, often near the subway station exits. Look for signs indicating the underground mall. Reddit

Line 2 and the Shinbundang Line both serve Gangnam Station, providing excellent access from various parts of Seoul. Instagram+1

Even if you're not a dedicated shopper, it's an interesting place to experience the bustling atmosphere and see local trends. It's also a great way to get around the city without going outside. Reddit

🎫 🎫 Tickets & Entry

No, entry to the Gangnam Underground Shopping Center is free. You only pay for the items you purchase. Instagram

Most shops typically open around 10 AM and close around 10 PM or later. However, hours can vary slightly by shop. Reddit

There are no entrance fees to access the shopping center. It's a public space connected to the subway. Instagram

Yes, the underground shopping center is generally open on weekends, though it can be busier. TikTok

It's a large network of tunnels, so it's possible to feel a bit disoriented. However, there are signs, and it's directly connected to the subway, which acts as a central point. Reddit

🎫 🛍️ Shopping & Finds

You can find a wide variety of trendy fashion items, accessories, shoes, bags, cosmetics, and even some K-pop merchandise and souvenirs. TikTokInstagramReddit

Yes, it's known for its very affordable prices, with some items starting as low as ₩1,000. You can often find deals like 3 pieces for ₩3,000 or ₩5,000. TikTokInstagram

While prices are already very reasonable, some vendors might be open to slight bargaining, especially if you're buying multiple items. Reddit

Several stalls throughout the underground mall sell K-pop merchandise, including fan items and character socks. Reddit

Absolutely! It's a popular spot for affordable and unique souvenirs, especially the character socks and other small accessories. Reddit

🍽️ 🍽️ Food & Dining

Yes, you can find various food stalls and small eateries within the underground shopping center, offering snacks and quick meals. Instagram

Expect typical Korean street food, snacks, and casual dining options. It's great for a quick bite while shopping. Instagram

Yes, there are cafes where you can take a break and enjoy a drink. Instagram

While you can grab a quick meal, it's more geared towards snacks and casual dining rather than extensive restaurant experiences. Instagram

The focus is primarily on Korean snacks and casual fare, but you might find some basic international options. Instagram

📸 📸 Photography

Generally, photography is allowed for personal use. However, it's always a good idea to be mindful of other shoppers and ask permission before taking close-ups of specific stalls or people. Instagram

The vibrant displays of clothing, colorful accessories, and the sheer scale of the interconnected tunnels can make for interesting photos. Capture the bustling atmosphere. Instagram

The lighting is typical of an underground shopping center, which can be a bit artificial. You might want to use your phone's night mode or adjust settings for better results. Instagram

You can take photos of the merchandise displays, but avoid focusing too much on individual vendors without their consent. Reddit

Drone photography is strictly prohibited in enclosed public spaces like underground malls for safety and privacy reasons.

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Gangnam Underground Shopping Center can be a fun outing for families, especially on a hot or cold day. The sheer variety of shops, from trendy clothes to character-themed items, can keep kids entertained. Look out for the fun character socks and other novelty items that children often enjoy. Reddit

While it's a bustling environment, it's generally safe and well-lit. The direct subway access makes it easy to get to and from your accommodation. Consider it a great place for kids to pick out a new outfit or a fun souvenir without costing a fortune. Just be prepared for a lot of walking!

💸 Budget Travelers

This underground mall is a dream come true for budget travelers. You can find incredibly cheap fashion items, with prices starting at just ₩1,000. It's the perfect place to refresh your wardrobe with stylish Korean pieces without overspending. TikTokInstagram

Don't miss the multi-buy deals, such as '3 for ₩3,000' or '3 for ₩5,000', which offer exceptional value. It's also a fantastic spot for affordable souvenirs, allowing you to bring back mementos for friends and family without straining your travel budget. Reddit

🛍️ Fashion Enthusiasts

For those who love to stay on top of fashion trends, the Gangnam Underground Shopping Center is a must-visit. It's a direct pipeline to the latest styles emerging from Seoul's fashion scene, all at accessible prices. Instagram+1

Explore the numerous boutiques to discover unique pieces that reflect 'Gangnam Style'. From chic dresses and tops to trendy accessories like bags and jewelry, you'll find plenty to inspire and update your look. It's a great place to experiment with new styles without a significant financial commitment. Instagram

Deep Dives

In-depth insights and expert knowledge

The "Gangnam Style" Shopping Experience

The Gangnam Underground Shopping Center, often referred to as Goto Mall, is a sprawling subterranean retail complex directly connected to Gangnam Station. It's a vibrant hub where you can find over 210 shops offering the latest Korean fashion, accessories, and more. The sheer volume of choices and the constant influx of new trends make it a dynamic place to shop. Instagram+1

This underground mall is renowned for its incredibly affordable prices. You can snag trendy clothing items for as little as ₩1,000, with many shops offering multi-buy deals like '3 for ₩3,000' or '3 for ₩5,000'. This makes it an ideal destination for budget-conscious travelers looking to update their wardrobe with stylish Korean pieces without breaking the bank. TikTokInstagram

Beyond fashion, the mall also features stalls selling K-pop merchandise, unique character socks, cosmetics, and various accessories. It's a lively environment, especially on weekends, and serves as a convenient shelter from the weather, offering public restrooms and a chance to experience the local shopping culture. Reddit

Navigating the Underground Labyrinth

The Gangnam Underground Shopping Center is a vast network of interconnected tunnels, making it feel like a true labyrinth. It's directly accessible from Gangnam Station, one of Seoul's busiest transit hubs, which is a major advantage. Instagram+1

Navigating this space requires comfortable footwear, as you'll likely be doing a lot of walking. While it can seem overwhelming at first, the mall is well-signed, and the subway station itself acts as a central point of reference. Many visitors find it a fun challenge to explore all the different sections and discover hidden gems. Reddit

For those with mobility issues, rest assured that escalators are available at various entrances, so you don't have to rely solely on stairs. The mall also offers a respite from the elements, whether it's the scorching summer heat or the biting winter cold, making it a comfortable shopping destination year-round. Reddit

Budget Fashion and Souvenir Hunting

One of the biggest draws of the Gangnam Underground Shopping Center is its reputation for incredibly low prices. This is the place to go if you're looking for fashionable Korean clothing and accessories without a hefty price tag. TikTokInstagram

Many travelers recommend it as a prime spot for picking up last-minute souvenirs. You can find a wide array of items, from quirky character socks featuring K-pop idols to affordable jewelry and small trinkets. The affordability makes it easy to grab gifts for friends and family, or even a few treats for yourself. Reddit

While the prices are already very competitive, some Redditors suggest that slight bargaining might be possible, especially if you're purchasing multiple items. However, the general consensus is that the prices are so reasonable that extensive haggling isn't always necessary. Reddit