Gangnam Underground Shopping Center Seoul
Seoul's vibrant underground fashion hub, offering trendy clothes and accessories at unbeatable prices directly connected to Gangnam Station.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed browsing
Gangnam Underground Shopping Center Seoul
Best Time
Fewer crowds, relaxed browsing

Highlights
Must-see attractions
Seoul's vibrant underground fashion hub, offering trendy clothes and accessories at unbeatable prices directly connected to Gangnam Station.
"It is a fun place to visit! You can find everything there specially cool socks from a variety type of characters including Kpop artist."
🎯 Bargain Hunting Tips
Prices are already low, but slight bargaining might be possible. Look for '3 for X won' deals!
👟 Comfortable Shoes Essential
You'll be doing a lot of walking! Wear comfortable shoes to explore all the interconnected tunnels.
Highlights
Discover the most iconic attractions and experiences

Trendy Fashion Finds
Throughout the mall
Discover the latest Korean fashion trends at budget-friendly prices. From chic outfits to statement accessories, it's a shopper's dream.

K-Pop Merchandise Galore
Various stalls
Score unique K-pop merchandise, including character socks and fan items, perfect for souvenirs or personal collections.

Affordable Accessories
Numerous accessory shops
Find a vast array of stylish and inexpensive accessories, from jewelry and bags to hats and scarves.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds & Heat
Bargain Hunter's Paradise
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Bargain Hunting Tips
Prices are already low, but slight bargaining might be possible. Look for '3 for X won' deals!
👟 Comfortable Shoes Essential
You'll be doing a lot of walking! Wear comfortable shoes to explore all the interconnected tunnels.
🛍️ Souvenir Central
Great spot for affordable last-minute souvenirs, especially unique character socks.
🚇 Direct Subway Access
Conveniently located directly beneath Gangnam Station, making it super easy to reach.
Tips
from all over the internet
🎯 Bargain Hunting Tips
Prices are already low, but slight bargaining might be possible. Look for '3 for X won' deals!
👟 Comfortable Shoes Essential
You'll be doing a lot of walking! Wear comfortable shoes to explore all the interconnected tunnels.
🛍️ Souvenir Central
Great spot for affordable last-minute souvenirs, especially unique character socks.
🚇 Direct Subway Access
Conveniently located directly beneath Gangnam Station, making it super easy to reach.
⏰ Shop Hours
Most shops open around 10 AM and close late, often around 10 PM or later.
What Travellers Say
Reviews Summary
Visitors praise the Gangnam Underground Shopping Center for its incredibly affordable fashion and wide variety of trendy items, making it a prime spot for budget shopping and souvenir hunting. While some note the 'run-down' appearance of certain areas, the convenience of direct subway access and the sheer volume of goods make it a popular destination for experiencing Seoul's vibrant shopping culture.
"The fluffy chiffon cake with fresh cream tasted better after put inside the refrigerator for hours. We bought half of the original and half of the chocolate flavor. I prefer the Original taste."
JJ
"a nice place to buy last minute souvenirs! most of which are cheap and affordable."
Ri D
"The underground shopping is cool. The shops mainly sell clothes, assessories and some food. The shops open by 10 AM and close maybe by 10 PM or later. You can do a slight bargain but actually the price is quite reasonable already."
Ngoc Tran
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The easiest way is via the Seoul subway. It's directly connected to Gangnam Station (Line 2 and Shinbundang Line), making it incredibly convenient.
Yes, it's very straightforward. Follow the signs for the underground shopping center once you're inside Gangnam Station. There are escalators available if you have mobility concerns.
Yes, there are entrances from street level, often near the subway station exits. Look for signs indicating the underground mall.
Line 2 and the Shinbundang Line both serve Gangnam Station, providing excellent access from various parts of Seoul.
Even if you're not a dedicated shopper, it's an interesting place to experience the bustling atmosphere and see local trends. It's also a great way to get around the city without going outside.
🎫 🎫 Tickets & Entry
No, entry to the Gangnam Underground Shopping Center is free. You only pay for the items you purchase.
Most shops typically open around 10 AM and close around 10 PM or later. However, hours can vary slightly by shop.
There are no entrance fees to access the shopping center. It's a public space connected to the subway.
Yes, the underground shopping center is generally open on weekends, though it can be busier.
It's a large network of tunnels, so it's possible to feel a bit disoriented. However, there are signs, and it's directly connected to the subway, which acts as a central point.
🎫 🛍️ Shopping & Finds
You can find a wide variety of trendy fashion items, accessories, shoes, bags, cosmetics, and even some K-pop merchandise and souvenirs.
Yes, it's known for its very affordable prices, with some items starting as low as ₩1,000. You can often find deals like 3 pieces for ₩3,000 or ₩5,000.
While prices are already very reasonable, some vendors might be open to slight bargaining, especially if you're buying multiple items.
Several stalls throughout the underground mall sell K-pop merchandise, including fan items and character socks.
Absolutely! It's a popular spot for affordable and unique souvenirs, especially the character socks and other small accessories.
🍽️ 🍽️ Food & Dining
Yes, you can find various food stalls and small eateries within the underground shopping center, offering snacks and quick meals.
Expect typical Korean street food, snacks, and casual dining options. It's great for a quick bite while shopping.
Yes, there are cafes where you can take a break and enjoy a drink.
While you can grab a quick meal, it's more geared towards snacks and casual dining rather than extensive restaurant experiences.
The focus is primarily on Korean snacks and casual fare, but you might find some basic international options.
📸 📸 Photography
Generally, photography is allowed for personal use. However, it's always a good idea to be mindful of other shoppers and ask permission before taking close-ups of specific stalls or people.
The vibrant displays of clothing, colorful accessories, and the sheer scale of the interconnected tunnels can make for interesting photos. Capture the bustling atmosphere.
The lighting is typical of an underground shopping center, which can be a bit artificial. You might want to use your phone's night mode or adjust settings for better results.
You can take photos of the merchandise displays, but avoid focusing too much on individual vendors without their consent.
Drone photography is strictly prohibited in enclosed public spaces like underground malls for safety and privacy reasons.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While it's a bustling environment, it's generally safe and well-lit. The direct subway access makes it easy to get to and from your accommodation. Consider it a great place for kids to pick out a new outfit or a fun souvenir without costing a fortune. Just be prepared for a lot of walking!
💸 Budget Travelers
Don't miss the multi-buy deals, such as '3 for ₩3,000' or '3 for ₩5,000', which offer exceptional value. It's also a fantastic spot for affordable souvenirs, allowing you to bring back mementos for friends and family without straining your travel budget.
🛍️ Fashion Enthusiasts
Explore the numerous boutiques to discover unique pieces that reflect 'Gangnam Style'. From chic dresses and tops to trendy accessories like bags and jewelry, you'll find plenty to inspire and update your look. It's a great place to experiment with new styles without a significant financial commitment.
Deep Dives
In-depth insights and expert knowledge
The "Gangnam Style" Shopping Experience
This underground mall is renowned for its incredibly affordable prices. You can snag trendy clothing items for as little as ₩1,000, with many shops offering multi-buy deals like '3 for ₩3,000' or '3 for ₩5,000'. This makes it an ideal destination for budget-conscious travelers looking to update their wardrobe with stylish Korean pieces without breaking the bank.
Beyond fashion, the mall also features stalls selling K-pop merchandise, unique character socks, cosmetics, and various accessories. It's a lively environment, especially on weekends, and serves as a convenient shelter from the weather, offering public restrooms and a chance to experience the local shopping culture.
Navigating the Underground Labyrinth
Navigating this space requires comfortable footwear, as you'll likely be doing a lot of walking. While it can seem overwhelming at first, the mall is well-signed, and the subway station itself acts as a central point of reference. Many visitors find it a fun challenge to explore all the different sections and discover hidden gems.
For those with mobility issues, rest assured that escalators are available at various entrances, so you don't have to rely solely on stairs. The mall also offers a respite from the elements, whether it's the scorching summer heat or the biting winter cold, making it a comfortable shopping destination year-round.
Budget Fashion and Souvenir Hunting
Many travelers recommend it as a prime spot for picking up last-minute souvenirs. You can find a wide array of items, from quirky character socks featuring K-pop idols to affordable jewelry and small trinkets. The affordability makes it easy to grab gifts for friends and family, or even a few treats for yourself.
While the prices are already very competitive, some Redditors suggest that slight bargaining might be possible, especially if you're purchasing multiple items. However, the general consensus is that the prices are so reasonable that extensive haggling isn't always necessary.
Social
from TikTok, Instagram & Reddit