Central Children's Store Viewpoint
A six-floor wonderland dedicated to children, featuring shops, activities, and a breathtaking rooftop view of Moscow.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more playtime
Central Children's Store Viewpoint
Best Time
Fewer crowds, more playtime

Highlights
Must-see attractions
A six-floor wonderland dedicated to children, featuring shops, activities, and a breathtaking rooftop view of Moscow.
"This mall is a must-visit for families, offering a unique experience with incredible city views from its rooftop."
🎯 Rooftop Ticket Tip
The rooftop viewpoint has a small entry fee, but the panoramic Moscow views are absolutely worth it! :moneywithwings:
🧸 Toy Museum Nostalgia
Don't skip the Museum of Soviet Toys; it's a charming trip down memory lane for adults and a curiosity for kids. :nostalgic:
Highlights
Discover the most iconic attractions and experiences

Panoramic Moscow Rooftop View
Rooftop
Breathtaking 360-degree views of Moscow's skyline. A must-see for photographers and sightseers.

Museum of Soviet Toys
Inside the mall
A nostalgic journey through Soviet-era toys. A unique cultural experience for all generations.

Interactive Children's Activities
Various floors
Engaging play areas and educational exhibits designed to entertain and inspire young visitors.
Plans like a pro.
Thinks like you
Planning Your Visit
Rooftop Views & Family Fun
Beyond the Toys: A Moscow Gem
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Rooftop Ticket Tip
The rooftop viewpoint has a small entry fee, but the panoramic Moscow views are absolutely worth it! :moneywithwings:
🧸 Toy Museum Nostalgia
Don't skip the Museum of Soviet Toys; it's a charming trip down memory lane for adults and a curiosity for kids. :nostalgic:
🍽️ Top Floor Dining
The top floor offers a variety of fast-food restaurants with great views, perfect for a family meal. :pizza:
🚶♀️ Explore All Six Floors
This isn't just a toy store; it's a full-fledged mall with shops, activities, and dining across six levels. :shopping_bags:
Tips
from all over the internet
🎯 Rooftop Ticket Tip
The rooftop viewpoint has a small entry fee, but the panoramic Moscow views are absolutely worth it! :moneywithwings:
🧸 Toy Museum Nostalgia
Don't skip the Museum of Soviet Toys; it's a charming trip down memory lane for adults and a curiosity for kids. :nostalgic:
🍽️ Top Floor Dining
The top floor offers a variety of fast-food restaurants with great views, perfect for a family meal. :pizza:
🚶♀️ Explore All Six Floors
This isn't just a toy store; it's a full-fledged mall with shops, activities, and dining across six levels. :shopping_bags:
What Travellers Say
Reviews Summary
Visitors praise the Central Children's Store as a unique and amazing venture, especially for families. The panoramic rooftop views are a major highlight, offering stunning city vistas. While primarily a children's destination, its diverse offerings, including the Museum of Soviet Toys and dining options, appeal to a broader audience.
"Its a Mall for Children. Very unique and amazing venture I must say. This mall is dedicated to children and their needs. Various brands are available. You can visit this place with children, lot of activities for kids. Toy shops. Muesum of Soviet Toys.
Though they say its for children whereas mostly shops are for children needs but there are various age group visit this place. Especially young couples. Teenagers.
On the roof of this building, you can see panoromic view of Moscow. They charge for this and its worth a visit."
Vijay Nair
"A lot of fast good restaurants on the top floor"
Julien Hui Li
"6 floors mall with many restaurants, cinema, baby clothes shops, toy shops, and educational shops. If you have a family and children it's the right place for you."
Hamad Bishwari
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Central Children's Store is easily accessible by metro. The nearest stations are Lubyanka (Line 1) and Kuznetsky Most (Line 5). It's a short walk from either station. Many visitors also find it convenient to use ride-sharing apps.
Yes, there is parking available, but it can be quite expensive and busy, especially on weekends. Using public transport is generally recommended for a smoother experience.
The mall is generally stroller-friendly with elevators and ramps available to navigate between floors. It's designed to accommodate families with young children.
The store typically opens around 10 AM and closes around 10 PM, though specific store hours may vary. It's always a good idea to check their official website for the most up-to-date information.
Yes, it's a pleasant walk from Red Square to the Central Children's Store, taking about 10-15 minutes. This allows you to see more of the city center.
🎫 🎫 Tickets & Entry
No, general admission to the mall itself is free. However, there is a fee to access the rooftop viewpoint and for specific attractions or the Museum of Soviet Toys.
The entrance fee for the rooftop viewpoint is a modest amount, typically a few hundred rubles. It's considered a great value for the stunning panoramic views of Moscow it offers.
While general entry is free, discounts for specific attractions like the rooftop or museum might be available. It's best to inquire on-site or check their official website for any family package deals.
Tickets for the rooftop viewpoint can usually be purchased on-site. Booking in advance is generally not necessary unless you are visiting during a major holiday or peak season.
The ticket grants you access to the observation deck on the roof, where you can enjoy unobstructed views of Moscow's landmarks. There are often informational displays about the city's skyline.
🍽️ 🛍️ Shopping & Dining
You'll find a wide array of shops catering to children, including major toy brands like Hamleys, baby clothing stores, educational material shops, and bookstores. There are also some general retail outlets.
Absolutely! The top floor is dedicated to a food court with various fast-food options, suitable for different tastes. There are also cafes and restaurants scattered throughout the mall.
Yes, you can find various souvenirs, especially those related to Moscow or Russian culture, in the gift shops and toy stores within the mall.
Popular international brands like Hamleys are present, alongside many Russian children's brands specializing in toys, clothing, and educational items.
While geared towards younger children, teenagers can find some trendy clothing stores and enjoy the food court and cinema. The rooftop view is also a popular spot for teens.
📸 📸 Photography & Views
The rooftop viewpoint offers the most iconic photo opportunities with its panoramic city views. Inside, the Museum of Soviet Toys and the colorful interior architecture are also great for photos.
Yes, photography is generally allowed on the rooftop. It's a popular spot for capturing memorable shots of Moscow's skyline.
Golden hour, just before sunset, offers beautiful lighting for cityscapes. Evenings are also magical as the city lights up. Daytime provides clear visibility of landmarks.
For casual visitor photography, there are usually no restrictions. However, professional photo shoots might require special permits, so it's best to inquire with mall management if you plan extensive professional work.
From the rooftop, you can typically see iconic Moscow landmarks such as the Kremlin, St. Basil's Cathedral, the Bolshoi Theatre, and various skyscrapers and historical buildings.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
couples
Budget Travelers
Deep Dives
In-depth insights and expert knowledge
The Rooftop Viewpoint: Moscow from Above
This elevated experience is not just for tourists; locals also frequent the rooftop for its stunning views. It provides a fantastic opportunity to orient yourself within the vastness of Moscow and appreciate its architectural diversity. The climb is well worth the effort, offering a memorable experience that complements the mall's other attractions. Remember to check the weather beforehand to ensure the clearest possible views.
A Nostalgic Journey: The Museum of Soviet Toys
It's a place that evokes fond memories for older generations and sparks curiosity in younger visitors. The exhibits are often displayed in a way that tells a story, providing context about the toys and the society they belonged to. The museum is relatively small but packed with character and historical significance. It's a quiet escape from the mall's energy, offering a unique cultural experience that many find surprisingly engaging and heartwarming. A visit here provides a different dimension to the Central Children's Store, highlighting its connection to Russian heritage.
Family Fun and Activities Galore
Beyond the structured activities, the mall is home to numerous toy stores, including the renowned Hamleys, offering endless opportunities for fun and exploration. The sheer variety of shops means parents can find everything from the latest gadgets to classic wooden toys. The presence of a cinema further enhances the entertainment options, making it a comprehensive destination for a family day out. Many parents appreciate the safe and controlled environment where children can have a blast while being supervised.

Social
from TikTok, Instagram & Reddit