
Sugbo Mercado
Cebu's premier food market offering a vibrant atmosphere, diverse culinary delights, and live entertainment. A must-visit for foodies!

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, easier seating

Sugbo Mercado
Best Time
Fewer crowds, easier seating

Highlights
Must-see attractions
Cebu's premier food market offering a vibrant atmosphere, diverse culinary delights, and live entertainment. A must-visit for foodies!
"A really fun night of tastings with great food options and a lively atmosphere."

🎯 Share to Taste More
Don't over-order! Share dishes with friends to sample a wider variety of flavors.
💰 Value for Money
Look for stalls offering generous portions at reasonable prices. Some BBQ and Lechon stalls are great value.

Highlights
Discover the most iconic attractions and experiences

Jumbo Sizzlers
Stall #25
Indulge in massive, sizzling platters of meat and seafood. A true feast for the eyes and the stomach!

Bone Marrow & BBQ Ribs
BBQ Store
Succulent pork ribs with an optional, decadent bone marrow add-on. A must-try for meat lovers!

Fresh Oysters
Seafood Stalls
Enjoy freshly shucked oysters, a refreshing taste of the sea. Perfect for a light bite.

Ube Delights
Dessert Stalls
Savor the vibrant purple yam in various sweet treats, from ice cream to pastries.
Plans like a pro.
Thinks like you
Planning Your Visit
Timing is Everything
Embrace the Variety
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Share to Taste More
Don't over-order! Share dishes with friends to sample a wider variety of flavors.
💰 Value for Money
Look for stalls offering generous portions at reasonable prices. Some BBQ and Lechon stalls are great value.
☔ Be Prepared for Rain
The shelter area can get crowded during downpours. Bring an umbrella or be ready to huddle!
🎶 Enjoy Live Music
The market often features live music, adding to the vibrant and fun atmosphere.
Tips
from all over the internet
🎯 Share to Taste More
Don't over-order! Share dishes with friends to sample a wider variety of flavors.
💰 Value for Money
Look for stalls offering generous portions at reasonable prices. Some BBQ and Lechon stalls are great value.
☔ Be Prepared for Rain
The shelter area can get crowded during downpours. Bring an umbrella or be ready to huddle!
🎶 Enjoy Live Music
The market often features live music, adding to the vibrant and fun atmosphere.
💳 Cash is King
While some stalls might accept digital payments, it's best to have cash on hand for quick transactions.
What Travellers Say
Reviews Summary
Sugbo Mercado is a highly recommended food destination in Cebu, praised for its vibrant atmosphere, diverse culinary offerings, and lively entertainment. Visitors enjoy the wide array of local and international dishes, with many highlighting specific stalls for their delicious and well-portioned meals. While it can get crowded, especially during evenings and weekends, the overall experience is considered fun and satisfying, offering great value for money.
"An obvious must-do when visiting Cebu. Great food options. Really fun atmosphere. Very clean and well run. Just a really fun night of tastings. In the back left corner there's a place that has the best shrimp! Go get you some!!"
matt is cool
"Small restaurants are here to choose from. Some Korean, Mexican, Japanese and local foods are here. It is difficult to find seats during evening hours. I think taste is average, just environment is good where music is played and people having fun."
Atsushi Sakai
"came here and had a pretty satisfying experience at the food court. The food was decent — not exactly mind-blowing, but it definitely hit the spot for someone walking in with an empty stomach. The atmosphere was lively, with live music and good food. It gave off a really nice vibe, especially for a rainy evening like this. Wonderful. Philippines. Thank you."
Khôi Trần
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
From Mactan-Cebu International Airport (CEB), you can take a taxi or a ride-sharing service directly to Sugbo Mercado in IT Park. The journey typically takes 30-45 minutes depending on traffic. Alternatively, you can take a public utility jeepney (PUJ) towards IT Park, but this will involve transfers and is less convenient.
If you're in Cebu City center, taxis and ride-sharing apps like Grab are the most convenient options. Many locals also use PUJs that pass through IT Park. Just ask your driver to head to Sugbo Mercado at IT Park.
Yes, there is parking available within IT Park, though it can get busy during peak hours. It's advisable to arrive early if you're driving.
If you are staying in or near IT Park, walking is a great option. It's a popular area with many hotels and offices.
Yes, various public utility jeepneys (PUJs) ply routes that go through IT Park. You can ask locals or drivers for the specific routes that pass by Sugbo Mercado.
🎫 🎫 Tickets & Entry
No, Sugbo Mercado is generally free to enter. You only pay for the food and drinks you purchase from the various stalls.
Sugbo Mercado is typically open from Tuesday to Sunday, usually from 4 PM to 12 AM. It's always a good idea to check their social media pages for any last-minute changes.
No advance booking is required. Sugbo Mercado operates on a walk-in basis, and you can purchase food directly from the stalls.
Generally, outside food and drinks are not allowed as the market's purpose is to showcase the vendors' offerings.
There are no specific age restrictions for entry into Sugbo Mercado. It's a family-friendly environment.
🍽️ 🍽️ Food & Dining
Sugbo Mercado offers a wide array of food, from traditional Filipino dishes like Lechon and Pork Belly to international cuisines such as Korean, Mexican, and Japanese. You'll also find seafood, grilled items, desserts, and refreshing drinks.
While the focus is heavily on meat and seafood, you can often find some vegetarian options like vegetable stir-fries, fresh fruit juices, and some international dishes that can be made vegetarian. It's best to ask the vendors directly.
Popular recommendations include the Jumbo Sizzlers, BBQ stalls with bone marrow add-ons, Lechon with kimchi, and fresh oysters. Many visitors also rave about the mango smoothie and ube desserts.
Prices vary by stall, but most dishes range from PHP 200 to PHP 300. You can find more affordable options like fruit juices and some snacks. Sharing dishes is a great way to manage costs and try more items.
Many visitors find the food to be good value, especially considering the variety and portion sizes. Some stalls are particularly praised for being 'sulit' (worth it).
📸 📸 Photography
The vibrant food displays, the bustling atmosphere with people enjoying their meals, and the live music performances offer great photo opportunities. The colorful stalls and unique dishes are also very photogenic.
Yes, it's generally acceptable to take photos of the food and stalls. Many vendors are happy for you to capture their delicious offerings.
Early evening, just as the market lights up and before the peak crowds, offers a good balance of ambient light and activity. Golden hour can also provide beautiful lighting.
Don't miss capturing the sizzling platters, the colorful array of desserts, and the lively interactions between vendors and customers. The overall ambiance is very Instagrammable.
Drone usage is typically restricted in public areas like food markets due to safety and privacy concerns. It's best to avoid flying drones here.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Key recommendations: Look for stalls offering simpler dishes like grilled chicken or plain rice, and don't forget the refreshing fruit juices. The live music adds an element of entertainment for all ages.
💰 Budget Travelers
Tips for saving: Prioritize stalls that are popular with locals, as they often offer better value. Avoid impulse buys and stick to your planned budget for each dish.
couples
Date night ideas: Try a variety of dishes from different stalls, enjoy a refreshing drink while listening to the music, and take a leisurely stroll through the market. The lively ambiance makes for a memorable evening.
Deep Dives
In-depth insights and expert knowledge
The Sugbo Mercado Experience: More Than Just Food
Beyond the food, you might also find a thrift shop operating in the non-food areas, offering a unique shopping experience. This adds another layer to the market's appeal, catering to diverse interests. The overall setup is designed to be engaging and enjoyable, encouraging visitors to linger and soak in the local culture. It's a testament to Cebu's thriving food scene and its knack for creating communal gathering spaces.
Key takeaway: Come with an open mind and an empty stomach, ready to immerse yourself in a lively, communal dining experience that goes beyond just the culinary delights.
Navigating the Culinary Landscape
Don't shy away from the dessert section, where ube-flavored treats like ice cream and pastries are a popular choice. For a refreshing drink, the buko shake and various fruit juices are highly recommended. When it comes to value, Redditors suggest looking for stalls with generous portions and reasonable prices, noting that sharing dishes is an excellent strategy to try more without breaking the bank. While most food is considered decent and satisfying, the atmosphere and variety are often highlighted as the main draws.
Pro-tip: If you're unsure, observe what stalls are popular with locals – that's usually a good indicator of quality and value.
Social
from TikTok, Instagram & Reddit