Taumata Hill Waipukurau
Home to the world's longest place name, this scenic hill offers a unique photo op and stunning countryside views.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Best for clear views
Taumata Hill Waipukurau
Best Time
Best for clear views

Highlights
Must-see attractions
Home to the world's longest place name, this scenic hill offers a unique photo op and stunning countryside views.
"The summit where Tamatea, the man with the big knees, played his nose flute to his loved one.
"🎯 Practice the Name!
Try to learn the 85-letter Maori name beforehand for a fun challenge.
📸 Selfie Spot
The sign is the perfect backdrop for a memorable photo. Don't forget your camera!
Highlights
Discover the most iconic attractions and experiences

The World's Longest Place Name
Summit sign
Challenge yourself to pronounce and say the 85-letter Maori name. A truly unique and memorable experience.
Panoramic Countryside Views
Summit viewpoint
Enjoy sweeping vistas of the rolling hills and valleys of the Hawke's Bay region. Perfect for a moment of reflection.

Maori Culture & History
Interpretive signage
Learn about the cultural significance of the name and the land through informative displays.
Plans like a pro.
Thinks like you
Planning Your Visit
Master the Name Game
Scenic Views & Photo Ops
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Practice the Name!
Try to learn the 85-letter Maori name beforehand for a fun challenge.
📸 Selfie Spot
The sign is the perfect backdrop for a memorable photo. Don't forget your camera!
🚗 Easy Detour
It's a quick stop, often incorporated into road trips.
🗣️ Ask Siri for Directions
If you get stuck on pronunciation, Siri can help!
Tips
from all over the internet
🎯 Practice the Name!
Try to learn the 85-letter Maori name beforehand for a fun challenge.
📸 Selfie Spot
The sign is the perfect backdrop for a memorable photo. Don't forget your camera!
🚗 Easy Detour
It's a quick stop, often incorporated into road trips.
🗣️ Ask Siri for Directions
If you get stuck on pronunciation, Siri can help!
What Travellers Say
Reviews Summary
Visitors are captivated by the sheer novelty of the world's longest place name, often making a special trip just to see and say it. The scenic views are a pleasant bonus, adding to the charm of this unique stop. While some find the name itself the main draw, others appreciate the cultural significance and the opportunity for a memorable photo.
"Actually went there and memorised and learned how to say the name. One step closer to godhood…"
Helena Ying Cecilie Wang
"Very nice place. Never been there but the name impressed me a lot. Hope the place is as good as its name.🤣"
Anik Chakraborty
"Please give Open Road by Ra Costelloe a listen and tell me you don't want to drop everything sail to New Zeland right now and learn how to say it and take a selfie. What a great story. See you soon!"
Kody
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Taumata Hill is located near Waipukurau in the Hawke's Bay region of New Zealand's North Island. It's accessible by car and is often a convenient stop for those traveling between major cities. Many visitors find it an easy detour off the main highway.
Yes, follow signs for Waipukurau and then look for the turn-off to Taumata Hill. The prominent sign with the long Maori name is hard to miss once you're close.
Using GPS or a navigation app is recommended. You can also ask locals for directions to 'Taumata Hill' or the 'longest place name' in the area.
Absolutely! Taumata Hill is a perfect quick stop for a day trip or as a brief interlude during a longer road trip through the North Island.
🎫 🎫 Tickets & Entry
No, there is no entrance fee to visit Taumata Hill. It's a public viewpoint and a free attraction for all visitors.
Taumata Hill is accessible at any time of day, as it's an outdoor viewpoint. However, visiting during daylight hours is recommended for the best views and photo opportunities.
No booking is required. Taumata Hill is a natural attraction and does not require advance ticket purchases.
There are no specific restrictions, but visitors are encouraged to be respectful of the site and its cultural significance.
📸 📸 Photography
Golden hour, during sunrise and sunset, offers beautiful lighting for photographs. However, daytime provides clear views of the landscape.
The main attraction is the sign with the long Maori name. Also, capture the panoramic views of the surrounding countryside and the sky, especially if you're lucky enough to see the Milky Way.
The area around the sign is the most popular photo spot. You can also find vantage points for wider landscape shots.
Drone regulations can vary. It's advisable to check local drone laws and obtain any necessary permissions before flying a drone in the area.
🎫 ⛰️ Onsite Experience
The primary activity is taking photos with the sign bearing the world's longest place name and enjoying the scenic views. It's a great spot for a short break and a unique photo opportunity.
Most visitors spend about 15-30 minutes at Taumata Hill, primarily for photos and to admire the view.
There are typically no dedicated facilities like restrooms directly at the Taumata Hill viewpoint. It's advisable to use facilities in Waipukurau before or after your visit.
Yes, it's an ideal quick stop. The sign is easily accessible from the parking area, making it perfect for a brief break during a road trip.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Encourage your children to try and pronounce the name, or at least marvel at its length. The scenic views also offer a chance for kids to stretch their legs and enjoy the open space. It's a memorable and lighthearted experience that adds a unique element to a family road trip through New Zealand.
🚗 Road Trippers & Day-Trippers
Many travelers incorporate this stop as part of a larger journey, appreciating its novelty and the scenic views. It doesn't require a significant time commitment, making it ideal for those looking to maximize their sightseeing within a limited timeframe.
Deep Dives
In-depth insights and expert knowledge
The Story Behind the Name
This lengthy name is a significant cultural landmark and a point of pride for the local Maori community. It represents a deep connection to the land and its history. Many visitors find learning about the meaning behind the name adds a richer dimension to their visit, transforming it from just a quirky photo op into an educational experience.
While the full pronunciation can be a challenge, many visitors embrace the fun of trying to say it, or at least acknowledging its impressive length. It's a unique linguistic and cultural experience that sets this New Zealand spot apart.
Capturing the Moment: Photography Tips
Beyond the sign, the panoramic views from the hilltop are stunning. The rolling green hills of the Hawke's Bay region provide a beautiful backdrop. Consider visiting during the golden hours – sunrise or sunset – for dramatic lighting that enhances the landscape. Instagrammers often capture the vastness of the sky, and if you're lucky, you might even catch the Milky Way, as one visitor noted.
Remember to bring your camera or smartphone and perhaps a wide-angle lens to capture both the sign and the expansive scenery. The simplicity of the location means the focus is entirely on the name and the natural beauty surrounding it.
Social
from TikTok, Instagram & Reddit