Pic's Peanut Butter World
Discover the delicious world of Pic's Peanut Butter! Tour the factory, taste unique flavors, and even make your own spread.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed tour
Pic's Peanut Butter World
Best Time
Fewer crowds, more relaxed tour
Highlights
Must-see attractions
Discover the delicious world of Pic's Peanut Butter! Tour the factory, taste unique flavors, and even make your own spread.
"Book the tour, you won’t regret it! The tour went above and beyond what I could’ve imagined."
🎯 Book Your Tour Online
Tours are popular! Secure your spot in advance via their website to avoid disappointment. :ticket:
😋 Don't Miss the Tasting!
Sample all the delicious flavors. It's a highlight and a great way to discover your favorite! :ice_cream:
Highlights
Discover the most iconic attractions and experiences
The Peanut Butter Making Process
Factory Floor
Witness the magic of peanuts being roasted, churned, and crushed into delicious peanut butter right before your eyes.
+1
Interactive Peanut Butter Tasting
Tasting Station
Sample a variety of Pic's famous peanut butter flavors – a true delight for any peanut butter lover!
DIY Peanut Butter Creation
Interactive Station
Get hands-on and make your own peanut butter to enjoy. A fun and memorable experience for all ages!
The Merch & Cafe Experience
Shop and Cafe
Browse unique Pic's merchandise and enjoy delicious coffee and treats at their on-site cafe.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Tour in Advance
+1Allow Time for Tasting & Shopping
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book Your Tour Online
Tours are popular! Secure your spot in advance via their website to avoid disappointment.
😋 Don't Miss the Tasting!
Sample all the delicious flavors. It's a highlight and a great way to discover your favorite! :ice_cream:
🚲 Fun for All Ages
Kids love making their own peanut butter! It's an engaging and educational experience for families.
🛍️ Explore the Shop
Find unique souvenirs, merchandise, and of course, plenty of Pic's peanut butter to take home. :shopping_bags:
Tips
from all over the internet
🎯 Book Your Tour Online
Tours are popular! Secure your spot in advance via their website to avoid disappointment.
😋 Don't Miss the Tasting!
Sample all the delicious flavors. It's a highlight and a great way to discover your favorite! :ice_cream:
🚲 Fun for All Ages
Kids love making their own peanut butter! It's an engaging and educational experience for families.
🛍️ Explore the Shop
Find unique souvenirs, merchandise, and of course, plenty of Pic's peanut butter to take home. :shopping_bags:
🚌 Easy Bus Access
Catch a bus from Nelson town center for an affordable and convenient way to reach Pic's. :bus:
What Travellers Say
Reviews Summary
Visitors consistently praise Pic's Peanut Butter World for its engaging and informative tours, highlighting the enthusiastic guides and the fun, interactive elements like making your own peanut butter. The tasting sessions are a major hit, and the onsite shop offers a great selection of products. It's considered excellent value for money and a must-visit for families and peanut butter lovers alike.
"Book the tour, you won’t regret it!
The tour went above and beyond what I could’ve imagined it to be. Our tour guide was incredibly enthusiastic, and her positive energy definitely kept the whole tour group attentive throughout the whole tour. She was also very insightful and open to questions, so I got to ask away everything I wanted to know about Pic’s and just peanut butter in general, and she answered everything! I can imagine her being such a huge asset to the Pic’s team.
The formation of the tour was also really great, with just enough explanations and time to explore the upstairs of the factory by ourselves. The tasting session at the end was also very efficient for getting to try the different flavours, all of which were delicious :)
The merch shop and cafe were also really fun to look around, so be sure to check those out too!"
Laura Kim
"Amazing place. The tour was super fun and informative. Getting to see the peanut butter factory so close was super cool. Also get to taste 4 different peanut butters and get a free jar to take away. Super good value for money and a great experience for all ages."
Andrew Dennehy
"Recommend checking this out on your visit to Nelson! Huge shout out to our guide Tania who was awesome and so engaging for both kids and adults. Also, it was a bonus to get to try the peanut butter so freshly made!"
M A
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
You can easily reach Pic's Peanut Butter World by car or public transport. Buses from Nelson town center are a convenient and affordable option, costing around $3.00 per person one way. Driving is also straightforward, with ample parking available.
Yes, public buses run from Nelson town center directly to the vicinity of Pic's Peanut Butter World, making it accessible for those without a car.
Pic's Peanut Butter World is located in Stoke, Nelson. Follow signs for Stoke from Nelson CBD. The journey is short and well-signposted.
Yes, there is parking available for visitors at Pic's Peanut Butter World, making it convenient for those arriving by car.
While not explicitly mentioned, cycling is a popular activity in Nelson Tasman. If you enjoy cycling, it could be a pleasant way to reach Pic's, especially if you're exploring the area.
🎫 🎫 Tickets & Entry
It is highly recommended to book your tour online in advance, as tours can fill up quickly. While some tours may be free, booking is still essential to secure your spot. +1
Pic's Peanut Butter World offers factory tours that provide insights into the peanut butter making process. These tours often include tasting sessions and opportunities to make your own peanut butter. +1
Some tours at Pic's Peanut Butter World are free, but booking is still required. It's always best to check their official website for the most up-to-date information on tour availability and any associated costs.
Opening hours can vary, and it's best to check the official Pic's Peanut Butter World website for the most current information on tour times and shop hours.
While the tours are a major draw, you can also visit the shop and cafe without taking a formal tour. However, the tour offers the full experience, including tastings and insights into the production.
🎫 🥜 Onsite Experience
Expect an engaging and informative tour where you'll learn about the history of Pic's, see how peanut butter is made, enjoy a tasting session, and potentially make your own. The staff are known for being enthusiastic and knowledgeable.
Absolutely! Children often love the interactive elements, especially making their own peanut butter. The guides are great at engaging both kids and adults. +1
The tours at Pic's Peanut Butter World typically last about an hour, providing a good balance of information, activities, and exploration.
Yes, the onsite shop offers a wide range of Pic's Peanut Butter products, including unique flavors and merchandise. It's the perfect place to stock up!
Beyond the tour, you can enjoy the cafe for coffee and snacks, browse the extensive merchandise shop, and soak in the unique atmosphere of a peanut butter factory.
🍽️ ☕ Food & Dining
Yes, Pic's Peanut Butter World has a cafe where you can enjoy coffee, scones, and other treats. It's a great spot to relax after your tour.
The cafe offers coffee and often features items like cheese scones. It's a good place to grab a snack or a light bite.
The tour includes a fantastic tasting session where you can sample various Pic's peanut butter flavors. It's a highlight for many visitors!
While specific vegan options aren't detailed, Pic's Peanut Butter itself is vegan-friendly. It's always a good idea to inquire at the cafe about their current offerings.
The shop offers a variety of Pic's products, including merchandise and potentially other peanut butter-based items or treats.
📸 📸 Photography
Yes, photography is generally allowed at Pic's Peanut Butter World. Many visitors share their experiences and photos on social media, capturing the factory and tasting moments.
Capture the vibrant branding, the interactive stations, the tasting sessions, and the unique merchandise in the shop. The factory floor itself offers interesting industrial shots.
Visitors often take photos during the tour to document their experience. Be mindful of other guests and any specific instructions from your tour guide.
While generally permitted, it's always good practice to be respectful of the working factory environment and other visitors. Ask your guide if you're unsure about specific areas.
Popular hashtags include #picspeanutbutter, #nelsonnz, #southisland, #newzealand, and #peanutbutterlovers.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget Travelers
foodie Travelers
Don't forget to explore the shop for unique flavors and related products to take home and savor. Deep Dives
In-depth insights and expert knowledge
The Pic's Peanut Butter Story
The Nelson facility is where the magic happens, from roasting the peanuts to churning them into the smooth or crunchy spreads that have captured hearts across New Zealand and beyond. Visitors on the tour get an intimate look at this journey. You'll learn about the company's origins, its commitment to quality ingredients, and the passion that drives the team. It’s a story of local entrepreneurship and a product that has become a pantry staple for many.
Experiencing the Tour: What to Expect
A highlight for many is the opportunity to make your own peanut butter, a hands-on activity that’s both educational and delicious. Following the production insights, you'll get to indulge in a comprehensive tasting session, sampling a variety of Pic's flavors.
Beyond the Tour: Cafe and Shop Delights
The shop is a peanut butter lover's paradise. Here, you can find the full range of Pic's Peanut Butter products, from classic smooth and crunchy to more adventurous flavors.
Beyond jars of peanut butter, the shop also stocks a variety of branded merchandise, making it an ideal place to pick up unique souvenirs or gifts. Whether you're a die-hard fan or just discovering Pic's, the shop and cafe provide an extended enjoyable experience. 
Social
from TikTok, Instagram & Reddit