Tony's Chocolonely Superstore Amsterdam
Design your dream chocolate bar and learn about ethical chocolate production at this vibrant Amsterdam superstore.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Shorter queues, more relaxed vibe
Tony's Chocolonely Superstore Amsterdam
Best Time
Shorter queues, more relaxed vibe
Highlights
Must-see attractions
Design your dream chocolate bar and learn about ethical chocolate production at this vibrant Amsterdam superstore. +1
"A must-visit for chocolate lovers, offering a unique and delicious experience in Amsterdam! "
🎯 Design Your Dream Bar
Customize your own chocolate bar with unique flavor combos!
⏰ Beat the Queues
Visit on weekdays or evenings to avoid long waits.
Highlights
Discover the most iconic attractions and experiences
Create Your Own Chocolate Bar
Customization Station
Design your dream chocolate bar with your favorite base and toppings. A truly unique and delicious souvenir!
Taste All the Flavors
Tasting Area
Sample every Tony's Chocolonely flavor before you buy. Discover new favorites and learn about their mission.
Slave-Free Chocolate Mission
Educational Displays
Learn about Tony's commitment to making chocolate 100% slave-free. An inspiring and informative part of the visit.
Plans like a pro.
Thinks like you
Planning Your Visit
Design Your Dream Chocolate Bar
Beat the Crowds for a Smoother Visit
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Design Your Dream Bar
Customize your own chocolate bar with unique flavor combos! +2
⏰ Beat the Queues
Visit on weekdays or evenings to avoid long waits. +1
💳 Payment Machine Tips
Card machines can be tricky; try inserting instead of tapping.
🍫 Unique Flavors Available
Find special flavors not usually found elsewhere.
Tips
from all over the internet
🎯 Design Your Dream Bar
Customize your own chocolate bar with unique flavor combos! +2
⏰ Beat the Queues
Visit on weekdays or evenings to avoid long waits. +1
💳 Payment Machine Tips
Card machines can be tricky; try inserting instead of tapping.
🍫 Unique Flavors Available
Find special flavors not usually found elsewhere.
📍 Near Centraal Station
Conveniently located just a short walk from the station. +1
What Travellers Say
Reviews Summary
Visitors rave about the unique experience of creating custom chocolate bars and the vibrant, colorful atmosphere of the store. The staff are frequently praised for their friendliness and helpfulness. While some find the options for custom bars slightly limited or the store smaller than expected, the overall consensus is that it's a delightful and delicious stop for any chocolate lover. +1
"Really disappointed they don’t have milk chocolate pretzels without caramel. They used to make a really good one. I try to make the customised ones but there is no pretzels in the flavour.
Be careful on using the paying machine on the first left side. Our card doesn’t worked, usually work fine if we put the card in, not tapping it.
The staff is really friendly, after telling them our card doesn’t work he said if i want to try again they can help and will let us cut in front so we doesn’t have to wait in line again."
Jessica Wijono
"A gem in Amsterdam! A must visit if you are a chocolate lover!
We went in a weekday afternoon, had already a long line but only waited for about 20 minutes until we got in. A variety of chocolate and souvenirs to pick from. The staff was super kind and helpful. Created our own chocolates, which took about 2h30 to be done, but they send you a message when it’s ready and the pick up was really quick
I was expecting to see a bigger space and a coffee shop tho. But it’s cool to be able to watch the process of making the chocolates.
Still great experience and delicious chocolate for any taste!"
Melissa Fernandes
"Overrated outlet for Tonys really, the options to create your own bar are pretty limited! However the bars available if you’re British are great and likely not ones you’ve seen before including my personal favourite, Dark Milk!
Try to attend when the queues are almost non existent as it’s a lot nicer when you can move around and haven’t waited 40 minutes simply to have a quick browse in an over advertised chocolate shop."
Rhys Bartholomew
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Tony's Chocolonely Superstore is conveniently located near Amsterdam Centraal Station, just a short walk away. Many visitors mention its proximity to the station, making it easily accessible. +2
Yes, it's often described as being tucked away underground or near the train station. Some Redditors note its location near Primark on Dam Street.
Given its central location, walking or taking public transport to Centraal Station is recommended. From there, it's a short stroll. +1
While specific parking details aren't widely shared, due to its central Amsterdam location, it's generally advised to use public transport or walk. Parking in the city center can be expensive and difficult.
Yes, trams frequently stop near Centraal Station, which is a short walk from the Superstore. Check local tram routes for the most convenient stop.
🎫 🎫 Tickets & Entry
No, entry to the Tony's Chocolonely Superstore itself is generally free. However, there might be queues to enter during busy periods.
The cost for creating your own chocolate bar is considered reasonable for the experience. Specific pricing can vary, but it's a popular activity.
Opening hours can vary, but it's generally open daily. It's best to check their official website or social media for the most up-to-date information before your visit.
There is no admission fee to enter the Tony's Chocolonely Superstore. You only pay for any chocolates you purchase or for the custom chocolate bar creation experience.
While not explicitly stated as bookable slots, the process involves queuing and then creating your bar. It's recommended to go during off-peak hours to minimize wait times.
🎫 🍫 Onsite Experience
You can create your own custom chocolate bar, taste all the different flavors, learn about Tony's mission for slave-free chocolate, and purchase a wide variety of their products. +2
The creation process itself is quick, but the total time can extend to a couple of hours due to potential queues and the chocolate setting time. They often send a message when it's ready for pickup.
Absolutely! Kids (and adults!) love the interactive experience of designing their own chocolate bar. It's a fun and engaging activity for families. +1
Yes, you can often watch the chocolate-making process through windows, offering a behind-the-scenes look at how your favorite bars are produced.
Yes, the Superstore often features special flavors and limited editions that might not be available in regular stores, including some unique to the UK market.
🍽️ 🍽️ Food & Dining
While it's a chocolate shop and experience center, some visitors have noted they were expecting a cafe or coffee shop, suggesting it's primarily focused on chocolate sales and creation.
The focus is on chocolate. While they might have water available, it's not primarily a place for purchasing beverages. It's best to eat and drink elsewhere before or after your visit.
Tony's Chocolonely offers a range of flavors, including dark chocolate options that are often vegan. It's advisable to check the specific ingredients on the packaging for dietary needs.
Popular flavors often include milk chocolate with caramel and sea salt, dark chocolate with almonds, and milk chocolate with hazelnut. The custom bar allows you to mix and match. +1
Yes, you can buy a wide variety of pre-made Tony's Chocolonely bars, including special editions and flavors you might not find elsewhere. +1
📸 📸 Photography
Yes, photography is generally allowed inside the Superstore. It's a very colorful and visually appealing place, perfect for photos. +1
The entire store is vibrant and Instagrammable! The colorful displays, the chocolate-making area, and the custom bar station are all great photo opportunities. +1
Yes, you can capture the fun process of designing and making your personalized chocolate bar. +2
While generally allowed, it's always good practice to be mindful of other visitors and avoid intrusive photography, especially if someone is in the middle of an activity.
Popular hashtags include #tonyschocolonely, #tonyssuperstore, #amsterdam, #chocolate, #thingstodoinamsterdam, and #chocolatelover. +1
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
It's a hands-on activity that keeps kids engaged, and the colorful, vibrant atmosphere of the store is visually stimulating. Plus, who doesn't love chocolate? It's a sweet reward after a day of exploring Amsterdam. Remember that the custom bars take time to set, so plan your pickup accordingly.
🍫 Chocolate Enthusiasts
The ability to design your own unique chocolate bar is the ultimate draw, allowing you to become a chocolatier for a day. Beyond the creation station, you can also purchase a wide selection of their ethically produced chocolates, often including special editions not found in regular stores.
🎁 Souvenir Hunters
Even if you don't create your own, the wide variety of beautifully packaged Tony's Chocolonely bars make for excellent gifts. They represent a taste of Amsterdam with a strong ethical message, making them more meaningful than typical tourist trinkets.
Deep Dives
In-depth insights and expert knowledge
The Tony's Chocolonely Mission: Making Chocolate Fair
Visitors can learn about the complexities of the cocoa industry and Tony's commitment to transparency. The store's design and displays highlight the importance of ethical sourcing and the impact of consumer choices. It's a chance to connect with the brand's values beyond just enjoying delicious chocolate.
This mission resonates with many visitors, who appreciate the opportunity to support a company that prioritizes ethical production. It adds a layer of meaning to the experience, making it a memorable and impactful visit for those interested in conscious consumerism.
Crafting Your Custom Chocolate Masterpiece
From crunchy nuts and chewy caramel to fruity bits and sprinkles, the options are plentiful, allowing for endless flavor combinations. Once you've finalized your dream bar, the chocolatiers behind the counter assemble it with care. You can often watch the process through a viewing window, adding to the excitement.
While the custom bar takes some time to set and be wrapped (often around 2.5 hours), the anticipation is part of the fun. You'll receive a message when it's ready for pickup, making it a perfect souvenir or gift that's truly one-of-a-kind.
Navigating the Superstore: Tips for a Sweet Visit
When it comes to payment, some reviewers have noted that the card machines can be a bit finicky. It's suggested to try inserting your card rather than tapping, and if you encounter issues, the staff are generally friendly and helpful, as one reviewer shared about being assisted with their payment problem.
Beyond the custom bar experience, take time to explore the wide array of pre-made chocolate bars. The Superstore often stocks unique flavors and special editions that you might not find elsewhere, making it a great place to stock up on treats.
Social
from TikTok, Instagram & Reddit