Avenue Mohammed V Marrakesh
Marrakech's modern pulse: a vibrant avenue for shopping, dining, and nightlife, connecting you to the city's contemporary charm.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Lively atmosphere, fewer crowds
Avenue Mohammed V Marrakesh
Best Time
Lively atmosphere, fewer crowds

Highlights
Must-see attractions
Marrakech's modern pulse: a vibrant avenue for shopping, dining, and nightlife, connecting you to the city's contemporary charm.
"Experience Marrakech's modern side with upscale dining, chic boutiques, and a lively atmosphere."
🚗 Use Ride-Sharing Apps
Download InDrive for set prices on taxis. Avoid paying more than 50-60 MAD in the Medina.
💰 Cash is King
Carry enough cash for most transactions, especially in souks. ATMs are available.
Highlights
Discover the most iconic attractions and experiences

Modern Marrakech Charm
Hivernage District
Experience Marrakech's contemporary side with upscale restaurants, chic boutiques, and a vibrant nightlife scene.

Gateway to the Medina
Connecting to the Old City
This avenue serves as a crucial link, offering easy access to the historic souks and Jemaa el-Fnaa square.

Shopping and Dining Hub
Along the Avenue
Discover a mix of local shops, international brands, and diverse culinary options catering to various tastes.
Planning Your Visit
Navigating Marrakech's Streets
Currency and Payments
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚗 Use Ride-Sharing Apps
Download InDrive for set prices on taxis. Avoid paying more than 50-60 MAD in the Medina.
💰 Cash is King
Carry enough cash for most transactions, especially in souks. ATMs are available.
🚶♀️ Stay Aware
Be mindful of your surroundings, especially in crowded areas. Avoid flashing valuables.
🗣️ Firm 'No, Merci'
Politely decline unsolicited offers for tours or goods.
Tips
from all over the internet
🚗 Use Ride-Sharing Apps
Download InDrive for set prices on taxis. Avoid paying more than 50-60 MAD in the Medina.
💰 Cash is King
Carry enough cash for most transactions, especially in souks. ATMs are available.
🚶♀️ Stay Aware
Be mindful of your surroundings, especially in crowded areas. Avoid flashing valuables.
🗣️ Firm 'No, Merci'
Politely decline unsolicited offers for tours or goods.
What Travellers Say
Reviews Summary
Avenue Mohammed V is a key modern artery in Marrakech, praised for its contemporary shopping, diverse dining, and vibrant nightlife. It serves as a convenient gateway to the historic Medina and offers a more relaxed atmosphere than the bustling souks. While generally safe, visitors are advised to be aware of their surroundings and use reliable transport options.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
From Marrakech Menara Airport (RAK), you can take a taxi or a pre-booked transfer. Taxis are readily available outside the arrivals hall. It's recommended to use the official airport taxi booth to purchase a ticket for a fixed price.
Alternatively, ride-sharing apps like InDrive can be used, but ensure you have the app downloaded and set up. The journey typically takes around 15-25 minutes depending on traffic.While Marrakech doesn't have a metro system, Avenue Mohammed V is a major thoroughfare served by local buses and petit taxis. Using ride-sharing apps like InDrive is also a convenient option for navigating the city and reaching the avenue.
Avenue Mohammed V is quite long, so you can walk to explore sections of it. For longer distances or to reach specific points, petit taxis or ride-sharing apps are recommended. Tuk-tuks are also a fun and affordable option for shorter trips.
Parking can be challenging in busy areas of Marrakech. Some hotels and larger establishments along Avenue Mohammed V may offer parking, but it's advisable to check in advance. Street parking is often limited and may require payment.
Yes, Avenue Mohammed V is a key route that connects to the historic Medina. You can easily take a taxi or walk (depending on your starting point on the avenue) to reach the entrances of the Medina and its famous Jemaa el-Fnaa square.
🎫 🎫 Tickets & Entry
No, Avenue Mohammed V is a public street, and walking along it is free. You only need tickets for specific attractions located on or near the avenue, such as shops, restaurants, or any cultural sites that might be present.
Opening hours can vary greatly. Most shops and businesses on Avenue Mohammed V generally open from morning until late evening, with many staying open past sunset. However, some smaller shops might close for a few hours in the afternoon. It's best to check specific business hours if you have a particular place in mind.
Avenue Mohammed V is a public thoroughfare and does not have any entrance fees. Access to the avenue is free for everyone.
Many city tours of Marrakech will likely include a drive or walk along Avenue Mohammed V as it's a significant part of the city's modern landscape. You can book these through various tour operators or online platforms.
Avenue Mohammed V can be quite busy throughout the day, especially during peak commuting hours and in the evenings when people are out for dinner and leisure. Weekends can also see higher foot traffic.
🍽️ 🛍️ Shopping & Dining
Avenue Mohammed V offers a diverse shopping experience, ranging from international brand stores and modern boutiques to local artisan shops. You can find clothing, accessories, souvenirs, and more.
Absolutely! Avenue Mohammed V is known for its wide array of dining options, from casual cafes and street food stalls to upscale restaurants offering both Moroccan and international cuisine.
While many larger establishments and chain stores on Avenue Mohammed V accept credit cards, it's always a good idea to have cash on hand, especially for smaller shops, local eateries, or if you plan to haggle.
Specific recommendations can vary, but the avenue is known for its modern dining scene. Look for places offering rooftop views or contemporary Moroccan dishes. It's worth exploring the side streets off the main avenue for hidden gems.
Haggling is more common in the traditional souks. While some smaller shops on Avenue Mohammed V might be open to negotiation, prices in larger stores and international brands are usually fixed.
🎫 💡 Safety & Etiquette
Avenue Mohammed V is generally considered safe, being a main thoroughfare with good lighting and activity. However, like any busy urban area, it's important to be aware of your surroundings, especially at night, and avoid displaying valuables openly.
If you encounter any issues, stay calm and try to move to a well-lit, populated area. Report any incidents to the local police, who have a special tourist brigade.
Avoid accepting unsolicited help from strangers.While Avenue Mohammed V is more modern than the Medina, it's still respectful to dress modestly. Covering shoulders and knees is advisable, especially when visiting religious sites or more traditional areas nearby.
Walking alone on Avenue Mohammed V at night is generally safe due to its visibility and activity. However, it's always wise to stick to well-lit main streets and be aware of your surroundings.
Yes, be cautious of unsolicited offers. While many locals are genuinely helpful, some may expect payment. It's best to use official tourist information, pre-booked tours, or reliable apps for navigation and guidance.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the avenue itself is more about modern amenities, its proximity to attractions like the Jardin Majorelle (accessible via a short taxi ride) makes it a convenient base. Remember to keep an eye on children in traffic and be aware of your surroundings, as it is a busy street.
💰 Budget Travelers
Instead of expensive shopping, focus on enjoying the vibrant atmosphere of the avenue and its surroundings. Many of the best experiences in Marrakech, like exploring the Medina and its souks, are free or low-cost.
couples
Consider exploring the boutiques and cafes for a leisurely afternoon. The avenue also serves as a good starting point for exploring other parts of Marrakech, allowing for a balanced itinerary of modern city life and traditional experiences.
Deep Dives
In-depth insights and expert knowledge
Navigating Marrakech: Taxis and Transportation
For airport transfers, the official airport taxi booth is a reliable option, offering fixed prices. Alternatively, many travelers opt for pre-booked private drivers for a seamless arrival. While there's no rail transit within Marrakech itself, tuk-tuks offer a fun and affordable way to cover shorter distances. Remember that not all places accept card payments, so having cash is essential for most local transactions.
Shopping and Souvenirs on Avenue Mohammed V
While the art of haggling is deeply ingrained in the Medina's souks, prices on Avenue Mohammed V tend to be more fixed, especially in chain stores and larger retailers. However, for smaller independent shops, a polite negotiation might still be possible. If you're looking for unique Moroccan crafts or traditional items, a visit to the nearby souks is still a must, but Avenue Mohammed V offers a different, more modern retail therapy experience.
Dining Delights: From Modern Eateries to Local Flavors
Many venues along the avenue boast rooftop terraces, providing stunning views of the city, especially at sunset. While the avenue offers a more contemporary dining scene, don't forget to explore the side streets and nearby areas for authentic local eateries and street food experiences, which are often more budget-friendly and offer a true taste of Marrakech.
Social
from TikTok, Instagram & Reddit