Avenue Mohammed V, Marrakesh - Essaouira🇲🇦
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Avenue Mohammed V Marrakesh

4.6
·491k reviews·Marrakech, Morocco

Marrakech's modern pulse: a vibrant avenue for shopping, dining, and nightlife, connecting you to the city's contemporary charm.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday evenings

Lively atmosphere, fewer crowds

CrowdMedium
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Avenue Mohammed V, Marrakesh - Essaouira🇲🇦

Avenue Mohammed V Marrakesh

Best Time

Weekday evenings

Lively atmosphere, fewer crowds

CrowdMedium
Highlights

Highlights

Must-see attractions

Marrakech's modern pulse: a vibrant avenue for shopping, dining, and nightlife, connecting you to the city's contemporary charm.

4.6
(491k reviews)

"Experience Marrakech's modern side with upscale dining, chic boutiques, and a lively atmosphere."

Vertical photo
TIP

🚗 Use Ride-Sharing Apps

Download InDrive for set prices on taxis. Avoid paying more than 50-60 MAD in the Medina.

💰 Cash is King

Carry enough cash for most transactions, especially in souks. ATMs are available.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Modern Marrakech Charm

Modern Marrakech Charm

Hivernage District

Experience Marrakech's contemporary side with upscale restaurants, chic boutiques, and a vibrant nightlife scene.

TikTok
Gateway to the Medina

Gateway to the Medina

Connecting to the Old City

This avenue serves as a crucial link, offering easy access to the historic souks and Jemaa el-Fnaa square.

TikTok
Shopping and Dining Hub

Shopping and Dining Hub

Along the Avenue

Discover a mix of local shops, international brands, and diverse culinary options catering to various tastes.

TikTok

Planning Your Visit

Navigating Marrakech's Streets

Avenue Mohammed V is a major artery in Marrakech, connecting key areas. Be prepared for bustling traffic and pedestrian activity. Consider using ride-sharing apps like InDrive for predictable fares, or agree on a price with petit taxis before your journey to avoid overcharging. TikTokReddit

Currency and Payments

While some establishments accept cards, cash is king in Marrakech, especially in the souks and for smaller transactions. Exchange money at ATMs for better rates than airport kiosks. TikTokReddit

Best Times

When
Weekday evenings
Why
Lively atmosphere, fewer crowds
Crowd
Medium
When
Weekend mornings
Why
Explore shops before peak hours
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

🇲🇦 How to spend a perfect day in Marrakech ⬇️⁣ ⁣ MORNING⁣ 9am 🏫 Ben Youssef Madrasa⁣ 10am ☕️ Bacha Coffee 11am 🛍 Go shopping in Souk Semmarine⁣ ⁣ AFTERNOON⁣ 1pm 🍽 Lunch at Le Jardin (order the chicken pastilla!)⁣ 3pm 🌵Jardin Majorelle ⁣ ⁣ EVENING⁣ 6pm 🍹 Drinks & dinner at DarDar Rooftop⁣ ⁣ More Marrakech Recommendations ⬇️⁣ ⁣ 📍THINGS TO DO⁣ Le Jardin Majorelle, Moroccan Cooking Class (Amal Women’...
@kelseyinlondon
54.6K likes • 1.1M views

🚗 Use Ride-Sharing Apps

Download InDrive for set prices on taxis. Avoid paying more than 50-60 MAD in the Medina. TikTokReddit

💰 Cash is King

Carry enough cash for most transactions, especially in souks. ATMs are available. TikTokReddit

How to spend an affordable week in Marrakech 🇲🇦 #AD #Skyscanner 🥘 Book a street food tour for the first night. These are great value and will help you know where to eat for the rest of your trip. We used A Chefs Tour — totally recommended! 🛏️ Stay in a relaxing Riad — a traditional Moroccan guest house. You can find these on Skyscanner by filtering for ‘guest houses’ when you search. 🌵 Book aff...
@jesslouiseellis
33.2K likes • 1.7M views
My Top Tips for Marrakech, Morocco 🇲🇦 #marrakech #morocco #travel #traveltiktok #morrocotravel #whattodoinmarrakech #marrakechtiktok #marrakechholiday #morrocotiktok #toptips #traveltips #marrakechtips
@helenadarcykanee
31.6K likes • 881.1K views

🚶‍♀️ Stay Aware

Be mindful of your surroundings, especially in crowded areas. Avoid flashing valuables. TikTok+1

🗣️ Firm 'No, Merci'

Politely decline unsolicited offers for tours or goods. Reddit+1

Marrakech is a colorful heaven, but you want to be prepared ☝🏼☝🏼 #marrakechcity #marrakechmedina #marrakech #marrakechtraveltips #marrakechtravel #visitmarrakech #marrakechtips #traveltips
@jessicaxviana
22.4K likes • 577K views

Tips

from all over the internet

🚗 Use Ride-Sharing Apps

Download InDrive for set prices on taxis. Avoid paying more than 50-60 MAD in the Medina. TikTokReddit

💰 Cash is King

Carry enough cash for most transactions, especially in souks. ATMs are available. TikTokReddit

🚶‍♀️ Stay Aware

Be mindful of your surroundings, especially in crowded areas. Avoid flashing valuables. TikTok+1

🗣️ Firm 'No, Merci'

Politely decline unsolicited offers for tours or goods. Reddit+1

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Avenue Mohammed V is a key modern artery in Marrakech, praised for its contemporary shopping, diverse dining, and vibrant nightlife. It serves as a convenient gateway to the historic Medina and offers a more relaxed atmosphere than the bustling souks. While generally safe, visitors are advised to be aware of their surroundings and use reliable transport options.

What People Like

Modern amenities
Diverse dining
Vibrant nightlife

What People Dislike

Can be busy
Traffic noise

Frequently Asked Questions

🚇 🗺️ Getting There

From Marrakech Menara Airport (RAK), you can take a taxi or a pre-booked transfer. Taxis are readily available outside the arrivals hall. It's recommended to use the official airport taxi booth to purchase a ticket for a fixed price. Reddit Alternatively, ride-sharing apps like InDrive can be used, but ensure you have the app downloaded and set up. The journey typically takes around 15-25 minutes depending on traffic. TikTok

While Marrakech doesn't have a metro system, Avenue Mohammed V is a major thoroughfare served by local buses and petit taxis. Using ride-sharing apps like InDrive is also a convenient option for navigating the city and reaching the avenue. TikTokReddit

Avenue Mohammed V is quite long, so you can walk to explore sections of it. For longer distances or to reach specific points, petit taxis or ride-sharing apps are recommended. Tuk-tuks are also a fun and affordable option for shorter trips. Reddit

Parking can be challenging in busy areas of Marrakech. Some hotels and larger establishments along Avenue Mohammed V may offer parking, but it's advisable to check in advance. Street parking is often limited and may require payment. TikTok

Yes, Avenue Mohammed V is a key route that connects to the historic Medina. You can easily take a taxi or walk (depending on your starting point on the avenue) to reach the entrances of the Medina and its famous Jemaa el-Fnaa square. TikTok

🎫 🎫 Tickets & Entry

No, Avenue Mohammed V is a public street, and walking along it is free. You only need tickets for specific attractions located on or near the avenue, such as shops, restaurants, or any cultural sites that might be present. TikTok

Opening hours can vary greatly. Most shops and businesses on Avenue Mohammed V generally open from morning until late evening, with many staying open past sunset. However, some smaller shops might close for a few hours in the afternoon. It's best to check specific business hours if you have a particular place in mind. TikTok

Avenue Mohammed V is a public thoroughfare and does not have any entrance fees. Access to the avenue is free for everyone. TikTok

Many city tours of Marrakech will likely include a drive or walk along Avenue Mohammed V as it's a significant part of the city's modern landscape. You can book these through various tour operators or online platforms. TikTok

Avenue Mohammed V can be quite busy throughout the day, especially during peak commuting hours and in the evenings when people are out for dinner and leisure. Weekends can also see higher foot traffic. TikTok

🍽️ 🛍️ Shopping & Dining

Avenue Mohammed V offers a diverse shopping experience, ranging from international brand stores and modern boutiques to local artisan shops. You can find clothing, accessories, souvenirs, and more. TikTok

Absolutely! Avenue Mohammed V is known for its wide array of dining options, from casual cafes and street food stalls to upscale restaurants offering both Moroccan and international cuisine. TikTok

While many larger establishments and chain stores on Avenue Mohammed V accept credit cards, it's always a good idea to have cash on hand, especially for smaller shops, local eateries, or if you plan to haggle. TikTokReddit

Specific recommendations can vary, but the avenue is known for its modern dining scene. Look for places offering rooftop views or contemporary Moroccan dishes. It's worth exploring the side streets off the main avenue for hidden gems. TikTok

Haggling is more common in the traditional souks. While some smaller shops on Avenue Mohammed V might be open to negotiation, prices in larger stores and international brands are usually fixed. Reddit

🎫 💡 Safety & Etiquette

Avenue Mohammed V is generally considered safe, being a main thoroughfare with good lighting and activity. However, like any busy urban area, it's important to be aware of your surroundings, especially at night, and avoid displaying valuables openly. TikTok+1

If you encounter any issues, stay calm and try to move to a well-lit, populated area. Report any incidents to the local police, who have a special tourist brigade. Reddit+1 Avoid accepting unsolicited help from strangers. TikTok

While Avenue Mohammed V is more modern than the Medina, it's still respectful to dress modestly. Covering shoulders and knees is advisable, especially when visiting religious sites or more traditional areas nearby. TikTokReddit

Walking alone on Avenue Mohammed V at night is generally safe due to its visibility and activity. However, it's always wise to stick to well-lit main streets and be aware of your surroundings. TikTokReddit

Yes, be cautious of unsolicited offers. While many locals are genuinely helpful, some may expect payment. It's best to use official tourist information, pre-booked tours, or reliable apps for navigation and guidance. TikTokReddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Avenue Mohammed V offers a more relaxed environment for families compared to the intense sensory experience of the Medina. You'll find a good selection of restaurants with varied menus that can cater to different tastes, making meal times easier. TikTok The wider sidewalks can also be more manageable for strollers. Consider visiting during the day when the atmosphere is more family-friendly. TikTok

While the avenue itself is more about modern amenities, its proximity to attractions like the Jardin Majorelle (accessible via a short taxi ride) makes it a convenient base. TikTok Remember to keep an eye on children in traffic and be aware of your surroundings, as it is a busy street. TikTok

💰 Budget Travelers

While Avenue Mohammed V hosts some upscale establishments, budget travelers can still find value. Look for local cafes and smaller eateries tucked away on side streets for affordable meals. TikTok Utilizing petit taxis or InDrive for transport, and agreeing on fares, will help keep costs down compared to tourist-focused services. TikTokReddit

Instead of expensive shopping, focus on enjoying the vibrant atmosphere of the avenue and its surroundings. Many of the best experiences in Marrakech, like exploring the Medina and its souks, are free or low-cost. TikTok

couples

Avenue Mohammed V offers a sophisticated setting for couples. Enjoy a romantic dinner at one of the avenue's many restaurants, perhaps one with a rooftop view for a memorable evening. TikTok The area provides a more relaxed ambiance for a stroll after dark, with well-lit streets and a lively yet less chaotic feel than the heart of the Medina. TikTok

Consider exploring the boutiques and cafes for a leisurely afternoon. The avenue also serves as a good starting point for exploring other parts of Marrakech, allowing for a balanced itinerary of modern city life and traditional experiences. TikTok

Deep Dives

In-depth insights and expert knowledge

Navigating Marrakech: Taxis and Transportation

Getting around Marrakech, including Avenue Mohammed V, can be an adventure. Petit taxis are the most common form of transport within the city. It's crucial to agree on the fare before starting your journey, as meters are not always used for tourists. A common tip is to aim for no more than 50-60 MAD for rides within the Medina or to nearby areas. TikTokReddit For more predictable pricing, ride-sharing apps like InDrive are highly recommended. Download the app and set your destination and price before booking. TikTok

For airport transfers, the official airport taxi booth is a reliable option, offering fixed prices. Reddit Alternatively, many travelers opt for pre-booked private drivers for a seamless arrival. Reddit While there's no rail transit within Marrakech itself, tuk-tuks offer a fun and affordable way to cover shorter distances. Reddit Remember that not all places accept card payments, so having cash is essential for most local transactions. TikTokReddit

Shopping and Souvenirs on Avenue Mohammed V

Avenue Mohammed V represents a more contemporary shopping experience compared to the bustling souks of the Medina. Here, you'll find a mix of international brands, modern fashion boutiques, and upscale department stores. It's a great place to pick up contemporary clothing, accessories, and perhaps some higher-end souvenirs. TikTok

While the art of haggling is deeply ingrained in the Medina's souks, prices on Avenue Mohammed V tend to be more fixed, especially in chain stores and larger retailers. However, for smaller independent shops, a polite negotiation might still be possible. Reddit If you're looking for unique Moroccan crafts or traditional items, a visit to the nearby souks is still a must, but Avenue Mohammed V offers a different, more modern retail therapy experience. TikTok

Dining Delights: From Modern Eateries to Local Flavors

Avenue Mohammed V is a culinary hotspot, offering a diverse range of dining experiences. You can find chic cafes perfect for a mid-afternoon break, trendy restaurants serving international cuisine, and establishments that put a modern spin on traditional Moroccan dishes. TikTok

Many venues along the avenue boast rooftop terraces, providing stunning views of the city, especially at sunset. TikTokReddit While the avenue offers a more contemporary dining scene, don't forget to explore the side streets and nearby areas for authentic local eateries and street food experiences, which are often more budget-friendly and offer a true taste of Marrakech. TikTok

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