Hotel Lincoln stands as a significant example of neo-Moorish architecture in Casablanca. Designed by architect Hubert Bride and constructed between 1916 and 1918, it was one of the city's earliest buildings constructed outside the traditional medina walls. Its distinctive style, characterized by intricate geometric patterns, horseshoe arches, and ornate detailing, reflects a blend of traditional Islamic design with European influences prevalent during the colonial era. This architectural approach made it a landmark and a symbol of Casablanca's cosmopolitan identity during its heyday.

The building's history is marked by periods of great splendor followed by decline. After years of abandonment and partial collapse in 1989, the hotel became a poignant reminder of Casablanca's past. The current ambitious redevelopment project aims not only to restore its physical structure but also to revive its cultural and economic importance. The restoration emphasizes preserving the original architectural heritage while integrating modern amenities, ensuring the building can once again serve as a vibrant hub for the city.

Visitors today can appreciate the meticulous restoration efforts from the exterior. The project is noted for its professionalism, attention to detail, and adherence to high-quality standards, all while respecting the building's historical integrity. The ongoing work promises to return Hotel Lincoln to its former glory, making it a key attraction for those interested in Casablanca's architectural evolution and historical narrative.

The redevelopment of Hotel Lincoln is a major undertaking aimed at revitalizing a historic landmark in the heart of Casablanca. The project involves a significant investment to transform the building into a 5-star hotel, a process that prioritizes the preservation of its unique architectural heritage. This includes the careful restoration of the existing wing and the addition of a new facade designed to complement the original neo-Moorish style.

The project is lauded for its rigor, professionalism, and adherence to quality standards. The teams involved have demonstrated excellent coordination and technical expertise, managing the site with remarkable attention to detail. The commitment to meeting deadlines, ensuring site safety, and maintaining transparent communication has been crucial to the project's success to date. This approach ensures that the revitalized hotel will be a testament to both its past and its future.

Beyond its architectural significance, the redevelopment of Hotel Lincoln is seen as a real added value for Casablanca, contributing economically and culturally. By breathing new life into a historic building, the project aims to boost tourism and local economic dynamism, projecting the city into the modern era while honoring its past. The reopening is anticipated to restore the hotel to its former prominence on Boulevard Mohammed V.