Follow That Dream sign
An iconic inspirational sign and a charming boutique offering unique finds and delicious treats in Tulum.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds for photos
Follow That Dream sign
Best Time
Fewer crowds for photos
Highlights
Must-see attractions
An iconic inspirational sign and a charming boutique offering unique finds and delicious treats in Tulum.
"Aside from the iconic 'Follow that dream' sign, this is a cool, quaint stall with an incredibly lovely owner Lolita."
🎯 Find the New Location
The sign moved! Use this map link: maps.app.goo.gl/KhkP1AcCAwF2abQc8. :world_map:
📸 Strike a Pose!
Many visitors pose with the sign, some reading books or holding their dreams. :camerawithflash:
Highlights
Discover the most iconic attractions and experiences
The 'Follow That Dream' Sign
Lolita Lolita Boutique
The iconic, inspirational sign that has become a symbol of Tulum's spirit. Perfect for a memorable photo.
Lolita Lolita Boutique
Discover unique, handcrafted modern pieces and organic Tulum-style clothing. A treasure trove for gifts or personal finds.
Charming On-site Cafe
Enjoy delicious coffee and unique treats like the 'sky coco crunch' cookie in a great atmosphere.
Plans like a pro.
Thinks like you
Planning Your Visit
Locating the Iconic Sign
More Than Just a Photo Op
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Find the New Location
The sign moved! Use this map link: maps.app.goo.gl/KhkP1AcCAwF2abQc8. :world_map:
📸 Strike a Pose!
Many visitors pose with the sign, some reading books or holding their dreams.
☕ Sip & Shop
Grab a coffee and cookie at the cafe before or after browsing the boutique. :coffee:
💬 Chat with Lolita
The owner, Lolita, is very welcoming and happy to share her story. :speech_balloon:
Where on earth is the follow that dream sign????
Tips
from all over the internet
🎯 Find the New Location
The sign moved! Use this map link: maps.app.goo.gl/KhkP1AcCAwF2abQc8. :world_map:
📸 Strike a Pose!
Many visitors pose with the sign, some reading books or holding their dreams.
☕ Sip & Shop
Grab a coffee and cookie at the cafe before or after browsing the boutique. :coffee:
💬 Chat with Lolita
The owner, Lolita, is very welcoming and happy to share her story. :speech_balloon:
What Travellers Say
Reviews Summary
Visitors rave about the inspirational 'Follow That Dream' sign and the charming Lolita Lolita boutique. The cafe offers delicious treats and great coffee, all enhanced by the owner's exceptional kindness and welcoming nature. While the sign's relocation caused some initial confusion, its new home provides a richer experience.
"Such a beautiful unique boutique with hand crafted one of a kind modern cool pieces. There’s a nice cafe downstairs and more clothing designs upstairs with organic Tulum vibe wear. Highly suggest for shopping gifts or a nice gift for yourself !"
Sarah Farsh
"Delicious food, great atmosphere. Follow that dream—outstanding customer service every step of the way!"
Tony Ortez
"A must visit for your stay in Tulum! Aside from the iconic 'Follow that dream' sign, this is a cool, quaint stall with an incredibly lovely owner Lolita. I enjoyed a delicious iced coffee and the owners special 'sky coco crunch' cookie. Lolita was kind enough to give me a little tour of her beauty store upstairs and her journey on how she got here today. So many reasons to come here for your stay in Tululm!"
Jacob
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The iconic 'Follow That Dream' sign has moved from the beach road and is now located at the Lolita Lolita boutique. You can find the exact location using this Google Maps link: https://maps.app.goo.gl/KhkP1AcCAwF2abQc8.
The boutique is accessible by taxi or rental car. If you're coming from the hotel zone, it's a short drive inland.
Yes, the sign is prominently displayed outside the Lolita Lolita boutique, making it easy to spot upon arrival.
Absolutely! Taxis are a common way to get around Tulum, and drivers will know the Lolita Lolita boutique.
The sign is part of the Lolita Lolita boutique itself, which is a unique shopping and cafe destination.
🎫 🎫 Tickets & Entry
No, there is no admission fee to see and take photos with the 'Follow That Dream' sign. It's freely accessible outside the boutique.
The boutique and cafe generally follow typical business hours in Tulum. It's best to check their social media or inquire locally for the most up-to-date hours.
Entry to the boutique and cafe is free. You only pay for any purchases you make, such as clothing or food and drinks.
While the sign itself is visible, it's best to visit during the boutique's operating hours to fully experience the atmosphere and potentially visit the cafe.
The boutique sometimes hosts events or gatherings, as seen in some social media posts. Keep an eye on their social media for announcements.
📸 📸 Photography & Experience
Many visitors stand directly under the sign. Some people incorporate it into their personal stories or dreams, as seen in reels.
Crowds can vary, but visiting on weekday mornings might offer a more serene experience for photos.
You can shop for unique handcrafted items at Lolita Lolita boutique, enjoy a coffee and cookie at the cafe, and chat with the owner.
While the sign is the main draw, the boutique itself has a charming aesthetic, and Tulum offers many other picturesque spots.
It's generally expected to purchase food and drinks from the on-site cafe if you wish to consume them there.
🍽️ ☕ Food & Dining
The cafe offers delicious coffee and unique treats, such as the owner's special 'sky coco crunch' cookie.
Yes, it's perfect for a quick refreshment, like an iced coffee, while you're exploring the boutique or taking photos.
Information on specific dietary options isn't widely detailed, but the focus is on coffee and baked goods.
The cafe has a great atmosphere, described as charming and quaint, complementing the boutique's vibe.
Yes, you can visit the cafe to enjoy a drink and snack without feeling obligated to shop in the boutique.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during less crowded times, like weekday mornings, to make the experience more comfortable for younger children. The friendly owner, Lolita, can add a welcoming touch to your family's visit. Remember to supervise children around the boutique's merchandise and the cafe area.
🛍️ Shoppers & Style Enthusiasts
Beyond the clothing, the boutique offers a curated selection of gifts. The outstanding customer service and the owner's personal touch make the shopping experience even more enjoyable. Don't miss the chance to explore the upstairs collection for more hidden gems.
📸 Instagrammers & Content Creators
+1To capture the best shots, aim for weekday mornings to avoid crowds. Experiment with different poses and angles, perhaps incorporating elements from the boutique or cafe. The overall aesthetic of Lolita Lolita boutique also provides numerous opportunities for stylish flat lays and lifestyle shots.
Deep Dives
In-depth insights and expert knowledge
The Evolution of the 'Follow That Dream' Sign
This relocation has transformed the sign from a standalone photo opportunity into a focal point within a curated space. Visitors can now not only capture their moment with the sign but also immerse themselves in the unique offerings of the boutique and its cafe. The owner, Lolita, plays a key role in this experience, often engaging with visitors and sharing her journey, adding a personal touch that resonates with many.
The 'Follow That Dream' sentiment itself is deeply connected to the Tulum ethos, encouraging visitors to embrace their aspirations and enjoy their travels. The sign serves as a constant reminder of this philosophy, making it a meaningful stop for many who visit. Its enduring popularity speaks to the universal appeal of positive affirmations and the desire to capture them in memorable locations.
Experiencing Lolita Lolita Boutique and Cafe
Complementing the shopping experience is a charming cafe downstairs. Here, you can savor delicious coffee and indulge in delightful treats, such as the owner's special 'sky coco crunch' cookie. The atmosphere is described as great and quaint, providing a perfect spot to relax and recharge.
What truly elevates the experience is the outstanding customer service, particularly from the owner, Lolita. She is known for her kindness and willingness to share her story and the boutique's journey. This personal interaction adds significant value, turning a simple visit into a memorable encounter.
Social
from TikTok, Instagram & Reddit