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La Rojeña Jose Cuervo Distillery

4.7
·8k reviews·Tequila, Mexico

Explore La Rojeña, the world's first tequila distillery, where Jose Cuervo's legacy began. Experience history, taste authentic tequila, and immerse yo...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, better focus

CrowdLow
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Cava Reserva de la Familia

La Rojeña Jose Cuervo Distillery

Best Time

Weekday Mornings

Fewer crowds, better focus

CrowdLow
Highlights

Highlights

Must-see attractions

Explore La Rojeña, the world's first tequila distillery, where Jose Cuervo's legacy began. Experience history, taste authentic tequila, and immerse yourself in Mexican culture.

4.7
(8k reviews)

"This is a 100% don't miss!! So many sites on the internet say this place is only open certain days. If the review you read is more than 5 minutes old l, forget it."

Vertical photo
TIP

Book Tours Ahead 📅

Secure your spot for the distillery tour, especially if you want to experience the Jose Cuervo Express train.

Tasting is a Must! 🥃

Splurge on the tasting package; it's worth it for the depth of flavors. Pace yourself!

Third hero image

Highlights

Discover the most iconic attractions and experiences

The First Tequila Distillery

The First Tequila Distillery

La Rojeña Distillery

Step into the birthplace of tequila, where Jose Cuervo's legacy began in 1795. A true historical immersion.

Tequila Tasting Experience

Tequila Tasting Experience

Tasting Room

Savor the nuanced flavors of authentic tequila. The tasting packages offer an unparalleled depth of appreciation.

Vintage Vehicle Tour

Vintage Vehicle Tour

Distillery Grounds

Ride in style through history in classic cars, once used to transport agave and guests. A unique photo opportunity.

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Planning Your Visit

Book Your Tour in Advance

While some reviews suggest just showing up, booking tours for La Rojeña Distillery, especially during peak season, is highly recommended to secure your spot and avoid disappointment. Consider the Jose Cuervo Express train for a unique arrival experience.

Pace Yourself with Tastings

Tours often include tequila tastings, and opting for tasting packages can be a highlight. Remember, these are potent! Plan accordingly, especially if you're exploring Tequila town afterward.

Best Times

When
Weekday Mornings
Why
Fewer crowds, better focus
Crowd
Low
When
Afternoon
Why
Lively atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Si vas a Tequila, Jal. no te puedes perder estos dos lugares te la vas a pasar de super lujo! Para más tips de lugares donde hospedarte, comer o viajes busca el #RudyRecomienda Aplausos a mi modelo hermosa @Maritza Jabalera #RudyTime #Tequila #tequilapueblomagico #larojeña #mundocuervo
@rudytercerof
7.6K likes • 213.8K views

Book Tours Ahead 📅

Secure your spot for the distillery tour, especially if you want to experience the Jose Cuervo Express train. Reddit

Tasting is a Must! 🥃

Splurge on the tasting package; it's worth it for the depth of flavors. Pace yourself! Reddit

Tras la explosión en la fábrica "La Rojeña" de Casa Cuervo, así quedó el lugar del accidente que dejó 6 muertos y 2 heridos. La actividad turística del Día Internacional del Tequila quedó paralizada. 🎥Informador #tequila #jalisco #viral #fyp
@comunicacion.viral
362 likes • 91.3K views
This isn’t just another tequila brand - this is the tequila that INVENTED tequila. @josecuervotequila And this is the place where they did it - Tequila, Mexico. #AD21+ #CuervoPartner I got to visit La Rojeña, the first-ever tequila distillery in Tequila, Mexico, where Jose Cuervo’s 230-year-old legacy started. And let me tell you - the innovation hasn’t stopped. From growing their own yeast to b...
she_thebartender
0 likes • 8.1K views

English Tours Available 🗣️

Guides use mics and speakers, making English tours easy to follow even in noisy areas. Reddit

Factory Prices 💰

Exclusive tequilas are available at factory prices, with no pressure to buy. Reddit

O agawie, słońcu i tequili… Kolejny dzień podróży był okazją, by zwiedzić jedną z prawdziwych ikon Meksyku – destylarnię La Rojeña, należącą do Jose Cuervo w miasteczku Tequila, w stanie Jalisco. To właśnie tutaj od 1795 roku powstaje najsłynniejszy trunek z agawy, którego historia sięga jeszcze głębiej, aż do 1758 roku, gdy rodzina Cuervo rozpoczęła uprawę agawy na tych ziemiach. To niezwykł...
jarek_buss_o_whisky
21 likes • 591 views

Tips

from all over the internet

Book Tours Ahead 📅

Secure your spot for the distillery tour, especially if you want to experience the Jose Cuervo Express train. Reddit

Tasting is a Must! 🥃

Splurge on the tasting package; it's worth it for the depth of flavors. Pace yourself! Reddit

English Tours Available 🗣️

Guides use mics and speakers, making English tours easy to follow even in noisy areas. Reddit

Factory Prices 💰

Exclusive tequilas are available at factory prices, with no pressure to buy. Reddit

Vintage Car Ride 🚗

Enjoy a stylish tour of the distillery grounds in classic vehicles. TikTok

What Travellers Say

4.7
(8k reviews)

Reviews Summary

Visitors consistently praise La Rojeña Distillery for its informative and engaging tours, highlighting the historical significance as the birthplace of tequila. The tasting experiences are a major draw, offering a deep dive into diverse tequila flavors, and the guides are often commended for their knowledge and presentation. While the distillery is a must-visit, some may find the tasting portions potent.

"Fábrica La Rojeña in Tequila is an absolute must-visit if you're exploring the town! This is the birthplace of José Cuervo, and the tour is both informative and fun. The guide was fantastic, walking us through every step of the tequila-making process with clarity (thankfully, they had mics and speakers to make it easy to follow even in the louder areas). The highlight for me was the tasting at the end—splurging on the tasting package is totally worth it. I had no idea tequila could have so much depth and flavor!

The ambiance is lively and authentic, and the whole experience feels like a deep dive into Mexican culture. There’s no pressure to buy, but the exclusive tequilas at factory prices are tempting. Whether you’re a tequila fan or just curious, this is one of those tours you shouldn’t skip. Just show up, and they’ll take care of the rest. Cheers to an unforgettable experience!"

Zeno Casti

"A truly beautiful tequila distillery nestled in the heart of the UNESCO World Heritage site of Tequila. The tour we joined was incredibly informative, offering a clear understanding of the tequila distilling process, and we got to taste a variety of tequilas, which was a fantastic highlight."

Satyaki “Seth” Mitra

"We spent 4 hours at the Jose Cuervo distillery learning all about the distilling process, tasting different tequilas, learning how to drink tequila, blending our own tequila and, finally, lunch.
Alfredo, our guide, also took us through Jose Cuervo's and tequila's history as well as the controls around the whole agave and tequila production process. A really good tour."

Mathew Kempton

What People Like

Informative and engaging tours
Historical significance
Excellent tequila tastings

What People Dislike

Tastings can be potent

Frequently Asked Questions

🚇 🗺️ Getting There

The most popular way to reach Tequila and La Rojeña Distillery is via the Jose Cuervo Express train, which offers a scenic and boozy journey from Guadalajara. Alternatively, you can drive or take a bus to Tequila town, and then a short taxi ride to the distillery. Instagram+1

Parking can be challenging in the heart of Tequila town. If you're not arriving by tour bus or the Jose Cuervo Express, consider parking a bit further out and walking, or utilizing local taxi services. Reddit

Yes, La Rojeña Distillery is located within Tequila town, so it's generally walkable from most central accommodations and attractions. Reddit

The Jose Cuervo Express is an all-day tour that includes a fun train ride with bottomless drinks, a visit to La Rojeña Distillery, a cultural center tour, and often a mariachi show. It's a perfect tour for serious tequila enthusiasts. Instagram+1

Yes, taxis are readily available in Tequila town and can be a convenient way to get to and from La Rojeña Distillery if you're not walking. Reddit

🎫 🎫 Tickets & Entry

While some travelers suggest just showing up, it's highly recommended to book your tour in advance, especially during peak seasons, to guarantee your spot and avoid potential disappointment. Reddit

Distillery tours are generally available daily, but it's best to check the official Jose Cuervo website or contact them directly for the most up-to-date operating hours and tour schedules. Reddit

Tour prices can vary depending on the package chosen, especially if you opt for additional tasting experiences. It's advisable to check the official Jose Cuervo website for current pricing. Reddit

Yes, there are typically different tour options, including standard tours that cover the tequila-making process and more in-depth experiences that include premium tastings and blending sessions. Reddit

Absolutely! You can purchase exclusive tequilas at factory prices directly at the distillery. There's no pressure to buy, but it's a great opportunity for unique finds. Reddit

🎫 🧭 Onsite Experience

A standard tour of La Rojeña Distillery usually lasts around 1 to 2 hours, but this can extend if you opt for additional tasting sessions or activities. Some visitors have spent up to 4 hours exploring. Reddit

Yes, English-speaking tours are available, and guides are equipped with microphones and speakers to ensure everyone can hear clearly, even in the noisy distillery environment. Reddit

You'll learn about the entire tequila-making process, from agave harvesting to distillation and aging. You'll also gain insights into the history of Jose Cuervo and the significance of La Rojeña as the world's first tequila distillery. InstagramReddit+1

While the distillery has historical elements, efforts are made to accommodate visitors. It's best to contact the distillery directly in advance to discuss specific accessibility needs. Reddit

Yes, the distillery offers numerous picturesque spots, including agave fields, vintage vehicles, and the historic architecture, making it a great place for photos. TikTokInstagram

🍽️ 🍽️ Food & Dining

While the primary focus is on tequila, some tours or packages may include lunch or snacks. It's advisable to check your tour details or explore dining options in Tequila town. Reddit

Yes, La Rojeña Distillery often features a margarita bar where you can enjoy this classic tequila cocktail. TikTok

Tequila town is filled with restaurants offering traditional Mexican cuisine. You can easily find a place to eat before or after your distillery visit. Reddit

Expect to find authentic Mexican dishes, often featuring local ingredients. Many restaurants offer regional specialties and, of course, dishes that pair well with tequila. Reddit

Generally, outside food and beverages are not permitted inside the distillery premises. It's best to consume them before or after your visit. Reddit

📸 📸 Photography

Capture stunning shots in the agave fields, with the vintage cars, against the historic distillery buildings, and during the tasting sessions. The entire property offers a rich visual experience. TikTokInstagram

Yes, photography is generally allowed in most areas of the distillery during the tour, allowing you to document your experience. TikTokInstagram

Using drones for photography is typically restricted at historical sites and active industrial facilities like distilleries. It's best to assume drones are not permitted unless explicitly stated otherwise. TikTok

A versatile camera with a good zoom lens is recommended to capture both wide shots of the agave fields and details of the distillery. A smartphone with a good camera is also sufficient for most visitors. TikTokInstagram

Yes, you can take photos during the tasting, but be mindful of your surroundings and other guests. It's a great opportunity to capture the presentation of the tequilas. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While La Rojeña Distillery is primarily an adult-focused experience due to the tequila production and tastings, families can still find elements to enjoy. The vintage vehicle tours offer a fun visual element, and the historical aspect of the distillery can be educational. TikTok Consider booking a tour that focuses more on the agave cultivation and historical aspects rather than extensive tasting. Reddit

It's important to note that the tasting portions of the tour are for adults only. If you have younger children, ensure they will be comfortable in a setting where alcohol is central to the experience. Tequila town itself offers more general attractions that might appeal to a wider age range, so combining a distillery visit with exploration of the town could be a good strategy. Reddit

💰 Budget Travelers

For budget-conscious travelers, focusing on the standard distillery tour at La Rojeña is key. While the enhanced tasting packages are highly recommended for their value in flavor exploration, they do add to the cost. Reddit Look for tours that offer a good overview of the production process without necessarily including premium add-ons. Reddit

Consider visiting Tequila town via public bus rather than the Jose Cuervo Express train, which is a more premium experience. Once in town, you can walk to the distillery, saving on local transport. While factory prices for tequila are a good deal, remember to factor this into your budget if you plan to purchase bottles. Reddit

🥂 Tequila Aficionados

For true tequila lovers, La Rojeña is an essential pilgrimage. The opportunity to tour the world's first tequila distillery and understand the historical context of Jose Cuervo's legacy is unparalleled. Instagram+1 Prioritize booking the tours that include premium tasting sessions and potentially blending experiences, as these offer deep dives into the complexities of aged and artisanal tequilas. Reddit

Engage with the guides, ask detailed questions about the distillation process, and savor the nuances of each expression. The chance to purchase exclusive bottlings at factory prices is also a significant draw. Reddit This visit is not just about tasting; it's about appreciating the craft and history that define tequila. Instagram+1

Deep Dives

In-depth insights and expert knowledge

The Legacy of La Rojeña

La Rojeña Distillery isn't just a place; it's a cornerstone of tequila history. Established in 1795 by José Antonio de Cuervo, it holds the distinction of being the world's first tequila distillery.Instagram+1 This historic site in Tequila, Jalisco, has been continuously producing tequila for over two centuries, witnessing the evolution of this iconic Mexican spirit. The distillery is deeply intertwined with the UNESCO World Heritage site of Tequila, reflecting the cultural significance of agave cultivation and tequila production in the region. Instagram+1

Visitors can immerse themselves in this rich heritage by touring the grounds, which often include a journey through the agave fields and a detailed explanation of the traditional production methods. The distillery's commitment to its legacy is evident in its preservation of historical elements, including the use of vintage vehicles for tours, harkening back to a bygone era of agave transport and guest experiences. TikTokInstagram

Understanding La Rojeña's history provides a deeper appreciation for the tequila you taste. It's a place where tradition meets innovation, ensuring that the spirit crafted here continues to honor its storied past while meeting contemporary standards. The experience is more than just a tasting; it's a step back in time to witness the very origins of tequila. Instagram+1

The Art of Tequila Tasting

A highlight for many visitors to La Rojeña Distillery is the opportunity to participate in a tequila tasting.Reddit These sessions go beyond simply drinking shots; they are designed to educate your palate and reveal the complex nuances of different tequilas. Guides often lead these tastings, explaining the aroma, flavor profiles, and finish of each spirit, helping you discern the subtle differences between various expressions of agave. Reddit

Opting for an enhanced tasting package is frequently recommended by visitors, as it provides access to more exclusive and aged tequilas that offer a profound depth of flavor. This experience can fundamentally change your perception of tequila, showcasing its potential for sophistication and variety, much like fine wines or whiskies. Reddit It's an educational journey that allows you to appreciate the craftsmanship involved in producing high-quality tequila. Reddit

Remember to pace yourself during tastings, as the spirits are potent. Many tours include an initial tasting before the dedicated tasting session, so be prepared. The knowledge gained and the flavors discovered during these tastings are often cited as the most memorable aspects of a visit to La Rojeña. TikTokReddit

Experiencing Tequila Town

La Rojeña Distillery is situated in the heart of Tequila, Jalisco, a town that is as integral to the tequila experience as the distillery itself. This 'Magical Town' (Pueblo Mágico) is a UNESCO World Heritage site, recognized for its stunning agave landscapes and its deep cultural connection to the spirit. TikTokInstagram

Beyond the distillery tour, exploring Tequila town offers a vibrant immersion into Mexican culture. Wander through its colorful streets, visit local markets, and sample regional cuisine. The town itself is a living museum of tequila production, with many other distilleries and agave fields surrounding it. Reddit The atmosphere is generally described as authentic and welcoming, with friendly locals adding to the charm. Reddit

For a truly unique way to arrive, consider the Jose Cuervo Express train, which not only transports you to Tequila but also provides an entertaining journey with drinks and entertainment along the way. Instagram+1 This combination of distillery visit and town exploration makes for a comprehensive and unforgettable tequila adventure. TikTok

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