
La Rojeña Jose Cuervo Distillery
Explore La Rojeña, the world's first tequila distillery, where Jose Cuervo's legacy began. Experience history, taste authentic tequila, and immerse yo...

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, better focus

La Rojeña Jose Cuervo Distillery
Best Time
Fewer crowds, better focus

Highlights
Must-see attractions
Explore La Rojeña, the world's first tequila distillery, where Jose Cuervo's legacy began. Experience history, taste authentic tequila, and immerse yourself in Mexican culture.
"This is a 100% don't miss!! So many sites on the internet say this place is only open certain days. If the review you read is more than 5 minutes old l, forget it."

Book Tours Ahead 📅
Secure your spot for the distillery tour, especially if you want to experience the Jose Cuervo Express train.
Tasting is a Must! 🥃
Splurge on the tasting package; it's worth it for the depth of flavors. Pace yourself!

Highlights
Discover the most iconic attractions and experiences

The First Tequila Distillery
La Rojeña Distillery
Step into the birthplace of tequila, where Jose Cuervo's legacy began in 1795. A true historical immersion.

Tequila Tasting Experience
Tasting Room
Savor the nuanced flavors of authentic tequila. The tasting packages offer an unparalleled depth of appreciation.

Vintage Vehicle Tour
Distillery Grounds
Ride in style through history in classic cars, once used to transport agave and guests. A unique photo opportunity.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Tour in Advance
Pace Yourself with Tastings
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Book Tours Ahead 📅
Secure your spot for the distillery tour, especially if you want to experience the Jose Cuervo Express train.
Tasting is a Must! 🥃
Splurge on the tasting package; it's worth it for the depth of flavors. Pace yourself!
English Tours Available 🗣️
Guides use mics and speakers, making English tours easy to follow even in noisy areas.
Factory Prices 💰
Exclusive tequilas are available at factory prices, with no pressure to buy.
Tips
from all over the internet
Book Tours Ahead 📅
Secure your spot for the distillery tour, especially if you want to experience the Jose Cuervo Express train.
Tasting is a Must! 🥃
Splurge on the tasting package; it's worth it for the depth of flavors. Pace yourself!
English Tours Available 🗣️
Guides use mics and speakers, making English tours easy to follow even in noisy areas.
Factory Prices 💰
Exclusive tequilas are available at factory prices, with no pressure to buy.
Vintage Car Ride 🚗
Enjoy a stylish tour of the distillery grounds in classic vehicles.
What Travellers Say
Reviews Summary
Visitors consistently praise La Rojeña Distillery for its informative and engaging tours, highlighting the historical significance as the birthplace of tequila. The tasting experiences are a major draw, offering a deep dive into diverse tequila flavors, and the guides are often commended for their knowledge and presentation. While the distillery is a must-visit, some may find the tasting portions potent.
"Fábrica La Rojeña in Tequila is an absolute must-visit if you're exploring the town! This is the birthplace of José Cuervo, and the tour is both informative and fun. The guide was fantastic, walking us through every step of the tequila-making process with clarity (thankfully, they had mics and speakers to make it easy to follow even in the louder areas). The highlight for me was the tasting at the end—splurging on the tasting package is totally worth it. I had no idea tequila could have so much depth and flavor!
The ambiance is lively and authentic, and the whole experience feels like a deep dive into Mexican culture. There’s no pressure to buy, but the exclusive tequilas at factory prices are tempting. Whether you’re a tequila fan or just curious, this is one of those tours you shouldn’t skip. Just show up, and they’ll take care of the rest. Cheers to an unforgettable experience!"
Zeno Casti
"A truly beautiful tequila distillery nestled in the heart of the UNESCO World Heritage site of Tequila. The tour we joined was incredibly informative, offering a clear understanding of the tequila distilling process, and we got to taste a variety of tequilas, which was a fantastic highlight."
Satyaki “Seth” Mitra
"We spent 4 hours at the Jose Cuervo distillery learning all about the distilling process, tasting different tequilas, learning how to drink tequila, blending our own tequila and, finally, lunch.
Alfredo, our guide, also took us through Jose Cuervo's and tequila's history as well as the controls around the whole agave and tequila production process. A really good tour."
Mathew Kempton
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The most popular way to reach Tequila and La Rojeña Distillery is via the Jose Cuervo Express train, which offers a scenic and boozy journey from Guadalajara. Alternatively, you can drive or take a bus to Tequila town, and then a short taxi ride to the distillery.
Parking can be challenging in the heart of Tequila town. If you're not arriving by tour bus or the Jose Cuervo Express, consider parking a bit further out and walking, or utilizing local taxi services.
Yes, La Rojeña Distillery is located within Tequila town, so it's generally walkable from most central accommodations and attractions.
The Jose Cuervo Express is an all-day tour that includes a fun train ride with bottomless drinks, a visit to La Rojeña Distillery, a cultural center tour, and often a mariachi show. It's a perfect tour for serious tequila enthusiasts.
Yes, taxis are readily available in Tequila town and can be a convenient way to get to and from La Rojeña Distillery if you're not walking.
🎫 🎫 Tickets & Entry
While some travelers suggest just showing up, it's highly recommended to book your tour in advance, especially during peak seasons, to guarantee your spot and avoid potential disappointment.
Distillery tours are generally available daily, but it's best to check the official Jose Cuervo website or contact them directly for the most up-to-date operating hours and tour schedules.
Tour prices can vary depending on the package chosen, especially if you opt for additional tasting experiences. It's advisable to check the official Jose Cuervo website for current pricing.
Yes, there are typically different tour options, including standard tours that cover the tequila-making process and more in-depth experiences that include premium tastings and blending sessions.
Absolutely! You can purchase exclusive tequilas at factory prices directly at the distillery. There's no pressure to buy, but it's a great opportunity for unique finds.
🎫 🧭 Onsite Experience
A standard tour of La Rojeña Distillery usually lasts around 1 to 2 hours, but this can extend if you opt for additional tasting sessions or activities. Some visitors have spent up to 4 hours exploring.
Yes, English-speaking tours are available, and guides are equipped with microphones and speakers to ensure everyone can hear clearly, even in the noisy distillery environment.
You'll learn about the entire tequila-making process, from agave harvesting to distillation and aging. You'll also gain insights into the history of Jose Cuervo and the significance of La Rojeña as the world's first tequila distillery.
While the distillery has historical elements, efforts are made to accommodate visitors. It's best to contact the distillery directly in advance to discuss specific accessibility needs.
Yes, the distillery offers numerous picturesque spots, including agave fields, vintage vehicles, and the historic architecture, making it a great place for photos.
🍽️ 🍽️ Food & Dining
While the primary focus is on tequila, some tours or packages may include lunch or snacks. It's advisable to check your tour details or explore dining options in Tequila town.
Yes, La Rojeña Distillery often features a margarita bar where you can enjoy this classic tequila cocktail.
Tequila town is filled with restaurants offering traditional Mexican cuisine. You can easily find a place to eat before or after your distillery visit.
Expect to find authentic Mexican dishes, often featuring local ingredients. Many restaurants offer regional specialties and, of course, dishes that pair well with tequila.
Generally, outside food and beverages are not permitted inside the distillery premises. It's best to consume them before or after your visit.
📸 📸 Photography
Capture stunning shots in the agave fields, with the vintage cars, against the historic distillery buildings, and during the tasting sessions. The entire property offers a rich visual experience.
Yes, photography is generally allowed in most areas of the distillery during the tour, allowing you to document your experience.
Using drones for photography is typically restricted at historical sites and active industrial facilities like distilleries. It's best to assume drones are not permitted unless explicitly stated otherwise.
A versatile camera with a good zoom lens is recommended to capture both wide shots of the agave fields and details of the distillery. A smartphone with a good camera is also sufficient for most visitors.
Yes, you can take photos during the tasting, but be mindful of your surroundings and other guests. It's a great opportunity to capture the presentation of the tequilas.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
It's important to note that the tasting portions of the tour are for adults only. If you have younger children, ensure they will be comfortable in a setting where alcohol is central to the experience. Tequila town itself offers more general attractions that might appeal to a wider age range, so combining a distillery visit with exploration of the town could be a good strategy.
💰 Budget Travelers
Consider visiting Tequila town via public bus rather than the Jose Cuervo Express train, which is a more premium experience. Once in town, you can walk to the distillery, saving on local transport. While factory prices for tequila are a good deal, remember to factor this into your budget if you plan to purchase bottles.
🥂 Tequila Aficionados
Engage with the guides, ask detailed questions about the distillation process, and savor the nuances of each expression. The chance to purchase exclusive bottlings at factory prices is also a significant draw. This visit is not just about tasting; it's about appreciating the craft and history that define tequila.
Deep Dives
In-depth insights and expert knowledge
The Legacy of La Rojeña
Visitors can immerse themselves in this rich heritage by touring the grounds, which often include a journey through the agave fields and a detailed explanation of the traditional production methods. The distillery's commitment to its legacy is evident in its preservation of historical elements, including the use of vintage vehicles for tours, harkening back to a bygone era of agave transport and guest experiences.
Understanding La Rojeña's history provides a deeper appreciation for the tequila you taste. It's a place where tradition meets innovation, ensuring that the spirit crafted here continues to honor its storied past while meeting contemporary standards. The experience is more than just a tasting; it's a step back in time to witness the very origins of tequila.
The Art of Tequila Tasting
Opting for an enhanced tasting package is frequently recommended by visitors, as it provides access to more exclusive and aged tequilas that offer a profound depth of flavor. This experience can fundamentally change your perception of tequila, showcasing its potential for sophistication and variety, much like fine wines or whiskies. It's an educational journey that allows you to appreciate the craftsmanship involved in producing high-quality tequila.
Remember to pace yourself during tastings, as the spirits are potent. Many tours include an initial tasting before the dedicated tasting session, so be prepared. The knowledge gained and the flavors discovered during these tastings are often cited as the most memorable aspects of a visit to La Rojeña.
Experiencing Tequila Town
Beyond the distillery tour, exploring Tequila town offers a vibrant immersion into Mexican culture. Wander through its colorful streets, visit local markets, and sample regional cuisine. The town itself is a living museum of tequila production, with many other distilleries and agave fields surrounding it. The atmosphere is generally described as authentic and welcoming, with friendly locals adding to the charm.
For a truly unique way to arrive, consider the Jose Cuervo Express train, which not only transports you to Tequila but also provides an entertaining journey with drinks and entertainment along the way. This combination of distillery visit and town exploration makes for a comprehensive and unforgettable tequila adventure.
Social
from TikTok, Instagram & Reddit