Mercado 28, Cancún - The Ballarò market street in Palermo
1 / 10

Mercado 28 Cancún

4.2
·57k reviews·Cancún, Mexico

A vibrant downtown market brimming with colorful crafts, authentic Mexican food, and lively bargaining. Your go-to for unique souvenirs.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, easier browsing

CrowdLow
Loading map...
Mercado 28, Cancún - The Ballarò market street in Palermo

Mercado 28 Cancún

Best Time

Weekday mornings

Fewer crowds, easier browsing

CrowdLow
Highlights

Highlights

Must-see attractions

A vibrant downtown market brimming with colorful crafts, authentic Mexican food, and lively bargaining. Your go-to for unique souvenirs.

4.2
(57k reviews)

"Discover the soul of Mexico at Mercado 28, where every stall tells a story and prices are a steal!"

Vertical photo
TIP

🎯 Skip Plaza 28!

Plaza 28 is a tourist trap; head to Mercado 28 for genuine finds.

💰 Bring Pesos & Haggle

Cash is preferred. Don't be afraid to negotiate prices for souvenirs!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Authentic Mexican Crafts

Authentic Mexican Crafts

Throughout the market

Discover vibrant textiles, intricate pottery, silver jewelry, and unique folk art directly from artisans.

Instagram+1
Local Culinary Delights

Local Culinary Delights

Food stalls and restaurants

Savor traditional Mexican dishes, fresh seafood, and local specialties at affordable prices.

TikTokInstagram
Bargaining Opportunities

Bargaining Opportunities

All souvenir shops

Engage with vendors to negotiate prices on souvenirs, clothing, and gifts, aiming for the best deals.

InstagramReddit

Planning Your Visit

Navigate the Crowds and Haggling

Mercado 28 can be overwhelming with its bustling atmosphere and persistent vendors. Go with a strategy: know what you want, be prepared to negotiate prices, and consider visiting Mercado 23 for a more local, less pushy experience. Reddit+1

Cash is King (Mostly)

While some vendors accept cards, carrying cash in Mexican Pesos is highly recommended for smoother transactions and better negotiation power. ATMs are available, but exchanging currency beforehand or at a bank is often advised. InstagramReddit

Best Times

When
Weekday mornings
Why
Fewer crowds, easier browsing
Crowd
Low
When
Late afternoons
Why
Vendors may offer deals
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

TIP AHORRADOR en tu proxima visita a cancun comora tus recuerditos en el Walmar del centro, solo checa que sean hechos en Mexico, asi tu ahorras y apoyas a artesanos mexicanos. #viajero #Cosasquenecesitas #cancúnméxico #Viajesyturismo #vacacionesapagos #vacacionesenfamilia
@toursencancunmexico
31.6K likes • 813.8K views

🎯 Skip Plaza 28!

Plaza 28 is a tourist trap; head to Mercado 28 for genuine finds. Reddit

💰 Bring Pesos & Haggle

Cash is preferred. Don't be afraid to negotiate prices for souvenirs! InstagramReddit

Ahorra dinero en los souvenirs si vienes a Cancun Zona hotelera! #tipsdeahorro #cancun #cancunmexico #cancunmexicotravel #fy #fyp #zonahoteleracancunmexico #soriana #tipsdeviaje
@dianaly_salinas
14K likes • 347.1K views
Restaurante El Cejas, en el Mercado 28 de Cancún. Muy recomendable para tomar un buen ceviche o pescado. #elcejas #mercado28 #cancun #cancún #mexico #méxico #mexicanfood #quintanaroo
madrid_voyager
23 likes • 2.4K views

🚶‍♀️ Consider Mercado 23

For a more local, less pushy experience with better prices, try Mercado 23. Reddit+1

🚕 Uber vs. Taxi

Uber is generally safe, but taxis are common. Negotiate taxi fares beforehand. Reddit

Melhor lugar para comprar suas lembrancinhas é aí Mercado 28 localizado no centro de Cancún 😊
ecctourscaribecancun
22 likes • 2K views

Tips

from all over the internet

🎯 Skip Plaza 28!

Plaza 28 is a tourist trap; head to Mercado 28 for genuine finds. Reddit

💰 Bring Pesos & Haggle

Cash is preferred. Don't be afraid to negotiate prices for souvenirs! InstagramReddit

🚶‍♀️ Consider Mercado 23

For a more local, less pushy experience with better prices, try Mercado 23. Reddit+1

🚕 Uber vs. Taxi

Uber is generally safe, but taxis are common. Negotiate taxi fares beforehand. Reddit

🛍️ Souvenir Strategy

Compare prices across stalls; some TikToks suggest Walmart downtown for cheaper souvenirs. TikTok

What Travellers Say

4.2
(57k reviews)

Reviews Summary

Mercado 28 is a bustling hub for souvenirs and local food, offering a vibrant cultural experience. Visitors appreciate the wide selection of crafts and affordable prices, though some find the persistent vendors and crowds overwhelming. It's a classic Cancun spot, but many recommend comparing prices and considering Mercado 23 for a more relaxed atmosphere.

"Mercado 28 is a colorful, buzzing local market in downtown Cancun that's perfect if you're hunting for souvenirs at great prices. You'll find everything from handwoven textiles and pottery to leather bags, tequila gift sets, hammocks, and all kinds of artisan crafts—basically, anything you'd want to bring back from Mexico.

Prices here are much cheaper than the hotel zone or airport shops, especially if you're willing to haggle. Bargaining is not only accepted—it's expected. With a little persistence, you can often cut prices in half or better.

The downside? The sellers are very aggressive. Almost every stall has someone calling you in, offering you tequila, or insisting they have the "best price just for you." It can get overwhelming, especially if you're just trying to browse.

I didn’t try the food stalls, so I can’t speak to the food quality.

Bottom line: If you enjoy deal-hunting, don’t mind a little chaos, and love supporting local artisans, Mercado 28 is worth the trip. Just bring cash, patience, and your best haggling game."

Sergio Giron

"Great place to visit for shopping and food! They have so many things you can't imagine. The food is absolutely delicious at any restaurant. If you can take your time to walk around to see & buy.
Don't be afraid to ask questions. If you take the bus make sure to ask how to arrive & return. Not too hard but you will need some direction or taxi is super easy."

Sandra Rodriguez

"Many merchants and very buzzing at times. When we visited we didn't feel good as merchants were very aggressive. Also they sell always very similar stuff which makes it hard to differentiate. If you would want to buy something they should define their unique selling point or try to advertise differently. The way it currently is makes it very unstructured and you will see the same items 30 times."

Jan Kalbantner

What People Like

Vibrant atmosphere
Affordable souvenirs
Authentic food

What People Dislike

Pushy vendors
Crowded spaces

Frequently Asked Questions

🚇 🗺️ Getting There

From the Hotel Zone, you can take an Uber or a taxi to Mercado 28. If you're staying further out like Moon Palace, Uber is a good option, though be mindful of potential taxi conflicts if picked up directly from the hotel. Consider using the 'Playa Express' bus to downtown Cancun and then a local bus or Uber. Reddit+1

Uber is generally considered safe for getting to Mercado 28. However, some travelers recommend negotiating taxi fares beforehand to avoid issues, especially if Uber pickup is restricted at your hotel. Reddit

Mercado 28 is the authentic market with numerous stalls for souvenirs and food. Plaza 28 is often described as a tourist trap and should be avoided. Reddit

Yes, local buses go to downtown Cancun. From there, you can take another bus or a taxi to Mercado 28. Be aware that some bus drivers might drop you off at Plaza 28 by mistake, so confirm your destination. Reddit

Yes, Mercado 28 is a well-known landmark in downtown Cancun. Asking locals or using a navigation app will help you find it easily. TikTok

🎫 🎫 Tickets & Entry

No, Mercado 28 is a public market and does not require an entrance ticket. You can freely wander through the stalls. TikTok

Mercado 28 is typically open daily from morning until early evening, generally around 9 AM to 6 PM. It's advisable to check current hours closer to your visit as they can vary. TikTok

There is no admission fee to enter Mercado 28. You only pay for the items you purchase. TikTok

Yes, many city tours of Cancun include a stop at Mercado 28 for souvenir shopping and a taste of local culture. TikTok

No special entry requirements are needed. Just be prepared for a lively atmosphere and potentially persistent vendors. TikTok

🎫 🛍️ Shopping & Souvenirs

You can find a wide variety of souvenirs, including handmade crafts, textiles, pottery, silver jewelry, clothing, keychains, and local art. Instagram+1

Absolutely! Haggling is expected and part of the experience. Start with a lower offer and be prepared to meet in the middle. InstagramReddit

Mercado 28 is known for its competitive prices compared to hotel zone shops. Some travelers suggest Walmart in downtown Cancun or Mercado 23 for even better deals on certain items. TikTokReddit

It's highly recommended to bring cash in Mexican Pesos. While some vendors accept cards, cash makes transactions smoother and aids in negotiation. Instagram

Yes, Mercado 28 is a great place to find authentic Mexican crafts and support local artisans. Look for items clearly marked as 'Hecho en Mexico'. TikTok+1

🍽️ 🍽️ Food & Dining

Restaurante El Cejas is highly recommended for ceviche and fish dishes. Many stalls offer authentic tacos, seafood, and traditional Mexican cuisine. TikTokInstagram

Yes, Mercado 28 is a fantastic spot to try authentic Mexican dishes, from street tacos to fresh seafood and regional specialties. TikTokInstagram

Food prices at Mercado 28 are generally very affordable, offering a great way to experience local flavors without breaking the bank. TikTok

Don't miss out on fresh ceviche, grilled fish, cochinita pibil, and various types of tacos. Instagram

Generally, yes. Look for busy stalls with high turnover, which usually indicates freshness and quality. Instagram

📸 📸 Photography

Absolutely! Mercado 28 is incredibly vibrant and colorful, offering countless photo opportunities with its array of crafts, food, and bustling atmosphere. TikTokInstagram

Capture the colorful textiles, intricate handicrafts, lively food stalls, and the general energy of the market. Instagram

Generally, no. However, it's always polite to ask vendors before taking close-up photos of their merchandise or them. TikTok

Morning light can be softer and less crowded, while late afternoon offers a warm glow. The market's energy is present throughout the day. TikTok

Drone usage is typically restricted in populated areas and markets. It's best to avoid using drones to prevent any issues. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Mercado 28 can be a vibrant, albeit busy, experience for families. While the crowds and persistent vendors might be a bit much for very young children, older kids can enjoy the colorful sights and sounds. Consider visiting Mercado 23 for a more relaxed atmosphere that's less overwhelming for families. Reddit+1 If you do visit Mercado 28, focus on specific items you're looking for and keep a close eye on your belongings. The food stalls offer a chance for kids to try new, affordable local flavors. Instagram

💰 Budget Travelers

Mercado 28 is a paradise for budget travelers looking for souvenirs and local food. The ability to negotiate prices is crucial here, allowing you to significantly reduce costs. InstagramReddit For even more savings, consider exploring Mercado 23 or even local supermarkets like Walmart downtown for certain items. TikTokReddit Eating at the market's food stalls is also a very economical way to enjoy authentic Mexican cuisine. TikTok

🎁 Souvenir Hunters

If your primary goal is souvenir shopping, Mercado 28 is a must-visit. You'll find a vast array of items, from typical tourist trinkets to more unique handcrafted goods. Instagram+1 Remember to compare prices and haggle to get the best deals. For a more local feel and potentially better prices on some items, Mercado 23 is also worth exploring. Reddit

Deep Dives

In-depth insights and expert knowledge

Navigating the Market Maze

Mercado 28 is a sprawling marketplace in downtown Cancun, renowned for its vast selection of souvenirs and local crafts. It's a place where you can find everything from hand-painted ceramics and intricate textiles to silver jewelry and traditional Mexican clothing. The atmosphere is lively, often filled with music and the chatter of vendors eager to make a sale. TikTokInstagram

While the sheer volume of goods can be exciting, it's also easy to get overwhelmed. Many visitors recommend comparing prices across different stalls before making a purchase, as prices can vary significantly. Don't be shy about haggling; it's an expected part of the shopping experience here. InstagramReddit

For a more authentic and less tourist-centric experience, consider venturing to Mercado 23. This market is more geared towards locals, offering fresh produce, meats, and everyday goods alongside some crafts, often at lower prices and with less aggressive sales tactics. Reddit+1

Culinary Adventures at Mercado 28

Beyond souvenirs, Mercado 28 is a culinary hotspot offering a genuine taste of Yucatecan and Mexican cuisine. Numerous small restaurants and food stalls serve up delicious and affordable dishes. From fresh seafood and ceviche to traditional tacos and regional specialties, there's something to satisfy every palate. TikTokInstagram

One of the most celebrated spots is Restaurante El Cejas, known for its excellent ceviche and fish preparations. Instagram Exploring the food stalls allows you to sample a variety of flavors, often prepared right before your eyes. It's a fantastic opportunity to try authentic dishes that might be harder to find in the more tourist-oriented areas. Instagram

When dining, look for busy stalls that seem popular with locals, as this is usually a good indicator of quality and freshness. Prices are generally very reasonable, making it an ideal place for a budget-friendly and delicious meal. TikTok

Smart Shopping Strategies

Shopping at Mercado 28 is an experience in itself, and a little preparation goes a long way. The key is to be a savvy shopper. Always carry cash in Mexican Pesos, as many vendors prefer it, and it gives you more leverage when negotiating. Instagram While some vendors might accept credit cards, it's not guaranteed, and you might encounter additional fees. Instagram

Haggling is not just allowed, it's expected. Don't accept the first price offered. Start lower than you're willing to pay and work your way up. Be polite but firm. If a vendor is too pushy, it's okay to walk away; there are many other stalls to explore. Reddit

Some travelers suggest that for the absolute cheapest souvenirs, places like Walmart in downtown Cancun or even local supermarkets might offer better prices on mass-produced items. TikTok However, for unique, handcrafted items and a more immersive cultural experience, Mercado 28 remains a top choice. TikTok

You may also like

1 of 2