Toba Marche Toba
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Toba Marche Toba

3.7
·1k reviews·Toba, Japan

A vibrant local market offering the freshest seafood, unique regional snacks, and stunning ocean views. A true taste of Mie Prefecture!

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Freshest catch, fewer crowds

CrowdLow
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Toba Marche Toba

Toba Marche Toba

Best Time

Weekday mornings

Freshest catch, fewer crowds

CrowdLow
Highlights

Highlights

Must-see attractions

A vibrant local market offering the freshest seafood, unique regional snacks, and stunning ocean views. A true taste of Mie Prefecture!

3.7
(1k reviews)

"The Utase Ebi Karaage and Deep-Fried Tuna Stomach were absolutely tremendous. A must-try!"

Vertical photo
TIP

🎯 Embrace the 'Garimpo' Vibe

It's a treasure hunt! Be prepared to dig through products to find the best items. It's part of the fun!

💰 Sashimi for 100 Yen!

Buy fresh fish and pay a small fee to have it sliced into sashimi. Enjoy with a view!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Utase Ebi Karaage

Utase Ebi Karaage

Seafood stalls

Crispy, small shrimp caught with traditional nets, offering a rich, delicate flavor. A must-try local specialty!

Deep-Fried Tuna Stomach

Deep-Fried Tuna Stomach

Seafood stalls

An adventurous and unforgettable dish with a chewy texture and deep, savory taste. A unique culinary experience!

Fresh Sashimi with Ocean View

Fresh Sashimi with Ocean View

Seafood stalls and outdoor seating

Get fresh fish sliced into sashimi for a small fee and enjoy it with stunning ocean views. Incredible value!

Local Produce & Snacks

Local Produce & Snacks

Market stalls

Discover local delights like the 'best strawberries ever tried' and other regional snacks and drinks.

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Planning Your Visit

Garbage or Gem? Know Before You Go

Toba Marche is a vibrant local market, but be prepared for a 'treasure hunt' vibe. Some visitors describe it as 'messy' with products on the floor, requiring effort to find gems. Go with an open mind and a willingness to explore!

Timing is Everything for Fresh Catches

While some describe the market as 'busy' on weekends, weekdays might offer a more relaxed browsing experience. Arriving earlier, especially on weekdays, could increase your chances of snagging the freshest seafood before local restaurants buy it up.

Best Times

When
Weekday mornings
Why
Freshest catch, fewer crowds
Crowd
Low
When
Weekend afternoons
Why
Lively atmosphere, more variety
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

vale a pena! #seutoba #lojadoseutoba
@laemugs
897.9K likes • 13.6M views

🎯 Embrace the 'Garimpo' Vibe

It's a treasure hunt! Be prepared to dig through products to find the best items. It's part of the fun! TikTok

💰 Sashimi for 100 Yen!

Buy fresh fish and pay a small fee to have it sliced into sashimi. Enjoy with a view! Reddit

E vamos de tour pela loja do seu toba, a loja é assim, tudo uma zona, tem q garimpar, mas é divertido! #seutoba #lojadoseutoba #comprinhas #comprinha #unboxing
@gabi_guerra_
547.4K likes • 5M views
來鳥羽必逛「鳥羽市集 Toba Marche」@tobamarche 這裡不僅有各式各樣的當地特產, 像是適合當伴手禮的海帶、海苔、牡蠣咖哩、牡蠣仙貝, 還有超好吃的鮑魚飯🍚! 如果你愛海鮮,這裡還有新鮮生魚片 甚至連冷凍大龍蝦都有🦞~ 天氣好的時候,還能坐在戶外座位, 一邊看海一邊享用外帶美食🌊🍱, 旁邊還有熱呼呼的足湯可以泡腳發呆,看著大海放空✨ 而且就在鳥羽車站旁邊, 逛市集、買伴手禮,超方便!快來吧~🎉 Must-visit in Toba: Toba Marche! Try local products like kelp, nori, oyster curry, and crackers. Don’t miss the tasty abalone rice🍚! Love seafood? Enjoy fresh sashimi and even frozen lo...
diveintotoba
15 likes • 831 views

🗣️ Use Translation Apps

Vendors are helpful! Don't hesitate to use translation apps to ask for recommendations. Reddit

🌊 Outdoor Seating Available

Enjoy your seafood purchases with a beautiful ocean view. Perfect for a relaxing break. Instagram

Today, on my way home from submitting my change of address form and changing my driver's license address, I went shopping at Toba Marche. #mie #migration #moved #marche #tobamarche #三重 #三重県 #移住 #移住生活 #鳥羽マルシェ #マルシェ #三重産
tubasa922
21 likes • 208 views

Tips

from all over the internet

🎯 Embrace the 'Garimpo' Vibe

It's a treasure hunt! Be prepared to dig through products to find the best items. It's part of the fun! TikTok

💰 Sashimi for 100 Yen!

Buy fresh fish and pay a small fee to have it sliced into sashimi. Enjoy with a view! Reddit

🗣️ Use Translation Apps

Vendors are helpful! Don't hesitate to use translation apps to ask for recommendations. Reddit

🌊 Outdoor Seating Available

Enjoy your seafood purchases with a beautiful ocean view. Perfect for a relaxing break. Instagram

🚗 Convenient Location

Located right next to the Toba train station, making it super accessible for shoppers and travelers. Instagram

What Travellers Say

3.7
(1k reviews)

Reviews Summary

Toba Marche is celebrated for its incredibly fresh seafood, unique local delicacies like tuna stomach, and the fantastic value offered, especially for sashimi. While some find the market's layout a bit disorganized, many appreciate the 'treasure hunt' aspect and the stunning ocean views from the outdoor seating. It's a vibrant spot for authentic local flavors.

"Waiting time: 0min at lunch
First dish: 3 min

The Utase Ebi Karaage and Deep-Fried Tuna Stomach were absolutely tremendous. The tuna stomach was a completely new experience for me—its nice chewy texture paired with deep, savory flavors made it truly unforgettable. As for the Utase Ebi, it’s not just any shrimp dish; these small shrimps are caught using the traditional Utase-ami dragnet fishing method in Mie Prefecture. Known as Utase-ebi, they include varieties such as Southern rough shrimp and greasyback shrimp, giving the karaage a uniquely rich, delicate flavor.

Both dishes are standout items, and I’d highly recommend trying them. Must-try specialties!"

A2C

"Local market with fresh seafood. It's perfect for a quick stop when you arrive from the marina on your way to other attractions in town. Get a sashimi to enjoy outside with the amazing views of the islands in front."

Billiken Explorer

"You can buy the fish and ask them to cut it as sashimi for a 100 yen fee. Just take it to cashier and said ‘Sashimi please’ and they will understand. Chopsticks and soy sauce were provided here. Then, take it to the fishmongers and wait for it. I asked the fishmongers for help selecting the fish using google translate. They were more than willing to help me out.

There are many table outside for you to sit down with superb ocean view. Ise otoro is the best tuna I’d ever have. Plus the price is incredible. This peace costs only 1,600 yen!!!

I went there on weekday around 10 am. The place was a little busy. Locals, small
restaurants (I guessed from the amount they buying) came to shop here. No foreigners, but me."

Iyravin Lu

What People Like

Incredibly fresh seafood
Unique local dishes
Great value for sashimi

What People Dislike

Can be messy/disorganized
Crowded on weekends

Frequently Asked Questions

🚇 🗺️ Getting There

Toba Marche is conveniently located right next to the Toba train station, making it easily accessible by public transport. If you're arriving by car, there might be parking available nearby, though it's best to check local signage. Instagram

No, Toba Marche is a market located in Toba City, Mie Prefecture, Japan. Lake Toba is a large caldera lake in North Sumatra, Indonesia. They are geographically distinct. TikTok+1

The primary mode of transport in Toba City is by train, with Toba Station serving as a central hub. Local buses also operate, connecting various attractions. For exploring the coastline, a ferry service might be available. Instagram

Yes, you can reach Toba Marche from Nagoya by taking a train. The journey typically involves a transfer and takes approximately 1.5 to 2 hours. Instagram

While the market has outdoor seating, some areas might be crowded or have uneven surfaces. It's advisable to proceed with caution or seek assistance if needed. TikTok

🎫 🎫 Tickets & Entry

No, Toba Marche is a public market, and there is no admission fee to enter. You only pay for the items you wish to purchase. TikTok

Opening hours can vary, but generally, markets like Toba Marche are open during daylight hours. It's recommended to check their official website or social media for the most up-to-date information, especially for specific event days. Instagram

Yes, Toba Marche sometimes hosts special events and markets, such as the 'kicca marche' which features local artists and vendors. Keep an eye on their social media for announcements. Instagram+1

Generally, pets are not allowed in food markets for hygiene reasons, especially inside enclosed areas. It's best to leave your pets at home unless it's a service animal. TikTok

Weekdays are often less crowded, allowing for a more relaxed browsing experience. Weekends can be busier, but offer a lively atmosphere. TikTokReddit

🎫 🛍️ Shopping & Products

Toba Marche offers a wide variety of local products, including fresh seafood (like Utase Ebi and tuna), local produce (such as strawberries), snacks, drinks, and souvenirs like seaweed and crackers. InstagramReddit

Absolutely! You can purchase fresh fish and pay a small fee (around 100 yen) to have it sliced into sashimi. Chopsticks and soy sauce are usually provided. Reddit

Many visitors find the prices at Toba Marche to be very reasonable, especially for the quality of the seafood and local produce. Some items, like the Ise otoro tuna, are noted for their incredible value. Reddit

Don't miss the Utase Ebi Karaage and Deep-Fried Tuna Stomach for a unique seafood experience. Local strawberries and other regional snacks are also highly recommended. Reddit

Yes, you can find various local souvenirs, including seaweed products, crackers, and other regional specialties that make great gifts. Instagram

🍽️ 🍽️ Food & Dining

The standout dishes are the Utase Ebi Karaage and Deep-Fried Tuna Stomach. You can also buy fresh fish and have it prepared as sashimi to enjoy with ocean views. Reddit

Yes, there are outdoor seating areas where you can enjoy your purchased food with a view of the sea. It's a casual dining experience. Instagram

While Toba Marche is primarily known for its fresh seafood, you might find some local produce, snacks, and drinks that are vegetarian-friendly. It's best to inquire at individual stalls. Reddit

Ise otoro refers to a premium cut of tuna, known for its rich marbling and melt-in-your-mouth texture. It's considered a delicacy and is highly praised by visitors to Toba Marche. Reddit

Vendors are generally helpful and can offer recommendations, especially if you use a translation app to communicate your preferences. Reddit

📸 📸 Photography

Capture the vibrant market atmosphere, the fresh seafood displays, and the stunning ocean views from the outdoor seating areas. The colorful local produce also makes for great shots. Instagram

It's generally acceptable to take photos of products and the general market scene. However, it's always polite to ask for permission before taking close-up photos of vendors or individuals. TikTok

Morning light can be beautiful for capturing the freshness of the seafood and the market activity. Late afternoon might offer softer light and a more relaxed ambiance. Instagram

The expansive ocean view from the outdoor seating area is a prime spot for photos. The bustling market stalls themselves offer dynamic visual content. Instagram

While not explicitly stated, it's generally good practice to avoid using flash photography in crowded indoor spaces or when it might disturb vendors or other shoppers. Natural light is often best. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Toba Marche can be a fun, albeit slightly chaotic, outing for families. The 'treasure hunt' aspect of finding items might appeal to curious kids, and the variety of snacks could be a hit. While the focus is on seafood, there are likely other local treats and produce that children can enjoy. The outdoor seating with ocean views provides a pleasant spot for a family break. Be mindful of the market's layout, as it can get crowded, and keep a close eye on little ones. TikTok+1

💰 Budget Travelers

Toba Marche is a fantastic destination for budget-conscious travelers looking for quality local products at reasonable prices. The ability to buy fresh fish and have it prepared as sashimi for a minimal fee is exceptional value. Reddit Many of the local snacks and produce are also affordably priced, making it possible to enjoy a delicious and authentic meal without breaking the bank. The market itself is free to enter, so you only spend on what you choose to buy. Reddit

🍣 Foodies & Seafood Lovers

For serious foodies and seafood enthusiasts, Toba Marche is a must-visit. The opportunity to try unique dishes like Deep-Fried Tuna Stomach and the exceptionally fresh Utase Ebi Karaage is unparalleled. Reddit The ability to select your own fish and have it prepared as sashimi, especially premium cuts like Ise otoro, at such reasonable prices, is a dream come true. The market offers a genuine, unpretentious culinary experience that celebrates the bounty of the sea. Reddit

Deep Dives

In-depth insights and expert knowledge

The Toba Marche Experience: More Than Just a Market

Toba Marche is a bustling local market that offers a genuine taste of Mie Prefecture's culinary heritage. While some visitors have noted a somewhat 'messy' or 'chaotic' atmosphere, this is often part of its charm, described as a place where you need to 'garimpar' (rummage) to find treasures. TikTok+1 The market is particularly renowned for its incredibly fresh seafood, sourced directly from the surrounding waters. You can find everything from local delicacies like Utase Ebi (shrimp caught with traditional nets) to tuna and various other fish.

Beyond the seafood, Toba Marche is a fantastic place to discover other local produce and snacks. Visitors have raved about the quality of items like strawberries, and the market offers a variety of regional treats that make for excellent souvenirs or personal indulgences. The proximity to the Toba train station makes it an easily accessible stop for day-trippers and those exploring the region. Instagram

For an enhanced experience, consider visiting on a weekday morning to avoid the biggest crowds and potentially get the freshest selection. The outdoor seating area, offering superb ocean views, is a major draw, allowing you to savor your purchases while enjoying the coastal scenery. It's this combination of fresh, high-quality local products and a scenic setting that makes Toba Marche a worthwhile stop for many travelers. InstagramReddit

Culinary Delights: Must-Try Foods at Toba Marche

The culinary offerings at Toba Marche are a major highlight, with a strong emphasis on fresh, local seafood. Two dishes that consistently receive high praise are the Utase Ebi Karaage and the Deep-Fried Tuna Stomach. The Utase Ebi Karaage features small shrimp caught using traditional Utase-ami dragnet fishing, resulting in a uniquely rich and delicate flavor when fried. Reddit

The Deep-Fried Tuna Stomach offers a more adventurous palate, described as having a wonderfully chewy texture and deep, savory notes that make it an unforgettable experience for many. For those who prefer their seafood raw, Toba Marche excels. You can purchase fresh fish and, for a small fee (around 100 yen), have it expertly sliced into sashimi. This allows you to enjoy premium cuts like the highly-rated Ise otoro (a fatty tuna cut) while taking in the beautiful ocean views from the outdoor seating. Reddit

Beyond these seafood stars, don't overlook the local produce. Visitors have specifically mentioned the exceptional quality of the strawberries available. The market also stocks a variety of other local snacks and drinks, providing a well-rounded taste of the region's offerings. Whether you're a seafood aficionado or simply looking to sample local flavors, Toba Marche delivers a memorable gastronomic journey. Reddit

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