Yamashiroya Asakusa
A six-story toy paradise in Ueno, packed with anime, video game, and character collectibles. Your ultimate souvenir destination!
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more browsing time
Yamashiroya Asakusa
Best Time
Fewer crowds, more browsing time
Highlights
Must-see attractions
A six-story toy paradise in Ueno, packed with anime, video game, and character collectibles. Your ultimate souvenir destination!
"This place beats other toy stores for selection and price – a must-visit for collectors!"
🎯 Explore Every Floor!
Don't stop at the first floor; each of the six levels has a unique theme and treasures.
📍 Ueno Station is Key
Exit Ueno Station's Central Exit and walk straight; it's right in front!
Highlights
Discover the most iconic attractions and experiences
Six Floors of Collectibles
Entire building
Explore a vast universe of toys, from anime figures and video game merchandise to Sanrio and Ghibli treasures.
Dragon Quest & Chikawa Corner
Specific floors (varies)
Hunt for exclusive Dragon Quest goods and the incredibly popular Chikawa merchandise.
Pop Mart & Niche Finds
Specific floors (varies)
Discover sought-after Pop Mart blind boxes and unique items from Western and Chinese franchises.
Monchhichi Haven
Basement floor
Find a dedicated section for the beloved Monchhichi dolls, a must-see for collectors.
Plans like a pro.
Thinks like you
Planning Your Visit
Dive into a Toy Wonderland
Ueno Station is Your Gateway
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore Every Floor!
Don't stop at the first floor; each of the six levels has a unique theme and treasures.
📍 Ueno Station is Key
Exit Ueno Station's Central Exit and walk straight; it's right in front! +1
💰 Reasonable Prices
Prices are competitive, often better than other major toy stores in Tokyo.
✨ Unique Souvenirs
Find everything from popular anime to niche character goods for perfect gifts.
Tips
from all over the internet
🎯 Explore Every Floor!
Don't stop at the first floor; each of the six levels has a unique theme and treasures.
📍 Ueno Station is Key
Exit Ueno Station's Central Exit and walk straight; it's right in front! +1
💰 Reasonable Prices
Prices are competitive, often better than other major toy stores in Tokyo.
✨ Unique Souvenirs
Find everything from popular anime to niche character goods for perfect gifts.
💳 Multiple Payment Options
The store accepts various payment methods, making checkout convenient.
What Travellers Say
Reviews Summary
Visitors rave about Yamashiroya, calling it a 'toy wonderland' and a 'collector's paradise' with an unparalleled selection across its six floors. Many appreciate the competitive pricing and the unique mix of Japanese, Western, and Chinese toys. While some note prices can be slightly higher than standard retail, the convenience and vast inventory make it a highly recommended stop for souvenirs and collectibles.
"You can find all kinds of anime, cartoon, and video game character toys and collaboration items here. With several floors to explore, it’s a nice place for anyone who enjoys picking up small souvenirs. It’s easy to come across something you like, and the prices are quite reasonable"
Judy Huang
"Covers most video game, entertainment franchises, and niche franchises. Has 6 floors of goodies, highly recommend this place for a good chance of stocked popular items. Has multiple available payment methods too."
Myssoka
"6 storey toy store in ueno. This place beats hakuhinkan at Ginza and kiddy land at harajuku. Skip those and get your latest toys from here because of selection and price (lower). Ueno also offers tons of shopping and food choices. Awesome"
M4l2K T4N
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Yamashiroya is conveniently located right outside Ueno Station. Take the Central Exit and walk straight for about 5 minutes along the main street. It's impossible to miss! +1
Yes, it's extremely accessible. Ueno Station is a major hub served by JR lines and multiple subway lines, making it easy to reach from anywhere in Tokyo.
Take the JR Yamanote Line directly to Ueno Station. It's a straightforward and popular route for accessing the Ueno area.
While there are parking lots in the Ueno area, it's generally recommended to use public transport due to the convenience and potential parking costs.
Yamashiroya is located in Ueno, not Asakusa. While they are relatively close, it's a significant walk. Taking the subway or JR line from Asakusa to Ueno is the most efficient option.
🎫 🎫 Tickets & Entry
No, there is no admission fee to enter Yamashiroya. You can freely browse all six floors of toys and collectibles.
Yamashiroya is typically open from 10 AM to 9:30 PM daily, offering ample time for visitors to explore.
No advance booking is required. Yamashiroya is a retail store, and you can visit anytime during its operating hours.
While primarily a retail store, Yamashiroya often features popular character goods and limited-edition items, which can feel like special events for fans.
Yes, you can bring your own bags. However, they also offer shopping bags for your purchases.
🎫 🛍️ Shopping & Merchandise
Yamashiroya offers an incredible variety, including anime figures, video game merchandise, Sanrio characters, Ghibli items, Monchhichi dolls, Pop Mart blind boxes, and much more. +4
Compared to other major toy stores in Tokyo like Hakuhinkan or Kiddyland, Yamashiroya often has lower prices and a better selection, making it a great value. +1
Absolutely! Yamashiroya is known for stocking highly sought-after items from franchises like Dragon Quest and the extremely popular Chikawa. +1
Yes, Yamashiroya features a unique inventory that includes not only Japanese but also Western and Chinese toys and themes, making it a diverse shopping destination.
Pop Mart is a popular brand known for its collectible blind boxes featuring various characters. Yamashiroya carries these highly hyped lines, such as Labubu.
📸 📸 Photography & Experience
Photography is generally allowed for personal use, but it's always a good idea to be mindful of other shoppers and staff. Some specific displays might have restrictions.
It's described as a 'toy wonderland' and a 'trinket paradise,' offering a fun, exciting, and sometimes overwhelming experience due to the sheer volume of merchandise. +1
Given its six floors and vast selection, many visitors recommend allocating at least 1-2 hours to fully explore and find what you're looking for.
The sheer density and variety of toys on display create many visually interesting backdrops. Look for themed sections or large displays for memorable shots.
While it's a toy store, Yamashiroya appeals to all ages. Collectors, anime fans, and anyone nostalgic for childhood characters will find plenty to enjoy. +1
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🎁 Souvenir Hunters
🎮 Video Game & Anime Fans
Deep Dives
In-depth insights and expert knowledge
Navigating the Six Floors of Yamashiroya
Basement to First Floor: Often houses popular items like Monchhichi dolls and a wide selection of general toys and character goods. This is a great starting point to get a feel for the store's offerings.
Mid-Floors: Expect to find dedicated sections for major anime series, video games (like Dragon Quest), and popular Japanese characters such as Chikawa. These floors are usually bustling with fans hunting for specific items.
Upper Floors: These levels might feature more niche collectibles, puzzles, stationery, and sometimes even Western or Chinese toy lines, including the highly sought-after Pop Mart blind boxes.
Tip: Don't be afraid to ask staff for assistance if you're looking for something specific, as the store's layout can be extensive. The variety ensures there's something for everyone, from casual souvenir hunters to dedicated collectors.
Why Yamashiroya is a Collector's Paradise
What truly sets Yamashiroya apart is its ability to cater to niche interests. Beyond the mainstream, you can find unique items from Western and Chinese brands, as well as highly coveted blind box series like Pop Mart.
Furthermore, the sheer volume of merchandise across its six floors creates an immersive shopping experience. It’s not just about buying; it’s about the thrill of discovery. Many visitors find that the prices are more reasonable here than at other tourist-centric toy shops, making it an excellent place to pick up souvenirs without breaking the bank.
Social
from TikTok, Instagram & Reddit