"This is an establishment that is a pilgrimage; I come here everytime I’m in the Asakusa area. The level 7 matcha soft serve is simply exquisite. There’s nothing like this, the rich, bitter and smooth taste of this gelato can’t be beat. Try the lower levels if your prefer a more milky, sweeter flavour - but this is probably known for the level 7 matcha.

Will be back, and I hope there won’t be a queue.

EDITED: Came back again a few days later to fulfil my matcha cravings, and I can say it’s probably the best matcha gelato I’ve had from a gelato shop anywhere."

Adam

"Good choice — Suzukien Asakusa (壽々喜園 浅草本店) is a very popular destination for matcha lovers. Here’s a detailed review: what works really well, some potential drawbacks, and whether it’s worth a stop.
• Suzukien is a long-established Japanese tea shop (wholesaler) in Asakusa that has partnered with Nanaya, a matcha-sweets brand, to make very rich gelato. 
• The Asakusa store is not just a take-out spot: there’s a cozy eat-in area (Time Out mentions seating, and reviews say there’s a lounge space) where you can sit and enjoy your gelato. 
• Opening hours are fairly limited: according to TimeOut, it’s open roughly 11:00–17:00.

🍵 What to Try / Menu Highlights
• Matcha Gelato (7 Levels)
• The most famous item: seven intensities of matcha gelato, from No.1 (milder) to No.7 (very rich and umami). 
• No.7 is a standout: described as the world’s richest matcha gelato. 
• According to Umami Bites, No.7 has a strong, bitter-leaning matcha flavor but balanced so it’s not just harsh—it’s deep and satisfying. 
• Other Flavors
• Besides matcha, they also offer hojicha (roasted tea), genmaicha, black sesame, and azuki (red bean). 
• Traditional Sweets
• Suzukien sells other traditional items, like matcha “an dango” (dango with 4 different matcha bean-pastes) — Umami Bites describes this as a signature item. 
• Tea Leaves & Gifts
• Since Suzukien is originally a tea wholesaler, they also sell good-quality loose-leaf matcha and teas, which makes it a good place for souvenirs.
• Matcha Quality & Variety: The 7-level gelato system is a huge draw. You can really tailor how “matcha-rich” your ice cream is. 
• Authenticity: As a long-time tea wholesaler, their matcha taste is very genuine — not just a dessert shop. 
• Perfect for Matcha Lovers: Especially if you like strong, bitter matcha: many visitors say No.7 is intense and very “matcha-forward.” 
• Diverse Menu: In addition to matcha gelato, other tea-based flavors provide variety. 
• Souvenir Friendly: You can pick up tea leaves, matcha powder, or packaged sweets. 
• Nostalgic / Traditional Feel: The shop feels rooted in Asakusa’s traditional tea culture, which is great for a cultural dessert stop. 
• Lines / Popularity: Because it’s very famous, there can be lines, especially in good weather or tourist season. 
• Limited Opening Hours: If you’re planning to go late in the day, note that they close relatively early (around 5 PM). 
• Price for No.7: The premium No.7 gelato is more expensive than the lower levels. According to some reviews, it’s well-worth it if you love matcha, but might be too bitter for casual ice cream eaters. 
• Seating Can Be Tight: The eat-in area exists but may not be super large — during busy times, seating might be limited. (Some reviews note this.) 
• Not Super “Sweet”: Because of the high matcha content, especially in higher levels, the gelato can be quite bitter or vegetal, which may not be everyone’s idea of “dessert.”
No.7 matcha + hojicha double, calling No.7 “deep bitterness + rich umami” and praising the hojicha for its aroma. 
No.7 may be too intense for some” — they opted for a milder level and enjoyed that more. 
“Flavor wise it was really strong … I would recommend if you like things with a strong matcha taste.”
“I really liked Suzukien … I chose a medium matcha level while my partner chose the darkest … that was too much for me.”
• Highly Recommended If You:
• Love matcha and want to try something very rich and authentic.
• Are okay with a slightly bitter, vegetal dessert (especially at higher levels).
• Want a dessert stop that’s a little cultural — not just any ice cream shop, but one rooted in Japanese tea tradition.
• Are visiting Asakusa and want a break with something sweet + “old Tokyo” feel.
• Maybe Skip / Limit If You:
• Prefer very sweet or “soft” ice cream rather than strong tea flavor.
• Don’t like waiting in lines (though go early / off-peak to avoid this).
• Want a budget dessert — higher levels of matcha gelato can be pricier than simple soft-serve"

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"Legendary for its matcha gelato variety, this spot did not disappoint. The wife and I double-cupped Nos. 3 and 5, one notch above and below the medium strength. These blended beautifully - in terms of bitterness, 3 is like a milk chocolate whereas 5 is like a 70% dark. This means that both are great in isolation, and lovely when combined too. Highly recommended."

Nathan McCain