浅草地下街(Asakusa underground shopping mall)
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Asakusa Underground Street

3.9
·764 reviews·Taito City, Japan

Tokyo's oldest underground street, a hidden retro gem offering a nostalgic journey into the Showa era with unique shops and eateries.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Afternoons

Most shops open

CrowdMedium
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浅草地下街(Asakusa underground shopping mall)

Asakusa Underground Street

Best Time

Afternoons

Most shops open

CrowdMedium
Highlights

Highlights

Must-see attractions

Tokyo's oldest underground street, a hidden retro gem offering a nostalgic journey into the Showa era with unique shops and eateries.

3.9
(764 reviews)

"Stepping back in time at the Asakusa Underground Street which is a hidden retro gem!"

Vertical photo
TIP

🎯 Find the Entrances

Half the fun is figuring out the entrances! Look for subtle openings near Asakusa Station.

⏰ Shop Opening Hours

Don't come too early; most shops open around 11 AM-1 PM. Revisit at night for more open shops.

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Highlights

Discover the most iconic attractions and experiences

Showa-era Atmosphere

Showa-era Atmosphere

Experience a genuine step back in time with narrow passageways and old-school signs. A true retro vibe.

Hidden Entrances

Hidden Entrances

The adventure of finding the entrances adds to the charm. Keep an eye out for subtle openings.

Unique Eateries & Shops

Unique Eateries & Shops

Discover tiny, classic food spots and shops that feel like a scene from a bygone era.

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Planning Your Visit

Embrace the Retro Vibe

Step back in time in Tokyo's oldest underground street. It's a hidden gem with a strong Showa-era atmosphere, offering a unique contrast to modern Tokyo. Be prepared for a nostalgic journey.

Timing is Key for Shops

Many shops in the Asakusa Underground Street don't open until late morning or early afternoon. Plan your visit accordingly to experience the full charm and browse the unique offerings.

Best Times

When
Afternoons
Why
Most shops open
Crowd
Medium
When
Evenings
Why
Atmospheric and lively
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

this was a “trust me” type of situation 😅🇯🇵 #japan #asakusa #tokyo
@yeslikethemoon
7.5K likes • 108.4K views

🎯 Find the Entrances

Half the fun is figuring out the entrances! Look for subtle openings near Asakusa Station. Reddit

⏰ Shop Opening Hours

Don't come too early; most shops open around 11 AM-1 PM. Revisit at night for more open shops. Reddit

【浅草、地下商店街】📍🇯🇵Asakusa Underground Shopping Street A deep spot known as "Japan's oldest underground shopping street" "Asakusa Underground Shopping Street" The underground shopping street located immediately to the left after exiting exit 6 of Asakusa Station on the Ginza Line is lined with restaurants, barber shops, fortune tellers, DVD shops, and more. The shop that appears at the end of the vi...
tokyo_camerawalk
195 likes • 6.1K views
Asakusa Underground Street. . . . #asakusaundergrounddistrict #asakusaundergroundstreet #undergroundstreet #tokyocyberpunk #tokyoundergroundstreet #tokyounderground
diego_garioni
18 likes • 391 views

📏 Watch Your Head!

Passageways are narrow and low. Be mindful of your head, especially if you're tall. Reddit

📸 Retro Photo Ops

This place is a photographer's dream for capturing a unique retro vibe. Reddit

———————————— 📍Asakusa Underground Shopping Street Asakusa Underground Street is a hidden underground mall near the Ginza Line in Asakusa, Tokyo. Opened in 1950, it has an eerie atmosphere but features nostalgic shops and unique bars. It's a great spot for those who enjoy discovering deep and hidden places in Japan. More Local information 👇 @howzit_japan_official _________ Want experience au...
howzit_japan
36.4K likes • 1.3M views

Tips

from all over the internet

🎯 Find the Entrances

Half the fun is figuring out the entrances! Look for subtle openings near Asakusa Station. Reddit

⏰ Shop Opening Hours

Don't come too early; most shops open around 11 AM-1 PM. Revisit at night for more open shops. Reddit

📏 Watch Your Head!

Passageways are narrow and low. Be mindful of your head, especially if you're tall. Reddit

📸 Retro Photo Ops

This place is a photographer's dream for capturing a unique retro vibe. Reddit

🍸 New Bar Discovery

A cool new bar has opened, offering drinks and small dishes with welcoming staff. Reddit

What Travellers Say

3.9
(764 reviews)

Reviews Summary

Visitors praise the Asakusa Underground Street for its authentic retro vibe and historical charm, calling it a hidden gem that feels like stepping back in time. While some find it smaller than expected and note that many shops open late, the unique atmosphere and photo opportunities make it a worthwhile exploration for those seeking a glimpse of old Tokyo.

"A lot of things can be found underground in Tokyo, so having a specifically-designated "underground shopping street" sounded intriguing to me; I do love places that are secret or hidden away. This is a bit more public (hell, there's a sign pointing you to it), but it's no less awesome for it: a series of shops, restaurants and pubs, tucked away under the street, nestled between the infrastructure that makes this city of cities tick, complete with wires, pipes, leaky plumbing and interesting aromas; the sound of lively chatter and pulse-pounding music from at least one dance club; racks of old VHS tapes and DVDs with aging, light-bleached covers; yeah, this place was made for me. This is my jam. Hopefully, it is yours as well.A lot of things can be found underground in Tokyo, so having a specifically-designated "underground shopping street" sounded intriguing to me; I do love places that are secret or hidden away. This is a bit more public (hell, there's a sign pointing you to it), but it's no less awesome for it: a series of shops, restaurants and pubs, tucked away under the street, nestled between the infrastructure that makes this city of cities tick, complete with wires, pipes, leaky plumbing and interesting aromas; the sound of lively chatter and pulse-pounding music from at least one dance club; racks of old VHS tapes and DVDs with aging, light-bleached covers; yeah, this place was made for me. This is my jam. Hopefully, it is yours as well."

Jason Van Camp

"A neat spot to explore and it was featured in the 2023 movie "Perfect Days". Slightly challenging to find but I think that's part of the fun sometimes!

Photography by Jason Taylor"

Amy Shafer

"It's a cool place to take photo with retro vibe. Don't come too early, most shop open around 11-1pm"

Asisten Liburan Travel Consultant

What People Like

Authentic retro atmosphere
Historical charm
Unique photo opportunities

What People Dislike

Shops open late
Smaller than expected

Frequently Asked Questions

🚇 🗺️ Getting There

The Asakusa Underground Street is located right in front of Asakusa Station. Look for subtle entrances; some describe it as a 'hole' that normal people might overlook. Reddit

Finding the entrances can be part of the adventure! It's described as smaller than expected, and the entrances aren't always obvious. Reddit

It's directly accessible from the vicinity of Asakusa Station. Keep an eye out for less obvious openings that lead down. Reddit

It's located near Asakusa Station, but the entrances themselves are the key landmarks to look for. Reddit

Yes, it's conveniently located near Asakusa Station, which is a major subway hub, making it easily accessible by public transport. Reddit

🎫 🎫 Tickets & Entry

No, entry to the Asakusa Underground Street is generally free. It's a public thoroughfare with shops and eateries. Reddit

While the street itself might be accessible, most shops and eateries within the Asakusa Underground Street open later, typically around 11 AM to 1 PM, and some are open at night. Reddit

For the best shopping experience, plan to visit in the afternoon or evening when most of the shops are open and the atmosphere is lively. Reddit

There is no admission fee to walk through the Asakusa Underground Street. You only pay for any purchases you make. Reddit

The main consideration is the low passageways, so be mindful of your head. Otherwise, it's open for exploration. Reddit

📸 📸 Photography

Absolutely! It's a fantastic spot for photography, offering a unique retro vibe, old-school signs, and narrow passageways that evoke a bygone era. Reddit

Street photography, capturing nostalgic scenes, and architectural details of the older style shops are ideal. The atmosphere is perfect for vintage-style shots. Reddit

The lighting can be atmospheric, with a mix of ambient and shop lights. Consider bringing a camera with good low-light performance or a small portable light if needed. Reddit

It's generally acceptable to take photos of the general atmosphere and shop exteriors. Always be respectful and consider asking permission if you plan to focus on individuals. Reddit

Its status as Tokyo's oldest underground street, preserved with its original retro charm, offers a visual narrative of old Tokyo that's hard to find elsewhere. Reddit

🍽️ 🍽️ Food & Dining

You can find tiny, classic eateries serving traditional Japanese food, offering a taste of old Tokyo. There's also a new bar serving drinks and small dishes. Reddit

While it's not a vast food court, there are several small, classic food spots and a newer bar, providing a unique culinary experience. Reddit

The restaurants have a strong retro Showa-era vibe, making dining here feel like a step back in time. Reddit

Yes, the small eateries are perfect for a quick bite or a casual meal while exploring the underground street. Reddit

The focus is on traditional and retro-style dining. You're more likely to find classic Japanese fare than modern international cuisine. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Asakusa Underground Street offers a unique, albeit compact, adventure for families. Its historical significance as Tokyo's oldest underground street can be a fascinating lesson for children about the city's past. The retro atmosphere and old-school signs might spark their imagination, making it feel like a discovery.

However, families should be mindful of the narrow and low passageways, requiring children to be supervised closely to avoid accidents. Also, since many shops open later in the day, a visit during the afternoon might be best to ensure there's more to see and do. The small eateries could offer a novel dining experience, but options might be limited, so consider this for a quick snack rather than a full meal.

📸 Photographers & Content Creators

For photographers and content creators, the Asakusa Underground Street is a goldmine for capturing unique, vintage-style shots. Its status as Tokyo's oldest underground street provides an unparalleled retro aesthetic with authentic Showa-era charm. The narrow alleys, vintage signage, and intimate shop fronts offer endless compositional possibilities.

The key is to visit when the shops are open, typically afternoons and evenings, to get the most dynamic shots with ambient lighting. Be prepared for potentially tight spaces, which can add to the character of your photos. The discovery element of finding the entrances also adds a narrative layer to any visual story you aim to create. Reddit

Deep Dives

In-depth insights and expert knowledge

A Glimpse into Tokyo's Past

The Asakusa Underground Street holds the distinction of being Tokyo's oldest underground shopping street, dating back to the early 1950s. It emerged during the post-war rebuilding era, serving as a vital hub for locals to eat, drink, and shop. Walking through its narrow passageways today is like stepping into a living museum, preserving the Showa-era vibe that characterized Japan during that period. The old-school signs, tiny eateries, and shops evoke a sense of nostalgia, offering a stark contrast to the hyper-modernity often associated with Tokyo. It's a place where history is not just remembered but tangibly felt. Reddit

This underground network was a precursor to today's sprawling underground malls, but it retains a more intimate and authentic feel. Visitors often remark on how it feels like stumbling into a scene from a classic Japanese film. The retro cool atmosphere is palpable, making it a unique destination for those seeking a deeper connection with Tokyo's cultural heritage. It's a reminder that beneath the gleaming skyscrapers, pockets of the past still thrive, offering a different perspective on the city's evolution. Reddit

Navigating the Underground

Finding your way into the Asakusa Underground Street is part of the experience. Unlike modern, clearly marked entrances, the access points here are often subtle, leading some visitors to describe the adventure as 'figuring out the entrances.' Reddit This can be a fun challenge for explorers, but it also means you need to be observant. The passageways themselves are narrow and, for modern standards, quite low. Travelers, especially taller ones, are advised to watch their head to avoid bumps. Reddit

The street is not overly large, which contributes to its intimate feel. However, it's important to note that many of the shops and eateries have specific opening hours, often not commencing until late morning or early afternoon. Planning your visit for the afternoon or evening will ensure you can experience the full vibrancy of the street, with most establishments open and the atmosphere at its liveliest. Reddit

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