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GU Shinjuku

4
·1k reviews·Shinjuku City, Japan

Discover affordable fashion at GU and a world of electronics at BicCamera in Shinjuku, Tokyo. Your go-to for budget-friendly style and tech treasures.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, easier browsing

CrowdLow
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GU Shinjuku - Image 1

GU Shinjuku

Best Time

Weekday Mornings

Fewer crowds, easier browsing

CrowdLow

Highlights

Must-see attractions

Discover affordable fashion at GU and a world of electronics at BicCamera in Shinjuku, Tokyo. Your go-to for budget-friendly style and tech treasures.

4
(1k reviews)

"GU is Uniqlo's sister brand, and if you are a frequent uniqlo shopper, you will be able to see similar look and feel in some of the items that GU has."

Vertical photo
TIP

🎯 Confirm Store Location

Shinjuku has multiple BicCamera stores. Use Google Maps to find the exact GU or BicCamera you need . :world_map:

✈️ Bring Your Passport for Tax-Free

Purchases over ¥5,000 are tax-free. Have your passport ready for the discount! :passport_control:

Third hero image

Highlights

Discover the most iconic attractions and experiences

GU Shinjuku's Affordable Fashion

GU Shinjuku's Affordable Fashion

Inside BicCamera Buildings

Discover trendy, youth-oriented fashion at prices often cheaper than Uniqlo. Great for budget-conscious shoppers seeking stylish finds.

BicCamera Electronics Galore

BicCamera Electronics Galore

Shinjuku East & West Stores

Explore a vast selection of electronics, from the latest gadgets to cameras and drones. A paradise for tech enthusiasts and souvenir hunters .

TikTok+1
Cosmetics and Daily Essentials

Cosmetics and Daily Essentials

BicCamera Stores

Beyond electronics, find a wide range of cosmetics, medicines, alcohol, and more. Convenient for picking up travel necessities .

TikTok
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Planning Your Visit

Navigate Shinjuku's Shopping Hubs

Shinjuku boasts multiple BicCamera and GU stores. Ensure you're heading to the correct one, especially BicCamera, which has East and West locations. GU is often found within BicCamera buildings. Confirm your destination on Google Maps to avoid confusion.TikTok

Tax-Free Shopping & Discounts

Take advantage of tax-free shopping for purchases over ¥5,000 at GU and BicCamera. Remember to bring your passport! Some TikTok creators also mention additional card discounts or tourist coupons that can save you even more.TikTok+1

Best Times

When
Weekday Mornings
Why
Fewer crowds, easier browsing
Crowd
Low
When
Evenings (before closing)
Why
Last-minute shopping rush
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Why Everyone Buys Gadgets in Japan 🇯🇵 Japan is seriously a gadget paradise 🇯🇵 Found the Kindle Color Soft at BicCamera Shinjuku — tax-free + extra card discount = way cheaper than back home. If you’re into tech, electronics, or travel shopping… don’t skip this store. #tokyo #Japan #biccamera #travel #kindle 👉 Save this for your Japan shopping list 👉 Share with a friend going to Japan
@bernardwangg
114 likes • 4.1K views

🎯 Confirm Store Location

Shinjuku has multiple BicCamera stores. Use Google Maps to find the exact GU or BicCamera you need.TikTok :world_map:

✈️ Bring Your Passport for Tax-Free

Purchases over ¥5,000 are tax-free. Have your passport ready for the discount! :passport_control:

📍 Visit **BIC CAMERA SHINJUKU**, the go-to store for all your shopping needs in Japan! From cutting-edge electronics to watches, cosmetics, alcohol, and even medicine, this famous retailer has it all! 🛍️✨ Located just steps from the station, it’s super convenient for travelers. 🚉 ✨ **Exclusive Offer for Tourists** ✨ Use the **Japan Tourist Coupon** to enjoy up to **7% off from tax-free prices**! 💸...
@japancoupons
60 likes • 13.7K views
📍 Visit BIC CAMERA SHINJUKU the go-to store for all your shopping needs in Japan! From cutting-edge electronics to watches, cosmetics, alcohol, and even medicine, this famous retailer has it all! 🛍️✨ Located just steps from the station, it’s super convenient for travelers. 🚉 ✨ Exclusive Offer for Tourists✨ Use the Japan Tourist Coupon to enjoy up to 7% off from tax-free prices💸 And guess what? The...
@jt_coupon
29 likes • 1.8K views

💰 Check for Tourist Coupons

Some TikTok creators share coupons for extra discounts at BicCamera. Look for them before you shop! :moneywithwings:

🛒 Bag Charges Apply

Paper bags cost ¥10, and recycle bags are ¥290. Consider bringing your own reusable bag. :shopping_bags:

Laging wlaang stock to sa Pinas! Pasabuy or bumili ka na 😁 yung iba ang mahal pa mag resell 😅 📍 Bic Camera 📍 3-Chome-26-10, Shinjuku City, Tokyo If ever mag travel kayo japan, sulit yung Tokyo Unli Train Pass, book it via klook and use the code: CHIBOGTAYOPH para may extra 3-5% off kayo. If you want to join our travel fb group for foodtrip and best spots to visit, just DM us with the word “Group” ...
@goratayoph
8.5K likes • 348.8K views

Tips

from all over the internet

🎯 Confirm Store Location

Shinjuku has multiple BicCamera stores. Use Google Maps to find the exact GU or BicCamera you need.TikTok :world_map:

✈️ Bring Your Passport for Tax-Free

Purchases over ¥5,000 are tax-free. Have your passport ready for the discount! :passport_control:

💰 Check for Tourist Coupons

Some TikTok creators share coupons for extra discounts at BicCamera. Look for them before you shop! :moneywithwings:

🛒 Bag Charges Apply

Paper bags cost ¥10, and recycle bags are ¥290. Consider bringing your own reusable bag. :shopping_bags:

📱 Self-Checkout Caution

Double-check items at self-checkout. One reviewer noted potential system errors charging for unselected items. :warning:

What Travellers Say

4
(1k reviews)

Reviews Summary

Shoppers praise GU for its affordable, trendy fashion comparable to Uniqlo but cheaper, and BicCamera for its vast electronics selection and helpful staff. The tax-free shopping is a significant draw, though some caution is advised regarding self-checkout accuracy. Overall, it's a great destination for budget-conscious fashion and tech finds.

"The variety is as wide as Uniqlo but cheaper. Quality is not too bad and the service staff were all very helpful. Tax free is available for purchases above 5500 yen."

Rex Tan

"For tax free, your purchase must be above 5000. Please prepare your passport.

Bag charges are 10 yen per paper bag and 290 yen for recycle bag.

Many payment methods are available as per photo attached."

M Yeo

"Remember to check the number of items before paying at self-checkout.
From my experience, it may sometimes charge for an item I never had. I’m not sure if it’s a system issue or not.
After I reported it to the staff, they rechecked the checkout.
Thanks those kind Staffs."

Fu sen

What People Like

Affordable trendy fashion
Wide electronics selection
Helpful staff

What People Dislike

Self-checkout errors
Bag charges

Frequently Asked Questions

🚇 🗺️ Getting There

GU Shinjuku is typically located within or adjacent to BicCamera buildings in Shinjuku. The most prominent locations are BicCamera Shinjuku East Exit and BicCamera Shinjuku West Exit. Both are easily accessible from Shinjuku Station, a major transportation hub. Simply follow signs for BicCamera upon exiting the station.TikTok+1

Shinjuku Station is one of the busiest in the world, but it's well-signed. Look for signs directing you to BicCamera or specific exits like the East Exit. Many travelers find it manageable with a bit of attention to signage.TikTok

Absolutely! Shinjuku Station is served by numerous JR lines, private railways, and subway lines, making it incredibly convenient to reach from anywhere in Tokyo. Many visitors utilize Tokyo's efficient public transport system.TikTok

🎫 🎫 Tickets & Entry

No, GU Shinjuku is a retail store and does not require an entrance ticket. You can browse and shop freely during its operating hours.

GU Shinjuku's hours generally align with BicCamera's operating hours, which are typically from around 10 AM to 9 PM or 10 PM. It's always best to check the specific store's hours online before your visit.

There is no admission fee to enter GU Shinjuku. You only pay for the items you choose to purchase.

Yes, GU Shinjuku and BicCamera accept a wide variety of payment methods, including major credit cards, digital payments, and cash. Tax-free purchases require your passport.Reddit

To qualify for tax-free shopping at GU and BicCamera, your total purchase must exceed ¥5,000. Make sure to present your passport at the time of purchase.Reddit

🎫 🛍️ Shopping Experience

GU Shinjuku offers trendy, affordable clothing and accessories primarily targeted at young adults. You'll find a wide range of casual wear, from t-shirts and jeans to dresses and outerwear, often with a similar aesthetic to Uniqlo but at lower price points.Reddit

While both are sister brands, GU focuses more on fast fashion and trend-driven styles for a younger demographic, often at even more budget-friendly prices. Uniqlo tends to emphasize basic essentials, innovative fabrics, and broader appeal.Reddit

BicCamera is a massive electronics retailer. You can find everything from cameras, drones, computers, and home appliances to watches, cosmetics, toys, and even alcohol and medicine.TikTok+2

Yes, besides tax-free shopping, some TikTok creators share exclusive tourist coupons or mention additional card discounts that can further reduce the price of your purchases.TikTok+1

Many travelers find Japanese electronics, especially at stores like BicCamera, to be competitively priced, particularly when factoring in tax-free benefits and potential discounts. Some items might be cheaper than back home.TikTok+1

📸 📸 Photography

Generally, photography for personal use is allowed in most retail stores like GU. However, it's always polite to be mindful of other shoppers and staff. For commercial use, you would need permission.

The vibrant streets of Shinjuku offer countless photo opportunities. The iconic Shinjuku Gyoen National Garden is nearby, and the Tokyo Metropolitan Government Building offers panoramic city views, perfect for capturing the sprawling urban landscape.TikTok

BicCamera is a treasure trove for photography enthusiasts. You'll find the latest cameras, lenses, tripods, and accessories. Capturing the sheer variety of gadgets can make for interesting photos.TikTok+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Shinjuku's shopping districts, including GU and BicCamera, can be overwhelming but also offer opportunities for family fun. For families, BicCamera is a goldmine for gadgets and toys that might be hard to find elsewhere. Kids might enjoy exploring the vast electronics sections, and parents can find practical items like travel adapters or portable chargers. GU offers affordable and casual clothing options that are great for updating wardrobes on the go or picking up souvenirs. The automated checkout at GU can make for a quick exit, which is always a plus with children. Remember to keep an eye on younger ones in the busy station and store environments.

💰 Budget Travelers

GU Shinjuku is a dream for budget travelers, offering trendy fashion at incredibly low prices. You can easily refresh your wardrobe or pick up stylish souvenirs without breaking the bank.Reddit Combine this with the tax-free shopping benefit for purchases over ¥5,000, and you're getting even more value. For electronics, BicCamera can also be surprisingly affordable, especially if you find those extra tourist coupons or card discounts mentioned by creators.TikTok+1 Always compare prices if you have time, but generally, these stores offer good deals for savvy shoppers.

📸 Photography Enthusiasts

BicCamera in Shinjuku is a must-visit for photography lovers. You'll find an extensive selection of cameras, lenses, tripods, and accessories from all major brands.TikTok+1 It's a great place to compare models, check prices, and potentially find unique gear. While you might not find specific photo spots within the store, the surrounding Shinjuku area offers dynamic urban landscapes, neon signs, and bustling street scenes that are perfect for capturing the essence of Tokyo. The Tokyo Metropolitan Government Building nearby provides a fantastic vantage point for panoramic city shots.

Deep Dives

In-depth insights and expert knowledge

Navigating Shinjuku's Retail Landscape

Shinjuku is a shopping mecca, and GU and BicCamera are key players. It's crucial to understand that there are multiple BicCamera stores in Shinjuku, including large East and West branches. GU stores are often integrated within these BicCamera buildings, or located very nearby. For instance, one GU is specifically mentioned as being located across from the Kinokuniya Shinjuku Main Store.TikTok This means you might be looking for 'GU BicCamera Shinjuku' or simply 'BicCamera Shinjuku' on your maps. Travelers often recommend confirming the exact address to ensure you reach the intended store, especially if you're on a mission for specific items.TikTok

When you arrive, you'll find that GU offers a distinct shopping experience compared to its sister brand, Uniqlo. GU is known for its trend-driven, youth-focused fashion at very competitive prices. While Uniqlo emphasizes quality basics and innovative materials, GU leans into current styles and affordability, making it a popular choice for younger shoppers or those looking for budget-friendly trendy pieces.Reddit The checkout process at GU is highly automated, allowing for quick payments, though one reviewer advised double-checking items at self-checkout due to potential system errors.Reddit

BicCamera, on the other hand, is a sprawling electronics giant. Its Shinjuku locations are massive, offering an overwhelming array of products. From the latest cameras and drones to computers, home appliances, and even cosmetics and pharmaceuticals, BicCamera is a one-stop shop for many travelers.TikTok+2 Many visitors are drawn to BicCamera for its competitive pricing on electronics, especially when combined with tax-free benefits and potential tourist coupons, making it a prime spot for gadget hunting.TikTok+1

Maximizing Your Shopping Budget

Shopping in Shinjuku can be incredibly rewarding, especially when you know how to maximize your budget. Both GU and BicCamera offer significant savings through their tax-free shopping program. For purchases exceeding ¥5,000, you can get a refund on the consumption tax, which is a substantial saving.Reddit Remember to always have your passport with you when shopping, as it's required to process the tax-free exemption. This is a crucial step that many travelers emphasize.Reddit

Beyond the standard tax-free benefit, keep an eye out for additional discounts. Several TikTok creators highlight the availability of tourist coupons or special card discounts that can provide an extra percentage off your total bill at BicCamera.TikTok+1 These are often shared in travel vlogs or coupon-focused accounts, so a quick search before your trip might uncover some valuable savings. Some travelers even mention that certain items, like specific Kindle models, were significantly cheaper in Japan after tax-free and card discounts compared to their home country.TikTok

When it comes to payment, both GU and BicCamera are well-equipped to handle various methods. Major credit cards, popular digital payment apps, and cash are widely accepted. However, be mindful of the bag charges; paper bags typically cost ¥10, and reusable bags are more expensive at ¥290.Reddit Bringing your own reusable shopping bag can be a small but practical way to save a little extra money and be more environmentally conscious during your shopping spree.