
GU Shinjuku
Discover affordable fashion at GU and a world of electronics at BicCamera in Shinjuku, Tokyo. Your go-to for budget-friendly style and tech treasures.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier browsing

GU Shinjuku
Best Time
Fewer crowds, easier browsing
Highlights
Must-see attractions
Discover affordable fashion at GU and a world of electronics at BicCamera in Shinjuku, Tokyo. Your go-to for budget-friendly style and tech treasures.
"GU is Uniqlo's sister brand, and if you are a frequent uniqlo shopper, you will be able to see similar look and feel in some of the items that GU has."

🎯 Confirm Store Location
Shinjuku has multiple BicCamera stores. Use Google Maps to find the exact GU or BicCamera you need . :world_map:
✈️ Bring Your Passport for Tax-Free
Purchases over ¥5,000 are tax-free. Have your passport ready for the discount! :passport_control:

Highlights
Discover the most iconic attractions and experiences

GU Shinjuku's Affordable Fashion
Inside BicCamera Buildings
Discover trendy, youth-oriented fashion at prices often cheaper than Uniqlo. Great for budget-conscious shoppers seeking stylish finds.

BicCamera Electronics Galore
Shinjuku East & West Stores
Explore a vast selection of electronics, from the latest gadgets to cameras and drones. A paradise for tech enthusiasts and souvenir hunters .

Cosmetics and Daily Essentials
BicCamera Stores
Beyond electronics, find a wide range of cosmetics, medicines, alcohol, and more. Convenient for picking up travel necessities .
Plans like a pro.
Thinks like you
Planning Your Visit
Navigate Shinjuku's Shopping Hubs
Tax-Free Shopping & Discounts
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Confirm Store Location
Shinjuku has multiple BicCamera stores. Use Google Maps to find the exact GU or BicCamera you need. :world_map:
✈️ Bring Your Passport for Tax-Free
Purchases over ¥5,000 are tax-free. Have your passport ready for the discount! :passport_control:
💰 Check for Tourist Coupons
Some TikTok creators share coupons for extra discounts at BicCamera. Look for them before you shop! :moneywithwings:
🛒 Bag Charges Apply
Paper bags cost ¥10, and recycle bags are ¥290. Consider bringing your own reusable bag. :shopping_bags:
Tips
from all over the internet
🎯 Confirm Store Location
Shinjuku has multiple BicCamera stores. Use Google Maps to find the exact GU or BicCamera you need. :world_map:
✈️ Bring Your Passport for Tax-Free
Purchases over ¥5,000 are tax-free. Have your passport ready for the discount! :passport_control:
💰 Check for Tourist Coupons
Some TikTok creators share coupons for extra discounts at BicCamera. Look for them before you shop! :moneywithwings:
🛒 Bag Charges Apply
Paper bags cost ¥10, and recycle bags are ¥290. Consider bringing your own reusable bag. :shopping_bags:
📱 Self-Checkout Caution
Double-check items at self-checkout. One reviewer noted potential system errors charging for unselected items. :warning:
What Travellers Say
Reviews Summary
Shoppers praise GU for its affordable, trendy fashion comparable to Uniqlo but cheaper, and BicCamera for its vast electronics selection and helpful staff. The tax-free shopping is a significant draw, though some caution is advised regarding self-checkout accuracy. Overall, it's a great destination for budget-conscious fashion and tech finds.
"The variety is as wide as Uniqlo but cheaper. Quality is not too bad and the service staff were all very helpful. Tax free is available for purchases above 5500 yen."
Rex Tan
"For tax free, your purchase must be above 5000. Please prepare your passport.
Bag charges are 10 yen per paper bag and 290 yen for recycle bag.
Many payment methods are available as per photo attached."
M Yeo
"Remember to check the number of items before paying at self-checkout.
From my experience, it may sometimes charge for an item I never had. I’m not sure if it’s a system issue or not.
After I reported it to the staff, they rechecked the checkout.
Thanks those kind Staffs."
Fu sen
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
GU Shinjuku is typically located within or adjacent to BicCamera buildings in Shinjuku. The most prominent locations are BicCamera Shinjuku East Exit and BicCamera Shinjuku West Exit. Both are easily accessible from Shinjuku Station, a major transportation hub. Simply follow signs for BicCamera upon exiting the station.
Shinjuku Station is one of the busiest in the world, but it's well-signed. Look for signs directing you to BicCamera or specific exits like the East Exit. Many travelers find it manageable with a bit of attention to signage.
Absolutely! Shinjuku Station is served by numerous JR lines, private railways, and subway lines, making it incredibly convenient to reach from anywhere in Tokyo. Many visitors utilize Tokyo's efficient public transport system.
🎫 🎫 Tickets & Entry
No, GU Shinjuku is a retail store and does not require an entrance ticket. You can browse and shop freely during its operating hours.
GU Shinjuku's hours generally align with BicCamera's operating hours, which are typically from around 10 AM to 9 PM or 10 PM. It's always best to check the specific store's hours online before your visit.
There is no admission fee to enter GU Shinjuku. You only pay for the items you choose to purchase.
Yes, GU Shinjuku and BicCamera accept a wide variety of payment methods, including major credit cards, digital payments, and cash. Tax-free purchases require your passport.
To qualify for tax-free shopping at GU and BicCamera, your total purchase must exceed ¥5,000. Make sure to present your passport at the time of purchase.
🎫 🛍️ Shopping Experience
GU Shinjuku offers trendy, affordable clothing and accessories primarily targeted at young adults. You'll find a wide range of casual wear, from t-shirts and jeans to dresses and outerwear, often with a similar aesthetic to Uniqlo but at lower price points.
While both are sister brands, GU focuses more on fast fashion and trend-driven styles for a younger demographic, often at even more budget-friendly prices. Uniqlo tends to emphasize basic essentials, innovative fabrics, and broader appeal.
BicCamera is a massive electronics retailer. You can find everything from cameras, drones, computers, and home appliances to watches, cosmetics, toys, and even alcohol and medicine.
Yes, besides tax-free shopping, some TikTok creators share exclusive tourist coupons or mention additional card discounts that can further reduce the price of your purchases.
Many travelers find Japanese electronics, especially at stores like BicCamera, to be competitively priced, particularly when factoring in tax-free benefits and potential discounts. Some items might be cheaper than back home.
📸 📸 Photography
Generally, photography for personal use is allowed in most retail stores like GU. However, it's always polite to be mindful of other shoppers and staff. For commercial use, you would need permission.
The vibrant streets of Shinjuku offer countless photo opportunities. The iconic Shinjuku Gyoen National Garden is nearby, and the Tokyo Metropolitan Government Building offers panoramic city views, perfect for capturing the sprawling urban landscape.
BicCamera is a treasure trove for photography enthusiasts. You'll find the latest cameras, lenses, tripods, and accessories. Capturing the sheer variety of gadgets can make for interesting photos.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget Travelers
📸 Photography Enthusiasts
Deep Dives
In-depth insights and expert knowledge
Navigating Shinjuku's Retail Landscape
When you arrive, you'll find that GU offers a distinct shopping experience compared to its sister brand, Uniqlo. GU is known for its trend-driven, youth-focused fashion at very competitive prices. While Uniqlo emphasizes quality basics and innovative materials, GU leans into current styles and affordability, making it a popular choice for younger shoppers or those looking for budget-friendly trendy pieces. The checkout process at GU is highly automated, allowing for quick payments, though one reviewer advised double-checking items at self-checkout due to potential system errors.
BicCamera, on the other hand, is a sprawling electronics giant. Its Shinjuku locations are massive, offering an overwhelming array of products. From the latest cameras and drones to computers, home appliances, and even cosmetics and pharmaceuticals, BicCamera is a one-stop shop for many travelers. Many visitors are drawn to BicCamera for its competitive pricing on electronics, especially when combined with tax-free benefits and potential tourist coupons, making it a prime spot for gadget hunting.
Maximizing Your Shopping Budget
Beyond the standard tax-free benefit, keep an eye out for additional discounts. Several TikTok creators highlight the availability of tourist coupons or special card discounts that can provide an extra percentage off your total bill at BicCamera. These are often shared in travel vlogs or coupon-focused accounts, so a quick search before your trip might uncover some valuable savings. Some travelers even mention that certain items, like specific Kindle models, were significantly cheaper in Japan after tax-free and card discounts compared to their home country.
When it comes to payment, both GU and BicCamera are well-equipped to handle various methods. Major credit cards, popular digital payment apps, and cash are widely accepted. However, be mindful of the bag charges; paper bags typically cost ¥10, and reusable bags are more expensive at ¥290. Bringing your own reusable shopping bag can be a small but practical way to save a little extra money and be more environmentally conscious during your shopping spree.
Social
from TikTok, Instagram & Reddit