Toyosu Market Tokyo
Tokyo's modern hub for fresh seafood, offering a vibrant food complex and a glimpse into the famous tuna auction.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Witness the tuna auction
Toyosu Market Tokyo
Best Time
Witness the tuna auction

Highlights
Must-see attractions
Tokyo's modern hub for fresh seafood, offering a vibrant food complex and a glimpse into the famous tuna auction.
"A culinary paradise with the freshest catch, perfect for sushi lovers and market explorers."
🎯 Tuna Auction Lottery
Secure your spot for the tuna auction floor via lottery, often months in advance.
👟 Wear Comfortable Shoes
You'll be doing a lot of walking, so comfortable footwear is a must!
Highlights
Discover the most iconic attractions and experiences

Tuna Auction Viewing Deck
Wholesale Fish Market Building
Observe the legendary tuna auction from above. A quintessential Tokyo experience for seafood enthusiasts.

Senkyaku Banrai Food Complex
Adjacent to the market
A modern Edo-themed area packed with diverse food stalls and restaurants serving the freshest seafood.

Sushi Omakase Experience
Various market restaurants
Indulge in exquisite sushi prepared by skilled chefs, using the freshest catch of the day.

Tamagoyaki Tasting
Various food stalls
Savor the sweet and savory fluffy rolled omelet, a popular market snack.
Planning Your Visit
Beat the Crowds for the Tuna Auction
Beyond the Auction: A Culinary Adventure
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Tuna Auction Lottery
Secure your spot for the tuna auction floor via lottery, often months in advance.
👟 Wear Comfortable Shoes
You'll be doing a lot of walking, so comfortable footwear is a must!
🍣 Omakase Reservations
Popular sushi spots like Sushi Dai require very early morning queues or reservations.
💰 Cash is King
While some places accept cards, many smaller stalls prefer cash.
Tips
from all over the internet
🎯 Tuna Auction Lottery
Secure your spot for the tuna auction floor via lottery, often months in advance.
👟 Wear Comfortable Shoes
You'll be doing a lot of walking, so comfortable footwear is a must!
🍣 Omakase Reservations
Popular sushi spots like Sushi Dai require very early morning queues or reservations.
💰 Cash is King
While some places accept cards, many smaller stalls prefer cash.
📱 Check Opening Hours
Hours can vary, especially for the auction. Always check the official website.
📸 Photo Ops Galore
Capture the vibrant atmosphere and delicious food. Great for foodies!
What Travellers Say
Reviews Summary
Toyosu Market is lauded for its incredibly fresh seafood and diverse culinary offerings, particularly within the Senkyaku Banrai complex. While the tuna auction is a unique spectacle, some visitors find the market itself less charming than its predecessor, Tsukiji. Despite this, the quality of food and the modern facilities make it a worthwhile destination for food enthusiasts.
"Went there late. Missed the morning Tuna bidding event.
Walked to the restaurants nearby, lots of fresh seafood there with reasonable price.
Don’t be panic, slow walk whole markets and restaurants. Here better than tsujiki market.
I enjoyed my trip here. Recommend."
Ng KK
"Entered the lottery for closer deck viewing, but all viewing seemed adequate to see the action of the auction. Early morning for us, but as we had just arrived from Chicago the evening before, it wasn’t too difficult to get up at 4am to take a reserved uber taxi across town for the 5:30am event. It was interesting to see Tokyo with fairly empty streets that time of day. With three children in our party, we were finished viewing within an hour. By then restaurants and shops within the building were already feeding people traditional Japanese fish breakfasts."
Nicole Harper
"This review has been waited based on visiting the old market. I understand that they had to upgrade and sanitize and modernize the new market, but I think it’s lost most of It’s experience that the old market had.
Still worth a trip."
Lawrence Goodrich
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The easiest way to reach Toyosu Market is via the Yurikamome Line to Shijo-mae Station. From there, it's a short walk. If you're coming from Asakusa, consider an Uber or taxi for an early morning arrival, especially if aiming for the tuna auction.
Getting there by 5:30 AM for the auction lottery can be challenging via public transport. Many opt for taxis or ride-sharing services for convenience and speed.
From Shinjuku, you can take the JR Yamanote Line to Shimbashi, then transfer to the Yurikamome Line to Shijo-mae Station. Allow ample travel time, especially for early morning visits.
Yes, Toyosu Market has parking facilities available for visitors. However, given the early hours for the auction, driving might not be the most practical option for everyone.
While bus routes do serve the Toyosu area, they are generally less direct and slower than the Yurikamome Line for reaching the market itself, especially for early morning visits.
🎫 🎫 Tickets & Entry
General entry to the market's observation decks and the Senkyaku Banrai area is free. However, access to the tuna auction floor requires advance lottery reservations, which are typically made a month prior.
Tickets for the tuna auction viewing are usually obtained through a lottery system. You'll need to apply online in advance, typically a month before your desired visit date.
The market's wholesale areas typically open very early, around 5 AM, with the observation decks for the tuna auction accessible from around 5 AM to 6:30 AM. The Senkyaku Banrai food complex generally opens later, around 10 AM, and stays open into the evening. Always check the official website for the most current hours.
No, there is no entrance fee to walk around the public areas of Toyosu Market or the Senkyaku Banrai food complex. The tuna auction viewing deck is also free to access, though spots can fill up.
The wholesale market operations, including the tuna auction, are typically closed on Sundays and public holidays. However, the Senkyaku Banrai food complex and some restaurants may still be open. It's best to verify hours for your specific visit date.
🍽️ 🍣 Food & Dining
Toyosu Market boasts numerous excellent sushi restaurants. Sushi Dai is famous for its omakase, but many other eateries offer incredibly fresh fish. The Senkyaku Banrai complex also features a wide array of Japanese cuisine, from ramen to tempura.
Food prices can vary. While some high-end omakase experiences can be pricey (around ¥6,000-¥9,000+), you can also find more affordable options like tamagoyaki and other snacks.
Unlike the old Tsukiji Outer Market, Toyosu Market's Senkyaku Banrai area focuses more on sit-down restaurants and food stalls within a complex, rather than traditional street food vendors.
Omakase means 'I leave it up to you.' In sushi, it's a chef's selection of the freshest seasonal ingredients, prepared and served course by course. It's a trust-based dining experience.
While Toyosu Market is primarily known for its seafood, you can find some non-seafood options like tamagoyaki (rolled omelet), tempura (vegetable options available), and some noodle dishes in the Senkyaku Banrai complex.
📸 📸 Photography
Photography is generally allowed in public areas and the Senkyaku Banrai food complex. However, be respectful and avoid obstructing vendors or other visitors. Photography of the tuna auction itself might have specific restrictions.
The observation decks overlooking the wholesale floors offer unique perspectives. The vibrant food stalls in Senkyaku Banrai and the beautifully presented sushi are also excellent photo opportunities.
While you can view the tuna auction from the designated observation decks, direct photography of the auction floor might be restricted or discouraged to maintain the operational flow. Check signage for specific rules.
A versatile lens like a 24-70mm is great for capturing both wide market scenes and close-ups of food. A fast prime lens can be useful for low-light conditions inside restaurants.
While not as common as general market tours, some private tour operators might offer photography-focused excursions that include Toyosu Market. It's worth researching specialized photography tour companies in Tokyo.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider focusing on the more accessible food options rather than the auction itself. Many restaurants offer kid-friendly dishes, and the lively atmosphere of the food complex can be stimulating. Remember to bring comfortable shoes for everyone, as there will be a lot of walking involved.
🍣 Foodies & Sushi Lovers
Beyond sushi, dive into the diverse offerings at Senkyaku Banrai. Sample tamagoyaki, fresh kani (crab), and perhaps even try some unique Japanese sweets. Many visitors recommend trying multiple stalls to get a true taste of the market's culinary breadth. Don't shy away from asking vendors for recommendations – they are passionate about their products.
✈️ Day-Trippers from Tokyo
Consider visiting the market in the late morning or early afternoon to avoid the peak auction crowds and enjoy a wider selection of food options. The Yurikamome Line provides scenic views as you travel to the market, adding to the day-trip experience.
Deep Dives
In-depth insights and expert knowledge
The Toyosu Market Experience: Beyond the Auction
Unlike the bustling, sometimes chaotic, street-food atmosphere of the old Tsukiji Outer Market, Toyosu offers a more structured dining environment. Visitors often praise the quality and freshness of the seafood, with many restaurants sourcing directly from the market. It's recommended to arrive with an appetite and explore the various eateries to find your favorites. While the auction is a spectacle, dedicating time to savoring the market's food is essential for a complete Toyosu experience.
For those seeking an authentic sushi experience, omakase dining is highly recommended. This means entrusting the chef to select the best seasonal ingredients for your meal. Restaurants like Sushi Dai are legendary, though they often require very early morning queues. Even if you miss out on the auction, the culinary journey at Toyosu Market is a highlight for any food lover visiting Tokyo.
Navigating the Tuna Auction
For a more intimate experience, direct access to the auction floor is possible but highly restricted. This requires winning a lottery, typically held a month in advance, or being part of an organized tour that has secured special access. The lottery system ensures that the auction process remains efficient for the professional buyers. If you're not successful in the lottery, the viewing deck still provides an excellent vantage point to witness the lively bidding and the impressive size of the tuna.
It's important to note that the atmosphere and charm of the Toyosu auction differ from the former Tsukiji Market. Toyosu is a more modern, purpose-built facility, which some visitors find less atmospheric but more organized. Regardless, witnessing the Toyosu tuna auction is an unforgettable glimpse into Japan's rich culinary heritage.
Social
from TikTok, Instagram & Reddit