Toyosu Market, Tokyo - Korean traditional markets are very interesting. Is it the charm of the East when it sells a wide range of items through narrow alleys? I wonder if it’s the charm of Korea! The whole way I walked, I was in joy.
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Toyosu Market Tokyo

3.6
·12k reviews·Koto City, Japan

Tokyo's modern hub for fresh seafood, offering a vibrant food complex and a glimpse into the famous tuna auction.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Early mornings (4 AM - 7 AM)

Witness the tuna auction

CrowdHigh
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Toyosu Market, Tokyo - Korean traditional markets are very interesting. Is it the charm of the East when it sells a wide range of items through narrow alleys? I wonder if it’s the charm of Korea! The whole way I walked, I was in joy.

Toyosu Market Tokyo

Best Time

Early mornings (4 AM - 7 AM)

Witness the tuna auction

CrowdHigh
Highlights

Highlights

Must-see attractions

Tokyo's modern hub for fresh seafood, offering a vibrant food complex and a glimpse into the famous tuna auction.

3.6
(12k reviews)

"A culinary paradise with the freshest catch, perfect for sushi lovers and market explorers."

Vertical photo
TIP

🎯 Tuna Auction Lottery

Secure your spot for the tuna auction floor via lottery, often months in advance.

👟 Wear Comfortable Shoes

You'll be doing a lot of walking, so comfortable footwear is a must!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Tuna Auction Viewing Deck

Tuna Auction Viewing Deck

Wholesale Fish Market Building

Observe the legendary tuna auction from above. A quintessential Tokyo experience for seafood enthusiasts.

Reddit
Senkyaku Banrai Food Complex

Senkyaku Banrai Food Complex

Adjacent to the market

A modern Edo-themed area packed with diverse food stalls and restaurants serving the freshest seafood.

Instagram+1
Sushi Omakase Experience

Sushi Omakase Experience

Various market restaurants

Indulge in exquisite sushi prepared by skilled chefs, using the freshest catch of the day.

TikTokReddit
Tamagoyaki Tasting

Tamagoyaki Tasting

Various food stalls

Savor the sweet and savory fluffy rolled omelet, a popular market snack.

Instagram

Planning Your Visit

Beat the Crowds for the Tuna Auction

Witnessing the famous tuna auction at Toyosu Market requires early planning. The viewing deck is free, but access to the auction floor itself is limited and often requires advance lottery reservations. Arrive very early, even before 4 AM, if you haven't secured a spot, as general viewing can fill up quickly. Reddit

Beyond the Auction: A Culinary Adventure

While the tuna auction is a draw, Toyosu Market truly shines as a culinary destination. Explore the Senkyaku Banrai area for a vibrant collection of restaurants and food stalls offering fresh seafood and local delicacies. Many visitors recommend arriving hungry to sample a variety of dishes. Instagram+1

Best Times

When
Early mornings (4 AM - 7 AM)
Why
Witness the tuna auction
Crowd
High
When
Late mornings (9 AM - 11 AM)
Why
Enjoy market eateries
Crowd
Medium
When
Weekdays (Mon, Tue, Thu, Fri)
Why
Tuna auction days
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

📍 Shou, Toyosu market, Tokyo €98,90 In totale per 2 persone per circa 16 pezzi di sushi a testa, cosa ne pensi? #travel #traveltips #tips #storytime #japan #japantravel #tokyo #food #sushi #omakase
@territiracconta
49.8K likes • 697.4K views

🎯 Tuna Auction Lottery

Secure your spot for the tuna auction floor via lottery, often months in advance. Reddit

👟 Wear Comfortable Shoes

You'll be doing a lot of walking, so comfortable footwear is a must! Reddit

My experience at Toyosu Market 🙌🏾 #travel #tokyo #tokyojapan #toyosumarket #toyosufishmarket #fyp
lexthestylist1
102 likes • 7.9K views
RATING FOODS IN TOYOSU MARKET TOKYO I had so much fun tasting the foods in Senkyaku Banrai, the new Toyosu Market in Tokyo.
Here are some food that I want to recommend! 🍥Tamagoyaki
 Super fluffy and...
satamijapantour
156 likes • 19.7K views

🍣 Omakase Reservations

Popular sushi spots like Sushi Dai require very early morning queues or reservations. TikTokReddit

💰 Cash is King

While some places accept cards, many smaller stalls prefer cash. Reddit

A little slice of Edo in Tokyo for foodies! @toyosu.senkyakubanrai 📍Senkyaku Banrai, Toyosu Tokyo If you’re heading to teamLAB Planets or Toyosu Market, add this spot to your itinerary cos it’s onl...
hangrybynature
13.9K likes • 852.2K views

Tips

from all over the internet

🎯 Tuna Auction Lottery

Secure your spot for the tuna auction floor via lottery, often months in advance. Reddit

👟 Wear Comfortable Shoes

You'll be doing a lot of walking, so comfortable footwear is a must! Reddit

🍣 Omakase Reservations

Popular sushi spots like Sushi Dai require very early morning queues or reservations. TikTokReddit

💰 Cash is King

While some places accept cards, many smaller stalls prefer cash. Reddit

📱 Check Opening Hours

Hours can vary, especially for the auction. Always check the official website. Reddit

📸 Photo Ops Galore

Capture the vibrant atmosphere and delicious food. Great for foodies! Instagram

What Travellers Say

3.6
(12k reviews)

Reviews Summary

Toyosu Market is lauded for its incredibly fresh seafood and diverse culinary offerings, particularly within the Senkyaku Banrai complex. While the tuna auction is a unique spectacle, some visitors find the market itself less charming than its predecessor, Tsukiji. Despite this, the quality of food and the modern facilities make it a worthwhile destination for food enthusiasts.

"Went there late. Missed the morning Tuna bidding event.
Walked to the restaurants nearby, lots of fresh seafood there with reasonable price.
Don’t be panic, slow walk whole markets and restaurants. Here better than tsujiki market.
I enjoyed my trip here. Recommend."

Ng KK

"Entered the lottery for closer deck viewing, but all viewing seemed adequate to see the action of the auction. Early morning for us, but as we had just arrived from Chicago the evening before, it wasn’t too difficult to get up at 4am to take a reserved uber taxi across town for the 5:30am event. It was interesting to see Tokyo with fairly empty streets that time of day. With three children in our party, we were finished viewing within an hour. By then restaurants and shops within the building were already feeding people traditional Japanese fish breakfasts."

Nicole Harper

"This review has been waited based on visiting the old market. I understand that they had to upgrade and sanitize and modernize the new market, but I think it’s lost most of It’s experience that the old market had.

Still worth a trip."

Lawrence Goodrich

What People Like

Incredibly fresh seafood
Diverse food options
Modern facilities

What People Dislike

Less charming than Tsukiji
Auction access limited

Frequently Asked Questions

🚇 🗺️ Getting There

The easiest way to reach Toyosu Market is via the Yurikamome Line to Shijo-mae Station. From there, it's a short walk. If you're coming from Asakusa, consider an Uber or taxi for an early morning arrival, especially if aiming for the tuna auction. Reddit

Getting there by 5:30 AM for the auction lottery can be challenging via public transport. Many opt for taxis or ride-sharing services for convenience and speed. Reddit

From Shinjuku, you can take the JR Yamanote Line to Shimbashi, then transfer to the Yurikamome Line to Shijo-mae Station. Allow ample travel time, especially for early morning visits. Reddit

Yes, Toyosu Market has parking facilities available for visitors. However, given the early hours for the auction, driving might not be the most practical option for everyone. Reddit

While bus routes do serve the Toyosu area, they are generally less direct and slower than the Yurikamome Line for reaching the market itself, especially for early morning visits. Reddit

🎫 🎫 Tickets & Entry

General entry to the market's observation decks and the Senkyaku Banrai area is free. However, access to the tuna auction floor requires advance lottery reservations, which are typically made a month prior. Reddit

Tickets for the tuna auction viewing are usually obtained through a lottery system. You'll need to apply online in advance, typically a month before your desired visit date. Reddit

The market's wholesale areas typically open very early, around 5 AM, with the observation decks for the tuna auction accessible from around 5 AM to 6:30 AM. The Senkyaku Banrai food complex generally opens later, around 10 AM, and stays open into the evening. Always check the official website for the most current hours. Reddit

No, there is no entrance fee to walk around the public areas of Toyosu Market or the Senkyaku Banrai food complex. The tuna auction viewing deck is also free to access, though spots can fill up. Reddit

The wholesale market operations, including the tuna auction, are typically closed on Sundays and public holidays. However, the Senkyaku Banrai food complex and some restaurants may still be open. It's best to verify hours for your specific visit date. Reddit

🍽️ 🍣 Food & Dining

Toyosu Market boasts numerous excellent sushi restaurants. Sushi Dai is famous for its omakase, but many other eateries offer incredibly fresh fish. The Senkyaku Banrai complex also features a wide array of Japanese cuisine, from ramen to tempura. TikTokInstagramReddit

Food prices can vary. While some high-end omakase experiences can be pricey (around ¥6,000-¥9,000+), you can also find more affordable options like tamagoyaki and other snacks. TikTokReddit

Unlike the old Tsukiji Outer Market, Toyosu Market's Senkyaku Banrai area focuses more on sit-down restaurants and food stalls within a complex, rather than traditional street food vendors. Reddit

Omakase means 'I leave it up to you.' In sushi, it's a chef's selection of the freshest seasonal ingredients, prepared and served course by course. It's a trust-based dining experience. TikTok

While Toyosu Market is primarily known for its seafood, you can find some non-seafood options like tamagoyaki (rolled omelet), tempura (vegetable options available), and some noodle dishes in the Senkyaku Banrai complex. Instagram

📸 📸 Photography

Photography is generally allowed in public areas and the Senkyaku Banrai food complex. However, be respectful and avoid obstructing vendors or other visitors. Photography of the tuna auction itself might have specific restrictions. Instagram

The observation decks overlooking the wholesale floors offer unique perspectives. The vibrant food stalls in Senkyaku Banrai and the beautifully presented sushi are also excellent photo opportunities. Instagram

While you can view the tuna auction from the designated observation decks, direct photography of the auction floor might be restricted or discouraged to maintain the operational flow. Check signage for specific rules. Instagram

A versatile lens like a 24-70mm is great for capturing both wide market scenes and close-ups of food. A fast prime lens can be useful for low-light conditions inside restaurants. Instagram

While not as common as general market tours, some private tour operators might offer photography-focused excursions that include Toyosu Market. It's worth researching specialized photography tour companies in Tokyo. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Toyosu Market can be an engaging experience for families, especially the Senkyaku Banrai food complex. Kids will likely enjoy the variety of colorful foods, from tamagoyaki to unique snacks. The modern facilities are generally stroller-friendly, and there are plenty of seating areas. While the early morning tuna auction might be too early and intense for young children, a visit later in the morning or afternoon to explore the food stalls offers a fun and tasty outing. Instagram+1

Consider focusing on the more accessible food options rather than the auction itself. Many restaurants offer kid-friendly dishes, and the lively atmosphere of the food complex can be stimulating. Remember to bring comfortable shoes for everyone, as there will be a lot of walking involved. Reddit

🍣 Foodies & Sushi Lovers

For dedicated foodies, Toyosu Market is a pilgrimage site. The primary draw is the unparalleled freshness of the seafood, making it the perfect place for an omakase sushi experience. Be prepared for early mornings if you aim for renowned spots like Sushi Dai, or explore the many other excellent sushi counters offering exquisite quality. TikTokReddit

Beyond sushi, dive into the diverse offerings at Senkyaku Banrai. Sample tamagoyaki, fresh kani (crab), and perhaps even try some unique Japanese sweets. Many visitors recommend trying multiple stalls to get a true taste of the market's culinary breadth. Instagram+1 Don't shy away from asking vendors for recommendations – they are passionate about their products. Instagram

✈️ Day-Trippers from Tokyo

Toyosu Market is an excellent addition to a Tokyo day trip, especially if you're visiting the nearby teamLab Planets digital art museum. You can easily combine these two attractions due to their proximity. Plan your visit to either catch the early morning auction (requiring a very early start) or enjoy a leisurely brunch/lunch at the market's restaurants and food stalls. InstagramReddit

Consider visiting the market in the late morning or early afternoon to avoid the peak auction crowds and enjoy a wider selection of food options. The Yurikamome Line provides scenic views as you travel to the market, adding to the day-trip experience. Reddit

Deep Dives

In-depth insights and expert knowledge

The Toyosu Market Experience: Beyond the Auction

Toyosu Market, the successor to the famed Tsukiji Market, offers a modern and organized experience for visitors. While the early morning tuna auction is a major draw, the market's true appeal for many lies in its extensive culinary offerings. The Senkyaku Banrai complex, adjacent to the wholesale market, is a vibrant hub designed to resemble an Edo-period town, packed with diverse food stalls and restaurants. Here, you can sample everything from incredibly fresh sushi and sashimi to local delicacies like tamagoyaki (rolled omelet) and okonomiyaki. Instagram+1

Unlike the bustling, sometimes chaotic, street-food atmosphere of the old Tsukiji Outer Market, Toyosu offers a more structured dining environment. Visitors often praise the quality and freshness of the seafood, with many restaurants sourcing directly from the market. It's recommended to arrive with an appetite and explore the various eateries to find your favorites. While the auction is a spectacle, dedicating time to savoring the market's food is essential for a complete Toyosu experience. Reddit

For those seeking an authentic sushi experience, omakase dining is highly recommended. This means entrusting the chef to select the best seasonal ingredients for your meal. Restaurants like Sushi Dai are legendary, though they often require very early morning queues. TikTokReddit Even if you miss out on the auction, the culinary journey at Toyosu Market is a highlight for any food lover visiting Tokyo. Instagram

Navigating the Tuna Auction

The Tuna Auction at Toyosu Market is a world-renowned event, showcasing the vibrant trade of Japan's most prized seafood. Visitors can observe this spectacle from a dedicated viewing deck located on the third floor of the wholesale market building. Access to this deck is free, but it's crucial to arrive very early, often before 5 AM, as capacity is limited and spots fill up quickly. InstagramReddit

For a more intimate experience, direct access to the auction floor is possible but highly restricted. This requires winning a lottery, typically held a month in advance, or being part of an organized tour that has secured special access. The lottery system ensures that the auction process remains efficient for the professional buyers. If you're not successful in the lottery, the viewing deck still provides an excellent vantage point to witness the lively bidding and the impressive size of the tuna. Reddit

It's important to note that the atmosphere and charm of the Toyosu auction differ from the former Tsukiji Market. Toyosu is a more modern, purpose-built facility, which some visitors find less atmospheric but more organized. Regardless, witnessing the Toyosu tuna auction is an unforgettable glimpse into Japan's rich culinary heritage. Reddit

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