Marukan Building Dai Shokudo
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Marukan Building Dai Shokudo

4.3
·3k reviews·Hanamaki, Japan

Step into a 60s time capsule at this retro diner, famous for its giant soft serve and hearty Japanese comfort food.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday afternoons

Fewer crowds, more relaxed

CrowdLow
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Marukan Building Dai Shokudo

Marukan Building Dai Shokudo

Best Time

Weekday afternoons

Fewer crowds, more relaxed

CrowdLow
Highlights

Highlights

Must-see attractions

Step into a 60s time capsule at this retro diner, famous for its giant soft serve and hearty Japanese comfort food.

4.3
(3k reviews)

"Loved by locals and famous for their delicious huge ice-cream soft serve. So big need to eat with hashi."

Vertical photo
TIP

🥢 Eat Soft Serve with Chopsticks

The signature giant soft serve is so big, you might need chopsticks to enjoy it!

💰 Great Value for Money

Expect reasonable prices for generous portions, making it a budget-friendly dining option.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Retro Dining Hall

Retro Dining Hall

6th Floor

Immerse yourself in a charming 60s-style diner with vintage decor and a nostalgic ambiance.

Giant Soft Serve Ice Cream

Giant Soft Serve Ice Cream

Dessert Menu

Indulge in an enormous, delicious soft serve that's a signature item and a fun challenge to eat.

Curry Udon & Soba Noodles

Curry Udon & Soba Noodles

Main Menu

Savor hearty and flavorful curry udon and soba noodles, praised for their taste and generous portions.

Panoramic City Views

Panoramic City Views

Dining Area

Enjoy your meal with a pleasant view of Hanamaki's streets from the dining hall.

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Planning Your Visit

Embrace the Retro Charm

Step back in time at this 60s-style diner. Expect a unique, nostalgic atmosphere that's a hit with locals and visitors alike. It's a popular spot, so be prepared for a potential wait, especially during peak hours.

Giant Soft Serve Alert!

The star attraction is the massive soft serve ice cream, often needing chopsticks to eat! It's a must-try dessert that's as visually impressive as it is delicious. Don't miss out on this iconic treat.

Best Times

When
Weekday afternoons
Why
Fewer crowds, more relaxed
Crowd
Low
When
Evenings
Why
Enjoy the ambiance
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

岩手県花巻市 マルカンビル大食堂 花巻に住む知人に おすすめの食べ物を聞いたら 「ナポリかつ」と教えてくれた 駅から徒歩16分 エレベーターの扉が開くと そこは昭和レトロな雰囲気を残す店内 迷わず目的のナポリかつを注文 ナポリタン&とんかつ&サラダが一皿に さ..最高すぎる #岩手県 #花巻市 #マルカンビル #ランチ #グルメ マルカンビル大食堂 住所 岩手県花巻市上町6-2
@tazawagenki
89 likes • 7.3K views

🥢 Eat Soft Serve with Chopsticks

The signature giant soft serve is so big, you might need chopsticks to enjoy it! TikTok+1

💰 Great Value for Money

Expect reasonable prices for generous portions, making it a budget-friendly dining option. Reddit

お箸で食べる10段ソフト🍦inマルカンビル大食堂 岩手県花巻市にあるマルカンビル大食堂に行ってきました‼︎ そこで名物の10段ソフトをいただきました^ ^ みてわかる通り驚きの大きさでこれは夢か⁉︎レベル!でも大きなソフトクリームを食べるのって憧れだよね🤩 おすすめ!! #マルカンビル大食堂 #10段ソフト #岩手 #花巻市 #岩手観光 #ソフトクリーム #おすすめ #cm #食べる
@krmru1126
758 likes • 57.2K views
#花巻市 #マルカン大食堂 #ナポリカツ #箸で食べるソフトクリーム
@peach.115115
8 likes • 232 views

🚗 Parking Discount Available

Good news for drivers: you can get a discount on parking when you dine here. Reddit

🚶‍♀️ Walk from Hanamaki Station

It's about a 15-16 minute walk from the station, or a short 6-minute drive. TikTok+2

スーパーロングソフトクリーム🍦#ソフトクリーム#デカ盛り#デカ盛りハンター #大食い#大食い女子 #もえあず#大食いチャレンジ #大食い選手権 #大食い彼女 #マルカンビル大食堂 #マルカンソフト #岩手グルメ #花巻グルメ#ソフトクリームチャレンジ
@moeazukitty
31.3K likes • 1.1M views

Tips

from all over the internet

🥢 Eat Soft Serve with Chopsticks

The signature giant soft serve is so big, you might need chopsticks to enjoy it! TikTok+1

💰 Great Value for Money

Expect reasonable prices for generous portions, making it a budget-friendly dining option. Reddit

🚗 Parking Discount Available

Good news for drivers: you can get a discount on parking when you dine here. Reddit

🚶‍♀️ Walk from Hanamaki Station

It's about a 15-16 minute walk from the station, or a short 6-minute drive. TikTok+2

👶 Diaper Changing Facilities

Note that there aren't dedicated diaper changing stations, which might be a concern for families with babies. Reddit

What Travellers Say

4.3
(3k reviews)

Reviews Summary

Visitors rave about the unique 60s retro atmosphere and the incredibly large, affordable soft serve ice cream. The generous portions of dishes like curry udon and soba noodles are also highly praised, offering great value. Some minor drawbacks include the lack of dedicated diaper changing facilities.

"Wonderful retro style dinning on the 6th floor with great views. Loved by the locals and famous for their delicious huge 🍦 ice-cream soft serve. Soo big need to eat with hashi. When in Hanamaki highly recommend"

Ivon Robson

"My friend and I ordered Curry Udon and Soba Noddles from here and enjoyed them. The price is very reasonable. We had the soft serve ice cream for dessert and really enjoyed it."

Kolton Smith

"I loved this 60's retro Japanese dining hall. The tables , chairs , lighting all had a charm about it..there was a large selection of food to choose from & you also get a discount for the carpark.."

Gerard Moloney

What People Like

Unique retro ambiance
Giant, affordable soft serve
Generous portion sizes

What People Dislike

Limited diaper changing facilities

Frequently Asked Questions

🚇 🗺️ Getting There

Marukan Building Dai Shokudo is approximately a 15-16 minute walk from Hanamaki Station. If you're driving, it's about a 6-minute journey. TikTok+2

Yes, parking is available, and you can receive a discount on parking when you dine at the restaurant. Reddit

Walking from Hanamaki Station is a pleasant option if you have time, or a short taxi/car ride will get you there quickly. TikTok+1

🎫 🎫 Tickets & Entry

No, tickets are not required. It's a dining establishment, so you simply enter and order your food. TikTok

The restaurant is typically open from 11:00 AM to 6:00 PM. It's best to check for any seasonal changes or special closures. TikTok

Yes, it's very popular with locals and visitors, known for its unique atmosphere and signature dishes. TikTokReddit

There are no admission fees to enter the dining hall. You pay for the food and drinks you order. TikTok

🍽️ 🍽️ Food & Dining

The absolute must-try is the giant soft serve ice cream, often eaten with chopsticks! Curry udon and soba noodles are also highly recommended. TikTokReddit+1

The giant soft serve ice cream is incredibly affordable, with prices as low as 180 yen reported. TikTokReddit

Yes, reviewers consistently mention that the portion sizes are quite large and satisfying. Reddit

It's a retro Japanese dining hall offering a variety of dishes including curry udon, soba noodles, oyako-don, and breaded cutlets. TikTokReddit

Absolutely! Many visitors find the prices to be very reasonable, especially considering the portion sizes and the unique dining experience. Reddit

📸 📸 Photography

Yes, photography is generally permitted, and many visitors capture the retro decor and the impressive soft serve. TikTok

The entire dining hall with its 60s aesthetic is a great photo op. Don't forget to capture the massive soft serve ice cream! TikTok+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Marukan Building Dai Shokudo offers a fun and unique dining experience for families. The giant soft serve ice cream is a guaranteed hit with children, and its impressive size makes for a memorable treat. TikTok+1 The retro atmosphere can also be an engaging element for younger visitors, offering a glimpse into a different era. TikTokReddit

While the food is generally well-received by all ages, parents should be aware that diaper changing facilities are not readily available, which might require some planning. Reddit However, the reasonable prices and generous portion sizes make it a practical choice for feeding a family without breaking the bank. Reddit

💰 Budget Travelers

This diner is a fantastic find for budget-conscious travelers. The prices are remarkably reasonable, especially for the substantial portions served. Reddit The giant soft serve ice cream, a signature item, is incredibly affordable, offering a huge dessert for a small price. TikTokReddit

Beyond the cost-effectiveness, the unique retro ambiance and pleasant views provide an experience that feels far more valuable than the price tag suggests. It's a place where you can enjoy a satisfying meal and a memorable dessert without overspending, making it an ideal stop for those watching their travel budget. Reddit

Deep Dives

In-depth insights and expert knowledge

The Allure of Retro Japan

Marukan Building Dai Shokudo is a time capsule, transporting visitors back to the Showa era (1926-1989) with its authentic 60s-style interior. The retro ambiance is a major draw, featuring vintage tables, chairs, and lighting that create a unique and nostalgic atmosphere. This distinct aesthetic is a significant part of the dining experience, making it more than just a meal but a journey into Japan's past. TikTokReddit

This diner is particularly beloved by locals, who appreciate its enduring charm and familiar comfort food. The 'Showa retro' style is a popular theme in Japan, and Marukan Building Dai Shokudo perfectly embodies this trend. It offers a stark contrast to modern, minimalist establishments, providing a warm and inviting space that feels both familiar and excitingly different. TikTok

Beyond the decor, the panoramic views of Hanamaki's streets from the 6th floor add another layer to the experience. It's a place where you can enjoy a meal while soaking in the local scenery, further enhancing the feeling of being immersed in the town's culture. TikTok

The Legendary Giant Soft Serve

The undisputed star of Marukan Building Dai Shokudo is its enormous soft serve ice cream. This isn't your average cone; it's a towering creation that often requires chopsticks to manage, a testament to its sheer size and impressive presentation. TikTokReddit+1

This iconic dessert is a visual spectacle and a delicious treat, made with a rich, milky flavor that many find irresistible. Its affordability, with prices reported as low as 180 yen, makes it an accessible indulgence for everyone. TikTokReddit The sheer volume and unique eating method make it a memorable part of the dining experience, often highlighted in visitor photos and videos. TikTok

Beyond the soft serve, the diner also serves other popular items like curry udon and soba noodles, which are praised for their hearty flavors and generous portions. These savory dishes, combined with the sweet finale of the giant soft serve, create a satisfying and well-rounded meal. TikTokReddit

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