
Museo della Liquirizia Giorgio Amarelli
Discover Italy's oldest licorice factory, a 1731 legacy of tradition, art, and unique flavors in a historic Calabrian setting.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the heat and stock issues

Museo della Liquirizia Giorgio Amarelli
Best Time
Beat the heat and stock issues
Highlights
Must-see attractions
Discover Italy's oldest licorice factory, a 1731 legacy of tradition, art, and unique flavors in a historic Calabrian setting.
"A gem holding together a very important historical city; Amarelli is such a great family, it's worth a visit."

🎯 Book Tours Ahead
Many time slots fill up, especially for school or tour groups. Check the website and book in advance! :ticket:
☕ Try Licorice Coffee
Don't miss the unique coffee or granita flavored with Amarelli licorice at the Museum Café. :coffee:

Highlights
Discover the most iconic attractions and experiences

The Amarelli Family History
Museum exhibits
Discover the legacy of a family crafting licorice since 1731, a true icon of Italian excellence.

Museum Cafè Delights
Museum Cafè
Savor coffee or Clementine granita, with a unique licorice twist.

Artistic Licorice Tins
Museum shop/exhibits
Admire collectible tins, some featuring unique artwork, a testament to Amarelli's blend of tradition and art.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Tour in Advance
Explore Beyond the Sweetness
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book Tours Ahead
Many time slots fill up, especially for school or tour groups. Check the website and book in advance! :ticket:
☕ Try Licorice Coffee
Don't miss the unique coffee or granita flavored with Amarelli licorice at the Museum Café. :coffee:
🤔 Ask Lots of Questions
Staff are knowledgeable and happy to share details about production and history. :speech_balloon:
🛍️ Shop for Unique Treats
The shop offers a well-stocked selection of licorice products at reasonable prices. :shopping_bags:
Tips
from all over the internet
🎯 Book Tours Ahead
Many time slots fill up, especially for school or tour groups. Check the website and book in advance! :ticket:
☕ Try Licorice Coffee
Don't miss the unique coffee or granita flavored with Amarelli licorice at the Museum Café. :coffee:
🤔 Ask Lots of Questions
Staff are knowledgeable and happy to share details about production and history. :speech_balloon:
🛍️ Shop for Unique Treats
The shop offers a well-stocked selection of licorice products at reasonable prices. :shopping_bags:
💡 Suggest Signage
One visitor suggested clearer signs for the different colored boxes in the shop. :bulb:
What Travellers Say
Reviews Summary
Visitors consistently praise the Museo della Liquirizia Giorgio Amarelli as a gem, highlighting the rich history and the Amarelli family's legacy. The staff are noted for their friendliness and extensive knowledge, making tours informative and enjoyable, even for those not particularly fond of licorice. The museum café offers a pleasant break with unique flavored drinks.
"Great place to check out when in the area. We got a very last minute tour by a very kind member of staff just before they closed."
Simon Trumper
"What a gem holding together a very important historical city. You step right into a rich and thorough history. Amarelli is such a great family, it's worth a visit even if it's miles out of the way."
Collin Seale
"A candy factory with hundreds of years of history. I went there in June, but unfortunately many varieties were out of stock."
Francesco Cen
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The museum is located in Contrada Amarelli, S.S. 106 - AU Rossano (CS), in Calabria. While specific public transport details are scarce, it's often best reached by car. Many visitors mention it being 'miles out of the way,' suggesting it's a destination that requires some travel planning.
Information on parking is not explicitly detailed in the provided content, but as it's a dedicated attraction, it's likely there is parking available for visitors arriving by car. It's advisable to check the official website or contact the museum directly for the most up-to-date parking information.
🎫 🎫 Tickets & Entry
While not explicitly stated, the mention of 'tours' and 'booking in advance' suggests that entry might be primarily through guided tours. It's highly recommended to check the official website for ticketing information and to book your tour slots, especially during peak times.
The museum is open daily in August, and specific tour times are mentioned for February (10 AM, 11 AM, and 4 PM). It's crucial to consult the official website for the most current and accurate opening hours and tour schedules, as these can vary seasonally.
The content emphasizes 'tours' and 'guided tours,' implying that the primary way to experience the museum is through a guided visit. However, the shop and café might be accessible independently. Confirming this with the museum directly is recommended.
Specific pricing details are not provided. However, given the emphasis on guided tours and the historical significance, an entrance fee or tour fee is likely. It's best to check the official website for current admission prices.
🎫 🧭 Onsite Experience
Tours typically last 30 minutes or more, depending on the number of questions asked by visitors. This allows for a thorough exploration of the museum's exhibits and history.
Yes, visitors have reported having very informative tours with English-speaking staff members who were happy to answer detailed questions about production and history.
You can explore the rich history of licorice production dating back to 1731, learn about the Amarelli family's legacy, and see historical documents and materials. The museum also features a café and a shop.
Absolutely! Even if you're not a licorice enthusiast, the museum is highly interesting from a historical and technical perspective, showcasing a unique Italian industry.
The Museum Café offers a relaxing spot to enjoy coffee or Clementine granita, with the option to have them flavored with Amarelli licorice powder. It's a great place to pause and savor local flavors.
🍽️ 🍽️ Food & Dining
The Museum Café serves coffee and Clementine granita, both of which can be flavored with Amarelli licorice. It's a unique way to experience the product.
Yes, the museum has a well-stocked shop where you can purchase various licorice products. Prices are generally considered reasonable.
One visitor noted that in June, many varieties were out of stock. It's possible that availability can vary, so checking in advance or being flexible with your choices might be wise.
📸 📸 Photography
Photography policies are not explicitly mentioned. However, many social media posts feature photos from inside the museum, suggesting it's generally permitted. It's always a good idea to be respectful of other visitors and any specific signage.
The historical exhibits, the unique licorice tins, and the charming Museum Café garden are all visually appealing. The overall ambiance of the ancient building also makes for great photos.
No information is available regarding drone photography. It's generally advisable to avoid drone usage at cultural heritage sites unless explicit permission has been granted.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider booking a tour in advance, as this can provide a structured and informative experience for younger visitors. The knowledgeable guides can make the history come alive, and the shop offers a chance to pick up some sweet souvenirs.
🤓 History Buffs & Culture Enthusiasts
The experience goes beyond just a factory tour; it's an immersion into a significant piece of Italian industrial heritage. The preservation of a fourteenth-century building and the continuous operation since 1731 offer a unique perspective on enduring craftsmanship and family legacy.
🍬 Sweet Treat Seekers
Don't miss the Museum Café, where you can enjoy coffee or a refreshing Clementine granita, both enhanced with Amarelli's signature licorice flavor. It's a delightful way to experience the taste of Calabria with a licorice twist.
Deep Dives
In-depth insights and expert knowledge
The Amarelli Legacy: A Sweet History
The Amarelli family's commitment to tradition is palpable throughout the museum. They have not only preserved their heritage but also embraced innovation, as evidenced by their artistic collaborations, such as the collectible tins designed by artists like @lodolam. This blend of history, art, and industry makes the museum a compelling experience for anyone interested in Italian heritage and artisanal production.
Real visitors highlight the 'rich and thorough history' and the 'great family' behind the brand, emphasizing that the visit is worthwhile even if it's 'miles out of the way.' This deep connection to their roots is what sets Amarelli apart, offering a truly authentic glimpse into a centuries-old craft.
A Taste of Calabria: The Museum Café
What makes the café offerings unique is the option to infuse these beverages with Amarelli's signature licorice powder. This creates a novel and delicious flavor combination that perfectly embodies the spirit of the museum – a fusion of tradition and innovation. It's a chance to taste Calabria and Amarelli licorice in a single, delightful sip.
Social media content frequently showcases the café, with creators enjoying these special drinks. It's highlighted as a 'moment of pause' and a way to 'beat the heat,' making it an integral part of the overall museum visit for many.


Social
from TikTok, Instagram & Reddit