Via Cola di Rienzo, Rome, Italy - Image 1
1 / 10

Via Cola di Rienzo Rome

4.5
·411 reviews·Roma, Italy

Rome's stylish shopping boulevard in the Prati district, offering Italian fashion, gourmet food, and a local vibe.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
Loading map...
Via Cola di Rienzo, Rome, Italy - Image 1

Via Cola di Rienzo Rome

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
Highlights

Highlights

Must-see attractions

Rome's stylish shopping boulevard in the Prati district, offering Italian fashion, gourmet food, and a local vibe.

4.5
(411 reviews)

"A lovely road with shops, offering local fashion and reasonable prices away from big brands."

Vertical photo
TIP

🛍️ Shop Local Finds

Seek out local fashion shops for unique pieces away from global brands. Prices are often reasonable.

🚶‍♀️ Stroll After Vatican

This street is a pleasant walk back towards the city center after visiting Vatican City.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Italian Fashion Boutiques

Italian Fashion Boutiques

Discover unique Italian fashion and local designer stores, offering a stylish alternative to global brands.

Gourmet Food Shops

Gourmet Food Shops

Indulge in artisanal cheeses, wines, and local delicacies at specialty food stores along the street.

Gabrini Gastronomia

Gabrini Gastronomia

Via Cola di Rienzo, 200

A popular spot for both locals and tourists, offering delicious food and a vibrant atmosphere.

Bertozzi Dal 1913

Bertozzi Dal 1913

Via Cola di Rienzo, 192/194

Explore the world of Italian perfumes and find a unique scent to remember your trip by.

Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Shop Like a Roman

Via Cola di Rienzo offers a more local shopping experience than the tourist-heavy Via del Corso. Expect a mix of Italian boutiques and well-known brands, perfect for finding unique souvenirs or updating your wardrobe. It's a great route to explore after visiting Vatican City.

Beyond the Boutiques

While known for shopping, this street also boasts historical significance and excellent dining options. Many visitors find it a pleasant stroll away from the main tourist crowds, offering a glimpse into Roman daily life and culinary delights.

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed shopping
Crowd
Low
When
Late afternoons
Why
Vibrant atmosphere, shops open
Crowd
Medium
When
Saturday mornings
Why
Local buzz, lively street
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Now i now why its so hard to get in #roscioliroma #romefood
@lainiecooks
47K likes • 967.1K views

🛍️ Shop Local Finds

Seek out local fashion shops for unique pieces away from global brands. Prices are often reasonable. Reddit

🚶‍♀️ Stroll After Vatican

This street is a pleasant walk back towards the city center after visiting Vatican City. Reddit

✨ Via Cola di Rienzo ✨ Named after the 14th-century Roman revolutionary who tried to restore the greatness of ancient Rome, this wide boulevard was built in the late 1800s as part of the new Prati district. Today it’s one of the city’s most stylish shopping streets, lined with boutiques, Italian brands, and gourmet shops. Unlike the chaos of Via del Corso, this is where Romans actually shop. An...
iambrianneb
4.7K likes • 228.4K views
Shopping in Rome. From Piazza del Popolo go to Via del Babuino, Via del Corso, Via di Ripetta, and Via Cola di Rienzo. #rome #italy #italytravel #romeitaly #rometravel #localaromas #rometrip #shoppinginrome #shoppingday #shoppingrome #shopping
localaromas
4K likes • 159.1K views

🍝 Continuous Dining

Many restaurants, like Vista Restaurant, offer continuous service from lunch to late evening. Instagram

👃 Perfume Discovery

Visit Bertozzi Dal 1913 for a unique Italian perfume experience. Instagram

🇬🇧 🇺🇸 Rome, Prati district, Via Cola di Rienzo #rome #roma #italy #italia #viacoladirienzo #center #centre #shopping #history #curiosity #foryou #video #viarlvideo #walk #walking #strolling #romeinanutshell www.facebook.com/myromeinanutshell
federicar80
10 likes • 80 views

Tips

from all over the internet

🛍️ Shop Local Finds

Seek out local fashion shops for unique pieces away from global brands. Prices are often reasonable. Reddit

🚶‍♀️ Stroll After Vatican

This street is a pleasant walk back towards the city center after visiting Vatican City. Reddit

🍝 Continuous Dining

Many restaurants, like Vista Restaurant, offer continuous service from lunch to late evening. Instagram

👃 Perfume Discovery

Visit Bertozzi Dal 1913 for a unique Italian perfume experience. Instagram

📅 Check Opening Hours

Gabrini Gastronomia has extended hours, open late on weekdays and Sundays. Instagram

What Travellers Say

4.5
(411 reviews)

Reviews Summary

Via Cola di Rienzo is praised as a fantastic shopping street offering a more local and authentic experience than typical tourist hubs. Visitors appreciate the variety of Italian fashion boutiques and gourmet food shops, often finding unique items at reasonable prices. While some hoped for more major commercial brands, the street is celebrated for its distinct offerings and pleasant atmosphere.

"This is a street along Prato that is filled with interesting and nice shops. Worth it to take this back into the main town after you go to Vatican City and/or the castle by the water."

Rafael “Pretty Honest Reviews” Restrepo

"I was hoping for more commercial clothing brands in this shopping street, as the proper malls in Rome are at the outskirts of the city."

Miklós Németh

"Lovely road with shops"

Daniel Bochenek

What People Like

Unique Italian fashion
Gourmet food shops
Local atmosphere

What People Dislike

Fewer major commercial brands

Frequently Asked Questions

🚇 🗺️ Getting There

Via Cola di Rienzo is easily accessible by public transport. You can take buses that stop nearby, or it's a pleasant walk from the Ottaviano-S. Pietro metro station (Line A). Many visitors also find it a convenient route to walk after visiting Vatican City. InstagramReddit

Yes, it's a walkable distance from Vatican City and Castel Sant'Angelo. It's also connected to other shopping streets like Via del Corso if you're planning a longer exploration. InstagramReddit

The best way is to simply stroll along its length, popping into shops that catch your eye. It's a wide boulevard, making for a comfortable walk. Instagram

Parking can be challenging in this area of Rome. It's generally recommended to use public transport or taxis. If you must drive, look for paid parking garages. TikTok

From Termini Station, you can take the Metro Line A towards Battistini and get off at Ottaviano-S. Pietro, which is a short walk from Via Cola di Rienzo. Instagram

🎫 🎫 Tickets & Entry

No, Via Cola di Rienzo is a public street and does not require any tickets for entry. You can explore it freely. Instagram

Most shops are open from around 9:30 AM to 7:30 PM, with some variations. Gastronomia shops like Gabrini have extended hours, often staying open until midnight on Saturdays. Instagram

There are no entrance fees for Via Cola di Rienzo. It's a public thoroughfare for shopping and dining. Instagram

Yes, many shops on Via Cola di Rienzo are open on Sundays, though some may have slightly reduced hours. Gabrini Gastronomia is open on Sundays. Instagram

To avoid the biggest crowds, try visiting on weekday mornings. Evenings and Saturdays can be quite busy with shoppers and locals. Instagram

🍽️ 🛍️ Shopping & Dining

You'll find a mix of Italian fashion boutiques, local designer stores, shoe shops, accessory stores, and gourmet food shops. It's known for offering items distinct from the major global brands found elsewhere. InstagramReddit

Absolutely! The street is lined with cafes, trattorias, and restaurants. Vista Restaurant offers a rooftop dining experience with continuous service. Instagram+1

Look for local artisan shops and gourmet food stores. You can find unique Italian fashion, handcrafted items, and delicious local products like cheeses and wines. Reddit

While it has some upscale boutiques, many visitors find local fashion shops with reasonable prices, making it a good spot for finding quality items without breaking the bank. Reddit

Gabrini is a popular spot known for its delicious food, including Roman specialties like supplì, and a wide selection of wines. It's a great place for a casual meal or snacks. Instagram+1

📸 📸 Photography

Capture the vibrant street life, the architecture of the Prati district, and the displays of the stylish boutiques. The intersection with Piazza del Popolo offers a grander perspective. Instagram

Yes, it's a wide street with plenty of space. You can capture street scenes, shop fronts, and people enjoying their day without much difficulty. Instagram

While not a single landmark, the overall ambiance of the street, with its elegant buildings and bustling shops, makes for great photographic opportunities. Look for interesting shop signs and architectural details. Instagram

Golden hour, just after sunrise or before sunset, can offer beautiful lighting for street photography. Weekday mornings provide fewer distractions for capturing cleaner shots. Instagram

It's generally polite to ask permission before taking photos inside private shops. Some may be happy to oblige, especially if you're a customer. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Via Cola di Rienzo offers a more relaxed shopping experience that can be enjoyable for families. While it's not packed with typical children's attractions, the wide sidewalks make it easier to navigate with strollers. Look for gelato shops scattered along the street for a sweet treat to keep kids happy. The variety of shops means there might be something to interest older children or teenagers looking for souvenirs or fashion items. Instagram

Consider visiting during weekday mornings to avoid the largest crowds, making the experience more manageable with little ones. The presence of cafes also provides convenient spots for a quick break. It's a good option for a less overwhelming shopping excursion compared to more central, crowded areas. Instagram

🛍️ Shoppers Seeking Unique Finds

If you're tired of the same global brands and want to discover authentic Italian style, Via Cola di Rienzo is your destination. Redditors and social media creators highlight its local fashion shops and boutiques that offer unique pieces you won't find everywhere else. InstagramReddit

Don't miss the gourmet food shops for edible souvenirs like artisanal cheeses, olive oils, and wines. Stores like Bertozzi Dal 1913 offer a chance to find distinctive Italian perfumes, adding another layer to your shopping discovery. Instagram

🍽️ Foodies and Gourmands

Via Cola di Rienzo is a treat for food lovers. Beyond the fashion, it's home to excellent gastronomia shops and restaurants. Gabrini Gastronomia is a must-visit for authentic Roman street food like supplì and a great selection of wines. Instagram+1

For a more elevated dining experience with a view, Vista Restaurant offers continuous service from lunch to late evening on its rooftop. Exploring the specialty food stores allows you to sample and purchase high-quality Italian ingredients and products. Instagram

Deep Dives

In-depth insights and expert knowledge

The Shopping Experience on Via Cola di Rienzo

Via Cola di Rienzo stands out as a premier shopping destination in Rome, offering a distinct experience compared to the more tourist-centric streets. It's celebrated for its blend of Italian fashion boutiques, local designer stores, and specialty shops, providing a more authentic retail therapy session. Unlike the ubiquitous global brands found in many cities, this street encourages the discovery of unique Italian craftsmanship and style. Visitors often praise the opportunity to find items that reflect genuine Roman fashion sensibilities at reasonable prices, making it a favorite for those seeking something special. InstagramReddit

Beyond clothing, the street is a haven for gourmet food enthusiasts. You can explore shops offering artisanal cheeses, fine wines, and local delicacies, perfect for picking up edible souvenirs or enjoying a taste of Italy. Stores like Gabrini Gastronomia are highlighted for their extensive offerings, from prepared foods to natural wines, creating a lively atmosphere for food lovers. Instagram+1

The street's layout, as a wide and well-maintained boulevard, makes for a pleasant and unhurried shopping stroll. It's often recommended as a route to take after visiting nearby attractions like Vatican City or Castel Sant'Angelo, integrating shopping seamlessly into a day of sightseeing. InstagramReddit

History and Atmosphere of Prati District

Via Cola di Rienzo is situated in the Prati district, a historically significant area of Rome. Developed in the late 19th century, Prati was designed as a new urban center, and Via Cola di Rienzo was a key thoroughfare within this expansion. The street is named after Cola di Rienzo, a 14th-century Roman revolutionary who attempted to restore the city's ancient glory, adding a layer of historical depth to the modern shopping experience. Instagram

The atmosphere of Via Cola di Rienzo is often described as stylish and sophisticated, yet more relaxed than the chaotic heart of the city. It offers a glimpse into the daily lives of Romans, with locals frequenting its shops and cafes. The architecture of the buildings lining the street contributes to its elegant ambiance, making it a pleasant place to wander and soak in the local culture. Instagram

While it may not have the ancient ruins of the Colosseum or the Roman Forum, Prati and Via Cola di Rienzo offer a different kind of Roman charm – one of elegant urban planning and contemporary Italian life. It's a district that balances its historical roots with its role as a vibrant modern neighborhood. Instagram