Barilla Center
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Barilla Center

4.1
·5k reviews·Parma, Italy

A modern Parma hub blending retail, diverse dining, entertainment, and rotating art exhibits.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed atmosphere

CrowdLow
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Barilla Center

Barilla Center

Best Time

Weekday mornings

Fewer crowds, relaxed atmosphere

CrowdLow
Highlights

Highlights

Must-see attractions

A modern Parma hub blending retail, diverse dining, entertainment, and rotating art exhibits.

4.1
(5k reviews)

"Great small mall with good dining and entertainment, though shopping is on the lower side."

Vertical photo
TIP

🎯 Explore the Art

Don't miss the free art collaborations; they add a unique touch to the center. :art:

🍽️ Diverse Dining Choices

Plenty of options for lunch and dinner, from casual to more formal. :forkandknife:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Art Installations

Art Installations

Throughout the center

Discover rotating art exhibits, adding a cultural flair to your shopping experience. Currently featuring an elephant and a cherub.

Reddit
Diverse Dining Options

Diverse Dining Options

Ground and upper levels

From quick bites to sit-down meals, explore a variety of restaurants and a wine bar.

Reddit
Entertainment Hub

Entertainment Hub

Various locations

Enjoy a movie at the cinema or find family-friendly entertainment like the playground.

Reddit
Supermarket Selection

Supermarket Selection

Ground floor

A well-stocked supermarket offering a good range of products for your needs.

Reddit
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Planning Your Visit

Navigating the Barilla Center

This contemporary shopping hub offers a mix of retail, dining, and entertainment. While it boasts a good supermarket and diverse food options, some visitors note a limited number of shops. Plan your visit considering it's a great spot for a meal or a movie rather than extensive retail therapy. Reddit

Timing Your Visit for the Best Experience

The Barilla Center can be a lively spot, especially during peak hours. For a more relaxed experience, consider visiting on weekdays. Weekends might be busier with families enjoying the entertainment options. TikTok

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed atmosphere
Crowd
Low
When
Weekday evenings
Why
Dine and catch a movie
Crowd
Medium
When
Weekend afternoons
Why
Family entertainment focus
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Hai mai provato il #tonnovegano ? #pokehouse #pokehouselover #lagalleriaparcocommerciale #parma #tonnovegan
@giorgiaamato.it
3.5K likes • 122.5K views

🎯 Explore the Art

Don't miss the free art collaborations; they add a unique touch to the center. Reddit :art:

🍽️ Diverse Dining Choices

Plenty of options for lunch and dinner, from casual to more formal. Reddit :forkandknife:

Siamo Parmigiani, PAR FÒRSA al dopmezdì andèmma a fär un gir ala Galleria 🚶🏻‍♂️🤳🏻 #nuovo #reel #video #lagalleria #ioparloparmigiano #parma #dialettoparmigiano
@ioparloparmigiano
1.9K likes • 73.9K views
Barilla center, Parma.
calcagnolucia8gmail
2 likes • 96 views

🅿️ Convenient Parking

Free parking for 1 hour, accessible right outside the ZTL. Reddit :parking:

🎬 Entertainment Galore

Check movie showtimes or enjoy the playground for family fun. Reddit :movie_camera:

Cresta rossa è un piccolo allevamento etico/animalista. Produciamo uova buonissime e frutto di tanto amore. 📌 Ci trovate tutti i SABATI MATTINA in Largo Calamandrei (dietro al Barilla Center) e tutti i MARTEDÌ MATTINA in piazzale Barbieri/ Barriera Bixio❗️Info 📞 339 6300091
cresta_rossa
38 likes • 1.6K views

Tips

from all over the internet

🎯 Explore the Art

Don't miss the free art collaborations; they add a unique touch to the center. Reddit :art:

🍽️ Diverse Dining Choices

Plenty of options for lunch and dinner, from casual to more formal. Reddit :forkandknife:

🅿️ Convenient Parking

Free parking for 1 hour, accessible right outside the ZTL. Reddit :parking:

🎬 Entertainment Galore

Check movie showtimes or enjoy the playground for family fun. Reddit :movie_camera:

💡 Check for Events

Look out for special events like fitness classes or street workout registrations. Instagram :calendar:

What Travellers Say

4.1
(5k reviews)

Reviews Summary

Visitors find the Barilla Center to be a stylish and convenient spot with diverse dining and entertainment options, including a cinema and playground. While some note a limited selection of shops, the art installations and good supermarket are appreciated. Service quality can be inconsistent, with some experiencing poor service at restaurants. Reddit

"The only good thing so far is the coolaboration with artist, which are bringing their work and is shown freely, currently an elephant and a cherub can be seen.."

Ivo Blanc

"This is a very stylish hotel with an excelent restaurant. They have a very wide beverage selection that caters for all. The food menu will have something for your taste. Food is freshly prepared and service is quick. The staff is very polite and eager to serve."

Paul Rupert Oosthuizen

"Great small mall. Shopping is the lower side, entertainment is better. Many choices of dinning, good wine bar and good supermarket
Many choices for lunch and dinner ground floor as well as upper level. Accessible from parking, right out of the ZTL"

Me Mu

What People Like

Diverse dining options
Art installations
Cinema and playground

What People Dislike

Limited shops
Inconsistent service

Frequently Asked Questions

🚇 🗺️ Getting There

The Barilla Center is easily accessible by car, with parking available. It's located right outside the ZTL (Limited Traffic Zone) in Parma. Public transport options are also available, connecting it to the city center. TikTok

Yes, there is parking available at the Barilla Center. Visitors can enjoy free parking for the first hour. Reddit

While specific bus routes aren't detailed in the provided content, its location suggests it's likely served by local bus lines connecting to Parma's city center. TikTok

The ZTL is a 'Limited Traffic Zone' in Parma's historic center. The Barilla Center is conveniently located outside this zone, meaning you can drive directly to it without needing special permits. Reddit

Depending on your starting point, it might be a pleasant walk. The Barilla Center is a significant landmark, and walking allows you to see more of the city. TikTok

🎫 🎫 Tickets & Entry

No, entry to the Barilla Center itself is generally free. Tickets are typically only required for specific attractions like the cinema or special events. Reddit

The opening hours can vary for individual shops and restaurants. However, the center generally operates during standard retail hours, with the supermarket and dining areas often open later. Instagram

There are no admission fees to enter the Barilla Center. You only pay for purchases made in shops, food consumed, or tickets for entertainment like the cinema. Reddit

Yes, movie tickets for the cinema at the Barilla Center can usually be booked in advance online or at the cinema's ticket counter. Reddit

The Barilla Center has multiple access points, including main entrances from the surrounding areas and direct access from the parking facilities. TikTok

🍽️ 🛍️ Shopping & Dining

The Barilla Center features a mix of retail stores, including fashion, and a well-stocked supermarket (U2). While some reviews mention a limited number of shops, it offers a good selection for essentials and some retail therapy. InstagramReddit

You'll find a variety of dining choices, including restaurants, pizzerias like 'Don Alfonso', a wine bar, and a food court offering diverse cuisines. TikTokInstagramReddit

Yes, you can find unique offerings like the 'Pokehouse' with vegan options TikTok and a 'Panzerotteria' for delicious panzerotti. Instagram

Yes, the U2 supermarket located at the Barilla Center is noted for being good and well-stocked. InstagramReddit

The Barilla Center hosts various Italian retail chains, offering a taste of local shopping experiences. TikTok

🎫 ✨ Entertainment & Activities

The center features a cinema for moviegoers and a playground on the top floor, making it a family-friendly destination. Reddit

The Barilla Center occasionally hosts events, such as fitness classes (like Thai Fit) and art exhibitions. It's worth checking their schedule. InstagramReddit

Absolutely! With a playground and family-friendly dining options, it's a great place for families to spend time. Reddit

Yes, the Barilla Center collaborates with artists to display their work, offering a cultural element to your visit. Reddit

You can enjoy a meal at one of the many restaurants, catch a movie at the cinema, or appreciate the art installations. Reddit

📸 📸 Photography

The modern architecture and rotating art installations offer unique visual opportunities. The 'Borèt' space is described as a 'small universe' with carefully designed corners. TikTokInstagram

Look for the art displays, the interior architecture, and the 'Borèt' space which is noted for its detailed design. TikTokInstagram

Generally, yes, but it's always good practice to check for any specific signage regarding photography rules for the art exhibits. Reddit

While not explicitly stated, standard rules for public spaces usually apply. Avoid intrusive photography, especially in private businesses or of individuals without consent. Instagram

Architectural photography and documenting the art installations are popular. Some creators also capture lifestyle content related to dining and shopping. TikTokInstagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Barilla Center is a great option for families. It features a playground on the top floor Reddit and a variety of dining options that cater to different tastes, including casual eateries and pizzerias. InstagramReddit The cinema also offers entertainment for all ages. Reddit The free parking for the first hour Reddit adds to the convenience for families on the go. Consider visiting during weekday afternoons to avoid the peak weekend crowds. TikTok

🍽️ Food Enthusiasts

Food lovers will find plenty to explore at the Barilla Center. Beyond the good supermarket,Reddit you can indulge in diverse cuisines at the restaurants and food court.Reddit Don't miss unique spots like the 'Pokehouse' with vegan options,TikTok the 'Panzerotteria',Instagram or the historic pizzeria 'Don Alfonso'. Instagram A wine bar is also available for those looking to enjoy a drink. Reddit

🎨 Art and Culture Aficionados

For those who appreciate art, the Barilla Center offers rotating art installations Reddit that add a cultural layer to the visit. The modern architecture itself is also noteworthy, with recent renovations enhancing its aesthetic appeal. Instagram+1 Keep an eye out for any special exhibitions or events that might be taking place during your visit. Instagram

Deep Dives

In-depth insights and expert knowledge

A Hub for Foodies and Shoppers

The Barilla Center is more than just a shopping mall; it's a destination for diverse culinary experiences. From the popular 'Pokehouse' offering vegan tuna alternatives TikTok to the traditional 'Panzerotteria' Instagram and the historic pizzeria 'Don Alfonso',Instagram there's something to satisfy every palate. The presence of a good supermarket Reddit also makes it convenient for daily needs. While some reviews suggest a limited number of retail shops, the variety of dining options and the overall ambiance make it a worthwhile stop. Reddit

Beyond the food, the center provides entertainment, including a cinema and a playground, making it a great spot for families. Reddit The 'Borèt' space is highlighted as a cozy, well-designed area that feels like home, featuring a changing library and a charming courtyard. TikTok This blend of retail, dining, and leisure activities creates a dynamic environment for visitors. TikTok

Art and Architecture

The Barilla Center distinguishes itself with its contemporary architecture and a commitment to showcasing art. Collaborations with artists bring rotating exhibitions, featuring pieces like elephants and cherubs, adding a unique cultural dimension to the visitor experience. Reddit This integration of art transforms the shopping center into a more engaging and aesthetically pleasing space. Instagram

The architectural design itself is noted for its style, with recent renovations enhancing its appeal. Instagram For those interested in design and visualization, the center has even been a subject of architectural competitions, showcasing innovative concepts. Instagram This focus on visual appeal, from the building's structure to the art within, makes the Barilla Center a visually interesting destination. TikTok

Community and Local Life

The Barilla Center is woven into the fabric of Parma's local life. It's a place where Parmigiani locals might go for a stroll or a meal, as suggested by the dialect-infused TikTok video. TikTok The presence of local businesses, like the ethical egg farm 'Cresta Rossa' which sets up on Saturdays nearby,Instagram and the lively atmosphere captured in social media, highlights its role as a community hub. Instagram+1

From the 'fastest and most beautiful cashier' at the U2 supermarket Instagram to the cozy 'Borèt' space designed to make visitors feel at home,TikTok there's a sense of local charm and community engagement. Even real estate listings highlight apartments with views of the Barilla Center, indicating its significance in the urban landscape. Instagram+1

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