
Barilla Center
A modern Parma hub blending retail, diverse dining, entertainment, and rotating art exhibits.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed atmosphere

Barilla Center
Best Time
Fewer crowds, relaxed atmosphere

Highlights
Must-see attractions
A modern Parma hub blending retail, diverse dining, entertainment, and rotating art exhibits.
"Great small mall with good dining and entertainment, though shopping is on the lower side."

🎯 Explore the Art
Don't miss the free art collaborations; they add a unique touch to the center. :art:
🍽️ Diverse Dining Choices
Plenty of options for lunch and dinner, from casual to more formal. :forkandknife:

Highlights
Discover the most iconic attractions and experiences

Art Installations
Throughout the center
Discover rotating art exhibits, adding a cultural flair to your shopping experience. Currently featuring an elephant and a cherub.

Diverse Dining Options
Ground and upper levels
From quick bites to sit-down meals, explore a variety of restaurants and a wine bar.

Entertainment Hub
Various locations
Enjoy a movie at the cinema or find family-friendly entertainment like the playground.

Supermarket Selection
Ground floor
A well-stocked supermarket offering a good range of products for your needs.
Plans like a pro.
Thinks like you
Planning Your Visit
Navigating the Barilla Center
Timing Your Visit for the Best Experience
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore the Art
Don't miss the free art collaborations; they add a unique touch to the center.
:art:🍽️ Diverse Dining Choices
Plenty of options for lunch and dinner, from casual to more formal.
:forkandknife:🅿️ Convenient Parking
Free parking for 1 hour, accessible right outside the ZTL.
:parking:🎬 Entertainment Galore
Check movie showtimes or enjoy the playground for family fun.
:movie_camera:Tips
from all over the internet
🎯 Explore the Art
Don't miss the free art collaborations; they add a unique touch to the center.
:art:🍽️ Diverse Dining Choices
Plenty of options for lunch and dinner, from casual to more formal.
:forkandknife:🅿️ Convenient Parking
Free parking for 1 hour, accessible right outside the ZTL.
:parking:🎬 Entertainment Galore
Check movie showtimes or enjoy the playground for family fun.
:movie_camera:💡 Check for Events
Look out for special events like fitness classes or street workout registrations.
:calendar:What Travellers Say
Reviews Summary
Visitors find the Barilla Center to be a stylish and convenient spot with diverse dining and entertainment options, including a cinema and playground. While some note a limited selection of shops, the art installations and good supermarket are appreciated. Service quality can be inconsistent, with some experiencing poor service at restaurants.
"The only good thing so far is the coolaboration with artist, which are bringing their work and is shown freely, currently an elephant and a cherub can be seen.."
Ivo Blanc
"This is a very stylish hotel with an excelent restaurant. They have a very wide beverage selection that caters for all. The food menu will have something for your taste. Food is freshly prepared and service is quick. The staff is very polite and eager to serve."
Paul Rupert Oosthuizen
"Great small mall. Shopping is the lower side, entertainment is better. Many choices of dinning, good wine bar and good supermarket
Many choices for lunch and dinner ground floor as well as upper level. Accessible from parking, right out of the ZTL"
Me Mu
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Barilla Center is easily accessible by car, with parking available. It's located right outside the ZTL (Limited Traffic Zone) in Parma. Public transport options are also available, connecting it to the city center.
Yes, there is parking available at the Barilla Center. Visitors can enjoy free parking for the first hour.
While specific bus routes aren't detailed in the provided content, its location suggests it's likely served by local bus lines connecting to Parma's city center.
The ZTL is a 'Limited Traffic Zone' in Parma's historic center. The Barilla Center is conveniently located outside this zone, meaning you can drive directly to it without needing special permits.
Depending on your starting point, it might be a pleasant walk. The Barilla Center is a significant landmark, and walking allows you to see more of the city.
🎫 🎫 Tickets & Entry
No, entry to the Barilla Center itself is generally free. Tickets are typically only required for specific attractions like the cinema or special events.
The opening hours can vary for individual shops and restaurants. However, the center generally operates during standard retail hours, with the supermarket and dining areas often open later.
There are no admission fees to enter the Barilla Center. You only pay for purchases made in shops, food consumed, or tickets for entertainment like the cinema.
Yes, movie tickets for the cinema at the Barilla Center can usually be booked in advance online or at the cinema's ticket counter.
The Barilla Center has multiple access points, including main entrances from the surrounding areas and direct access from the parking facilities.
🍽️ 🛍️ Shopping & Dining
The Barilla Center features a mix of retail stores, including fashion, and a well-stocked supermarket (U2). While some reviews mention a limited number of shops, it offers a good selection for essentials and some retail therapy.
You'll find a variety of dining choices, including restaurants, pizzerias like 'Don Alfonso', a wine bar, and a food court offering diverse cuisines.
Yes, you can find unique offerings like the 'Pokehouse' with vegan options
and a 'Panzerotteria' for delicious panzerotti.Yes, the U2 supermarket located at the Barilla Center is noted for being good and well-stocked.
The Barilla Center hosts various Italian retail chains, offering a taste of local shopping experiences.
🎫 ✨ Entertainment & Activities
The center features a cinema for moviegoers and a playground on the top floor, making it a family-friendly destination.
The Barilla Center occasionally hosts events, such as fitness classes (like Thai Fit) and art exhibitions. It's worth checking their schedule.
Absolutely! With a playground and family-friendly dining options, it's a great place for families to spend time.
Yes, the Barilla Center collaborates with artists to display their work, offering a cultural element to your visit.
You can enjoy a meal at one of the many restaurants, catch a movie at the cinema, or appreciate the art installations.
📸 📸 Photography
The modern architecture and rotating art installations offer unique visual opportunities. The 'Borèt' space is described as a 'small universe' with carefully designed corners.
Look for the art displays, the interior architecture, and the 'Borèt' space which is noted for its detailed design.
Generally, yes, but it's always good practice to check for any specific signage regarding photography rules for the art exhibits.
While not explicitly stated, standard rules for public spaces usually apply. Avoid intrusive photography, especially in private businesses or of individuals without consent.
Architectural photography and documenting the art installations are popular. Some creators also capture lifestyle content related to dining and shopping.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🍽️ Food Enthusiasts
🎨 Art and Culture Aficionados
Deep Dives
In-depth insights and expert knowledge
A Hub for Foodies and Shoppers
Beyond the food, the center provides entertainment, including a cinema and a playground, making it a great spot for families. The 'Borèt' space is highlighted as a cozy, well-designed area that feels like home, featuring a changing library and a charming courtyard. This blend of retail, dining, and leisure activities creates a dynamic environment for visitors.
Art and Architecture
The architectural design itself is noted for its style, with recent renovations enhancing its appeal. For those interested in design and visualization, the center has even been a subject of architectural competitions, showcasing innovative concepts. This focus on visual appeal, from the building's structure to the art within, makes the Barilla Center a visually interesting destination.
Community and Local Life
From the 'fastest and most beautiful cashier' at the U2 supermarket to the cozy 'Borèt' space designed to make visitors feel at home, there's a sense of local charm and community engagement. Even real estate listings highlight apartments with views of the Barilla Center, indicating its significance in the urban landscape.
Social
from TikTok, Instagram & Reddit