Various pizzerias (e.g., La Masardona) - Image 1
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La Masardona

4.7
·5k reviews·Napoli, Italy

Historic Naples pizzeria serving legendary fried pizza with diverse sweet & savory fillings since 1945.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Afternoons

Fewer crowds, more seating

CrowdLow
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Various pizzerias (e.g., La Masardona) - Image 1

La Masardona

Best Time

Afternoons

Fewer crowds, more seating

CrowdLow

Highlights

Must-see attractions

Historic Naples pizzeria serving legendary fried pizza with diverse sweet & savory fillings since 1945.

4.7
(5k reviews)

"A culinary gem offering an authentic taste of Neapolitan tradition with exceptional pizza fritta!"

Vertical photo
TIP

🎯 Finding the Entrance

Look for the takeout window and enter through the frosted sliding door next door. It's easy to miss!

🍕 Try Multiple Flavors

Don't stick to just one! Sample several sweet and savory fried pizzas; they're surprisingly light.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Authentic Pizza Fritta

Authentic Pizza Fritta

Experience the iconic Neapolitan fried pizza with a light, crispy crust and flavorful fillings. A true taste of Naples!

Savory & Sweet Fillings

Savory & Sweet Fillings

From classic provola and tomato to unique chocolate ice cream, explore a delightful range of sweet and savory options.

Historic 1945 Establishment

Historic 1945 Establishment

Savor a taste of history at this beloved pizzeria, celebrating over 80 years of Neapolitan culinary tradition.

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Planning Your Visit

Navigating La Masardona

Finding La Masardona can be a bit tricky; look for the takeout area and enter through the frosted glass sliding door next door. It's a small space, so be prepared for a cozy dining experience or opt for takeout. Reddit

Embrace the Fried Pizza

La Masardona is renowned for its authentic Neapolitan fried pizza. Don't miss trying various fillings, both savory and sweet. It's a must-try street food experience, even if you don't usually like fried food, as it's surprisingly light. TikTokReddit+1

Best Times

When
Afternoons
Why
Fewer crowds, more seating
Crowd
Low
When
Evenings
Why
Lively atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

La conoscevi la differenza tra battilocchio napoletano e pizza fritta? La Masardona a Napoli 📍 Tu quale preferisci? #battilocchio #pizzafrittanapoletana #napolifood #streetfood #mangiareanapoli #cicoli
@eataliansontheroad
142 likes • 10.4K views

🎯 Finding the Entrance

Look for the takeout window and enter through the frosted sliding door next door. It's easy to miss! Reddit

🍕 Try Multiple Flavors

Don't stick to just one! Sample several sweet and savory fried pizzas; they're surprisingly light. TikTokReddit

Respuesta a @raffaele longo Parte 10 | La pizza fritta 📍Antica Friggitoria La Masardona dal 1945 Piazza Vittoria 5, Napoli Noi abbiamo mangiato: Antipasto : CIÙ CIÙ 6€ MONTANARINE FRITTE MISTE 12€ (La nostra preferita quella al ragù di carne alla genovese 🤤) Due 1/2 pizze fritte: PROVOLA E POMODORO 4€ ZIO GENNAIO 4,5€ #pizza #pizzafritta #masardona #masardonapizzafritta #anticafriggitoriamasar...
@macade.macadamia
516 likes • 42.2K views
La pizza fritta, regina dello street food, rivisitata con il nostro tocco insieme agli amici della @Masardona . ✨ #PizzaFritta #TradizioneInCucina #FoodLovers #ricetteveloci #storiedinapoli #lamasardona #streetfood
@aria.restaurant.n
900 likes • 45.5K views

💰 Great Value for Money

Enjoy delicious, authentic Neapolitan food at very reasonable prices. Reddit

🚶‍♀️ Sit-Down or Takeaway

Perfect for a quick bite on the go or a cozy sit-down meal. TikTokReddit

Gli #80 anni della storica pizzeria #LaMasardona #napoli #piazzasanpasquale #ilmattino #masardona #masardonanapoli #masardonaroma #pizzafritta #ilmattino #davedere
@ilmattino.it
321 likes • 18.7K views

Tips

from all over the internet

🎯 Finding the Entrance

Look for the takeout window and enter through the frosted sliding door next door. It's easy to miss! Reddit

🍕 Try Multiple Flavors

Don't stick to just one! Sample several sweet and savory fried pizzas; they're surprisingly light. TikTokReddit

💰 Great Value for Money

Enjoy delicious, authentic Neapolitan food at very reasonable prices. Reddit

🚶‍♀️ Sit-Down or Takeaway

Perfect for a quick bite on the go or a cozy sit-down meal. TikTokReddit

📍 Near the Train Station

Conveniently located, making it a great stop before or after traveling. Reddit

What Travellers Say

4.7
(5k reviews)

Reviews Summary

La Masardona is celebrated for its authentic and delicious fried pizza, offering a taste of Neapolitan tradition at great value. While some visitors found the entrance and service a bit abrupt, the quality of the food consistently receives high praise, making it a must-visit for fried pizza lovers. Reddit

"We went here due to Instagram and good reviews about fried pizza. We arrived around 2pm. Finding the entrance was pretty confusing. You don't see a clear, this is an entrance door, there was a take out area for this place so we were told to enter the next door where the door and window were both frosted glass so you can't see inside. The door is sliding door. Thought it was a residential place... No sign of the restaurant banner except the top banner. We were seated promptly, not many people, it's just one tiny space. The staff recommended the fried pizza it was good! If you want to try fried pizza I would recommend this place. Food came in pretty quickly. The staff wasn't friendly, when we tried to call his attention, he kind of ignored us, then when he was close, he didn't even look at us and just did this wait gesture 🫸 with his hand. Kind of rude. But we experience this at other restaurants so I guess it's an Italian thing? Maybe cause we don't have to pay tip like in the US. But overall food was good. Reasonable. Close to the train station."

Mika Arai

"🌟 La Masardona in Naples is a culinary gem that offers an authentic taste of Neapolitan tradition! 🍕

From the moment I arrived, the staff’s warmth and hospitality stood out. Despite the bustling crowd opting for takeout, they graciously opened the cozy seating area just for me, ensuring a comfortable and personalized dining experience. 🪑💫

I indulged in their renowned pizza fritta, and it exceeded all expectations. The dough was light and airy, with a perfectly crisp exterior, encasing a flavorful filling that was both rich and satisfying. It’s evident why this establishment has been cherished since 1945. 

The ambiance, combined with the delectable offerings and exceptional service, made my visit truly memorable. For anyone seeking genuine Neapolitan flavors and heartfelt hospitality, La Masardona is a must-visit! 🇮🇹❤️"

Abir Arous

"Visited Napless from Utah to find the best Margherita pizza. Although they didn’t serve one, we were pleasantly surprised by a delicious fried pizza. if you were looking for fried pizza, this is a great spot."

Greg Sorensen

What People Like

Authentic fried pizza
Great value for money
Delicious sweet & savory fillings

What People Dislike

Confusing entrance
Staff can be indifferent

Frequently Asked Questions

🚇 🗺️ Getting There

Finding La Masardona can be a bit of a treasure hunt! Look for the takeout area, and then enter through the frosted glass sliding door next to it. It's a small, cozy space, so don't expect a grand entrance. Reddit

Yes, La Masardona is conveniently located and close to the train station, making it an accessible spot for travelers. Reddit

Given its central location, walking is often the easiest way if you're already in the city center. Otherwise, local buses or taxis can get you close. TikTok

Street parking in Naples can be challenging. It's generally recommended to use public transport or a taxi to reach La Masardona. TikTok

While GPS can guide you to the general area, the specific entrance can be tricky. Look for the takeout window and the adjacent frosted sliding door. Reddit

🎫 🎫 Tickets & Entry

No, you don't need to book tickets in advance. La Masardona operates on a walk-in basis, and you can order at the counter or be seated if space is available. Reddit

Opening hours can vary, but it's generally open during lunch and dinner times. It's always a good idea to check their social media or call ahead for the most up-to-date information. TikTok

There is no entrance fee. You pay for the delicious fried pizzas and any other items you order. Prices are very reasonable. Reddit

La Masardona has a small seating area, but it can fill up quickly. If you can't get a table, their takeout service is excellent and just as delicious. Reddit

Wait times can vary depending on the day and time. During peak hours, you might experience a short wait for a table or your order, especially for takeout. Reddit

🎫 🍕 Onsite Experience

La Masardona is famous for its authentic Neapolitan fried pizza (pizza fritta). They offer a variety of both savory and sweet fillings. TikTok+2

Popular choices include the 'Provola e Pomodoro' and the 'Zio Gennaro'. Many visitors also rave about the sweet options, like the chocolate ice cream pizza fritta. TikTokReddit

Despite being fried, visitors often describe the pizza fritta as surprisingly light and not greasy, with a perfectly crisp exterior. Reddit

It's a small, cozy, and often bustling spot, reflecting its history as a traditional Neapolitan eatery. It can be lively, especially during peak times. Reddit

Yes, many of the fried pizzas feature vegetable-based fillings like tomato and provola, making them suitable for vegetarians. TikTok

🍽️ 🍽️ Food & Dining

La Masardona specializes in traditional Neapolitan fried pizza (pizza fritta), with a wide array of both savory and sweet fillings. TikTok+2

No, La Masardona is known for its very reasonable prices, offering great value for authentic Neapolitan street food. Reddit

The 'Provola e Pomodoro' and 'Zio Gennaro' are highly recommended savory options. For a sweet treat, the chocolate ice cream pizza fritta is a unique choice. TikTokReddit

Yes, they typically offer a selection of beverages, including beer, to complement your fried pizza. Reddit

Absolutely! La Masardona offers an iconic Neapolitan street food experience that's perfect for anyone wanting to taste authentic local flavors. Reddit

📸 📸 Photography

Capture the golden-brown, crispy texture of the fried pizza fresh from the fryer. The cozy interior and the vibrant street scenes outside also make for great shots. TikTok+1

Yes, you are welcome to take photos of your food and the interior. The small, authentic setting can add character to your shots. TikTok

Late afternoon or early evening can offer good lighting, and the atmosphere is often lively. Daytime visits can also be good for capturing the street food vibe. TikTok

The classic fried pizzas with their generous fillings are very photogenic. The contrast between the crispy exterior and the melted cheese or sauce inside is visually appealing. TikTok+1

Popular hashtags include #LaMasardona, #PizzaFritta, #NapoliFood, #StreetFoodNapoli, and #NaplesEats. TikTok+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

La Masardona is a fantastic, casual spot for families. The pizza fritta is a hit with kids, and the variety of fillings means there's likely something for everyone. It's a great way to introduce children to authentic Neapolitan street food in a relaxed setting. TikTok

Consider ordering a few different pizzas to share, allowing everyone to try a few flavors. The prices are very reasonable, making it an affordable option for feeding a family. While the seating area is small, it's manageable, and takeout is also a convenient option if you prefer to eat elsewhere. Reddit

💰 Budget Travelers

For budget-conscious travelers, La Masardona is a dream come true. You can enjoy incredibly delicious and authentic Neapolitan fried pizza at very affordable prices. Reddit

It's the perfect place for a satisfying and cheap meal, whether you're grabbing a quick bite between sightseeing or looking for a budget-friendly dinner. You can easily have a filling meal with a drink for a fraction of the cost of many other restaurants. Reddit

🚶‍♀️ Day-Trippers

If you're in Naples for a day trip, La Masardona is an essential stop. Its convenient location near the train station makes it easily accessible. Reddit

Grab a pizza fritta to go and enjoy it while exploring the city, or pop in for a quick, delicious sit-down meal. It’s an iconic Neapolitan experience that won't take up too much of your precious sightseeing time. TikTok

Deep Dives

In-depth insights and expert knowledge

The Art of Pizza Fritta

La Masardona is a temple to pizza fritta, the deep-fried cousin of the classic Neapolitan pizza. Unlike its baked counterpart, pizza fritta is made by folding dough over a filling and then frying it until golden and crispy. This method results in a unique texture – a satisfying crunch on the outside giving way to a soft, pillowy interior. The fillings are as varied as they are delicious, ranging from traditional combinations like provola and tomato to more adventurous sweet options. TikTok+1

This culinary tradition has deep roots in Naples, often associated with street food and quick, satisfying meals. La Masardona, established in 1945, has perfected this art, earning a reputation for serving some of the best fried pizzas in the city. Visitors often remark on how surprisingly light and non-greasy the pizza fritta is, defying expectations for a fried dish. TikTokReddit

When visiting, don't be afraid to explore the different filling options. Whether you opt for a classic savory choice or a sweet dessert pizza, each bite offers a taste of authentic Neapolitan flavor and culinary history. It’s an experience that truly captures the spirit of Naples' vibrant food scene. TikTokReddit

A Taste of History

La Masardona isn't just a place to eat; it's a piece of Neapolitan history. Founded in 1945, this historic pizzeria has been serving generations of locals and visitors alike. The name 'Masardona' itself has historical connotations, reportedly referring to a term used after the unification of Italy, adding another layer of cultural significance to the establishment. TikTok+1

This long-standing tradition is evident in the authenticity of their offerings. The dedication to perfecting the pizza fritta over decades has cemented its status as a culinary landmark. Many reviews highlight the feeling of experiencing genuine Neapolitan culture through their food and the warm, albeit sometimes brief, service. Reddit

Celebrating over 80 years of operation, La Masardona represents the enduring appeal of traditional Neapolitan street food. It’s a testament to how simple, well-executed dishes can stand the test of time and continue to delight new audiences. Visiting La Masardona is more than just a meal; it's a connection to Naples' rich past. TikTok