Piazza Grande
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Piazza Grande Montepulciano

4.7
·191 reviews·Montepulciano, Italy

Montepulciano's magnificent Piazza Grande, a Renaissance masterpiece offering stunning views and 'Twilight' filming fame.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Early mornings

Fewer crowds, golden light

CrowdLow
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Piazza Grande

Piazza Grande Montepulciano

Best Time

Early mornings

Fewer crowds, golden light

CrowdLow
Highlights

Highlights

Must-see attractions

Montepulciano's magnificent Piazza Grande, a Renaissance masterpiece offering stunning views and 'Twilight' filming fame.

4.7
(191 reviews)

"A must-visit for lovers of history, architecture, and wine alike — Montepulciano will surely capture your heart."

Vertical photo
TIP

Wear comfy shoes! 👟

Montepulciano is hilly! You'll be doing a lot of walking on cobblestones.

Climb the tower for views ⬆️

The Palazzo Comunale tower offers incredible panoramic views of the Tuscan countryside.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Palazzo Comunale Tower

Palazzo Comunale Tower

Piazza Grande

Ascend for panoramic views of the Valdichiana and the charming Tuscan landscape. A truly unforgettable vista.

Reddit
Twilight Filming Location

Twilight Filming Location

Piazza Grande

Relive scenes from 'New Moon' where this iconic square stood in for Volterra. A must for fans!

Instagram+1
Renaissance Architecture

Renaissance Architecture

Piazza Grande

Admire the Duomo, Palazzo Comunale, and the elegant Renaissance well, showcasing the town's rich history.

Reddit
Contucci Winery

Contucci Winery

Piazza Grande

Experience a wine tasting of Vino Nobile di Montepulciano right in the heart of the historic center.

Instagram
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Planning Your Visit

Timing Your Visit to Piazza Grande

Piazza Grande is a stunning medieval square, but it can get crowded. Consider visiting early in the morning or late afternoon to avoid the peak tourist rush and enjoy the atmosphere more peacefully. The views from the Palazzo Comunale tower are particularly breathtaking during these times. TikTok

Getting Around Montepulciano

Montepulciano is a hilltop town, so be prepared for inclines and stairs. Comfortable walking shoes are essential for exploring Piazza Grande and the surrounding charming streets. Many visitors find it easiest to park outside the historic center and walk in. TikTok

Best Times

When
Early mornings
Why
Fewer crowds, golden light
Crowd
Low
When
Late afternoons
Why
Beautiful light, lively atmosphere
Crowd
Medium
When
Evenings
Why
Magical ambiance, illuminated
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Her wearing my Goku tshirt though 🥹 #italy #Summer #learningitalian #boston #montepulciano #family #fypシ
@cindycamponovo
212.8K likes • 1.2M views

Wear comfy shoes! 👟

Montepulciano is hilly! You'll be doing a lot of walking on cobblestones. TikTokReddit

Climb the tower for views ⬆️

The Palazzo Comunale tower offers incredible panoramic views of the Tuscan countryside. Reddit

Mezzo pollo vivo o mezzo pollo morto? #piazzagrande
@stefanopiazzagrande
24.2K likes • 754.3K views
Giornata in cantina: CONTUCCI 📍 Siamo in Piazza Grande, nel cuore del centro storico di Montepulciano Si parla quindi di Sangiovese, o meglio Prugnolo Gentile, perché qui lo chiamano così, e di Vino Nobile di Montepulciano 🍷 Ti piacerebbe visitarla e avere l’occasione di degustare i suoi vini? #contucci #montepulicano #vinonobiledimontepulciano #vinonobile #nobiledimontepulciano #sangiovese #s...
deniseoriani
558 likes • 13.6K views

Twilight fan? Visit! ✨

Piazza Grande was a filming location for 'New Moon.' Look for souvenirs! Instagram+1

Wine tasting in the square 🍷

Visit Contucci winery for a taste of Vino Nobile di Montepulciano right on Piazza Grande. Instagram

Piazza Grande in Montepulciano, Toscana. The piazza where they filmed and constructed the fountain scene in “New Moon” in place of Volterra (Volterra would have been very challenging to film in, if even allowed). My dream of visiting this place finally came true! #twilightsaga #volturi #newmoon
janaddimitri
12 likes • 117 views

Tips

from all over the internet

Wear comfy shoes! 👟

Montepulciano is hilly! You'll be doing a lot of walking on cobblestones. TikTokReddit

Climb the tower for views ⬆️

The Palazzo Comunale tower offers incredible panoramic views of the Tuscan countryside. Reddit

Twilight fan? Visit! ✨

Piazza Grande was a filming location for 'New Moon.' Look for souvenirs! Instagram+1

Wine tasting in the square 🍷

Visit Contucci winery for a taste of Vino Nobile di Montepulciano right on Piazza Grande. Instagram

Explore the side streets 🚶‍♀️

Don't just stay in the main square; wander the charming, atmospheric alleys. Reddit

What Travellers Say

4.7
(191 reviews)

Reviews Summary

Piazza Grande is a breathtaking historical gem, lauded for its stunning Renaissance architecture and panoramic Tuscan views. Visitors rave about its charm, especially the Palazzo Comunale tower and its 'Twilight' filming history. Some note the steep climb to reach it, but deem it well worth the effort for the unforgettable experience. InstagramReddit

"Beautiful historical center of the central. Must visit day and evening."

Mike Angove

"Charming public square in Montepulciano -- go up into the tower of the Palazzo Comunale for one of the best views of the Valdichiana"

Stuart Hoegner

"Very beautiful place and the souvenir shop sells Twilight: New Moon merchandise."

Laura Lauziniece

What People Like

Stunning architecture
Panoramic views
Twilight filming location

What People Dislike

Steep climb to reach

Frequently Asked Questions

🚇 🗺️ Getting There

The easiest way to reach Montepulciano is by train to Chiusi-Chianciano Terme station, then taking a bus directly to Montepulciano. If driving, park outside the historic center as it's largely pedestrianized. TikTokInstagram

Driving directly into Piazza Grande is not recommended due to its pedestrian nature and steep, narrow streets. It's best to park in designated areas outside the town walls and walk. Reddit

Walking is the primary way to explore Montepulciano. Be prepared for hills and cobblestones. Comfortable shoes are a must! TikTok

Taxis are available, but they will likely drop you off at the edge of the historic center, and you'll still need to walk up to Piazza Grande. Reddit

Yes, many guided tours of Tuscany include Montepulciano and Piazza Grande. You can also hire private drivers or join wine tours that stop here. Reddit

🎫 🎫 Tickets & Entry

No, Piazza Grande itself is a public square and is free to enter. However, there are fees for attractions within the piazza, such as the Palazzo Comunale tower. Reddit

Piazza Grande is always accessible as it's an outdoor public space. Individual attractions within the piazza, like the Duomo and Palazzo Comunale, have their own operating hours. Reddit

There is a small entrance fee to climb the Palazzo Comunale tower for the views. Prices can vary, so it's best to check on-site. Reddit

Piazza Grande hosts various events throughout the year, including markets, concerts, and historical reenactments. Check local listings for schedules. Instagram

Yes, some souvenir shops around Piazza Grande sell merchandise related to 'Twilight: New Moon,' which was filmed there. Instagram+1

📸 📸 Photography

The entire piazza is picturesque! Key spots include the view from the Palazzo Comunale tower, the Duomo facade, and the Renaissance well. Capture the surrounding Renaissance buildings too. Reddit

Early morning or late afternoon offers the best light for photography, with fewer crowds. Golden hour provides a magical glow. TikTok

Photography rules can vary inside buildings. It's best to check for signage or ask permission before taking pictures inside the Duomo or Palazzo Comunale. Reddit

Absolutely! The view from the Palazzo Comunale tower offers stunning panoramic vistas of the Valdichiana valley. Reddit

A versatile lens (like a 24-70mm) is great for capturing both the architectural details and wider views. A wide-angle lens is useful for the piazza itself. Instagram

🍽️ 🍷 Wine & Dining

Contucci winery is located directly on Piazza Grande and offers tastings. Many other cantinas and enotecas are within walking distance. Instagram

While Piazza Grande is more about historical sites, there are restaurants and cafes in the immediate vicinity offering local Tuscan cuisine. Reddit

It's a prestigious red wine made primarily from Sangiovese grapes (called Prugnolo Gentile in Montepulciano) and is a DOCG wine. Instagram

Yes, many wine tours depart from or can be arranged to pick you up from Montepulciano, allowing you to explore the surrounding vineyards. Reddit

Besides Vino Nobile, try local specialties like pici pasta, wild boar dishes, and pecorino cheese. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Piazza Grande offers a touch of magic for families, especially with its connection to the 'Twilight' saga, which might appeal to older children and teens. Instagram+1 The climb up to the piazza can be a bit strenuous, so consider this if you have very young children or strollers. However, the open space of the piazza allows kids to move around, and the views from the Palazzo Comunale tower can be a fun adventure. Reddit Pack plenty of snacks and water, and be prepared for uneven surfaces. Look for souvenir shops that might have 'Twilight' themed items to keep younger fans engaged. Instagram

🍷 Wine Enthusiasts

For wine lovers, Piazza Grande is a gateway to the world of Vino Nobile di Montepulciano. Visiting Contucci winery directly on the piazza is a must for an immediate taste of the local specialty. Instagram Beyond the square, the entire region is dedicated to wine production, with numerous cantinas and vineyards to explore. Consider booking a wine tour or renting a car to visit producers in the surrounding countryside. TikTokReddit Don't miss the opportunity to learn about the unique Prugnolo Gentile grape and the history behind this esteemed wine.

🎬 Twilight Fans

If you're a fan of the 'Twilight Saga,' Piazza Grande is a pilgrimage site! This iconic square served as a filming location for 'New Moon,' standing in for Volterra. Instagram+1 You can walk through the very spots where key scenes were shot and even find souvenir shops selling 'Twilight'-themed merchandise. Instagram It's a unique opportunity to connect with the magic of the films in a real-world setting. The Palazzo Comunale tower also offers a dramatic backdrop reminiscent of the movie's atmosphere. Reddit

Deep Dives

In-depth insights and expert knowledge

The Magic of Montepulciano's Piazza Grande

Piazza Grande is the beating heart of Montepulciano, a magnificent medieval and Renaissance square perched atop a steep hill. It's not just a beautiful space; it's a living testament to the town's rich history, serving as the backdrop for civic life for centuries. The square is dominated by impressive buildings, including the Duomo (Cathedral), the Palazzo Comunale (Town Hall), and the Palazzo del Capitano del Popolo. The architectural ensemble is a harmonious blend of styles, reflecting different eras of Montepulciano's prominence. InstagramReddit

One of the most captivating features is the Renaissance well adorned with sculpted animals, adding a touch of whimsy to the grandeur. For an unparalleled perspective, visitors can climb the tower of the Palazzo Comunale. This ascent rewards you with breathtaking panoramic views of the surrounding Valdichiana valley, a quintessential Tuscan landscape dotted with vineyards and olive groves. Reddit The sheer beauty and historical significance make Piazza Grande a must-visit for anyone exploring Tuscany. TikTok

Beyond its architectural splendor, Piazza Grande holds a special place in popular culture. It gained international fame as a filming location for the 'Twilight Saga: New Moon', where it doubled for the city of Volterra. This has made it a pilgrimage site for fans, adding another layer of allure to the already enchanting square. Instagram+1 Exploring the nooks and crannies of Piazza Grande, perhaps with a glass of local Vino Nobile in hand, offers an immersive experience into the soul of Tuscany.

Experiencing Montepulciano's Wine Culture

Montepulciano is world-renowned for its Vino Nobile di Montepulciano, a distinguished red wine with a long history. The grapes, primarily Sangiovese (locally known as Prugnolo Gentile), thrive in the unique microclimate of the region, producing wines with complex aromas and elegant structure. Instagram The town itself is dotted with ancient cantinas (wine cellars) carved into the tufa rock beneath the historic buildings, many of which are open for tours and tastings. TikTok

Several wineries are conveniently located within or very close to Piazza Grande, offering visitors a chance to sample this celebrated wine without venturing far. Contucci is one such winery, situated right on the piazza, providing an accessible introduction to Vino Nobile. Instagram Beyond the immediate vicinity of the square, the surrounding countryside is a tapestry of vineyards, and exploring these is a quintessential Tuscan experience. Many visitors opt to hire a car or join organized wine tours to discover the smaller producers and hidden gems. Reddit

When visiting, remember that wine tasting is not just about the beverage; it's about understanding the terroir, the winemaking process, and the passion of the vintners. Engaging with local producers offers a deeper appreciation for the dedication that goes into every bottle of Vino Nobile di Montepulciano. TikTok

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