Via Giuseppe Balzaretti - Image 1
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Via Giuseppe Balzaretti

4.6
·491k reviews·Milano, Italy

Milan's vibrant 'Toilet Paper Street,' a colorful urban art canvas featuring the iconic Toilet Paper Magazine facade.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, better light

CrowdLow
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Via Giuseppe Balzaretti - Image 1

Via Giuseppe Balzaretti

Best Time

Weekday mornings

Fewer crowds, better light

CrowdLow

Highlights

Must-see attractions

Milan's vibrant 'Toilet Paper Street,' a colorful urban art canvas featuring the iconic Toilet Paper Magazine facade.

4.6
(491k reviews)

"This street is a vibrant explosion of art and color, a must-see for photographers and art lovers!"

Vertical photo
TIP

📸 Perfect Photo Spot

Visit during golden hour for the best light on the colorful murals. Weekdays are less crowded!

📍 Find the HQ

The main attraction is the @TOILETPAPER magazine house at number 4. Don't miss it!

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Toilet Paper Magazine House

The Toilet Paper Magazine House

Via Giuseppe Balzaretti, 4

The iconic facade of Toilet Paper Magazine, adorned with bold, surreal artwork. A true visual feast!

Vibrant Street Art Murals

Vibrant Street Art Murals

Along Via Giuseppe Balzaretti

Explore the entire street, a canvas of colorful, eclectic murals that transform ordinary buildings into extraordinary art.

Città Studi District Charm

Città Studi District Charm

Milan's Città Studi

Experience the unique atmosphere of this academic and artistic neighborhood surrounding the colorful street.

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Planning Your Visit

Discover Milan's Colorful Gem

Via Giuseppe Balzaretti, famously known as the 'Toilet Paper Street,' is a vibrant explosion of art and color in Milan's Città Studi district. This unique street art destination is a must-see for photographers and art lovers seeking a quirky, Instagrammable spot away from the usual tourist crowds. Plan your visit to capture its striking murals and unique charm.

Best Time to Capture the Colors

To get the best photos of Via Giuseppe Balzaretti's vibrant murals, aim for the golden hours – early morning or late afternoon. This avoids harsh shadows and brings out the rich colors of the artwork. Weekdays are generally less crowded than weekends, allowing for more relaxed exploration and photography opportunities.

Best Times

When
Weekday mornings
Why
Fewer crowds, better light
Crowd
Low
When
Late afternoon
Why
Golden hour glow
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

How pretty and colourful is this street in Milan 🩷💜🩵 📍Toilet Paper Home - Via Giuseppe Balzaretti #milan #milano #italy #italya #traveltiktok #travel #traveltok #thingstodo #hiddengems #vacation #colourful #fyp #foryou #explore #milanhiddengems #milanthingstodo #keşfet
@victoriaswanderland
7.1K likes • 164.1K views

📸 Perfect Photo Spot

Visit during golden hour for the best light on the colorful murals. Weekdays are less crowded! TikTok

📍 Find the HQ

The main attraction is the @TOILETPAPER magazine house at number 4. Don't miss it! TikTok+1

Toilet Paper Magazine’s walls are living rent-free in my mind 🧻💭 📍Via Giuseppe Balzaretti, 4, 20133 Milano #fashionmagazine #streetart #livinginmilan
@lucyduweisstschonwer
52 likes • 1.5K views
La via di Milano con le case colorate! È via Balzaretti in Città Studi! Imperdibile! Paul Pablo ⭐️ 👉🏻 www.natipervivereamilano.com #cittastudi #milano #murales #streetart #paintingart #wallart #natipervivereamilano #city #urban #buildings #città #architecture #artists #street #toiletpaper #toiletpapermagazine #viabalzaretti #cittastudi #architecturedesign
@natipervivereamilano
376 likes • 16.8K views

🚶‍♀️ Explore the Street

Wander along the entire Via Giuseppe Balzaretti to discover all the unique art pieces. TikTok

✨ Hidden Gem Alert

This street is a fantastic, less-known spot for unique photos in Milan. TikTok

📍via Balzaretti a Milano è diventata famosa per le sue case dipinte, meta di instagrammers e fotografi che fanno tappa in città 🎨 Al civico 4 c’è la sede di Toilet Paper Magazine, progetto nato nel 2010 dall’artista Maurizio Cattelan e dal fotografo Pierpaolo Ferrari come rivista d’arte basata su illustrazioni e fotografia. Ora, in collaborazione con ORGANICS by Red Bull, il progetto si è arricchi...
@voyavels
54 likes • 2.4K views

Tips

from all over the internet

📸 Perfect Photo Spot

Visit during golden hour for the best light on the colorful murals. Weekdays are less crowded! TikTok

📍 Find the HQ

The main attraction is the @TOILETPAPER magazine house at number 4. Don't miss it! TikTok+1

🚶‍♀️ Explore the Street

Wander along the entire Via Giuseppe Balzaretti to discover all the unique art pieces. TikTok

✨ Hidden Gem Alert

This street is a fantastic, less-known spot for unique photos in Milan. TikTok

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Via Giuseppe Balzaretti is celebrated as a vibrant, colorful, and unique street art destination, particularly for its iconic Toilet Paper Magazine facade. Visitors love its photogenic qualities and its status as a 'hidden gem' offering a quirky contrast to traditional Milanese sights. Some note that it's a relatively small area, best enjoyed for its visual impact rather than extensive exploration.

What People Like

Incredibly colorful murals
Unique Toilet Paper HQ
Great photo opportunities

What People Dislike

Small area to explore

Frequently Asked Questions

🚇 🗺️ Getting There

Via Giuseppe Balzaretti is located in the Città Studi district. You can reach it by public transport, often involving a tram or bus. Check local transport apps for the most direct routes from your starting point in Milan. TikTok

Yes, the street is accessible via Milan's public transportation network. Tram and bus lines serve the Città Studi area, making it convenient to reach. TikTok

From the Milan city center, you can take trams or buses heading towards the Città Studi area. It's advisable to use a navigation app for real-time public transport information. TikTok

Driving is possible, but parking in Milan can be challenging and expensive. Public transport is generally recommended for easier access and a more relaxed experience. TikTok

The street itself is perfect for walking and exploring the art. The surrounding Città Studi district is also pleasant for a stroll. TikTok

🎫 🎫 Tickets & Entry

No, Via Giuseppe Balzaretti is a public street and there is no admission fee. You can visit and admire the street art freely at any time. TikTok

As it's an outdoor street art installation, there are no official opening or closing hours. You can visit day or night, though daytime offers better visibility for photos. TikTok

The Toilet Paper Magazine house at number 4 is the building's facade. While it's the main attraction, there's no separate entry fee to view the exterior art. TikTok

While there aren't official guided tours specifically for this street, local Milanese blogs and social media often share information and routes. TikTok+1

Yes, you can visit on holidays as it's a public street. However, be aware that it might be busier on public holidays. TikTok

📸 📸 Photography & Art

Via Giuseppe Balzaretti is famous for its incredibly colorful and surreal street art, particularly the facade of the Toilet Paper Magazine headquarters. TikTok+1

You'll find bold, eclectic, and often humorous murals inspired by the aesthetic of Toilet Paper Magazine, featuring vibrant imagery and unique compositions. TikTok+1

Absolutely! It's a highly sought-after spot for photographers and Instagrammers looking for unique, colorful backdrops. TikTok+1

Early morning or late afternoon (golden hour) provides the best lighting for vibrant photos, avoiding harsh shadows. TikTok

The art is closely associated with Toilet Paper Magazine, a project by artists Maurizio Cattelan and Pierpaolo Ferrari, known for their distinctive visual style. TikTok

🎫 🚶‍♀️ Exploring the Area

The street is in the Città Studi district, known for its university and a more local vibe. You can explore the surrounding streets and enjoy the neighborhood's atmosphere. TikTok+1

Via Giuseppe Balzaretti is generally considered safe, as it's a public street in a residential and academic area of Milan. Exercise standard city precautions. TikTok

You can see and photograph the main highlights in about 30-60 minutes, but you might want to linger longer if you're a keen photographer or art enthusiast. TikTok

The Città Studi area has local cafes and eateries. You'll find places to grab a coffee or a bite to eat in the vicinity. TikTok

Yes, families can enjoy the colorful art. It's a visually stimulating and unique experience for children. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Via Giuseppe Balzaretti offers a fun and visually stimulating experience for families. The bright, bold colors and quirky imagery of the street art are sure to capture children's imaginations. It's a fantastic opportunity for kids to engage with art in a playful, outdoor setting. Encourage them to spot different characters or patterns within the murals. TikTok

It's a relatively compact area, making it easy to navigate with little ones. The street is a public space, so you can visit at your own pace. Consider bringing a small notebook for kids to sketch their favorite parts of the art, turning the visit into an interactive art activity. It's a unique and memorable stop that adds a splash of color to any family's Milan itinerary.

📸 Photographers & Instagrammers

For photographers and social media enthusiasts, Via Giuseppe Balzaretti is a must-visit. The entire street is a vibrant canvas, with the Toilet Paper Magazine headquarters at number 4 being the most iconic spot. Aim for the golden hours (early morning or late afternoon) for the best lighting conditions that enhance the saturation of the colors and create dramatic shadows. TikTok+1

Beyond the main building, explore the surrounding walls for diverse murals and artistic details. Experiment with different focal lengths, from wide-angle shots to capture the street's overall impact, to closer shots highlighting specific artistic elements. Weekdays are highly recommended to avoid crowds and allow for unhurried shooting. TikTok+1

🎨 Art & Culture Enthusiasts

Via Giuseppe Balzaretti offers a unique glimpse into contemporary urban art and the distinctive aesthetic of Toilet Paper Magazine. This street is more than just colorful walls; it's a curated outdoor gallery reflecting the magazine's surreal and provocative style. It's a chance to appreciate art outside traditional museum settings and understand how art can transform public spaces. TikTok+1

Visiting this street provides insight into Milan's less conventional creative scene, particularly in the Città Studi district. It's a destination that sparks conversation and offers a different perspective on Milan's artistic landscape, appealing to those who seek out unique cultural experiences. TikTok+1

Deep Dives

In-depth insights and expert knowledge

The Art of Toilet Paper Magazine

Via Giuseppe Balzaretti is famously known as the 'Toilet Paper Street' due to its vibrant facade, which is the headquarters of the avant-garde art and fashion magazine, Toilet Paper Magazine. Founded in 2010 by artists Maurizio Cattelan and Pierpaolo Ferrari, the magazine is renowned for its surreal, provocative, and visually striking imagery. The street art reflects this unique aesthetic, transforming the ordinary buildings into a canvas of bold colors and unexpected motifs. TikTok+1

This collaboration has turned a residential street into an unexpected art destination, attracting photographers and art enthusiasts from around the world. The murals are not just decorative; they are an extension of the magazine's artistic vision, making a visit to Via Giuseppe Balzaretti an immersive experience into contemporary art and design. It's a testament to how art can unexpectedly appear in urban landscapes, creating vibrant and memorable spaces. TikTok+1

Visitors often describe the street as a 'hidden gem' and a 'secret spot' in Milan, offering a refreshing contrast to the city's more traditional attractions. The sheer visual impact of the colorful buildings makes it a popular choice for those looking to capture unique travel photos and experience a different side of Milan's creative spirit. TikTok+1

Capturing the Colors: Photography Tips

Via Giuseppe Balzaretti is a photographer's dream, offering a kaleidoscope of colors and quirky imagery. To get the most out of your visit, timing is key. Early mornings or late afternoons are ideal, as the 'golden hour' light softens the colors and minimizes harsh shadows, making the murals pop. Weekdays are also preferable to weekends to avoid larger crowds and have more freedom to compose your shots. TikTok

When photographing, experiment with different angles and perspectives. The bold, often surreal nature of the art lends itself well to creative compositions. Don't just focus on the main facade of the Toilet Paper Magazine building; explore the entire street for smaller, equally captivating details. Consider using a wide-angle lens to capture the full impact of the colorful buildings. TikTok+1

Many visitors share their stunning photos on social media, showcasing the vibrant energy of the street. Look for inspiration online, but also allow yourself to discover unique shots. The street art is constantly evolving, so each visit can offer new visual discoveries. Remember to be respectful of the residents and the art itself while you capture your memorable images. TikTok+1