
UPIM
Discover affordable fashion and a surprising Korean beauty haven at UPIM, a historic Milanese department store offering great value.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the crowds

UPIM
Best Time
Beat the crowds
Highlights
Must-see attractions
Discover affordable fashion and a surprising Korean beauty haven at UPIM, a historic Milanese department store offering great value.
"Italian clothing at honest prices, a great place for shopping fast items for fashions in moderate prices."

🎯 Check Price Tags Carefully
Ensure the price on the shelf matches the price at the cashier to avoid discrepancies. :moneybag:
✨ Explore the Beauty Aisles
Don't miss the extensive collection of Korean skincare and makeup, plus a great perfume selection. :sparkles:

Highlights
Discover the most iconic attractions and experiences

Korean Beauty Section
Beauty Department
Discover a treasure trove of Korean makeup and skincare products, alongside a wide array of perfumes.

Superslim Fit Shirts
Men's Apparel
Find perfectly fitting shirts for tall and slender individuals at reasonable prices.

Historic Milanese Store
Corso Buenos Aires, Milan
Experience a piece of Milanese retail history at this iconic department store, a landmark since the late 1920s.
Plans like a pro.
Thinks like you
Planning Your Visit
Affordable Fashion Finds
Navigating the Store
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Check Price Tags Carefully
Ensure the price on the shelf matches the price at the cashier to avoid discrepancies. :moneybag:
✨ Explore the Beauty Aisles
Don't miss the extensive collection of Korean skincare and makeup, plus a great perfume selection. :sparkles:
🤝 Be Patient with Staff
Customer service can be direct; a polite approach often yields better interactions. :handshake:
👖 Find Your Fit
Look for their superslim shirts, a great find for taller, thinner builds. :shirt:
Are there any clothing stores in Milan that are reasonably affordable?
Tips
from all over the internet
🎯 Check Price Tags Carefully
Ensure the price on the shelf matches the price at the cashier to avoid discrepancies. :moneybag:
✨ Explore the Beauty Aisles
Don't miss the extensive collection of Korean skincare and makeup, plus a great perfume selection. :sparkles:
🤝 Be Patient with Staff
Customer service can be direct; a polite approach often yields better interactions. :handshake:
👖 Find Your Fit
Look for their superslim shirts, a great find for taller, thinner builds. :shirt:
🛍️ Shop Smart for Fashion
UPIM offers fashionable items at moderate prices, perfect for updating your wardrobe. :shopping_bags:
What Travellers Say
Reviews Summary
UPIM is a popular department store offering a wide range of products at affordable prices, making it a go-to for budget-conscious shoppers. While many appreciate the value and selection, particularly in beauty and fashion, some customers have noted issues with price accuracy and customer service interactions.
"Pay attention to how much you pay compared to the price indicated on the shelves. They don't correspond. I dont even care if the difference of the prices is just 2 euros but its the principle of simply putting the right price on the shelves."
Ryle mikhela Torres
"The employees need training in dealing with customers. Their treatment is harsh. Yesterday, I bought two items and stood at the cashier to pay. I waited, but two employees told me to move to another cashier. I saw an employee speaking rudely to a customer."
aboood
"Good place for shopping. I actually went here 3 times in 2 days and bought a lot of good stuff. Also was very happy that they have superslim shirts (given my fiance is very thin and tall). So it's one of the few shops he really found something to fit at a reasonable price"
Maria Oprea
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
UPIM stores are conveniently located throughout Milan. The flagship store is often cited in Corso Buenos Aires, which is easily accessible by metro (e.g., Lima station on M1 line) and numerous bus routes. Other locations, like Via Farini, are also well-connected.
Yes, UPIM is a well-known chain with multiple branches. Look for the distinctive UPIM signage, especially in busy shopping districts like Corso Buenos Aires.
For the Corso Buenos Aires location, the Lima station on the M1 (red) line is very close. Other UPIM stores will have different nearest metro stops depending on their exact address.
Many UPIM locations are situated on streets served by Milan's extensive tram network. Check local transport maps for routes serving the specific UPIM store you plan to visit.
Street parking can be challenging in central Milan. It's often more practical to use public transport or park in a designated parking garage near the UPIM store.
🎫 🎫 Tickets & Entry
No, UPIM is a retail store, and there is no admission fee to enter. You can browse freely.
Opening hours can vary slightly by location and day, but generally, UPIM stores are open daily from morning until evening, often around 9:00 AM to 7:30 PM or later. It's best to check the specific hours for the store you plan to visit.
UPIM frequently has sales, including mid-season sales. Keep an eye out for promotions advertised in-store and online.
Yes, UPIM typically accepts returns within a specified period, usually with a valid receipt. Check their in-store policy for details on returns and exchanges.
Information about loyalty programs can change. It's advisable to inquire in-store or check the official UPIM website for current details on any customer reward schemes.
🎫 🛍️ Shopping Experience
UPIM offers a wide range of products including clothing for men, women, and children, accessories, beauty products (especially Korean skincare and makeup), home goods, and more.
Yes, UPIM is known for offering Italian clothing and other goods at honest, reasonable prices, making it a popular choice for budget-friendly shopping.
The quality is generally considered medium, but with good designs, offering good value for the price.
Yes, fitting rooms are available in UPIM stores, allowing you to try on clothing before purchasing.
If you notice a difference between the shelf price and the price at the cashier, politely bring it to the attention of the staff.
🎫 💄 Beauty & Skincare
Absolutely! UPIM has a fantastic beauty section, particularly noted for its extensive range of Korean makeup and skincare products.
Many visitors have found a wide variety of popular Korean skincare brands at UPIM, making it a great spot for K-beauty enthusiasts.
Yes, UPIM also offers a good selection of perfumes, including potential dupes for designer fragrances.
The beauty department is often described as a 'giant beauty department' with products that are accessible to touch and explore.
Compared to specialized beauty stores, UPIM often provides competitive pricing, especially when combined with their sales events.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during off-peak hours to make the shopping experience more relaxed with children. The accessible pricing means you can pick up essentials or fun fashion items for the kids without worrying too much about cost.
💰 Budget Travelers
Focus on their clothing sections for great deals on everyday wear and accessories. Don't forget to explore the beauty aisles for affordable Korean skincare and makeup finds, which are often highlighted by content creators.
💄 Beauty & Skincare Enthusiasts
Keep an eye out for perfume selections as well, as UPIM is known to carry fragrance options that can be great value. It’s a place where you can indulge your beauty interests without a hefty price tag.
Deep Dives
In-depth insights and expert knowledge
The History and Meaning of UPIM
Over the decades, UPIM has become synonymous with accessible fashion and household goods. Its presence in major shopping streets, like the bustling Corso Buenos Aires in Milan, solidifies its role as a go-to destination for everyday shopping needs. The historical insignia, still visible on some older buildings, serves as a reminder of its enduring legacy.
Today, UPIM continues to adapt, offering a blend of Italian style and international trends, notably with its popular Korean beauty section. This evolution ensures its relevance for new generations of shoppers seeking quality and affordability.
Navigating UPIM's Beauty Offerings
Beyond K-beauty, the department store also boasts a wide array of perfumes. Reviewers and content creators often mention finding good perfume dupes, offering a more budget-friendly alternative to high-end fragrances. The beauty aisles are described as vast and inviting, allowing shoppers to explore and swatch products freely.
When shopping for beauty at UPIM, it's worth noting that while the selection is impressive, the store's primary focus is broader retail. However, the dedicated beauty section offers a compelling reason to visit, especially for those seeking trendy Korean skincare and makeup or affordable fragrance options.
Value and Variety: What to Expect
While the quality is generally considered medium, the designs are often noted as being good and current, reflecting contemporary fashion trends. This balance of affordability and style makes UPIM a practical choice for updating wardrobes or finding everyday essentials. For individuals with specific fit needs, like those requiring superslim shirts, UPIM has proven to be a valuable resource.
However, it's important for shoppers to be mindful of potential price discrepancies between shelf tags and the final checkout price, as noted by some customers. Being vigilant and checking prices can help ensure a smooth shopping experience and confirm the excellent value UPIM aims to provide.
Social
from TikTok, Instagram & Reddit