The Mall Firenze
Europe's largest luxury outlet, featuring top designer brands like Gucci, Prada, and Versace at discounted prices.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier shopping
The Mall Firenze
Best Time
Fewer crowds, easier shopping
Highlights
Must-see attractions
Europe's largest luxury outlet, featuring top designer brands like Gucci, Prada, and Versace at discounted prices.
"It's the biggest luxury outlet from Italy, but is it really worth it? We went to check closely and were surprised."
🎯 Check for Sales
Look for additional discounts, especially on Burberry items. Prices can vary greatly.
🚌 Easy Bus Transfer
The Busitalia shuttle is convenient and affordable for round-trip transport from Florence.
Highlights
Discover the most iconic attractions and experiences
Gucci Outlet
The Mall Firenze
Europe's largest Gucci outlet, offering a vast selection of fashion and accessories at discounted prices.
Versace Cowboy Boots
Versace Store, The Mall Firenze
Find unique designer footwear, like the highly discounted cowboy boots spotted by visitors.
Italian Jewelry
Various jewelry stores
Discover Italian gold bracelets and other fine jewelry, often at better prices than city markets.
Planning Your Visit
Manage Expectations for Deals
Plan Your Transport
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Check for Sales
Look for additional discounts, especially on Burberry items. Prices can vary greatly.
🚌 Easy Bus Transfer
The Busitalia shuttle is convenient and affordable for round-trip transport from Florence.
🛍️ Shop Smart
Focus on brands you love; not all items are heavily discounted. Popular sizes go fast!
👢 Unique Finds
Keep an eye out for unique pieces like designer cowboy boots at significant markdowns.
Tips
from all over the internet
🎯 Check for Sales
Look for additional discounts, especially on Burberry items. Prices can vary greatly.
🚌 Easy Bus Transfer
The Busitalia shuttle is convenient and affordable for round-trip transport from Florence.
🛍️ Shop Smart
Focus on brands you love; not all items are heavily discounted. Popular sizes go fast!
👢 Unique Finds
Keep an eye out for unique pieces like designer cowboy boots at significant markdowns.
💳 VIP Club Perks
Consider joining the VIP club for access to lounges, wine, and extra discounts.
What Travellers Say
Reviews Summary
The Mall Firenze offers a vast selection of luxury brands, with some visitors finding significant discounts, particularly on items like Gucci and Versace. However, expectations for deep bargains should be managed, as prices can still be high and popular sizes sell out quickly. The dining options are generally considered underwhelming, and customer service can be inconsistent.
"The mall in Florence looks promising at first glance—clean, modern, and packed with shiny stores that make you think you’re about to stumble on some designer steals. Spoiler: you’re not.
Most of the “deals” feel like someone just slapped a 10% discount on last season’s leftovers and called it a day. If you’re hunting for a hidden gem or a wow-worthy bargain, bring low expectations and maybe a magnifying glass.
The staff? Mostly hovering between uninterested and “why are you talking to me?” vibes. Not rude, just… emotionally unavailable.
Also, no food options?? In Italy?? How are you gonna call yourself a mall and not even offer a sad little food court? I walked out with nothing but disappointment and low blood sugar.
Nice floors though."
Floww
"We’ve heard so many great things about this outlet that we were disappointed with the visit. Perhaps it’s off sale season but what I’ve seen on TikTok showed really big discounts on Loro Piana (up to 70%) but when we were there (April 9) there didn’t seem to be much of a sale with the brands there. Burberry had some items which offered additional 30% but price works out to be the same as what we would get at the Paris La Vallée outlets. No additional discounts for Visa Infinite nor hands free shopping available here at the mall. Also outlets like Prada and monclear are not part of the mall but it’s just next to it. Similarly discounts at Prada and Gucci wasn’t as great as I’ve experienced in other outlets, disappointed considering they are Italian brands. All in all to say, check out if they have a sale otherwise not sure if it’s worth going especially if you’re visiting other European cities with outlets. Also the food available there is quite terrible so if you have a car, good to venture out to the hills for lunch but they have closure times around 2.30pm"
반나현
"Great outlet
This is the perfect outlet For luxury brands lovers :)
Perfect stores with great prices, we loved gucci store, it is huge store with large selection. It is near to Florence ~20 minutes driving, for sure worth it to visit"
Saed Bisharat
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The most convenient way is the dedicated Busitalia shuttle service, which departs from Florence and takes approximately 50 minutes to an hour. The round trip typically costs around €15. Booking in advance is advisable.
Yes, The Mall Firenze offers ample parking facilities for visitors who choose to drive.
Taxis are available, but they will be significantly more expensive than the shuttle bus. The journey is about 20-30 minutes by car from Florence.
Shuttle bus schedules vary, so it's best to check the official Busitalia website or The Mall Firenze's website for the most up-to-date timings.
While there might be local buses, the dedicated shuttle is the most direct and recommended public transport option for ease and efficiency.
🎫 🎫 Tickets & Entry
No, entry to The Mall Firenze itself is free. You only pay for the items you purchase within the stores.
The Mall Firenze typically opens around 10 AM and closes around 7 PM. It's always a good idea to check their official website for the most current hours, especially on holidays.
While there isn't a general entry discount, some brands may offer additional promotions. The VIP club offers exclusive benefits like lounge access and extra discounts.
Yes, non-EU residents can typically claim a tax refund on eligible purchases. Inquire at individual stores for details on the process and minimum purchase requirements.
Currently, The Mall Firenze primarily operates as a physical outlet. There isn't a widely advertised online shop for all brands.
🎫 🛍️ Shopping Experience
You can find a wide range of luxury brands including Gucci (Europe's largest outlet), Prada, Versace, Burberry, Celine, Dior, and many more. +1
Discounts vary significantly by brand and season. While some items offer great savings (up to 70% on Loro Piana mentioned), others have more modest reductions. It's best to have realistic expectations.
You'll find a variety of fashion items, including clothing, handbags, shoes, accessories, and some jewelry. Popular sizes, especially for shoes, can sell out quickly.
Yes, brands like Gucci and Prada often have a good selection of handbags and wallets, though prices can still be substantial.
Occasionally, you can find unique pieces like designer cowboy boots or specific jewelry items that might not be readily available elsewhere.
🍽️ 🍽️ Food & Dining
Yes, there are dining options, including cafes and restaurants like Toscanino bistro. However, some reviews suggest the food quality can be disappointing and lines can be long during peak hours.
The offerings typically include Italian cuisine, coffee, and pastries. Some visitors recommend venturing outside the mall for better dining experiences if you have a car.
Information on specific dietary options is limited, but typical Italian cafes and bistros may offer some choices. It's best to inquire directly at the establishments.
While not explicitly forbidden, it's generally expected that visitors will patronize the on-site dining facilities. There are no specific restrictions mentioned.
Dining facilities usually operate during mall hours, but some may have specific lunch closing times around 2:30 PM.
📸 📸 Photography
Photography policies can vary by store. While general exterior shots are fine, it's best to ask permission before taking photos inside individual boutiques.
The modern architecture and stylish storefronts offer good photo opportunities. The overall ambiance of a luxury outlet can be captured.
Yes, you can certainly take photos of your purchases, especially to share your hauls on social media. +1
Drone photography is generally not permitted in and around shopping centers due to privacy and safety regulations.
A versatile camera like a Leica Q3 is popular for capturing the street style and luxury ambiance. A standard mirrorless or DSLR with a good lens will also work well.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Keep in mind that the focus is on high-end retail, and the atmosphere might not be conducive to very young or restless children. Packing snacks and drinks can be helpful for managing energy levels during your visit.
💰 Budget Travelers
To maximize savings, consider visiting during sale periods or joining the VIP club if you plan on making substantial purchases. The €15 round-trip shuttle is a cost-effective way to get there from Florence, making it more budget-friendly than a private taxi.
💍 Couples & Fashion Enthusiasts
+1Consider utilizing the VIP club for a more pampered experience, which could include lounge access and refreshments. It's also a great opportunity to find unique pieces for special occasions or to add to your designer collection at a more accessible price point.
Deep Dives
In-depth insights and expert knowledge
Navigating The Mall Firenze: Brands and Bargains
Some travelers note that while the outlet is impressive, the 'deals' might not always be as spectacular as anticipated, especially compared to outlets in other European cities. It's advisable to research specific brands you're interested in and compare prices if possible. The VIP club offers additional perks, which might enhance the shopping experience for some visitors.
Beyond the main brands, keep an eye out for unique finds. One visitor snagged a pair of Versace cowboy boots at a remarkable discount, showcasing that hidden gems can indeed be found with a keen eye and a bit of luck.
Getting to and from The Mall Firenze
For those who prefer to drive, The Mall Firenze provides ample parking facilities. Taxis are also an option, but they will be considerably more expensive than the shuttle. If you're considering driving, remember that some local restaurants outside the mall may have early closing times for lunch (around 2:30 PM), so plan accordingly if you intend to dine off-site.
When planning your trip, always check the latest shuttle schedules and operating hours on the official websites, as these can be subject to change. This ensures a smooth and hassle-free journey to and from your luxury shopping destination.
Dining and Amenities at The Mall Firenze
For travelers with specific dietary needs or those seeking a more authentic culinary experience, venturing outside the mall might be a better option, especially if you have access to a car. Some reviews suggest that local trattorias in the surrounding Tuscan hills offer superior food. Be mindful of local dining hours, as some establishments may close for a siesta in the afternoon.
Beyond dining, The Mall Firenze provides essential amenities such as restrooms. For those looking to enhance their shopping experience, the VIP club offers access to lounges, complimentary wine, and additional discounts, making it a worthwhile consideration for frequent shoppers or those seeking a more exclusive visit.
Social
from TikTok, Instagram & Reddit