Piazza Santa Maria Novella
A historic 13th-century square featuring a grand Renaissance basilica and Italy's oldest perfumery.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, serene atmosphere
Piazza Santa Maria Novella
Best Time
Fewer crowds, serene atmosphere

Highlights
Must-see attractions
A historic 13th-century square featuring a grand Renaissance basilica and Italy's oldest perfumery.
"A must-visit for its stunning Basilica and the unique scent of history at the oldest pharmacy."
⏳ Beat the Crowds
Visit early morning or late afternoon for a more peaceful experience.
👃 Perfume Paradise
Don't miss the historic Santa Maria Novella pharmacy for unique scents.
Highlights
Discover the most iconic attractions and experiences

Basilica di Santa Maria Novella
Piazza Santa Maria Novella
A stunning 13th-century Gothic church with breathtaking Renaissance art and architecture.

Officina Profumo-Farmaceutica di Santa Maria Novella
Via della Scala, 16
Explore Italy's oldest pharmacy, famous for its exquisite perfumes and traditional remedies.

The Piazza Itself
Piazza Santa Maria Novella
A vibrant square perfect for people-watching, enjoying a gelato, or soaking in the Florentine ambiance.
Planning Your Visit
Timing Your Visit to Avoid Crowds
Navigating the Area
Best Times
Insider Tips
from TikTok, Instagram & Reddit
⏳ Beat the Crowds
Visit early morning or late afternoon for a more peaceful experience.
👃 Perfume Paradise
Don't miss the historic Santa Maria Novella pharmacy for unique scents.
🚶♀️ Walkable Exploration
The piazza is a great starting point for exploring Florence on foot.
☕ Cafe Culture
Enjoy a coffee or aperitivo at one of the many cafes lining the square.
Tips
from all over the internet
⏳ Beat the Crowds
Visit early morning or late afternoon for a more peaceful experience.
👃 Perfume Paradise
Don't miss the historic Santa Maria Novella pharmacy for unique scents.
🚶♀️ Walkable Exploration
The piazza is a great starting point for exploring Florence on foot.
☕ Cafe Culture
Enjoy a coffee or aperitivo at one of the many cafes lining the square.
🤫 Quiet Hotels Nearby
Consider hotels slightly away from the train station for less noise.
What Travellers Say
Reviews Summary
Visitors consistently praise Piazza Santa Maria Novella for its stunning Basilica and the unique experience of Italy's oldest pharmacy. Its convenient location near the train station is a major plus, though some find the area around the station can be noisy. The piazza itself offers a pleasant atmosphere for relaxation and people-watching.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Piazza Santa Maria Novella is easily accessible as it's located right next to the Santa Maria Novella train station, a major transport hub in Florence. You can walk directly from the station into the piazza. If you're coming from other parts of the city, many bus lines stop nearby.
Yes, absolutely! The piazza is centrally located. It's a pleasant walk to iconic spots like the Duomo, Ponte Vecchio, and Piazza della Signoria. Many consider the walk from Piazza Santa Maria Novella to Ponte Vecchio a highlight.
The best way to experience the piazza and its surroundings is on foot. The area is very pedestrian-friendly, and walking allows you to discover hidden alleys and charming details.
Yes, there is typically a taxi stand near the Santa Maria Novella train station, making it convenient to catch a taxi to or from the piazza.
Driving directly into the historic center of Florence, including Piazza Santa Maria Novella, is restricted due to the ZTL (Limited Traffic Zone). It's highly recommended to park outside the ZTL and walk or take public transport.
🎫 🎫 Tickets & Entry
No, Piazza Santa Maria Novella itself is a public square and is free to enter and explore. You can wander around, enjoy the atmosphere, and admire the basilica's exterior.
The Basilica di Santa Maria Novella generally opens in the morning and closes in the late afternoon. Specific hours can vary, so it's best to check their official website or a reliable tourist information source before your visit.
Yes, there is an entrance fee to visit the interior of the Basilica di Santa Maria Novella. This fee helps with the preservation of the church and its artworks.
Tickets can usually be purchased at the ticket office located at the entrance of the Basilica. It's advisable to buy them upon arrival, though during peak season, pre-booking online might save time.
The Officina Profumo-Farmaceutica di Santa Maria Novella is a shop and museum. Entry to the shop is generally free, allowing you to browse and experience its historic ambiance. Some special exhibits or tours might have a fee.
📸 📸 Photography
The facade of the Basilica di Santa Maria Novella is a prime photo spot. The obelisk in the center of the piazza also makes for a great focal point. For wider shots, try framing the basilica with the surrounding buildings.
Photography rules inside the Basilica can vary. Generally, non-flash photography is permitted in most areas, but it's always best to check for signage or ask a staff member. Some areas might be restricted.
To capture crowd-free photos, aim for very early morning visits, just as the piazza opens, or during the off-season. Weekday mornings are your best bet.
The late afternoon, especially during the 'golden hour' before sunset, offers beautiful warm light that enhances the colors of the buildings and creates a magical atmosphere.
Drone photography is generally prohibited in historic city centers like Florence, especially over public squares and religious sites, due to safety and privacy regulations. Always check local laws before flying a drone.
🍽️ 🍽️ Food & Dining
Yes, the area around Piazza Santa Maria Novella offers a wide range of dining options, from casual trattorias and cafes to more upscale restaurants. You can find traditional Tuscan cuisine and international dishes.
You can expect authentic Tuscan specialties like Bistecca alla Fiorentina, Pappa al Pomodoro, and Ribollita. Many places also offer delicious pasta dishes, pizzas, and gelato.
Yes, the piazza is lined with cafes where you can enjoy a coffee, pastry, or an aperitivo while people-watching.
Prices can vary significantly. Cafes for a quick coffee or pastry are generally affordable. Trattorias offer mid-range options, while some restaurants can be more expensive, especially those with prime piazza views.
While specific recommendations change, look for places slightly off the main piazza for potentially better value and more authentic experiences. Many travelers enjoy exploring the side streets for hidden gems.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Tips for families:
* Gelato breaks are a must! Plenty of options are available around the piazza.
* Keep visits to the Basilica concise, focusing on a few key artworks.
* Consider a short, engaging walk from the piazza towards the Arno River, pointing out interesting sights along the way.
🛍️ Shoppers and Scent Enthusiasts
Beyond the pharmacy, the streets surrounding the piazza are dotted with boutiques selling leather goods, ceramics, and local crafts. You can also find charming shops offering Florentine specialties like olive oil and biscotti. It's an area where you can easily spend an afternoon browsing and discovering treasures.
🚶♀️ History and Art Buffs
For a deeper dive into Florentine history and craftsmanship, the Officina Profumo-Farmaceutica di Santa Maria Novella offers a unique glimpse into medieval and Renaissance apothecary traditions. The entire area around the piazza feels like an open-air museum, with historic buildings and charming streets waiting to be explored.
Deep Dives
In-depth insights and expert knowledge
The Basilica di Santa Maria Novella: A Renaissance Masterpiece
Many visitors are captivated by the sheer artistry and historical significance contained within the basilica's walls. The intricate details of the sculptures, the vivid colors of the frescoes, and the sheer scale of the building create an immersive experience. It's a place where you can truly feel the weight of history and the brilliance of Renaissance creativity.
Key things to look for include:
* The Trinity fresco by Masaccio
* The Tornabuoni Chapel frescoes by Domenico Ghirlandaio
* The Green Cloister and its frescoes
* The Crucifix by Giotto
* The Strozzi Chapel with works by Filippino Lippi
Officina Profumo-Farmaceutica di Santa Maria Novella: A Scented Journey Through Time
It's not just a shop; it's an experience. The air is filled with a symphony of delicate fragrances, from classic rose water to more complex, niche scents. Many visitors are drawn to the unique history and the artisanal quality of the products. It's a popular spot for finding distinctive souvenirs or simply indulging in a sensory journey.
Don't miss:
* Their signature Acqua di Rose (Rose Water)
* The range of artisanal soaps
* The unique potpourri and scented sachets
* Exploring the historic showroom and its beautiful decor
The Piazza as a Hub and Starting Point
From the piazza, you can easily embark on a walking tour of Florence's major attractions. Many recommend starting here and walking towards the Arno River, passing by other significant landmarks along the way. The streets radiating from the piazza are filled with shops, cafes, and restaurants, offering a taste of local life. The area around the station can be busy, so some travelers suggest looking for hotels a few streets away for a quieter stay.
Social
from TikTok, Instagram & Reddit