Piazza Santa Maria Novella - Piazza del Duomo Sicily. Catania. Italy. The Elephant Fountain (Fontana dell’Elefante) stands proudly in the heart of Catania’s architecturally impressive Cathedral Square.
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Piazza Santa Maria Novella

4.6
·491k reviews·Firenze, Italy

A historic 13th-century square featuring a grand Renaissance basilica and Italy's oldest perfumery.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, serene atmosphere

CrowdLow
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Piazza Santa Maria Novella - Piazza del Duomo Sicily. Catania. Italy. The Elephant Fountain (Fontana dell’Elefante) stands proudly in the heart of Catania’s architecturally impressive Cathedral Square.

Piazza Santa Maria Novella

Best Time

Weekday mornings

Fewer crowds, serene atmosphere

CrowdLow
Highlights

Highlights

Must-see attractions

A historic 13th-century square featuring a grand Renaissance basilica and Italy's oldest perfumery.

4.6
(491k reviews)

"A must-visit for its stunning Basilica and the unique scent of history at the oldest pharmacy."

Vertical photo
TIP

⏳ Beat the Crowds

Visit early morning or late afternoon for a more peaceful experience.

👃 Perfume Paradise

Don't miss the historic Santa Maria Novella pharmacy for unique scents.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Basilica di Santa Maria Novella

Basilica di Santa Maria Novella

Piazza Santa Maria Novella

A stunning 13th-century Gothic church with breathtaking Renaissance art and architecture.

Officina Profumo-Farmaceutica di Santa Maria Novella

Officina Profumo-Farmaceutica di Santa Maria Novella

Via della Scala, 16

Explore Italy's oldest pharmacy, famous for its exquisite perfumes and traditional remedies.

The Piazza Itself

The Piazza Itself

Piazza Santa Maria Novella

A vibrant square perfect for people-watching, enjoying a gelato, or soaking in the Florentine ambiance.

Planning Your Visit

Timing Your Visit to Avoid Crowds

Piazza Santa Maria Novella can get busy, especially during peak tourist seasons. Consider visiting early in the morning or late afternoon to enjoy a more relaxed atmosphere and better photo opportunities. Weekdays are generally less crowded than weekends.

Navigating the Area

The piazza is a central hub, conveniently located near the train station. Many attractions are within walking distance, making it a great starting point for exploring Florence. Be aware of your surroundings, especially in crowded areas.

Best Times

When
Weekday mornings
Why
Fewer crowds, serene atmosphere
Crowd
Low
When
Late afternoon
Why
Golden hour light, lively cafes
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Exploring the hidden gems of Florence! 🌟 From savory bites to stunning sights, these are my must-visit spots in the heart of Italy, one of my favorite cities in the world! #florence #italy #truffle #vacation #vacationtok #traveltiktok #travel #fyp #whattodoinflorence #fy #osteria #vacationblog #restaurants #chocolate #trufflepasta #trufflechocolate #duomo #mentalbreak #perfume #perfumetok #santama...
@arianemann
35.7K likes • 647.3K views

⏳ Beat the Crowds

Visit early morning or late afternoon for a more peaceful experience. TikTok

👃 Perfume Paradise

Don't miss the historic Santa Maria Novella pharmacy for unique scents. TikTok+2

Replying to @Gorgo 🌺 part 3 of my xhs aka red note beauty series is up 🥹💕 this is a really special brand to me so I hope you enjoy this one! #rednote #xiaohongshu #xiaohongshumakeup #santamarianovella #perfume #fragrancereview #nichefragrance #niche #bodycare #smellgood #europeanbeauty #florence #firenze #florencehaul
@cherry.ang3lz
15.8K likes • 138.5K views
What to see in Florence in a day🤩✨! 📍Mercato Centrale 📍Duomo 📍Basilica della Santissima Annunziata 📍Piazza della Repubblica 📍Santa Maria Novella Pharmacy 📍Piazza della Signoria 📍Alessandro Dari Gioielli 📍Piazzale Michelangelo . . Comment your favorite place in Florence😍🇮🇹 . . 🎥: @iamsophiasanchez #florence #florenceitaly #florencelife #florencetravel #exploreflorence #firenzeconme #firenzefoo...
florence.travel
4.1K likes • 39.3K views

🚶‍♀️ Walkable Exploration

The piazza is a great starting point for exploring Florence on foot. Instagram

☕ Cafe Culture

Enjoy a coffee or aperitivo at one of the many cafes lining the square. TikTok

Si viajas a Florencia no puedes perderte la Basílica de Santa Maria Novella , esta basílica es una de las iglesias más importantes e interesantes de la ciudad pero a pesar de eso muchos turistas no la visitan. La basílica data del siglo XII cuando los frailes dominicos se asentaron en Florencia y a lo largo del tiempo fue creciendo en importancia; aquí se encuentran obras muy importantes como el ...
_puntoit_
3.9K likes • 97.6K views

Tips

from all over the internet

⏳ Beat the Crowds

Visit early morning or late afternoon for a more peaceful experience. TikTok

👃 Perfume Paradise

Don't miss the historic Santa Maria Novella pharmacy for unique scents. TikTok+2

🚶‍♀️ Walkable Exploration

The piazza is a great starting point for exploring Florence on foot. Instagram

☕ Cafe Culture

Enjoy a coffee or aperitivo at one of the many cafes lining the square. TikTok

🤫 Quiet Hotels Nearby

Consider hotels slightly away from the train station for less noise. Reddit

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Visitors consistently praise Piazza Santa Maria Novella for its stunning Basilica and the unique experience of Italy's oldest pharmacy. Its convenient location near the train station is a major plus, though some find the area around the station can be noisy. The piazza itself offers a pleasant atmosphere for relaxation and people-watching.

What People Like

Historic Basilica beauty
Oldest pharmacy experience
Central location

What People Dislike

Station noise potential

Frequently Asked Questions

🚇 🗺️ Getting There

Piazza Santa Maria Novella is easily accessible as it's located right next to the Santa Maria Novella train station, a major transport hub in Florence. You can walk directly from the station into the piazza. If you're coming from other parts of the city, many bus lines stop nearby. Reddit

Yes, absolutely! The piazza is centrally located. It's a pleasant walk to iconic spots like the Duomo, Ponte Vecchio, and Piazza della Signoria. Many consider the walk from Piazza Santa Maria Novella to Ponte Vecchio a highlight. Instagram

The best way to experience the piazza and its surroundings is on foot. The area is very pedestrian-friendly, and walking allows you to discover hidden alleys and charming details. Instagram

Yes, there is typically a taxi stand near the Santa Maria Novella train station, making it convenient to catch a taxi to or from the piazza. Reddit

Driving directly into the historic center of Florence, including Piazza Santa Maria Novella, is restricted due to the ZTL (Limited Traffic Zone). It's highly recommended to park outside the ZTL and walk or take public transport. Reddit

🎫 🎫 Tickets & Entry

No, Piazza Santa Maria Novella itself is a public square and is free to enter and explore. You can wander around, enjoy the atmosphere, and admire the basilica's exterior. TikTok

The Basilica di Santa Maria Novella generally opens in the morning and closes in the late afternoon. Specific hours can vary, so it's best to check their official website or a reliable tourist information source before your visit. Instagram

Yes, there is an entrance fee to visit the interior of the Basilica di Santa Maria Novella. This fee helps with the preservation of the church and its artworks. Instagram

Tickets can usually be purchased at the ticket office located at the entrance of the Basilica. It's advisable to buy them upon arrival, though during peak season, pre-booking online might save time. Instagram

The Officina Profumo-Farmaceutica di Santa Maria Novella is a shop and museum. Entry to the shop is generally free, allowing you to browse and experience its historic ambiance. Some special exhibits or tours might have a fee. TikTok+1

📸 📸 Photography

The facade of the Basilica di Santa Maria Novella is a prime photo spot. The obelisk in the center of the piazza also makes for a great focal point. For wider shots, try framing the basilica with the surrounding buildings. TikTok

Photography rules inside the Basilica can vary. Generally, non-flash photography is permitted in most areas, but it's always best to check for signage or ask a staff member. Some areas might be restricted. Instagram

To capture crowd-free photos, aim for very early morning visits, just as the piazza opens, or during the off-season. Weekday mornings are your best bet. TikTok

The late afternoon, especially during the 'golden hour' before sunset, offers beautiful warm light that enhances the colors of the buildings and creates a magical atmosphere. TikTok

Drone photography is generally prohibited in historic city centers like Florence, especially over public squares and religious sites, due to safety and privacy regulations. Always check local laws before flying a drone. Reddit

🍽️ 🍽️ Food & Dining

Yes, the area around Piazza Santa Maria Novella offers a wide range of dining options, from casual trattorias and cafes to more upscale restaurants. You can find traditional Tuscan cuisine and international dishes. TikTok

You can expect authentic Tuscan specialties like Bistecca alla Fiorentina, Pappa al Pomodoro, and Ribollita. Many places also offer delicious pasta dishes, pizzas, and gelato. TikTok

Yes, the piazza is lined with cafes where you can enjoy a coffee, pastry, or an aperitivo while people-watching. TikTok

Prices can vary significantly. Cafes for a quick coffee or pastry are generally affordable. Trattorias offer mid-range options, while some restaurants can be more expensive, especially those with prime piazza views. TikTok

While specific recommendations change, look for places slightly off the main piazza for potentially better value and more authentic experiences. Many travelers enjoy exploring the side streets for hidden gems. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Piazza Santa Maria Novella offers a good introduction to Florence for families. The open space of the piazza allows children to move around, and the Basilica di Santa Maria Novella can be fascinating with its grand scale and art, though younger children might find a long visit challenging. The Officina Profumo-Farmaceutica di Santa Maria Novella can be a fun sensory experience, with its unique scents and beautiful displays. TikTok

Tips for families:
* Gelato breaks are a must! Plenty of options are available around the piazza. TikTok
* Keep visits to the Basilica concise, focusing on a few key artworks. Instagram
* Consider a short, engaging walk from the piazza towards the Arno River, pointing out interesting sights along the way. Instagram

🛍️ Shoppers and Scent Enthusiasts

For those who love to shop, especially for unique and high-quality items, Piazza Santa Maria Novella is a must-visit. The star attraction is undoubtedly the Officina Profumo-Farmaceutica di Santa Maria Novella, a historic perfumery offering a luxurious range of fragrances, soaps, and skincare products. It's a perfect place to find a special souvenir or indulge in some high-end pampering. TikTok+2

Beyond the pharmacy, the streets surrounding the piazza are dotted with boutiques selling leather goods, ceramics, and local crafts. You can also find charming shops offering Florentine specialties like olive oil and biscotti. It's an area where you can easily spend an afternoon browsing and discovering treasures. TikTok

🚶‍♀️ History and Art Buffs

Piazza Santa Maria Novella is a dream destination for history and art lovers. The Basilica di Santa Maria Novella is an architectural marvel and a repository of Renaissance masterpieces, including works by Masaccio and Ghirlandaio. Instagram+1 The piazza itself is steeped in history, serving as a significant public space for centuries. Instagram

For a deeper dive into Florentine history and craftsmanship, the Officina Profumo-Farmaceutica di Santa Maria Novella offers a unique glimpse into medieval and Renaissance apothecary traditions. TikTok+1 The entire area around the piazza feels like an open-air museum, with historic buildings and charming streets waiting to be explored. Instagram

Deep Dives

In-depth insights and expert knowledge

The Basilica di Santa Maria Novella: A Renaissance Masterpiece

The Basilica di Santa Maria Novella is a cornerstone of Florentine art and architecture, dating back to the 13th century. Its striking facade, a harmonious blend of Gothic and Renaissance styles, is a testament to Leon Battista Alberti's design. Inside, visitors are treated to a treasure trove of masterpieces, including Masaccio's groundbreaking Trinity fresco, Ghirlandaio's vibrant frescoes in the Tornabuoni Chapel, and works by artists like Botticelli and Giotto. The cloister, particularly the Green Cloister, offers a serene escape with its beautiful frescoes and peaceful atmosphere. Instagram+1

Many visitors are captivated by the sheer artistry and historical significance contained within the basilica's walls. The intricate details of the sculptures, the vivid colors of the frescoes, and the sheer scale of the building create an immersive experience. It's a place where you can truly feel the weight of history and the brilliance of Renaissance creativity. Instagram

Key things to look for include:
* The Trinity fresco by Masaccio
* The Tornabuoni Chapel frescoes by Domenico Ghirlandaio
* The Green Cloister and its frescoes
* The Crucifix by Giotto
* The Strozzi Chapel with works by Filippino Lippi

Officina Profumo-Farmaceutica di Santa Maria Novella: A Scented Journey Through Time

Step back in time at the Officina Profumo-Farmaceutica di Santa Maria Novella, often cited as the oldest pharmacy in the world, founded by Dominican friars in 1221. This historic establishment is renowned for its exquisite perfumes, soaps, and traditional remedies, many of which are still made using age-old recipes and natural ingredients. The elegant interiors, with their antique apothecary jars, marble counters, and ornate ceilings, transport visitors to another era. TikTok+2

It's not just a shop; it's an experience. The air is filled with a symphony of delicate fragrances, from classic rose water to more complex, niche scents. Many visitors are drawn to the unique history and the artisanal quality of the products. It's a popular spot for finding distinctive souvenirs or simply indulging in a sensory journey. TikTok+1

Don't miss:
* Their signature Acqua di Rose (Rose Water)
* The range of artisanal soaps
* The unique potpourri and scented sachets
* Exploring the historic showroom and its beautiful decor

The Piazza as a Hub and Starting Point

Piazza Santa Maria Novella is more than just a beautiful square; it's a vital hub in Florence. Its prime location adjacent to the main train station makes it an incredibly convenient entry and exit point for many travelers. This proximity means it's often the first or last place visitors see, and it serves as an excellent base for exploring the city. Reddit

From the piazza, you can easily embark on a walking tour of Florence's major attractions. Many recommend starting here and walking towards the Arno River, passing by other significant landmarks along the way. The streets radiating from the piazza are filled with shops, cafes, and restaurants, offering a taste of local life. Instagram The area around the station can be busy, so some travelers suggest looking for hotels a few streets away for a quieter stay. Reddit

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