Via Nazionale (Rugapiana) - Image 1
1 / 10

Via Nazionale Rugapiana

4.3
·30 reviews·Cortona, Italy

Discover authentic Italian fashion on Via Nazionale, Cortona, with personalized service and unique, artisanal clothing and accessories.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

During Sales Periods

Significant discounts up to 50% off.

CrowdMedium
Loading map...
Via Nazionale (Rugapiana) - Image 1

Via Nazionale Rugapiana

Best Time

During Sales Periods

Significant discounts up to 50% off. Instagram

CrowdMedium
Highlights

Highlights

Must-see attractions

Discover authentic Italian fashion on Via Nazionale, Cortona, with personalized service and unique, artisanal clothing and accessories.

4.3
(30 reviews)

"Incredible Italian shopping experience with attentive sales associates and fantastic clothes!"

Vertical photo
TIP

🤝 Personalized Service

Embrace the full-service boutique style; staff are there to help you find the perfect fit and styling.

🛍️ Explore Both Stores

Rugapiana has two adjacent stores offering different styles, from formal wear to casual chic.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Rugapiana Boutique

Rugapiana Boutique

Via Nazionale, Cortona

Discover Italian fashion with personalized styling and unique pieces, from silk suits to casual wear and jewelry.

InstagramReddit
Artisanal Shoes

Artisanal Shoes

Rugapiana Boutiques

Explore handcrafted shoes made in artisanal workshops, designed to make you feel unique.

Instagram
Vintage-Inspired Fashion

Vintage-Inspired Fashion

Rugapiana Boutiques

Find 'vintage d'autore' pieces that allow you to express your unique style.

Instagram
Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Boutique Shopping Experience

Via Nazionale Rugapiana offers a unique Italian boutique shopping experience. Expect personalized service where staff assist you with selections and styling. It's not a 'grab-and-browse' environment; patience and interaction are key to enjoying the full service offered. Reddit

Sales and Collections

This street is known for its fashion boutiques, particularly Rugapiana, which features Italian-made clothing and accessories. Keep an eye out for sales events, as significant discounts can be found. Instagram+1

Best Times

When
During Sales Periods
Why
Significant discounts up to 50% off. Instagram
Crowd
Medium
When
Weekday Mornings
Why
Less crowded, more personal attention. Reddit
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

@Cortona’s Italian Cuisine in Fortville, Indiana with @Nicole after a stressfilled day anticipating an important meeting. If you havent heen to this place you should make it a point. I have never experienced pasta prepared this way. It was relieving for me to find out that it is an Itilian tradition to finish your meal with a fresh cup of espresso. Wonderful meal with a wonderful woman! ##sammyteu...
@samteusch1
69.6K likes • 946K views

🤝 Personalized Service

Embrace the full-service boutique style; staff are there to help you find the perfect fit and styling. Reddit

🛍️ Explore Both Stores

Rugapiana has two adjacent stores offering different styles, from formal wear to casual chic. Reddit

Cortona is always a favourite. It’s super easy to reach by public transport (get off the train at Camucia-Cortona and hop on the bus outside the station to get to the hilltop town) and it’s such a lovely spot for a day trip or as a base. The real life Under the Tuscan Sun villa is a few minutes away, it’s called Villa Bramasole! #visittuscany #cortona #underthetuscansun #tuscany
@visittuscany
5.5K likes • 388.9K views
Sales recap 👌🏻💥 🛍️ it’s time to shop at @rugapiana_cortona_montepulcian LE NOSTRE BOUTIQUE RUGAPIANA CORTONA via Nazionale 19 RUGAPIANA MONTEPULCIANO via Gracciano del Corso 77 #rugapiana#rugapianacortona#rugapianamontepulciano#tuscany#cortona#montepulcianoitaly#madeintuscany#since1959#rugapianafamily#saldisaldisaldi#sales#saldos#rebajas#sale#timeforshopping#maglieria
rugapiana_cortona_montepulcian
49 likes • 4.4K views

💰 Look for Sales

Major sales events offer up to 50% off, making it a great time to shop. Instagram

🧐 Be Patient

Customer service can feel different from the US; allow staff to assist you. Reddit

Saldi on fire 🔥🔥🔥 🛍️ it’s time to shop at @rugapiana_cortona_montepulcian LE NOSTRE BOUTIQUE RUGAPIANA CORTONA via Nazionale 19 RUGAPIANA MONTEPULCIANO via Gracciano del Corso 77 #rugapiana#rugapianacortona#rugapianamontepulciano#tuscany#cortona#montepulcianoitaly#madeintuscany#since1959#rugapianafamily#saldisaldisaldi#sales#saldos#rebajas#sale#timeforshopping
rugapiana_cortona_montepulcian
112 likes • 13.5K views

Tips

from all over the internet

🤝 Personalized Service

Embrace the full-service boutique style; staff are there to help you find the perfect fit and styling. Reddit

🛍️ Explore Both Stores

Rugapiana has two adjacent stores offering different styles, from formal wear to casual chic. Reddit

💰 Look for Sales

Major sales events offer up to 50% off, making it a great time to shop. Instagram

🧐 Be Patient

Customer service can feel different from the US; allow staff to assist you. Reddit

✨ Unique Italian Style

Discover 'made in Tuscany' fashion, including iconic patterns and artisanal craftsmanship. Instagram

What Travellers Say

4.3
(30 reviews)

Reviews Summary

Via Nazionale Rugapiana offers a highly personalized Italian boutique shopping experience with a focus on quality fashion and attentive customer service. While many praise the fantastic clothes and helpful staff, some have found the service style to be different or experienced negative interactions. Overall, it's a destination for those seeking unique, well-crafted Italian apparel.

"Incredible Italian shopping experience!

A fun sweatshirt in the window drew me in, the attentive sales associate kept me there, starting a fitting room for me with the first piece I showed interest in. Once I was ready to try my things on, she was there providing styling tips with each outfit I tried. It felt like a private, personal styling session 🖤. I bought 3 great pieces that I’ll treasure for years!"

Kerian Adamo

"Amazing customer service and fantastic clothes! It’s two stores next to each other that you go can back and forth. One side has stunning silk suits and skirts while the other side has more stylish casual clothes and jewelry.

Note: they are NOT like the US where you can touch everything and help yourself. This is a full service boutique and they don’t want possibly dirty hands on the silk or leather. Once they get comfortable, they’ll let you browse freely but it is a different culture and the ladies want to help you.

I got some slacks and jewelry and love them!"

Pamela Nygaard

"Awful customer service. Do not recommend to spend any money there. There is plenty other places in this beautiful city. Went to check a bag after another customer finished doing it and this rude lady in glasses run to me and grabbed from my hands giving a look and saying I have to ask permission. I just entered with the intention of buying such bag nevertheless to say I didn’t"

Patricia Gordon

What People Like

Amazing customer service
Fantastic clothes
Personalized styling

What People Dislike

Awful customer service
Different service culture

Frequently Asked Questions

🚇 🗺️ Getting There

Cortona is accessible by public transport; take the train to Camucia-Cortona and then a bus to the hilltop town. TikTok Via Nazionale is a main street within Cortona, easily walkable once you arrive.

Parking in Cortona can be challenging due to its historic nature. It's best to use designated parking lots outside the town walls and walk in.

🎫 🎫 Tickets & Entry

No, the boutiques on Via Nazionale, including Rugapiana, are open to the public for shopping and do not require tickets for entry. Instagram

Boutiques generally follow standard Italian retail hours, often opening in the morning, closing for a lunch break, and reopening in the afternoon until early evening. It's advisable to check specific store hours.

🎫 🛍️ Shopping Experience

Via Nazionale is known for its fashion boutiques, offering Italian-made clothing, accessories, and artisanal goods. Rugapiana is a prominent example, specializing in stylish apparel and footwear. InstagramReddit

While not a typical souvenir street, you can find unique, high-quality Italian fashion items that make excellent, lasting souvenirs. Instagram

Customer service is highly personalized and attentive. Staff are eager to assist with styling and selections, reflecting a full-service boutique culture. Reddit+1

Yes, sales periods, especially for brands like Rugapiana, offer significant discounts, sometimes up to 50%. Instagram

It's a full-service boutique experience, meaning staff will handle items for you. This is to maintain the quality of delicate materials like silk and leather. Reddit

📸 📸 Photography

While exterior shots are generally fine, it's best to ask permission before taking photos inside boutiques, especially if you are not purchasing.

The charming street itself, with its historic architecture and boutique storefronts, offers picturesque opportunities. Capture the essence of Italian street style. TikTok

For Different Travelers

Tailored advice for your travel style

Fashion Enthusiasts

Via Nazionale, particularly Rugapiana, is a must-visit for anyone who appreciates authentic Italian fashion. You'll find unique pieces crafted with quality materials and artisanal skill, from elegant silk ensembles to stylish casual wear and handcrafted shoes. The personalized styling service ensures you'll leave with items that perfectly suit your taste and enhance your wardrobe. InstagramReddit+1

Look out for their vintage-inspired collections and keep an eye on their sale periods for significant savings. This is an opportunity to invest in timeless pieces that embody Tuscan craftsmanship and style. Instagram+1

Travelers Seeking Unique Souvenirs

Instead of mass-produced trinkets, Via Nazionale offers the chance to find high-quality, lasting souvenirs that represent Italian craftsmanship. Consider a beautifully made scarf, a unique piece of jewelry, or a stylish accessory from one of the local boutiques. InstagramReddit

The artisanal shoes are also a fantastic option for a memorable and practical souvenir. These are not just shoes; they are wearable art, made with care and tradition. Instagram

Deep Dives

In-depth insights and expert knowledge

The Rugapiana Shopping Experience

Via Nazionale in Cortona is home to several fashion boutiques, with Rugapiana being a standout. This establishment offers a distinct Italian shopping experience, emphasizing personalized service and high-quality, locally made fashion. Unlike self-service stores, Rugapiana operates as a full-service boutique where attentive staff are readily available to assist with everything from selecting items to offering styling advice. This approach ensures that customers receive tailored recommendations and a more intimate shopping journey. InstagramReddit

Visitors often praise the amazing customer service and the fantastic clothes found here. The boutiques are known for their unique collections, including elegant silk suits, stylish casual wear, artisanal shoes, and distinctive jewelry. The emphasis is on 'made in Tuscany' craftsmanship, with many pieces featuring iconic patterns and a touch of vintage inspiration. Instagram+1 While some may find the service style different from what they are accustomed to, embracing this personalized approach can lead to discovering truly special pieces and a memorable shopping trip. Reddit

It's worth noting that Rugapiana has two adjacent stores, allowing for a broader exploration of their offerings. Shoppers can find everything from formal attire to more relaxed, everyday fashion. Keep an eye out for their sales events, which can offer substantial discounts, making the already appealing Italian fashion even more accessible. Instagram

Cortona's Charm and Via Nazionale

Cortona, a beautiful hilltop town in Tuscany, offers a picturesque setting that extends to its shopping streets like Via Nazionale. This area captures the essence of Italian charm, with historic architecture and inviting storefronts. The town itself is famous for its association with the book and film 'Under the Tuscan Sun,' adding a layer of romantic allure for visitors. TikTok+1

Via Nazionale serves as a central artery for exploring Cortona's local businesses. While the street is known for its fashion boutiques, it also provides a glimpse into the daily life of this ancient Italian town. Wandering through its lanes, you can soak in the atmosphere, perhaps stopping for a coffee or a gelato, and enjoying the scenic views that Tuscany is renowned for. TikTok

For those looking to experience authentic Tuscan culture beyond the typical tourist attractions, Via Nazionale offers a more localized shopping and strolling experience. It’s a place where you can find unique items and enjoy the slower pace of Italian life, making it a delightful part of any visit to Cortona. TikTok

You may also like