New Market (Hogg Market) - Image 1
1 / 10

SS Hogg Market New Market Kolkata

4.4
·456 reviews·Kolkata, India

Kolkata's historic SS Hogg Market, aka New Market, is a bustling bazaar with over 3,000 stalls offering everything imaginable.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday evenings

Lively atmosphere, best deals

CrowdHigh
Loading map...
New Market (Hogg Market) - Image 1

SS Hogg Market New Market Kolkata

Best Time

Weekday evenings

Lively atmosphere, best deals

CrowdHigh
Highlights

Highlights

Must-see attractions

Kolkata's historic SS Hogg Market, aka New Market, is a bustling bazaar with over 3,000 stalls offering everything imaginable. InstagramReddit

4.4
(456 reviews)

"The vibe is very lively and full of old Kolkata charm. Prices can vary, so bargaining is a must. Reddit"

Vertical photo
TIP

🎯 Bargain Like a Pro

Prices are rarely fixed. Haggle respectfully to get the best deals, especially for textiles and accessories.

👟 Wear Comfy Shoes

You'll be walking a lot! The market's narrow lanes and bustling crowds demand comfortable footwear.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Nahoum's Bakery

Nahoum's Bakery

Inside New Market

Indulge in legendary cakes and pastries at this iconic 1902 bakery. A taste of old Kolkata!

Flower Market

Flower Market

Near Gate 1

A riot of colors and fragrances! Find fresh blooms for any occasion, a photographer's delight.

Chikankari & Textiles

Chikankari & Textiles

Various stalls

Discover exquisite Chikankari work and a vast array of fabrics, from cottons to silks. Bargain hard!

Jewelry & Imitations

Jewelry & Imitations

Dedicated sections

From fine jewelry brands to affordable imitation pieces, find treasures for every style and budget.

Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Embrace the Hustle

New Market is a vibrant, bustling hub. Expect crowds, especially during evenings and festivals. Bargaining is key to snagging good deals on everything from textiles to spices. Come prepared for a lively, sometimes chaotic, but always authentic Kolkata shopping experience. InstagramReddit

Plan Your Visit Wisely

While open daily, the market truly comes alive in the late afternoon and evening. Consider visiting on weekdays to avoid the peak weekend rush. Wear comfortable shoes, as you'll be doing a lot of walking through its labyrinthine lanes. InstagramReddit

Best Times

When
Weekday evenings
Why
Lively atmosphere, best deals
Crowd
High
When
Weekend mornings
Why
Slightly less crowded
Crowd
Medium
When
Before festivals
Why
Festive spirit, unique finds
Crowd
Very High

Insider Tips

from TikTok, Instagram & Reddit

🥟✨ **Homemade Authentic Kolkata Club Kachori & Aloo Sabzi Recipe!** 🥔🍽️ Experience the flavors of Kolkata with this delicious street food-style Club Kachori served with spicy Aloo Sabzi! Perfect for snacking or as a hearty meal, this recipe will take your taste buds on a delightful journey! 👉 **Watch now for the step-by-step guide!** #kolkatastreetfood #clubkachori #aloosabzi #homemadefood #a...
@indiancookingrecipez
3.3K likes • 135.3K views

🎯 Bargain Like a Pro

Prices are rarely fixed. Haggle respectfully to get the best deals, especially for textiles and accessories. InstagramReddit

👟 Wear Comfy Shoes

You'll be walking a lot! The market's narrow lanes and bustling crowds demand comfortable footwear. Reddit

Our New Market Shop Location.!! Shop no- FR-3, flower range, ss hogg market gate no-4, kolkata-700087 #kolkata #chikankari #chikankariembroidery #india #chikankarikurta
simnacr10
36 likes • 2.3K views
KAIRAA SS hogg new market shop F-67 Kolkata-700087 PH 7665906660
meghbalikavlogs
4 likes • 619 views

📱 Keep Valuables Secure

With crowds, pickpocketing can be a risk. Keep your belongings close and secure. Reddit

📍 Explore Beyond the Main Aisles

Hidden gems and unique finds are often tucked away in smaller lanes. Don't be afraid to wander! Instagram

SS Hogg Market aka New Market📍 Copyright @thekolkatabuzz . . . . . . . . . . #thekolkatabuzz #kolkatadiaries #kolkatabuzz #kolkatafood #kolkatagram #kolkatabloggers #kolkata #reels #reelsinstagram #reelitfeelit #reelsvideo #reelsindia
thekolkatabuzz
5.1K likes • 50.1K views

Tips

from all over the internet

🎯 Bargain Like a Pro

Prices are rarely fixed. Haggle respectfully to get the best deals, especially for textiles and accessories. InstagramReddit

👟 Wear Comfy Shoes

You'll be walking a lot! The market's narrow lanes and bustling crowds demand comfortable footwear. Reddit

📱 Keep Valuables Secure

With crowds, pickpocketing can be a risk. Keep your belongings close and secure. Reddit

📍 Explore Beyond the Main Aisles

Hidden gems and unique finds are often tucked away in smaller lanes. Don't be afraid to wander! Instagram

💧 Stay Hydrated

Kolkata can be humid. Carry a water bottle or buy one from the numerous vendors. Reddit

What Travellers Say

4.4
(456 reviews)

Reviews Summary

New Market is a beloved, historic Kolkata landmark offering an unparalleled shopping experience with a vast array of goods and a lively atmosphere. Visitors praise its colonial charm, diverse products, and the thrill of bargaining, though some find the crowds and lack of central air-conditioning challenging. It's a must-visit for an authentic taste of Kolkata's vibrant street culture and culinary heritage. InstagramReddit

"It's basically in the heart of Kolkata. Build by Hogg Saheb. Previously known as Hogg Saheb er market. Lot of fancy jewellery brands, Nahoums cake shop, Imitation and Kashmiri Warmer products shops available here."

Sudip Dutta

"One of the oldest and most famous markets in Kolkata. You’ll find almost everything here – clothes, shoes, bags, jewelry, food, and even daily essentials. The vibe is very lively and full of old Kolkata charm. Prices can vary, so bargaining is a must in most shops. It gets very crowded, especially in the evenings and before festivals, but that’s part of the charm. A great place to explore if you enjoy street shopping and local flavors."

Trisha Halder

"The S.S. Hogg Market, commonly known as New Market, is a historic shopping complex located on Lindsay Street, Dharmatala, Kolkata, near the Esplanade Bus Terminus and the Peerless Hotel Kolkata. Established in 1874, it is Kolkata’s first municipal market, named after Sir Stuart Hogg, the then-chairman of the Calcutta Corporation. Its historical significance and proximity to landmarks like the Metropolitan Building make it a key part of Kolkata’s colonial heritage.

Shopping Variety: With over 3,000 stalls, New Market sells everything from clothing, jewelry, sarees, shoes, electronics, and handicrafts to exotic items like Bandel cheese, Kerala coffee beans, and Arabian dry fruits. Notable shops include Nahoum & Sons (est. 1902), famous for its Rich Fruit Cake and brownies, and saree stores like Dayaram & Co. (est. 1908). The market also has a vibrant florist section and crockery stores like Staffordshire Stores (est. 1938).

Bargain Shopping: Known for wholesale prices and haggling opportunities, it attracts both locals and tourists, especially Bangladeshis from Dhaka and Chittagong. However, the market can be crowded, chaotic, and lacks central air-conditioning, which may deter some visitors.
Street Food and Dining: The market is famous for Kolkata delicacies like kathi rolls, sweets, and snacks, with nearby restaurants like Aminiya and Nizam’s adding to its appeal

Recent renovations have added air-conditioned shops, but some feel these changes have diminished its old-world charm. A modern complex, S.S. Hogg Market Phase 2, developed by Martin Burn Constructions, is located in Taltala, offering contemporary amenities while retaining the market’s heritage appeal."

Suvankar Paul

What People Like

Vast variety of goods
Historic charm
Bargaining opportunities

What People Dislike

Crowded atmosphere
Lack of central AC

Frequently Asked Questions

🚇 🗺️ Getting There

New Market is centrally located in Dharmatala, Kolkata. You can easily reach it via taxi, auto-rickshaw, or public bus. The nearest metro station is Esplanade, which is a short walk away. InstagramReddit

Parking can be challenging due to the central location and high footfall. There are paid parking lots nearby, but it's often easier to use public transport or ride-sharing services. Reddit

New Market is close to landmarks like the Esplanade Bus Terminus, Peerless Hotel Kolkata, and the Metropolitan Building. Reddit

Yes, ride-sharing apps like Uber and Ola are readily available in Kolkata and can drop you off near New Market. Reddit

The closest metro station is Esplanade. From there, it's a short walk to New Market. Reddit

🎫 🎫 Tickets & Entry

No, there is no entry fee to enter SS Hogg Market (New Market). It's a public market. Reddit

New Market is generally open from 10 AM to 8 PM, but timings can vary slightly for individual shops. It's usually closed on Sundays. Reddit

No, tickets are not required. You can walk in and explore the market freely. Reddit

The flower market is often busiest in the early morning, but stalls remain open throughout the day. Instagram

New Market is typically closed on Sundays. It's best to plan your visit for other days of the week. Reddit

🎫 🛍️ Shopping Experience

You can find almost everything: clothing, shoes, bags, jewelry, imitation jewelry, textiles, spices, dry fruits, sweets, crockery, handicrafts, and more. InstagramReddit+1

Yes, bargaining is a common practice in most shops, especially for non-branded items. Be prepared to negotiate prices. InstagramReddit

While many stalls offer local goods, there are also some branded jewelry stores and newer air-conditioned shops. InstagramReddit+1

Several shops specialize in Chikankari embroidery, offering kurtis, suits, and other apparel. Look for shops like the one mentioned by @simnacr10. Instagram+1

There are numerous stalls selling imitation jewelry. Explore different sections to find unique pieces at competitive prices. Instagram

🍽️ 🍽️ Food & Dining

Don't miss Nahoum's legendary cakes and brownies, kathi rolls, and various street food snacks. TikTokReddit

While the market is known for its street food and iconic bakeries like Nahoum's, there are also small eateries and nearby restaurants like Aminiya and Nizam's. Reddit

Explore the lanes within and around New Market for delicious kathi rolls, chaat, and sweets. TikTokReddit

Yes, the famous Nahoum & Sons bakery is located inside New Market and is a must-visit for its baked goods. Reddit

Absolutely! New Market is well-known for its extensive selection of dry fruits, nuts, and various spices. InstagramReddit

📸 📸 Photography

Photography is generally allowed, but it's always polite to ask permission before taking close-up shots of shopkeepers or their merchandise. Instagram

The flower market, the colonial architecture, the bustling lanes filled with colorful stalls, and the iconic Nahoum's bakery offer great photo opportunities. Instagram+1

Late afternoon or early evening, when the market is most vibrant and the lights start to come on, can be magical for photography. Instagram

Drone photography is generally not permitted in crowded public spaces like markets due to safety and privacy concerns. Instagram

A versatile lens like a 24-70mm or a prime lens for low light would be useful. A wide-angle lens can capture the bustling atmosphere. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

New Market can be an exciting adventure for families, though it requires a bit of planning. The sheer variety of goods means there's something to catch everyone's eye, from colorful toys to unique souvenirs. Nahoum's Bakery is a guaranteed hit with kids for its delicious treats. Reddit

Be prepared for crowds, especially on weekends and during festive seasons. It's advisable to keep a close watch on children and hold hands. The bustling atmosphere can be overwhelming, so consider visiting during slightly less busy hours if possible. Comfortable shoes are a must for everyone! Reddit

💰 Budget Travelers

New Market is a budget traveler's dream! The ability to bargain means you can find incredible deals on clothing, accessories, and souvenirs. Many shops offer wholesale prices, making it ideal for stocking up. InstagramReddit

Focus on the non-branded stalls and be prepared to negotiate. You can find everything from imitation jewelry and trendy clothing to spices and dry fruits at very affordable prices. Eating street food and visiting the bakery are also budget-friendly culinary experiences. TikTokReddit

🛍️ Shoppers & Bargain Hunters

If shopping is your primary goal, New Market is your ultimate destination. It's a treasure trove of goods, from Chikankari kurtis and textiles to imitation jewelry and household items. The key is to explore thoroughly and bargain assertively but politely. Instagram+3

Don't be afraid to walk away if you don't get the price you want; sometimes this can lead to a better offer. Visit different stalls selling similar items to compare prices and quality before making a purchase. The market's sheer scale ensures you'll find unique items you won't see elsewhere. InstagramReddit

Deep Dives

In-depth insights and expert knowledge

A Glimpse into History

Established in 1874, SS Hogg Market, more famously known as New Market, is a testament to Kolkata's colonial past. Named after Sir Stuart Hogg, the then-chairman of the Calcutta Corporation, it was initially built to cater to the British residents who preferred separate shopping spaces. Its iconic architecture, with its distinctive arches and colonial charm, still stands today, offering a unique backdrop to the bustling commerce within. InstagramReddit

The market has evolved significantly over the decades, from its origins as a place for expatriates to a vibrant hub for all of Kolkata. While recent renovations have introduced modern, air-conditioned sections, many visitors cherish the old-world charm that persists in its labyrinthine lanes and traditional stalls. This blend of history and contemporary commerce makes New Market a truly special place. Reddit

Today, New Market is not just a shopping destination but a cultural landmark. It's a place where generations have shopped, socialized, and experienced the authentic spirit of Kolkata. The market's enduring legacy is a reflection of its ability to adapt while retaining its core identity. InstagramReddit

The Art of Bargaining

Shopping at New Market is an experience that often involves a bit of friendly negotiation. For many items, especially textiles, imitation jewelry, and handicrafts, prices are not fixed. Bargaining is an expected part of the transaction, and it's considered a skill to be honed. InstagramReddit

When you find something you like, don't be afraid to ask for the price and then offer a lower one. Start with a price significantly lower than what you're willing to pay, and gradually meet in the middle. Remember to remain polite and respectful throughout the process. A smile and a good-natured approach can go a long way. InstagramReddit

While bargaining is common, be aware that some shops, particularly those selling branded goods or in the newer air-conditioned sections, may have fixed prices. Always check if the price is negotiable before you start haggling. The thrill of getting a good deal is part of the New Market charm! InstagramReddit

Culinary Delights of New Market

New Market is a paradise for food lovers, offering a delectable array of Kolkata's famous culinary treats. The most iconic spot is undoubtedly Nahoum & Sons, a bakery established in 1902, renowned for its rich fruit cakes, brownies, and other baked goods. It's a taste of history in every bite. Reddit

Beyond the bakery, the market buzzes with vendors selling delicious street food. You can find authentic Kathi rolls, a Kolkata specialty, along with various sweets and snacks that are perfect for a quick bite while you shop. The aroma of spices and freshly prepared food fills the air, making it an irresistible culinary journey. TikTokReddit

For those seeking more substantial meals, several eateries and restaurants are located within and around New Market. These establishments offer a range of cuisines, but many locals and visitors prefer to stick to the market's signature street food and bakery items for an authentic experience. Reddit

You may also like