ASM Experience Rugby Museum
Immerse yourself in rugby history at the ASM Experience Museum, featuring interactive simulators and memorabilia from ASM Clermont Auvergne.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more immersive
ASM Experience Rugby Museum
Best Time
Fewer crowds, more immersive
Highlights
Must-see attractions
Immerse yourself in rugby history at the ASM Experience Museum, featuring interactive simulators and memorabilia from ASM Clermont Auvergne.
"Great museum, all interpretation in French and English. Allow a couple of hours."
🎯 Museum Open Hours
Check online for current hours; some sources indicate it's open Mondays, contrary to other info.
🗣️ Bilingual Displays
Enjoy exhibits in both French and English for a comprehensive understanding.
Highlights
Discover the most iconic attractions and experiences
Interactive Simulators
ASM Experience Rugby Museum
Step into the boots of your favorite players with realistic rugby simulators. Feel the thrill of the game!
Legendary Memorabilia
ASM Experience Rugby Museum
See jerseys, trophies, and artifacts from ASM Clermont Auvergne's storied history. A must for any rugby fan.
Marcel-Michelin Stadium Atmosphere
Marcel-Michelin Stadium
Experience the 'Yellow and Blue cauldron,' voted one of the most intimidating stadiums globally. Feel the roar of the crowd!
Plans like a pro.
Thinks like you
Planning Your Visit
Book Ahead for Match Days
Allow Ample Time for Immersion
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Museum Open Hours
Check online for current hours; some sources indicate it's open Mondays, contrary to other info.
🗣️ Bilingual Displays
Enjoy exhibits in both French and English for a comprehensive understanding.
🛍️ Excellent Museum Shop
Find great souvenirs, though many items are in French.
🏟️ Stadium Tours
Consider a stadium tour for an in-depth look at the iconic Marcel-Michelin.
Tips
from all over the internet
🎯 Museum Open Hours
Check online for current hours; some sources indicate it's open Mondays, contrary to other info.
🗣️ Bilingual Displays
Enjoy exhibits in both French and English for a comprehensive understanding.
🛍️ Excellent Museum Shop
Find great souvenirs, though many items are in French.
🏟️ Stadium Tours
Consider a stadium tour for an in-depth look at the iconic Marcel-Michelin.
🤝 Enthusiastic Guides
Guided tours are led by passionate rugby fans who make the visit fascinating.
What Travellers Say
Reviews Summary
Visitors praise the ASM Experience Rugby Museum for its engaging exhibits and passionate guides, offering a fascinating glimpse into ASM Clermont Auvergne's history. While some find parts basic if already knowledgeable, its practical insights and clear presentation make it a valuable and enjoyable visit for most. The Marcel-Michelin Stadium's atmosphere on match days is consistently highlighted as incredible.
"To be honest, ASM Experience is a solid program with some really useful insights. It’s not perfect—there were parts that felt a bit basic if you already have some background—but overall, it’s practical and easy to follow. The content is clear and the pacing keeps you engaged without feeling overwhelmed.
What I appreciated most was how applicable the lessons are to real-life situations. You’re not just getting theory; you get actionable tips that you can start using right away. It’s definitely worth it if you’re looking for something straightforward and no-nonsense.
If you’re new or looking for a refresher, ASM Experience will give you good value. Just don’t expect it to be groundbreaking if you’re already very experienced. But it’s a trustworthy, helpful resource that’s easy to get through and genuinely helpful.
Tour guides will either make it good or break it for you down to zero"
T Management
"Great museum. All interpretation of displays in both French and English. Allow a couple of hours. Museum shop is also excellent although most items in French. Internet said closed on Mondays but it was open. We nearly missed going because of this."
John Mcdonagh
"Really interesting visit, guided by genuine enthusiasts for the game and the club. I'm not the biggest Rugby fan but found it fascinating."
Peter Humphrey
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The museum is located at the Marcel-Michelin Stadium. You can reach Clermont-Ferrand by train, though some travelers note it can be an 'intercity' experience. +1 From the city center, local buses or taxis are available to the stadium.
Local bus routes serve the area around the Marcel-Michelin Stadium. Checking local transport schedules upon arrival is recommended for the most efficient travel.
While train travel is an option, some TikTok users humorously describe the journey as an 'intercity' experience. +1 Flights to Clermont-Ferrand Auvergne Airport are also available.
🎫 🎫 Tickets & Entry
Admission prices can vary. It's best to check the official ASM Clermont Auvergne website or contact the museum directly for the most up-to-date ticket information.
While not always mandatory, booking tickets in advance is highly recommended, especially for match days or peak tourist seasons, to guarantee entry. +1
Information on discounts for students, seniors, or groups is typically available on the official museum website. Inquire directly for details.
Opening hours can vary, and some reviews suggest checking them carefully as they may differ from online listings. It's advisable to confirm hours on the day of your visit.
Yes, a visit to the ASM Experience Rugby Museum is often combined with a tour of the Marcel-Michelin Stadium, offering a complete rugby immersion.
🎫 🏟️ Onsite Experience
You'll find a rich collection of memorabilia, historical displays, and interactive exhibits detailing the history of ASM Clermont Auvergne rugby.
Yes, the museum provides interpretation for its displays in both French and English, making it accessible to international visitors.
Most visitors find that 2-3 hours is sufficient to explore the museum thoroughly and enjoy the interactive elements.
Guided tours are offered and are highly praised for being led by genuine enthusiasts who share fascinating insights into the club and the sport.
The Marcel-Michelin Stadium is renowned for its incredible atmosphere, often described as a 'Yellow and Blue cauldron' with passionate supporters.
🍽️ 🛍️ Shopping & Dining
Yes, there is an excellent museum shop offering a range of ASM Clermont Auvergne merchandise, though many items are in French.
Clermont-Ferrand offers various dining options. For a pre-game meal or post-museum bite, explore restaurants in the stadium's vicinity or the city center.
During match days, food and beverage concessions are available within the Marcel-Michelin Stadium, offering typical stadium fare.
📸 📸 Photography
Photography is generally permitted for personal use, but it's always a good idea to check for any specific restrictions on certain exhibits or interactive displays.
Capture the iconic stadium architecture, the passionate fans, and the field from various vantage points. The 'Yellow and Blue cauldron' is a popular subject.
While not guaranteed, keep an eye out for potential player appearances or mascot interactions, especially during special events or pre-match activities.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🏉 Die-Hard Rugby Fans
✈️ Day-Trippers
Deep Dives
In-depth insights and expert knowledge
The Heart of ASM Clermont Auvergne
The museum's interactive elements are a major draw, allowing fans to truly feel the game. Experience simulators put you in the shoes of a player, letting you test your skills and understand the physical demands of professional rugby. These engaging features make the visit dynamic and memorable, appealing to both lifelong fans and newcomers to the sport.
Beyond the exhibits, the Marcel-Michelin Stadium itself is an attraction. Known as the 'Yellow and Blue cauldron,' it's celebrated for its electrifying atmosphere and passionate fanbase, often cited as one of the most intimidating stadiums in the world.
Navigating Clermont-Ferrand and Match Day Buzz
Match days at the Marcel-Michelin Stadium are an event in themselves. The stadium transforms into a sea of yellow and blue, with supporters creating an intense and exhilarating atmosphere.
For those planning a visit, especially around a match, booking accommodations and museum tickets well in advance is crucial. The popularity of ASM Clermont means that popular dates sell out quickly.
Social
from TikTok, Instagram & Reddit