Pozos Colorados Beach
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Pozos Colorados Beach

4.6
·3k reviews·, Colombia

A serene stretch of Caribbean coast known for its upscale resorts, calm waters, and breathtaking sunsets.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more peaceful

CrowdLow
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Pozos Colorados Beach

Pozos Colorados Beach

Best Time

Weekday mornings

Fewer crowds, more peaceful

CrowdLow
Highlights

Highlights

Must-see attractions

A serene stretch of Caribbean coast known for its upscale resorts, calm waters, and breathtaking sunsets.

4.6
(3k reviews)

"Praised for its clean, quiet beach with calm, warm waters, ideal for families and relaxation."

Vertical photo
TIP

🎯 Beware of Beach Scams

Be cautious of vendors, especially near hotels. Agree on prices beforehand to avoid overcharging.

☀️ Rent a Beach Tent

Enjoy a full day with a rented tent and chairs for a reasonable price.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Calm, Warm Waters

Calm, Warm Waters

Pozos Colorados Beach

Perfect for families and paddleboarding, the shallow, warm Caribbean waters offer a serene swimming experience.

Reddit
Stunning Sunsets

Stunning Sunsets

Pozos Colorados Beach

Witness breathtaking sunsets painting the sky with vibrant colors over the Caribbean Sea.

Instagram
Upscale Beachfront Living

Upscale Beachfront Living

Resorts and Apartments

Experience luxury with modern amenities, private balconies, and direct beach access at places like Hilton and Samaria Club de Playa.

TikTok+1
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Planning Your Visit

Beat the Crowds & Scams

Pozos Colorados can get busy, especially with local tourists. Be wary of beach vendors, particularly near hotels like Hilton and Mercure, as some may try to overcharge foreigners. Stick to established restaurants or ask locals for recommendations to avoid scams. Reddit

Embrace the Resort Vibe

This area is known for its upscale resorts and apartment complexes. Many offer direct beach access and amenities like pools and restaurants. Booking accommodation in advance is recommended, especially during peak seasons. TikTok+1

Best Times

When
Weekday mornings
Why
Fewer crowds, more peaceful
Crowd
Low
When
Late afternoons
Why
Golden hour for photos
Crowd
Medium
When
Evenings
Why
Beautiful sunset views
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Te imaginas unas asombrosas vacaciones en este hermsoso paraíso? 🌊 Hilton Santa Marta - Pozos Colorados #colombia #vacaciones #hoteles #resort #videoviral #fypシ
@palomatop_
75.5K likes • 695.8K views

🎯 Beware of Beach Scams

Be cautious of vendors, especially near hotels. Agree on prices beforehand to avoid overcharging. Reddit

☀️ Rent a Beach Tent

Enjoy a full day with a rented tent and chairs for a reasonable price. Reddit

Hotel Hilton Santa Marta - Pozos Colorados 🌊🏝️🐟🐠🦀🐙🐬🪼🪸 #videoviral #fyp
@palomatop_
27.7K likes • 351.3K views
Pozos Colorados Santa Marta #santamarta #colombia🇨🇴 #beach #playa #mar #marcaribe #caribeansea #sea#beach
paisajes_y_momentos_travel
19 likes • 115 views

🚗 Proximity to Airport

Conveniently located just minutes from the Santa Marta airport. TikTok

🏊‍♀️ Resort Amenities

Many complexes offer pools, gyms, and restaurants for a complete experience. TikTokInstagram

Esto es Samaria Club de Playa 🏖️🌇 un espectacular condominio ubicado en Santa Marta, en el sector de pozos Colorados. Donde podrás alquilar apartamentos como este hasta para 8 personas , por valores desde 600 a 800 mil pesos Colombianos por noche. Este bonito condominio cuenta con diferentes zonas sociales, cómo Jacuzzis, Turcos, Saunas y tres piscinas, una de estas a todo el frente Del Mar. El co...
simongiraldoz
226 likes • 16.6K views

Tips

from all over the internet

🎯 Beware of Beach Scams

Be cautious of vendors, especially near hotels. Agree on prices beforehand to avoid overcharging. Reddit

☀️ Rent a Beach Tent

Enjoy a full day with a rented tent and chairs for a reasonable price. Reddit

🚗 Proximity to Airport

Conveniently located just minutes from the Santa Marta airport. TikTok

🏊‍♀️ Resort Amenities

Many complexes offer pools, gyms, and restaurants for a complete experience. TikTokInstagram

📸 Drone Views

Capture stunning aerial shots of the coastline and resorts. TikTok

What Travellers Say

4.6
(3k reviews)

Reviews Summary

Pozos Colorados is praised for its clean, quiet beach with calm, warm waters, making it ideal for families and relaxation. Visitors appreciate the upscale accommodation options and beautiful sunset views. However, some travelers warn about aggressive vendors and potential scams, advising caution when making purchases on the beach.

"The beach is semi- private so much more quiet than the Rodadero. It's more clean too. there are only few vendors, no much people. There is very few small waves, few boats. You can rent a small tent with chairs for less than 20 bucks for the whole day."

Steph28

"DO Not buy anything from the from the beach attendants in front of Hilton/Mercure hotel. Is is a scam especially if you don't speak Spanish. I was charged 275 mil pesos for a dinner and 4 beer that would have cost 50mil pesos anywhere else in Colombia. This was crazy and an altercation almost broke out with " Dillon" the scam artist.At the tents in front of the Hyatt beach. He claimed I was ordering from the Hyatt.(BS)They know exactly what they are doing to foreign people.04-Feb-25"

Steven I

"Great beach great for paddle boarding and always clean"

Paddle Boarding Santa Marta

What People Like

Clean and quiet beach
Calm, warm waters
Beautiful sunsets

What People Dislike

Aggressive vendors
Potential scams
Can be crowded

Frequently Asked Questions

🚇 🗺️ Getting There

Pozos Colorados is located south of Santa Marta, about a 10-15 minute drive from the city center. Taxis and ride-sharing apps are readily available. Many accommodations are also conveniently located near the airport. TikTokInstagram

Yes, Pozos Colorados is very close to Simón Bolívar International Airport (SMR), making it a convenient destination for travelers arriving by air. TikTok

While direct public buses might be limited, local taxis and shared taxis (colectivos) are common ways to reach the beach from Santa Marta. Reddit

The area is best explored on foot once you're at your accommodation or on the beach. For longer distances or trips to Santa Marta, taxis are the most convenient option. Reddit

The Alcaldía of Santa Marta has prohibited 'paseos de olla' (picnics/gatherings) on the beaches of Pozos Colorados to maintain order and safety. TikTok

🎫 🎫 Tickets & Entry

Pozos Colorados Beach itself is generally free to access. However, specific resorts or private beach clubs might have their own entry policies or minimum consumption requirements. TikTok

The beach is typically open from sunrise to sunset. However, access to amenities within resorts or restaurants will follow their individual operating hours. TikTok

It is highly recommended to book accommodations in advance, especially if you plan to visit during peak tourist seasons or holidays, as hotels and apartments can fill up quickly. TikTok+1

You can rent beach chairs and umbrellas from vendors on the beach. Prices are negotiable, but it's wise to agree on a price beforehand to avoid being overcharged. Reddit

Yes, the public access points to Pozos Colorados Beach are generally open to everyone. Some resorts might have exclusive areas, but the main beach is accessible. TikTok

🎫 🧭 Onsite Experience

Enjoy swimming, paddleboarding, sunbathing, and relaxing. The calm waters are ideal for families and water sports. You can also enjoy the beautiful sunsets. InstagramReddit

Yes, there are vendors selling various goods and food. However, be cautious and negotiate prices, as some may attempt to scam tourists. Reddit+1

Absolutely! The shallow, warm, and calm waters make it a safe and enjoyable environment for children and families. Reddit

It offers a more relaxed and cleaner atmosphere compared to busier beaches like Rodadero, with a blend of locals and tourists enjoying the seaside. Reddit

Paddleboards are often available for rent, and the calm waters are perfect for them. Inquire locally for other available water sports equipment. Reddit

🍽️ 🍽️ Food & Dining

Many resorts have on-site restaurants. There are also beachfront vendors, but be cautious of potential scams. Nearby areas and the exclusive sector of Pozos Colorados offer more dining options. TikTokReddit+1

Yes, hotels like Hilton and Samaria Club de Playa have restaurants offering various cuisines. TikTok+1

Expect typical Colombian coastal cuisine, including fresh seafood, along with international options at the resorts. Reddit

While resorts can be pricey, exploring local eateries outside the immediate beachfront or asking for recommendations can lead to more affordable options. TikTok

Yes, vendors sell drinks and snacks, but it's crucial to confirm prices before purchasing to avoid inflated charges. Reddit

📸 📸 Photography

The beach itself offers beautiful ocean views, especially during sunrise and sunset. The modern architecture of the resorts also provides great photographic opportunities. TikTokInstagram

Yes, drone photography is possible and can capture stunning aerial views of the coastline and resorts like Samaria Club de Playa. TikTok

The 'golden hours' around sunrise and sunset offer the most dramatic and beautiful lighting for beach and landscape photography. Instagram

Generally, photography is allowed, but be mindful of privacy if photographing people. Some private resort areas might have specific rules. TikTok

Expect golden sands, turquoise waters, palm trees, and picturesque sunsets, complemented by the modern designs of beachfront properties. Instagram+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Pozos Colorados is an excellent choice for families thanks to its calm, shallow, and warm waters, making it safe for children to swim and play. Reddit Many beachfront apartments and resorts offer amenities like swimming pools, spacious rooms, and fully equipped kitchens, which are incredibly convenient for families. TikTok+1 Consider accommodations that explicitly mention family-friendly features or have multiple bedrooms to ensure comfort for everyone. TikTok

💰 Budget Travelers

While Pozos Colorados is known for its upscale resorts, budget-conscious travelers can still find ways to enjoy it. Look for Airbnb rentals or apartments that might offer better value than high-end hotels. TikTok+1 The beach itself is free to access, and while you should be cautious, negotiating prices with vendors for snacks or chairs can help manage costs. Reddit Exploring slightly further from the immediate beachfront for dining options might also yield more affordable choices. TikTok

💖 Couples & Romantic Getaways

For a romantic escape, Pozos Colorados offers stunning sunset views over the Caribbean Sea, creating a magical ambiance. Instagram Many of the luxury hotels and modern apartments provide private balconies with ocean views, perfect for enjoying the evening breeze together. TikTok+1 Consider booking a suite with premium amenities or a beachfront restaurant for a truly special experience. TikTok

Deep Dives

In-depth insights and expert knowledge

Accommodation Options in Pozos Colorados

Pozos Colorados is renowned for its upscale accommodation, ranging from luxury hotels to modern apartment suites. The Hilton Santa Marta is frequently highlighted for its luxurious experience and prime beachfront location. TikTok+2 Many TikTok videos showcase the amenities of resorts like Samaria Club de Playa, emphasizing spacious, fully equipped apartments with stunning sea views, perfect for families or couples. TikTok+1 These properties often boast features like air conditioning, fully equipped kitchens, Wi-Fi, and direct beach access, ensuring a comfortable stay. TikTok+1

Beyond hotels, apartasuites and rental apartments are popular choices, offering more flexibility and space. Projects like Aluna Beach Apartments and Las Vegas Cabañas provide resort-style living with amenities such as multiple swimming pools, jacuzzis, gyms, and even direct access to the beach. TikTok+2 Some of these offer flexible rental models, allowing owners to use them personally or rent them out through hotel operators for potential income. TikTok Airbnb options are also plentiful in this exclusive sector, providing a variety of choices for different budgets and group sizes. TikTok

When choosing accommodation, consider the proximity to the beach and the amenities offered. Many places are located just a short walk (around 100 meters) from the sea, offering convenient access. TikTok+1 The exclusive sector of Pozos Colorados is often mentioned, suggesting a higher standard of living and services. TikTok+1 Researching specific buildings and their offerings, such as those highlighted by @sierrabeachresort, can help in making an informed decision for your stay. TikTok

Navigating Beach Vendors and Potential Scams

While Pozos Colorados offers a beautiful beach experience, travelers are advised to be cautious of beach vendors. Several Reddit reviews highlight instances of vendors attempting to overcharge tourists, particularly those who don't speak Spanish fluently. One user reported being scammed by a vendor near the Hilton/Mercure hotel, being charged an exorbitant amount for food and drinks. Reddit This vendor, identified as 'Dillon,' allegedly claimed the customer was ordering from the Hyatt, a tactic to inflate prices. Reddit

To avoid such situations, it's crucial to agree on prices before purchasing anything from beach attendants or vendors. Reddit If you're unsure about pricing, it's best to stick to established restaurants or ask locals for recommendations. The Reddit community suggests that prices can be significantly higher on the beach compared to elsewhere in Colombia. Reddit While the beach is generally clean with fewer vendors than more crowded spots like Rodadero, vigilance is still recommended. Reddit

Despite these warnings, many visitors find the beach vendors to be part of the local experience. The key is to be informed and assertive. Renting a tent with chairs for the day is generally a good deal, but always confirm the price beforehand. Reddit The presence of vendors is part of the vibrant atmosphere, and with a little caution, you can enjoy the services they offer without falling victim to scams.

The Appeal of Pozos Colorados for Different Travelers

Pozos Colorados is a versatile destination catering to various traveler types. For families, the beach's shallow, warm, and calm waters are a major draw, providing a safe and enjoyable environment for children to play and swim. Reddit Many apartment complexes offer family-friendly amenities like pools and spacious living areas, making it a comfortable base for a family vacation. TikTok+1

Couples can find romance in the stunning sunset views and the serene atmosphere of the beach. Instagram Upscale resorts and private apartments offer a luxurious and intimate setting for a getaway. TikTok+1 The proximity to Santa Marta also allows for easy access to more dining and entertainment options if desired. TikTok

Budget-conscious travelers might find Pozos Colorados to be more upscale, but there are still ways to enjoy it. While some resorts are high-end, exploring options like Airbnb or looking for deals on apartments can make it more accessible. TikTok+1 The beach itself is free to access, and negotiating prices with vendors (cautiously) can help manage costs. Reddit

Day-trippers can appreciate the beach's beauty and tranquility, especially if they arrive earlier in the day to avoid crowds. TikTok The convenience of being close to the airport also makes it a feasible stop for those with limited time in the region.

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