The Place (LED Sky Screen) Beijing
Beijing's The Place is a mall famous for its colossal 250m LED sky screen, offering dazzling digital animations and a futuristic cyberpunk atmosphere.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
See the LED screen shows
The Place (LED Sky Screen) Beijing
Best Time
See the LED screen shows
Highlights
Must-see attractions
Beijing's The Place is a mall famous for its colossal 250m LED sky screen, offering dazzling digital animations and a futuristic cyberpunk atmosphere.
"It's like stepping into a cyberpunk movie with this massive LED screen!"
Catch the Hourly Shows
The LED sky screen has hourly shows, so time your visit to catch the full digital spectacle! :movie_camera:
Cyberpunk Atmosphere
Embrace the futuristic, neon-lit vibe – it's like stepping into a cyberpunk movie. :city_sunrise:
Highlights
Discover the most iconic attractions and experiences
The Massive LED Sky Screen
Ceiling of The Place mall
An awe-inspiring 250-meter-long LED screen displaying vibrant digital animations and cityscapes.
Cyberpunk Night City Vibe
Throughout The Place mall
Immerse yourself in a futuristic, neon-lit atmosphere that feels straight out of a cyberpunk movie.
Planning Your Visit
Experience the Digital Spectacle
Mall Visit & Sky Screen Timing
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Catch the Hourly Shows
The LED sky screen has hourly shows, so time your visit to catch the full digital spectacle! :movie_camera:
Cyberpunk Atmosphere
Embrace the futuristic, neon-lit vibe – it's like stepping into a cyberpunk movie. :city_sunrise:
The Place is a mall in Beijing that is home to an enormous LED screen on the ceiling spanning 30m (98ft) wide and 250m (820ft) long.
Mall Amenities
It's a shopping mall too, so enjoy global brands and dining options while you're there. :shopping_cart:
Fremont Street Comparison
Some visitors compare the experience to Fremont Street in Las Vegas. :star2:
Tips
from all over the internet
Catch the Hourly Shows
The LED sky screen has hourly shows, so time your visit to catch the full digital spectacle! :movie_camera:
Cyberpunk Atmosphere
Embrace the futuristic, neon-lit vibe – it's like stepping into a cyberpunk movie. :city_sunrise:
Mall Amenities
It's a shopping mall too, so enjoy global brands and dining options while you're there. :shopping_cart:
Fremont Street Comparison
Some visitors compare the experience to Fremont Street in Las Vegas. :star2:
What Travellers Say
Reviews Summary
Visitors are consistently impressed by the sheer scale and visual spectacle of The Place's massive LED sky screen, often describing it as a futuristic and cyberpunk experience. While the mall offers standard shopping and dining, the hourly light shows are the undeniable highlight, creating a unique urban landmark. Some find the mall itself to be just a typical shopping center, but the digital canopy elevates the overall visit.
"The Place Sky Screen
One of the largest sky screens in Asia with 7,500 sqm of LED lights across a space of 250m long and 30m wide.
It offers a spectacular light show experience with high-resolution imagery and state-of-the-art, immersive sound systems as well as technological features that enable interactivity, pioneering new experiential marketing experiences."
Anil P
"Used to be very popular, and efforts are being made to get it back. The overhead LED screen no longer lit up.
More popular is the basement level food outlets and shops. On 28 Nov 24, We had lunch at Xabu Xabu 呷哺呷哺, which is very popular with lunch time crowd. They have individual hotpots so it is rather hygienic as you won’t need to use the same soup base to share food with others."
biyan tt
"Nice mall. Hippo Fresh supermarket in the basement is really cool. Even if you're not buying anything the liveseafood section was really interesting."
E G
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Place is easily accessible by subway. Take Line 1 to the Guomao Station or Line 10 to the Jintaixizhan Station, followed by a short walk. Taxis and ride-sharing services are also readily available.
Yes, The Place is located in the central business district, making it convenient to visit other areas like the CCTV Headquarters and the China World Trade Center.
The Beijing subway system is efficient and extensive, making it the most recommended way to travel. Consider purchasing a Yikatong card for easy tap-and-go travel.
🎫 🎫 Tickets & Entry
No, entry to The Place mall and viewing the LED sky screen is generally free. The main attraction is the visual spectacle itself.
The Place mall typically opens around 10 AM and closes late into the evening, often around 10 PM or later, to accommodate the LED screen shows.
Yes, the LED sky screen usually has shows running hourly on the hour, especially in the evenings. It's best to check locally or online for the most current schedule.
Viewing the LED screen shows is free for all visitors to The Place. It's a public spectacle within the mall.
🎫 🏙️ Onsite Experience
The Place features a wide range of global chain stores, offering fashion, electronics, and lifestyle products. It's a modern shopping destination.
You'll find numerous restaurants and cafes at The Place, catering to various tastes, from fast food to more upscale dining experiences.
The atmosphere is often described as futuristic and cyberpunk, especially when the LED screen is active, creating a vibrant and dynamic environment.
Yes, families can enjoy the visual spectacle of the LED screen and the various shopping and dining options available within the mall.
Absolutely! The Place is a very photogenic spot, especially with the stunning LED sky screen. Be prepared for crowds during showtimes.
📸 📸 Photography
The best time is during the evening when the LED screen is fully illuminated and displaying its most vibrant content. Aim for the hourly shows.
Use a tripod if possible to avoid blur, especially in lower light. Experiment with aperture and ISO to capture the bright lights without overexposure.
Try capturing the screen from different levels within the mall to get a sense of its scale. Looking up from the ground floor or down from upper levels offers unique perspectives.
It's ideal for urban, architectural, and futuristic-themed photography, capturing the dynamic digital art and the mall's modern design.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Beyond the screen, the mall offers a variety of dining options suitable for families, from fast-food chains to kid-friendly restaurants. While the shopping might be less of a focus for younger visitors, the sheer spectacle of the LED screen and the lively atmosphere can keep them entertained. Consider visiting during off-peak hours if you prefer a less crowded experience with children.
📸 Photography Enthusiasts
To get the best shots, consider visiting during the evening shows when the screen is at its most brilliant. A tripod is highly recommended to ensure sharp images, especially in the mall's ambient lighting. Look for unique angles from different levels of the mall to add depth and perspective to your photographs. The cyberpunk aesthetic makes it a prime spot for creative urban photography.
Deep Dives
In-depth insights and expert knowledge
The Engineering Marvel: Beijing's LED Sky Screen
This technological marvel is designed to provide a unique entertainment experience, often compared to the vibrant light shows of Las Vegas's Fremont Street. The animations are meticulously crafted to evoke a sense of wonder and awe, making it a popular spot for photography and simply soaking in the futuristic ambiance. The integration of such a large-scale digital display within a commercial space highlights Beijing's embrace of innovative urban design and entertainment.
Visitors often describe the experience as stepping into a cyberpunk world, with the glowing lights and moving images creating an unforgettable atmosphere. While the mall itself offers a standard retail and dining experience, the LED sky screen is the undeniable star, drawing crowds eager to witness its hourly spectacles. It's a testament to how technology can redefine public spaces and create iconic urban landmarks.
Navigating The Place: Shopping, Dining, and Beyond
When it comes to dining, The Place caters to a wide array of palates. You'll find everything from quick-service eateries and casual cafes to more formal restaurants serving various cuisines. Whether you're craving local Chinese delicacies or international fare, there are plenty of choices to satisfy your appetite. This makes it an ideal spot for a meal before or after enjoying the sky screen shows.
While the LED screen is the primary draw, the mall's modern architecture and vibrant atmosphere contribute to its overall appeal. It's a place where technology and commerce converge, offering a glimpse into contemporary urban life in Beijing. Many visitors appreciate the blend of entertainment and everyday amenities, making it a well-rounded destination for both tourists and locals.
Social
from TikTok, Instagram & Reddit