'Na vitória é merecido, na derrota necessário' (Napoleão Bonaparte)
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Vinícola Palmeiras

4.7
·318 reviews·, Brazil

A charming, historic winery on São Roque's Estrada do Vinho, offering personal wine tastings and excellent grape juice with warm hospitality.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays, mornings

Fewer crowds, relaxed atmosphere

CrowdLow
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'Na vitória é merecido, na derrota necessário' (Napoleão Bonaparte)

Vinícola Palmeiras

Best Time

Weekdays, mornings

Fewer crowds, relaxed atmosphere

CrowdLow
Highlights

Highlights

Must-see attractions

A charming, historic winery on São Roque's Estrada do Vinho, offering personal wine tastings and excellent grape juice with warm hospitality.

4.7
(318 reviews)

"Surprises with its close and welcoming service, making it a standout experience."

Vertical photo
TIP

🎯 Free vs. Paid Tasting

Enjoy up to 3 table wines free, or pay R$25 for 4 fine wines. :wine_glass:

👍 Friendly & Attentive Staff

Expect warm service that makes the tasting experience special. :heart:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Wine Tasting Experience

Wine Tasting Experience

Tasting Room

Sample up to 4 fine wines or choose your own selection. Enjoy a personal touch with attentive staff.

Instagram
Artisanal Grape Juice

Artisanal Grape Juice

Shop

Highly praised by visitors, this sweet and refreshing grape juice is a must-try.

Reddit
Historic Winery Charm

Historic Winery Charm

Winery Grounds

Founded in the 1920s, experience a piece of São Roque's wine-making history.

Instagram
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Planning Your Visit

Beat the Crowds on the Wine Route

São Roque's Estrada do Vinho is popular! Visit Vinícola Palmeiras on weekdays to avoid weekend crowds. Arrive early for the best experience and to fully enjoy the tasting sessions without feeling rushed. Instagram

Tasting Options & What to Expect

Vinícola Palmeiras offers both free and paid tastings. The free option lets you sample up to 3 table wines, while a R$25 fee gets you 4 fine wines. Staff are known for their attentive and friendly service, making the experience more personal. InstagramReddit

Best Times

When
Weekdays, mornings
Why
Fewer crowds, relaxed atmosphere
Crowd
Low
When
Weekends, late afternoon
Why
Tour groups thin out
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

#fyp #fy #foryou #saoroque
@barbarafranccisco
53.2K likes • 1.4M views

🎯 Free vs. Paid Tasting

Enjoy up to 3 table wines free, or pay R$25 for 4 fine wines. Instagram :wine_glass:

👍 Friendly & Attentive Staff

Expect warm service that makes the tasting experience special. Reddit :heart:

Nos hospedamos em um tonel de vinho e foi uma das melhores experiências que já tivemos! - Quinta do Olivardo em São Roque #hospedagem #saoroque #viagem #rotadovinho #viagemcasal
@casalporsaopaulo
32K likes • 630.8K views
DEGUSTAÇÃO NA VINÍCOLA PALMEIRAS A @vinicolapalmeiras fica na altura do km 10 na Estrada do Vinho 🍷 Tem degustação todos os dias das 9h às 17h30 💸 Degustação GRATUITA: deguste até 3 rótulos dos vinhos de mesa ✅ Degustação PAGA: deguste até 4 rótulos dos vinhos finos ou de sua escolha por R$ 25,00 Gostou dessa dica? Salva e compartilha com os amigos! #degustaçãodevinhos #Vinho #vinhosfinos...
saoroqueportal
116 likes • 7.7K views

🍇 Excellent Grape Juice

Don't miss the highly-rated artisanal grape juice! Reddit :grapes:

🚗 Easy Roadside Access

Conveniently located on the Estrada do Vinho, km 10. Instagram :car:

Um dia com muito vinho, fofocas e risada, do jeito que a gente gosta 😌🍷✨ Visitamos a Vinícola Palmeiras (pq será? 😂), a Vinícola Góes é a XV Novembro, mas tem várias outras que parecem bem legais tbm! Já envia esse vídeo para as amigas que te devem um dia desses 💖 _ #reels #reelsvideo #saopaulo #saoroque #saoroquesp #vinicola #vinicolapalmeiras #vinho #amovinho #wine #winelovers #entreamigas #d...
gabiii.molina
269 likes • 10.7K views

Tips

from all over the internet

🎯 Free vs. Paid Tasting

Enjoy up to 3 table wines free, or pay R$25 for 4 fine wines. Instagram :wine_glass:

👍 Friendly & Attentive Staff

Expect warm service that makes the tasting experience special. Reddit :heart:

🍇 Excellent Grape Juice

Don't miss the highly-rated artisanal grape juice! Reddit :grapes:

🚗 Easy Roadside Access

Conveniently located on the Estrada do Vinho, km 10. Instagram :car:

🥂 Try a Pineapple Cooler

A refreshing option, perfect for a sunny day. Instagram :tropical_drink:

What Travellers Say

4.7
(318 reviews)

Reviews Summary

Vinícola Palmeiras is praised for its intimate atmosphere and exceptionally friendly, attentive staff, making visitors feel genuinely welcomed. While smaller than other regional wineries, its charm lies in the personal touch and quality of its wine tastings and grape juice. Some find the wines good but not exceptional, yet the overall experience is highly positive due to the warm hospitality.

"Decent roadside winery. Small and cozy without frills. We tasted a sparking wine which was nice but not exceptional, however I did buy two bottles. The grape juice was excellent."

Robert Thijssen

"Too!"

Reinaldo Dantas SP

"Top"

Leticia Guimaraes

What People Like

Attentive and friendly staff
Personalized tasting experience
Excellent grape juice

What People Dislike

Wines not always exceptional

Frequently Asked Questions

🚇 🗺️ Getting There

Vinícola Palmeiras is located on the Estrada do Vinho at km 10 in São Roque, a popular wine region near São Paulo. Many visitors drive, as it's a scenic route. Public transport options are limited, so consider ride-sharing services or organized tours if you don't have a car. TikTokInstagram

Yes, there is typically parking available at the winery. It's advisable to arrive early, especially on weekends, as parking can fill up quickly due to the popularity of the Estrada do Vinho. Instagram

Many visitors drive their own cars or rent one to explore the Estrada do Vinho at their own pace. Alternatively, some opt for guided tours that include transportation and stops at various wineries. TikTokInstagram

Absolutely! Vinícola Palmeiras is part of the vibrant Estrada do Vinho, which features numerous other wineries like Vinícola Goes, XV de Novembro, and Quinta do Olivardo. Instagram+1

🎫 🎫 Tickets & Entry

Vinícola Palmeiras offers wine tastings daily from 9:00 AM to 5:30 PM. It's always a good idea to check their official social media or website for any last-minute changes. Instagram

You can enjoy a free tasting of up to 3 table wines. For a more extensive experience, a paid tasting costs R$25.00 and allows you to sample up to 4 fine wines or choose your preferred labels. Instagram

While not always mandatory, booking in advance is recommended, especially for larger groups or during peak seasons, to ensure availability and a smooth experience. Instagram

There is no general entrance fee to visit the winery grounds. Fees are associated with specific wine tasting experiences. Instagram

Yes, you can purchase bottles of wine and their popular grape juice directly from the winery's shop to take home. Reddit

📸 📸 Photography

The charming winery grounds, the tasting room with its wine bottles, and the scenic vineyard views (if applicable) offer great photo opportunities. Capture the rustic architecture and the vibrant colors of the wine bottles. Instagram

Yes, you are generally welcome to take photos during your wine tasting experience. It's a great way to capture memories of your visit. Instagram

While generally permitted, it's always polite to be mindful of other visitors and staff. Avoid intrusive photography and ask for permission if you plan to photograph staff members directly. Instagram

🍽️ 🍽️ Food & Dining

While Vinícola Palmeiras is primarily known for its wine tastings and grape juice, they may offer some light snacks or accompaniments. It's best to check their current offerings or plan to dine at nearby restaurants on the Estrada do Vinho. Instagram

The Estrada do Vinho is lined with restaurants and eateries offering various cuisines, from traditional Brazilian dishes to more international flavors. Many visitors combine a winery visit with lunch at a local restaurant. TikTok

Typically, wineries do not allow outside food to be consumed on their premises, especially if they have their own dining options or are focused on tasting experiences. It's advisable to confirm their policy. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While Vinícola Palmeiras is primarily a wine destination, families can still enjoy a visit. The artisanal grape juice is a hit with children, offering a non-alcoholic, sweet treat that mirrors the adult wine tasting experience. Reddit The relaxed atmosphere and friendly staff can also make it a pleasant outing for families looking for a quieter experience on the Estrada do Vinho. Reddit

Consider visiting during weekday mornings to avoid larger crowds and ensure a more comfortable experience for everyone. While there might not be specific play areas, the open spaces around the winery can offer some room for children to explore under supervision. It's a good option for a brief stop on a larger family day trip in the São Roque region. TikTok

💰 Budget Travelers

Vinícola Palmeiras is a fantastic option for budget-conscious travelers thanks to its free wine tasting option. You can sample up to three different table wines without spending a dime, giving you a good taste of their offerings. Instagram This allows you to enjoy the winery experience without a significant financial commitment. Reddit

Even the paid tasting is very affordable at R$25.00 for four fine wines, offering excellent value. Don't forget to try their highly-rated grape juice, which is also a more economical and delicious alternative to wine. Reddit By focusing on the free tasting and purchasing a bottle of juice or an affordable wine, you can have a fulfilling visit without breaking the bank.

couples

For couples seeking a romantic and relaxed outing, Vinícola Palmeiras offers an intimate setting. The attentive and friendly service creates a personal atmosphere, perfect for enjoying a quiet tasting together. Reddit Share a bottle of wine or try a refreshing pineapple cooler while soaking in the charming ambiance. Instagram

Combine your visit with a leisurely stroll along the Estrada do Vinho, perhaps stopping for a scenic photo opportunity. The winery's historical roots also add a touch of charm to the experience, making it a memorable stop for couples exploring the São Roque region. Instagram

Deep Dives

In-depth insights and expert knowledge

A Taste of History: Vinícola Palmeiras

Founded in the 1920s, Vinícola Palmeiras is a testament to São Roque's rich winemaking heritage. Its first winery was inaugurated in 1928, marking a significant period when grape cultivation was gaining momentum in the region. Back then, wine production was entirely artisanal, with grapes transported to the winery using ox-drawn carts and wagons. This historical context adds a layer of authenticity to the visitor experience, allowing you to connect with the roots of Brazilian winemaking. Instagram

Today, Vinícola Palmeiras offers a more accessible and personal encounter with wine. Unlike some of the larger, more commercial wineries, Palmeiras is praised for its close and welcoming service. Visitors often highlight the attentive, friendly staff who significantly enhance the overall experience. This intimate atmosphere makes it a perfect spot for those seeking a more relaxed and genuine interaction with the winemaking process and its products. Reddit

The tasting sessions are a particular draw, described as well-explained and featuring high-quality wines in a relaxed setting. Even though the space might be simpler compared to others, its pleasant ambiance encourages visitors to linger and savor the moment. For anyone who appreciates a tranquil outing with good wine and warm hospitality, Vinícola Palmeiras stands out as an excellent choice, leaving visitors enchanted. Reddit

Navigating the Estrada do Vinho

The Estrada do Vinho in São Roque is a renowned tourist route, famous for its numerous wineries and picturesque landscapes. Vinícola Palmeiras is conveniently situated along this route at km 10, making it an accessible stop for visitors exploring the area. The road itself is a destination, offering scenic views and a journey through the heart of São Roque's wine country. Instagram

Many visitors choose to drive their own vehicles, allowing for flexibility in visiting multiple wineries and enjoying the scenery at their own pace. However, the popularity of the route means that parking can become challenging, especially on weekends and holidays. Arriving early in the day is often recommended to secure a good parking spot and enjoy the wineries before they become too crowded. TikTokInstagram

For those who prefer not to drive, organized tours are a popular option. These tours often include transportation to several wineries, guided tastings, and sometimes even lunch, providing a hassle-free way to experience the best of the Estrada do Vinho. Regardless of your chosen mode of transport, the Estrada do Vinho promises a delightful day out filled with wine, good food, and beautiful surroundings. TikTok

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