Praia Grande São Paulo - a beach filled with lots of people under umbrellas
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Praia Grande São Paulo

4.6
·14k reviews·Ubatuba, Brazil

A long, sandy beach in Ubatuba famous for its consistent surf, lively atmosphere, and scenic 'Curva da Felicidade' viewpoint.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more space

CrowdLow
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Praia Grande São Paulo - a beach filled with lots of people under umbrellas

Praia Grande São Paulo

Best Time

Weekday mornings

Fewer crowds, more space

CrowdLow
Highlights

Highlights

Must-see attractions

A long, sandy beach in Ubatuba famous for its consistent surf, lively atmosphere, and scenic 'Curva da Felicidade' viewpoint.

4.6
(14k reviews)

"Beautiful beach, fantastic waves, plenty of things to buy!"

Vertical photo
TIP

🚗 Parking Fees Apply

Non-Ubatuba plates pay for parking. Keep your receipt for potential use at other beaches!

🌊 Waves for All Levels

Great for surfing and swimming. Lifeguards are present for safety.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The 'Curve of Happiness'

The 'Curve of Happiness'

Praia Grande

A scenic viewpoint offering breathtaking panoramic views of the coastline. Perfect for photos!

Surfing & Swimming Waves

Surfing & Swimming Waves

Praia Grande

Praia Grande boasts fantastic waves, ideal for both seasoned surfers and beginners. Families can also enjoy swimming in designated areas.

Vibrant Beachfront Kiosks

Vibrant Beachfront Kiosks

Praia Grande

Enjoy a variety of food and drinks from numerous kiosks lining the beach. A great spot to refuel and soak in the atmosphere.

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Planning Your Visit

Embrace the Crowds

Praia Grande is a popular spot, especially during holidays and weekends. Expect it to be lively and full of people enjoying the sun and surf. If you prefer a quieter experience, consider visiting on a weekday or during the off-season.

Parking Perks & Pitfalls

Parking near Praia Grande can be tricky. If your car's license plate isn't from Ubatuba, you'll likely need to pay a fee. Keep your receipt, as it might be valid for other beaches in the area.

Best Times

When
Weekday mornings
Why
Fewer crowds, more space
Crowd
Low
When
Late afternoons
Why
Golden hour for photos
Crowd
Medium
When
Evenings (off-season)
Why
Relaxed vibe, fewer people
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

UBATUBA ESTÁ LOTADA, PRAIA GRANDE ⛱️ #praia #ubatuba #viajar #viagem #ferias #litoralnorte #mar #natureza #fiypシ
@ubatuba_sp_hoje
137.5K likes • 4.2M views

🚗 Parking Fees Apply

Non-Ubatuba plates pay for parking. Keep your receipt for potential use at other beaches! Reddit

🌊 Waves for All Levels

Great for surfing and swimming. Lifeguards are present for safety. TikTok

Só uma prainha 🏖️ 🌊 Curva da Felicidade - Praia Grande Ubatuba. Já passou por aqui esse ano? #ubatuba #ubatubasp #turista #turismo #praiasbrasileiras #praia #litoral #fyp #viral #curva
@ubatubadivulga
75.5K likes • 1.2M views
Olha que lindo esse domingo, na Praia Grande, litoral sul de São Paulo 🥰🙏🙌
eumichael.bruno_oficial
3 likes • 23 views

☀️ Sunscreen is a Must

The sun can be intense, so pack plenty of sunscreen and stay hydrated. Instagram

🛍️ Beachfront Shopping

Plenty of kiosks and vendors offer food, drinks, and souvenirs. Reddit

Partiu PRAIA 💙🌊... com certeza 😎🙃😅 📍Praia Grande Litoral de São Paulo 🇧🇷
nossolugaraosol
451 likes • 15.7K views

Tips

from all over the internet

🚗 Parking Fees Apply

Non-Ubatuba plates pay for parking. Keep your receipt for potential use at other beaches! Reddit

🌊 Waves for All Levels

Great for surfing and swimming. Lifeguards are present for safety. TikTok

☀️ Sunscreen is a Must

The sun can be intense, so pack plenty of sunscreen and stay hydrated. Instagram

🛍️ Beachfront Shopping

Plenty of kiosks and vendors offer food, drinks, and souvenirs. Reddit

🌅 Sunrise Spectacle

Catch a stunning, unfiltered sunrise over the ocean. Truly magical! TikTok

What Travellers Say

4.6
(14k reviews)

Reviews Summary

Praia Grande is a vibrant and popular beach known for its fantastic waves, making it ideal for surfing and swimming. Visitors appreciate the lively atmosphere, numerous food kiosks, and scenic viewpoints. However, be prepared for crowds, especially during peak times, and potential parking fees if you're not a local.

"Beautiful beach, fantastic waves, plenty of things to buy"

Emmalou Mayne

"The main beach in Ubatuba, with high frequency; beautiful waves but still great for families w. children (save bc. save guards), several points for drinks and food, plus flying merchandising, when crowded a bit noisy, for sure you are not alone here"

Manusch Imholz

"The beach is very long but the useful space where to sit is thin because the beach is pretty much flat and the water wipes a large portion of the beach. The sand is white and very soft. Waves are not strong and indeed ideal go both swimming and surfing. Life guards are in place as well as indications for danger in the water. Parking next to the beach is not free if your driving plate is not Ubatuba: in that Case, you must pay 12 reis or you risk go get a ticket. The person you pay to will release a receipt to show in the car and which can be used in all the other beaches."

Andrea Da Ronch

What People Like

Fantastic waves for surfing
Lively atmosphere
Scenic viewpoints

What People Dislike

Can be very crowded
Parking fees for non-locals

Frequently Asked Questions

🚇 🗺️ Getting There

Praia Grande is easily accessible by car, located in Ubatuba on the North Coast of São Paulo. Public transportation options might be available from the city center, but driving is the most common method. Be prepared for potential traffic, especially during peak seasons. TikTok

Parking is available near the beach, but it's not always free. If your car's license plate is not from Ubatuba, you'll likely need to pay a fee. It's advisable to keep your receipt, as it may be valid for other beaches in the area. Reddit

For exploring Ubatuba and reaching Praia Grande, driving is convenient. Taxis and ride-sharing services are also options, though their availability might vary. Consider the local bus system for a more budget-friendly approach. Reddit

The drive along the Litoral Norte (North Coast) to Ubatuba itself is quite scenic. Once you're in Ubatuba, following signs for Praia Grande will lead you there. The 'Curva da Felicidade' viewpoint offers stunning coastal vistas on the way. TikTok

While direct public transport to Praia Grande might be limited, you can likely take a bus to Ubatuba's main terminal and then transfer to a local bus route that services the beach area. Checking local bus schedules upon arrival is recommended. Reddit

🎫 🎫 Tickets & Entry

Praia Grande itself is a public beach, so there is no entrance fee to access the sand and water. However, parking fees may apply if you are driving a vehicle not registered in Ubatuba. Reddit

Praia Grande is open 24 hours a day, as it's a public beach. However, amenities like kiosks and lifeguard services operate during daylight hours and into the early evening. TikTok

No, you do not need to book anything in advance to visit Praia Grande. It's a public beach, and you can visit anytime. Booking might be relevant if you plan to stay at a specific pousada or hotel nearby. TikTok

Generally, there are no specific restrictions for visiting Praia Grande, other than standard beach etiquette. Be mindful of the environment, dispose of trash properly, and respect other visitors. TikTok

While the beach itself is sandy, accessibility can be challenging. Some areas might have boardwalks or ramps, but it's best to inquire locally about specific accessible points or facilities. TikTok

🎫 🧭 Onsite Experience

Praia Grande is perfect for swimming, sunbathing, and surfing due to its consistent waves. You can also enjoy beach sports, relax at the numerous food kiosks, and take in the scenic views from the 'Curva da Felicidade'. TikTok+1

Yes, Praia Grande is generally suitable for families. While it has good waves for surfing, there are also calmer areas and lifeguards on duty, making it safe for children to swim. Reddit

You'll find a wide variety of food and drinks at the numerous kiosks lining the beach. Expect typical beach fare like snacks, seafood, cold drinks, and more. Reddit

Surfboard rentals and other beach equipment are often available for rent from vendors directly on or near Praia Grande. It's a good idea to check with local rental shops upon arrival. TikTok

The 'Curva da Felicidade' (Curve of Happiness) is a popular viewpoint that offers stunning panoramic views of Praia Grande and the surrounding coastline. It's a must-visit for photos and appreciating the beauty of the area. TikTok+1

📸 📸 Photography

The 'Curva da Felicidade' offers incredible panoramic shots of the beach. Sunrise is also a spectacular time for photography, with vibrant colors painting the sky. TikTok+1

Drone usage might be subject to local regulations. It's always best to check with local authorities or the Ubatuba tourism office before flying a drone to ensure compliance. Instagram

Sunrise offers a magical, serene experience with beautiful light. Late afternoons also provide a lovely golden hour glow. TikTok

The 'Curva da Felicidade' is a unique spot for capturing the vastness of the beach. Also, look out for the vibrant kiosks and the lively atmosphere for candid shots. TikTok

A wide-angle lens is great for capturing the expansive beach and coastline. A polarizing filter can help reduce glare on the water. For sunrise, a tripod might be useful. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Praia Grande is a great choice for families. The beach offers a good mix of gentle waves suitable for swimming and designated areas where children can play safely. Lifeguards are on duty, providing an extra layer of security. Reddit

With numerous food kiosks lining the shore, keeping the little ones fed and happy is easy. You can find a variety of snacks and drinks to suit different tastes. The lively atmosphere also means there's plenty to keep kids entertained. TikTok

🏄 Surfers and Water Sports Enthusiasts

Praia Grande is a surfer's paradise with its consistent and well-formed waves. It's an ideal spot for both experienced surfers looking for a good ride and beginners eager to learn. TikTok

Surfboard rentals are readily available, making it easy to jump into the action. The beach's popularity among surfers means you'll likely find a good community vibe, and perhaps even some local tips on the best breaks. TikTok

📸 Photographers and View Seekers

For photographers, Praia Grande offers stunning visual opportunities. The 'Curva da Felicidade' viewpoint provides breathtaking panoramic vistas of the coastline, perfect for capturing sweeping landscapes. TikTok+1

Sunrise at Praia Grande is a particularly magical time, offering vibrant colors and a serene atmosphere. The dynamic weather patterns, including dramatic sunsets and coastal scenes, also present unique photographic subjects. TikTokInstagram

Deep Dives

In-depth insights and expert knowledge

Understanding Praia Grande's Waves

Praia Grande is renowned for its consistent waves, making it a prime destination for surfers of all levels. Whether you're a seasoned pro looking for a challenge or a beginner taking your first lesson, the beach offers suitable conditions. The waves are generally described as good for both surfing and swimming, with lifeguards present to ensure safety. TikTokReddit

Beyond surfing, the gentle slope of the beach means that even when the waves are present, they are often manageable for families with children. The presence of lifeguards and clear danger indications in the water further enhances the safety aspect for swimmers. Reddit

It's worth noting that the beach can get quite crowded, especially during peak times. This means that while the waves are great, finding an uncrowded spot to surf might require some patience or visiting during less busy periods. TikTok

The Vibe of Praia Grande: Lively and Social

Praia Grande is not just a beach; it's a hub of activity. The long stretch of sand is lined with numerous food kiosks and vendors selling everything from snacks and drinks to souvenirs. This creates a vibrant and social atmosphere, perfect for those who enjoy a lively beach experience. Reddit

During holidays and weekends, the beach can become quite crowded, with many people enjoying the sun, sand, and sea. This high frequency of visitors means you're unlikely to be alone, contributing to the energetic ambiance. TikTok+1

While some might find the crowds and noise a bit much, for many, this is part of the charm. It's a place where locals and tourists alike come to relax, socialize, and enjoy the Brazilian beach culture. If you're looking for a quiet, secluded spot, Praia Grande might not be your first choice, but if you enjoy a bustling environment, you'll love it. Reddit

Navigating Weather and Natural Phenomena

The weather on the coast can be dynamic. Praia Grande, like other coastal areas, can experience strong winds and even temporary storms. Recent reports highlight instances of strong gusts, with sand blowing and trees swaying, prompting people to seek shelter. Instagram+1

In addition to wind, coastal areas can sometimes experience unusual tidal phenomena. There have been reports of a 'dry sea' or significant sea level recession, which can be startling for residents and visitors alike. These events are often temporary and can be attributed to various natural factors. Instagram

It's always a good idea to stay informed about weather forecasts and any local advisories, especially when visiting during seasons known for potential storms or unusual weather patterns. Being prepared can help ensure a safer and more enjoyable experience. Instagram

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