Praia Grande São Paulo
A long, sandy beach in Ubatuba famous for its consistent surf, lively atmosphere, and scenic 'Curva da Felicidade' viewpoint.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more space
Praia Grande São Paulo
Best Time
Fewer crowds, more space
Highlights
Must-see attractions
A long, sandy beach in Ubatuba famous for its consistent surf, lively atmosphere, and scenic 'Curva da Felicidade' viewpoint.
"Beautiful beach, fantastic waves, plenty of things to buy!"
🚗 Parking Fees Apply
Non-Ubatuba plates pay for parking. Keep your receipt for potential use at other beaches!
🌊 Waves for All Levels
Great for surfing and swimming. Lifeguards are present for safety.
Highlights
Discover the most iconic attractions and experiences
The 'Curve of Happiness'
Praia Grande
A scenic viewpoint offering breathtaking panoramic views of the coastline. Perfect for photos!
Surfing & Swimming Waves
Praia Grande
Praia Grande boasts fantastic waves, ideal for both seasoned surfers and beginners. Families can also enjoy swimming in designated areas.
Vibrant Beachfront Kiosks
Praia Grande
Enjoy a variety of food and drinks from numerous kiosks lining the beach. A great spot to refuel and soak in the atmosphere.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Crowds
Parking Perks & Pitfalls
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚗 Parking Fees Apply
Non-Ubatuba plates pay for parking. Keep your receipt for potential use at other beaches!
🌊 Waves for All Levels
Great for surfing and swimming. Lifeguards are present for safety.
☀️ Sunscreen is a Must
The sun can be intense, so pack plenty of sunscreen and stay hydrated.
🛍️ Beachfront Shopping
Plenty of kiosks and vendors offer food, drinks, and souvenirs.
Tips
from all over the internet
🚗 Parking Fees Apply
Non-Ubatuba plates pay for parking. Keep your receipt for potential use at other beaches!
🌊 Waves for All Levels
Great for surfing and swimming. Lifeguards are present for safety.
☀️ Sunscreen is a Must
The sun can be intense, so pack plenty of sunscreen and stay hydrated.
🛍️ Beachfront Shopping
Plenty of kiosks and vendors offer food, drinks, and souvenirs.
🌅 Sunrise Spectacle
Catch a stunning, unfiltered sunrise over the ocean. Truly magical!
What Travellers Say
Reviews Summary
Praia Grande is a vibrant and popular beach known for its fantastic waves, making it ideal for surfing and swimming. Visitors appreciate the lively atmosphere, numerous food kiosks, and scenic viewpoints. However, be prepared for crowds, especially during peak times, and potential parking fees if you're not a local.
"Beautiful beach, fantastic waves, plenty of things to buy"
Emmalou Mayne
"The main beach in Ubatuba, with high frequency; beautiful waves but still great for families w. children (save bc. save guards), several points for drinks and food, plus flying merchandising, when crowded a bit noisy, for sure you are not alone here"
Manusch Imholz
"The beach is very long but the useful space where to sit is thin because the beach is pretty much flat and the water wipes a large portion of the beach. The sand is white and very soft. Waves are not strong and indeed ideal go both swimming and surfing. Life guards are in place as well as indications for danger in the water. Parking next to the beach is not free if your driving plate is not Ubatuba: in that Case, you must pay 12 reis or you risk go get a ticket. The person you pay to will release a receipt to show in the car and which can be used in all the other beaches."
Andrea Da Ronch
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Praia Grande is easily accessible by car, located in Ubatuba on the North Coast of São Paulo. Public transportation options might be available from the city center, but driving is the most common method. Be prepared for potential traffic, especially during peak seasons.
Parking is available near the beach, but it's not always free. If your car's license plate is not from Ubatuba, you'll likely need to pay a fee. It's advisable to keep your receipt, as it may be valid for other beaches in the area.
For exploring Ubatuba and reaching Praia Grande, driving is convenient. Taxis and ride-sharing services are also options, though their availability might vary. Consider the local bus system for a more budget-friendly approach.
The drive along the Litoral Norte (North Coast) to Ubatuba itself is quite scenic. Once you're in Ubatuba, following signs for Praia Grande will lead you there. The 'Curva da Felicidade' viewpoint offers stunning coastal vistas on the way.
While direct public transport to Praia Grande might be limited, you can likely take a bus to Ubatuba's main terminal and then transfer to a local bus route that services the beach area. Checking local bus schedules upon arrival is recommended.
🎫 🎫 Tickets & Entry
Praia Grande itself is a public beach, so there is no entrance fee to access the sand and water. However, parking fees may apply if you are driving a vehicle not registered in Ubatuba.
Praia Grande is open 24 hours a day, as it's a public beach. However, amenities like kiosks and lifeguard services operate during daylight hours and into the early evening.
No, you do not need to book anything in advance to visit Praia Grande. It's a public beach, and you can visit anytime. Booking might be relevant if you plan to stay at a specific pousada or hotel nearby.
Generally, there are no specific restrictions for visiting Praia Grande, other than standard beach etiquette. Be mindful of the environment, dispose of trash properly, and respect other visitors.
While the beach itself is sandy, accessibility can be challenging. Some areas might have boardwalks or ramps, but it's best to inquire locally about specific accessible points or facilities.
🎫 🧭 Onsite Experience
Praia Grande is perfect for swimming, sunbathing, and surfing due to its consistent waves. You can also enjoy beach sports, relax at the numerous food kiosks, and take in the scenic views from the 'Curva da Felicidade'.
Yes, Praia Grande is generally suitable for families. While it has good waves for surfing, there are also calmer areas and lifeguards on duty, making it safe for children to swim.
You'll find a wide variety of food and drinks at the numerous kiosks lining the beach. Expect typical beach fare like snacks, seafood, cold drinks, and more.
Surfboard rentals and other beach equipment are often available for rent from vendors directly on or near Praia Grande. It's a good idea to check with local rental shops upon arrival.
The 'Curva da Felicidade' (Curve of Happiness) is a popular viewpoint that offers stunning panoramic views of Praia Grande and the surrounding coastline. It's a must-visit for photos and appreciating the beauty of the area.
📸 📸 Photography
The 'Curva da Felicidade' offers incredible panoramic shots of the beach. Sunrise is also a spectacular time for photography, with vibrant colors painting the sky.
Drone usage might be subject to local regulations. It's always best to check with local authorities or the Ubatuba tourism office before flying a drone to ensure compliance.
Sunrise offers a magical, serene experience with beautiful light. Late afternoons also provide a lovely golden hour glow.
The 'Curva da Felicidade' is a unique spot for capturing the vastness of the beach. Also, look out for the vibrant kiosks and the lively atmosphere for candid shots.
A wide-angle lens is great for capturing the expansive beach and coastline. A polarizing filter can help reduce glare on the water. For sunrise, a tripod might be useful.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
With numerous food kiosks lining the shore, keeping the little ones fed and happy is easy. You can find a variety of snacks and drinks to suit different tastes. The lively atmosphere also means there's plenty to keep kids entertained.
🏄 Surfers and Water Sports Enthusiasts
Surfboard rentals are readily available, making it easy to jump into the action. The beach's popularity among surfers means you'll likely find a good community vibe, and perhaps even some local tips on the best breaks.
📸 Photographers and View Seekers
Sunrise at Praia Grande is a particularly magical time, offering vibrant colors and a serene atmosphere. The dynamic weather patterns, including dramatic sunsets and coastal scenes, also present unique photographic subjects.
Deep Dives
In-depth insights and expert knowledge
Understanding Praia Grande's Waves
Beyond surfing, the gentle slope of the beach means that even when the waves are present, they are often manageable for families with children. The presence of lifeguards and clear danger indications in the water further enhances the safety aspect for swimmers.
It's worth noting that the beach can get quite crowded, especially during peak times. This means that while the waves are great, finding an uncrowded spot to surf might require some patience or visiting during less busy periods.
The Vibe of Praia Grande: Lively and Social
During holidays and weekends, the beach can become quite crowded, with many people enjoying the sun, sand, and sea. This high frequency of visitors means you're unlikely to be alone, contributing to the energetic ambiance.
While some might find the crowds and noise a bit much, for many, this is part of the charm. It's a place where locals and tourists alike come to relax, socialize, and enjoy the Brazilian beach culture. If you're looking for a quiet, secluded spot, Praia Grande might not be your first choice, but if you enjoy a bustling environment, you'll love it.
Navigating Weather and Natural Phenomena
In addition to wind, coastal areas can sometimes experience unusual tidal phenomena. There have been reports of a 'dry sea' or significant sea level recession, which can be startling for residents and visitors alike. These events are often temporary and can be attributed to various natural factors.
It's always a good idea to stay informed about weather forecasts and any local advisories, especially when visiting during seasons known for potential storms or unusual weather patterns. Being prepared can help ensure a safer and more enjoyable experience.



Social
from TikTok, Instagram & Reddit