São Paulo Museum of Image and Sound
A vibrant cultural hub showcasing diverse exhibitions on film, music, photography, and digital art.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Free entry & fewer crowds
São Paulo Museum of Image and Sound
Best Time
Free entry & fewer crowds

Highlights
Must-see attractions
A vibrant cultural hub showcasing diverse exhibitions on film, music, photography, and digital art.
"Awesome experience and fun exhibits, better than I expected!"
🎯 Free Entry Tuesdays
Visit on Tuesdays for free admission to the permanent collection! Special exhibitions may still have a fee. :ticket:
⏳ Allow Ample Time
Immersive exhibitions can take up to an hour. Plan your visit accordingly to fully enjoy the experience. :clock:
Highlights
Discover the most iconic attractions and experiences

Ney Matogrosso Exhibition
Temporary Exhibition Hall
An immersive experience celebrating the iconic Brazilian artist. Don't miss this vibrant tribute!

Terror no Cinema Exhibition
Temporary Exhibition Hall
Explore the chilling world of horror films in this captivating and immersive exhibit.

AI-Generated Exhibitions
Various Galleries
Experience cutting-edge art with unique exhibitions powered by artificial intelligence.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Tickets in Advance
Check Exhibition Schedules
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Free Entry Tuesdays
Visit on Tuesdays for free admission to the permanent collection! Special exhibitions may still have a fee. :ticket:
⏳ Allow Ample Time
Immersive exhibitions can take up to an hour. Plan your visit accordingly to fully enjoy the experience. :clock:
🚫 No Phones in Exhibits
Be aware that phones are often not allowed inside certain exhibitions for preservation. :iphone:
☕ Coffee Break
The on-site coffee shop is a great spot for a drink and snack after exploring the exhibits. :coffee:
Tips
from all over the internet
🎯 Free Entry Tuesdays
Visit on Tuesdays for free admission to the permanent collection! Special exhibitions may still have a fee. :ticket:
⏳ Allow Ample Time
Immersive exhibitions can take up to an hour. Plan your visit accordingly to fully enjoy the experience. :clock:
🚫 No Phones in Exhibits
Be aware that phones are often not allowed inside certain exhibitions for preservation. :iphone:
☕ Coffee Break
The on-site coffee shop is a great spot for a drink and snack after exploring the exhibits. :coffee:
What Travellers Say
Reviews Summary
Visitors consistently praise the São Paulo Museum of Image and Sound for its engaging and immersive exhibitions, with many highlighting the quality of temporary shows like Ney Matogrosso and 'Terror no Cinema'. The friendly staff and cool store add to the positive experience. However, some exhibitions have strict no-phone policies, which can be a drawback for visitors wanting to capture memories.
"Super cool space with an amazing store and super friendly staff, they speak English and Portuguese and are brilliant!
The expo Ney Matogrosso is amazing, don’t miss it it ends mid April"
Fabiola viveros
"Awesome experience and fun exhibits"
Paul Cross
"Very interesting exhibitions. We went on a Tuesday, there were very few people, and they had free entrance that day. I found it surprising (and I loved) that they had AI generated exhibitions too."
Luis Miguel Rondón
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The museum is located at Av. Europa, 158, Jardim Europa. It's accessible by car, taxi, or ride-sharing services. Public transport options include bus lines that stop nearby. Pinheiros, a popular neighborhood for visitors, is a short ride away.
Information on parking availability can vary. It's best to check the museum's official website or contact them directly for the most up-to-date parking information.
From Pinheiros, you can take a taxi or ride-sharing service, which is a quick and convenient option. Buses are also available, though they may take longer.
🎫 🎫 Tickets & Entry
The museum offers free entry on Tuesdays. However, special temporary exhibitions usually require a paid ticket, often around R$20. It's wise to check their website for current pricing and any special offers.
Yes, you can typically purchase tickets at the museum. However, for popular exhibitions, booking online in advance is recommended to avoid queues and ensure entry.
Opening hours can vary, especially for temporary exhibitions. It's essential to check the official MIS website for the most accurate and up-to-date opening times before your visit.
The museum may offer discounted rates for students, seniors, or other groups. Check the museum's ticketing page or inquire at the entrance for details on available discounts.
For special exhibitions, booking a specific time slot might be required to manage visitor flow. Always check the ticketing information when purchasing your tickets.
📸 📸 Photography
Photography policies can differ between permanent collections and temporary exhibitions. Some exhibits, like the horror exhibition, strictly prohibit phone use. Always look for signage or ask staff.
Generally, flash photography is not permitted in museums to protect the artworks. This is especially true for sensitive materials like photographs and films.
While some areas might allow personal photography, professional shoots or the use of tripods usually require special permission.
🍽️ 🍽️ Food & Dining
Yes, the museum has a coffee shop where you can grab a drink and a snack. It's a convenient spot to relax after exploring the exhibitions.
Outside food and drinks are typically not allowed inside the museum galleries. It's best to consume them before entering or at designated areas if available.
🎫 💡 Onsite Experience
MIS hosts a diverse range of exhibitions, including film retrospectives, music tributes, photography, contemporary art, and even AI-generated art. They are known for immersive and engaging displays.
The time needed depends on the exhibitions you visit. An immersive exhibition can take about an hour, but exploring multiple exhibits could easily fill half a day.
Some exhibitions might be more suitable for adults due to their themes (e.g., horror). However, the museum often has exhibits that can appeal to a wider audience. Check specific exhibition content if visiting with children.
Yes, the museum features a cool store with a variety of items, often related to the current exhibitions or the museum's themes.
Information on guided tours can vary. It's best to check the museum's official website or inquire at the information desk upon arrival for availability and schedules.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🎨 Art & Culture Aficionados
📸 Photography Enthusiasts
Deep Dives
In-depth insights and expert knowledge
Exploring Temporary Exhibitions
Many visitors find these exhibitions to be incredibly engaging and worth the admission fee. The immersive nature of some shows means they can take a significant amount of time to fully appreciate, so factor this into your itinerary. The quality of curation and presentation is frequently praised, making MIS a must-visit for art and culture enthusiasts in São Paulo.
The MIS Experience: Beyond the Exhibits
While photography policies can be strict, especially within certain exhibits like the horror-themed ones where phones are prohibited, the overall atmosphere is one of appreciation for art and culture. The museum's commitment to diverse programming, from film and music to visual arts and technology, makes it a vibrant cultural hub in São Paulo.
Social
from TikTok, Instagram & Reddit