
Jurerê Beach Florianópolis
Laid-back hotel with direct beach access, offering restaurants, a pool, and free breakfast in upscale Jurerê Internacional.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Quieter beach, pleasant weather

Jurerê Beach Florianópolis
Best Time
Quieter beach, pleasant weather

Highlights
Must-see attractions
Laid-back hotel with direct beach access, offering restaurants, a pool, and free breakfast in upscale Jurerê Internacional.
"Excellent service, clean, amazing facilities and food. All employees went above and beyond to ensure we had an excellent stay."

🍽️ Dining Outside the Hotel
Many guests recommend exploring local restaurants for better variety and quality than hotel dinners. :forkandknife:
☀️ Enjoy the Beach Access
Take full advantage of the direct beach access for a quintessential Jurerê experience. :beachwithumbrella:

Highlights
Discover the most iconic attractions and experiences

Jurerê Beach Frontage
Directly accessible from the hotel
Enjoy the pristine sands and clear waters of Jurerê Beach, a highlight for many visitors.

Hotel's Outdoor Pool
Hotel grounds
Relax and unwind by the hotel's outdoor pool, a perfect spot for a sunny afternoon.

Spectacular Ocean Views
Hotel rooms and common areas
Wake up to breathtaking ocean vistas from your room or while enjoying hotel amenities.
Plans like a pro.
Thinks like you
Planning Your Visit
Beach Access & Hotel Amenities
Navigating Jurere Internacional
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Seeking Info About Jurere: Boxing Gyms, Co-Working Spaces, Scooters, and Digital Nomad Groups
🍽️ Dining Outside the Hotel
Many guests recommend exploring local restaurants for better variety and quality than hotel dinners. :forkandknife:
☀️ Enjoy the Beach Access
Take full advantage of the direct beach access for a quintessential Jurerê experience. :beachwithumbrella:
Buzios or Floripa (Jurere) for a Bachelor Party?
Travelling to Florianópolis
🛏️ Request Updated Rooms
If possible, ask for an updated room to avoid issues like mildew or poor TV service. :key:
🗣️ English-Speaking Staff
Staff are noted for making an effort to speak English and providing excellent service. :brazil:
Tips
from all over the internet
🍽️ Dining Outside the Hotel
Many guests recommend exploring local restaurants for better variety and quality than hotel dinners. :forkandknife:
☀️ Enjoy the Beach Access
Take full advantage of the direct beach access for a quintessential Jurerê experience. :beachwithumbrella:
🛏️ Request Updated Rooms
If possible, ask for an updated room to avoid issues like mildew or poor TV service. :key:
🗣️ English-Speaking Staff
Staff are noted for making an effort to speak English and providing excellent service. :brazil:
What Travellers Say
Reviews Summary
Jurerê Beach Florianópolis offers a beautiful beachfront location with generally good service and amenities like a pool. Guests appreciate the direct beach access and the efforts of English-speaking staff. However, some visitors have noted issues with room maintenance and dining quality at the hotel, with a few reporting negative interactions regarding facility usage.
"Older hotel, nice view of beach, hotel staff was friendly, breakfast was good , but don't buy the dinner at the hotel not very good. Not many choices of Brazilian beer i found odd for being in Brazil, the dinner in the restaurant menu was not to good one night they didn't have no French fries or salad left. And it took too long to bring the food out! I would recommend not buying the dinner like i did with your hotel Package!!"
Joe Donadio
"We live in the area Jurerê and were frequent guests of this hotel. Often came for breakfast, our children played on the playground. Today we were just kicked out in a rude way. instead of explaining the rules of use and billing for the use of the playground. We were not explained anything and were not asked to pay extra, but simply kicked out. They were very rude and aggressive. At the same time, it was not a problem for us to pay extra if we had just been told and warned about it. Very upset and disappointed with the attitude towards regular and very loyal guests.
UPD after hotel answer:
no one told me the prices. no one approached me or my husband in advance and said that it was impossible to use the children's area. this was said only once in a rude manner, first approaching the children and kicking them out of the hall. Of course, after such an attitude, we decided to leave. a Brazilian woman who was with us said that it looked like a negative attitude towards our nationality, as she was also shocked by such an attitude.
even the receptionist man at the front desk agreed and confirmed few times that the form of communication with us from the administrator was rude.
I see that my review was useful and collects likes. glad about it, because that's not the way to treat customers."
Marina
"One of my most memorable experiences! Location was great, food options in the hotel was delicious and many restaurants within walking distance."
Matthews Mazibuko
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Jurerê Beach is located in the north of Florianópolis. You can reach it by car, taxi, or ride-sharing services from the city center or the airport. Public buses also serve the area, though they may take longer.
While scooters are mentioned as a transport option for digital nomads, walking is feasible for nearby attractions. For exploring further, consider ride-sharing apps or local taxis.
The most convenient way is by car or ride-sharing service, taking approximately 30-40 minutes depending on traffic. Public buses are a budget-friendly option but involve more travel time.
Yes, you can arrange private airport transfers or use taxis and ride-sharing services from Florianópolis-Hercílio Luz International Airport (FLN) to Jurerê Beach.
Absolutely. Major car rental companies operate at the airport, offering a convenient way to explore Jurerê Beach and the surrounding areas at your own pace.
🎫 🎫 Tickets & Entry
Jurerê Beach itself is a public beach and does not require an entrance fee. Access is free for everyone.
Guests of the hotel typically have access to the pool and other amenities. However, there have been reports of unexpected charges for areas like playgrounds, so it's best to clarify any potential fees upon arrival.
Operating hours for the hotel's restaurants can vary. It's advisable to check with the hotel directly upon check-in for the most up-to-date information on breakfast, lunch, and dinner service times.
The hotel offers direct beach access, which is generally included for guests. However, any specific services or rentals on the beach itself might incur separate charges.
Yes, Jurerê Beach is a public beach and can be visited by anyone. The hotel's amenities, such as the pool and restaurants, are primarily for its guests.
🎫 🧭 Onsite Experience
Jurerê Beach, especially Jurerê Internacional, is known for its upscale and sophisticated atmosphere. It's a popular spot for both relaxation and socializing, with beautiful scenery.
Besides swimming and sunbathing, you can often find beach sports, water activities, and beach bars. The hotel also offers a pool for guests.
The hotel features two restaurants, an outdoor pool, and direct beach access. Free breakfast is also provided for guests.
While Jurerê Beach can be upscale, it's generally family-friendly. However, some reviews mention instances where families were treated rudely regarding playground use, so it's wise to clarify rules.
The beach offers beautiful ocean views, and rooms at the hotel often provide spectacular ocean vistas, making it a memorable experience.
🍽️ 🍽️ Food & Dining
The hotel has two restaurants. While breakfast is generally well-received, reviews suggest that dinner options at the hotel might not be as good and can be slow.
Yes, there are many restaurants within walking distance of the hotel and along Jurerê Beach, offering a wider variety of culinary experiences.
Some visitors found a surprisingly limited selection of Brazilian beers at the hotel. Exploring local bars and restaurants might offer a better variety.
Breakfast at the hotel is generally considered good by guests, providing a satisfactory start to the day.
Based on reviews, it's often recommended to avoid dinner packages at the hotel due to potential quality and service issues. Exploring local dining is a popular alternative.
📸 📸 Photography
The beach itself offers stunning ocean backdrops, especially during sunrise and sunset. The hotel's architecture and pool area also provide picturesque settings.
Early mornings offer soft light and fewer crowds, ideal for serene beach shots. Late afternoons provide beautiful golden hour lighting for dramatic photos.
Jurerê Internacional is known for its luxurious mansions and well-manicured landscapes, which can offer unique architectural and lifestyle photography opportunities.
A versatile camera with a good zoom lens is useful for capturing both wide beach scenes and details. A wide-angle lens is great for expansive ocean views. Don't forget a polarizing filter for vibrant skies and water.
Drone regulations can vary. It's essential to check local laws and any hotel policies regarding drone usage before flying in the Jurerê Beach area.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
However, be aware of potential issues regarding the use of hotel facilities. Some reviews highlight negative experiences with staff regarding playground access, suggesting that clear communication about rules and any associated costs is crucial. Exploring the numerous restaurants nearby might also offer more diverse and child-friendly dining options than the hotel's dinner service.
💰 Budget Travelers
Utilizing public transport instead of taxis or ride-sharing services can significantly reduce travel expenses. For dining, focusing on local eateries and avoiding the hotel's dinner service, as recommended by many, will offer more affordable and varied meal options.
✈️ Day-Trippers
Consider arriving earlier in the day to avoid peak crowds and enjoy the calmer atmosphere. Parking can be a consideration, so research options in advance. A short visit allows you to experience the beauty of Jurerê without the commitment of an overnight stay.
Deep Dives
In-depth insights and expert knowledge
Understanding Jurerê Internacional
While the hotel offers direct beach access, the broader Jurerê Internacional area provides a glimpse into a more affluent side of Florianópolis. Visitors often remark on the clean, well-kept environment and the sense of security. For those interested in digital nomad life, there are discussions about co-working spaces and community groups within the broader Jurere area, suggesting a growing international presence.
When visiting, be prepared for a more polished experience compared to some of Florianópolis's wilder beaches. The focus here is on comfort, style, and enjoying the amenities. It's a place where you can expect good service and a pleasant environment, though some reviews suggest that certain aspects, like hotel dining, might not always meet expectations.
Hotel Experience: Beyond the Beach
However, guest experiences can be mixed. While some praise the excellent service, clean facilities, and the staff's effort to make guests feel valued, others have encountered issues. These include rooms with maintenance problems like bad smells or mildew, poor TV service, and even instances of rude treatment, particularly concerning children's access to facilities.
It's worth noting that while the hotel provides a convenient location and basic amenities, dining experiences, especially dinner, have received criticism for quality and slow service. Many guests recommend exploring the numerous restaurants within walking distance for a more satisfying culinary adventure.
Digital Nomad and Co-Working in Jurere
Jurere Internacional, with its upscale environment, might appeal to those seeking a comfortable and secure base. The availability of amenities and proximity to the beach can be attractive. However, it's important to research the current offerings for co-working spaces and digital nomad meetups in the area, as these can change rapidly.
If you're planning an extended stay, connecting with local online groups or forums before your arrival could provide valuable insights into the best spots for working remotely and networking opportunities within the Jurere community.

Social
from TikTok, Instagram & Reddit