Castelinho da Moellmann - Image 1
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Castelinho da Moellmann

4.7
·32 reviews·, Brazil

A stunning enxaimel-style replica of a German town hall, now housing a Havan store, this iconic building is a must-see in Blumenau.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays

Avoid weekend crowds

CrowdLow
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Castelinho da Moellmann - Image 1

Castelinho da Moellmann

Best Time

Weekdays

Avoid weekend crowds

CrowdLow
Highlights

Highlights

Must-see attractions

A stunning enxaimel-style replica of a German town hall, now housing a Havan store, this iconic building is a must-see in Blumenau.

4.7
(32 reviews)

"A beautiful and well-preserved landmark, offering a glimpse of European architecture in Brazil."

Vertical photo
TIP

📸 Snap Stunning Photos

Capture the unique enxaimel architecture, especially during golden hour for the best light.

🛍️ Shop & Explore

The interior houses a Havan store; explore its unique architectural details while you shop.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Enxaimel Architecture

Enxaimel Architecture

Exterior

Admire the intricate half-timbered style, a faithful replica of Michelstadt's town hall in Germany.

Instagram
Interior Details

Interior Details

Inside Havan Store

Explore the building's interior, noting the roof structure and historical elements.

Reddit
Photogenic Facade

Photogenic Facade

Exterior

This iconic building is a postcard-perfect spot for memorable photos.

Instagram
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Planning Your Visit

A Historic Gem with a Modern Twist

The Castelinho da Moellmann, a stunning replica of a German town hall, now houses a Havan store. While its historical charm is undeniable, be aware that its primary function is retail. Plan your visit accordingly to appreciate both its architecture and its current use. Instagram

Capturing the European Vibe

This iconic building is a photographer's dream, offering a slice of European architecture in Brazil. Capture its intricate details and unique facade, especially during golden hour for the best light. Instagram

Best Times

When
Weekdays
Why
Avoid weekend crowds
Crowd
Low
When
Daytime
Why
Best for shopping & photos
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

#dicasblumenau #santacatarina #oqfazeremblumenau
@j.u.mendes
4.6K likes • 162.9K views

📸 Snap Stunning Photos

Capture the unique enxaimel architecture, especially during golden hour for the best light. Instagram

🛍️ Shop & Explore

The interior houses a Havan store; explore its unique architectural details while you shop. Reddit

Esse é o Castelinho da Moellmann, construído em 1978 com projeto do arquiteto Heinrich Herwig a pedido do empresário Udo Schadrack — inspirado na prefeitura de Michelstadt, na Alemanha —, para ser a sede da Loja Moellmann. Por décadas, testemunhou o crescimento de Blumenau. Depois que a Moellmann encerrou atividades em 1999, o prédio ficou inativo por um tempo. Entre 2002 e 2007, foi ocupado pela...
amoblumenau
216 likes • 5.1K views
Um ponto turístico de Blumenau, sem dúvidas, é o famoso castelinho da XV, também conhecido como Castelinho da Moellmann. . Ele foi idealizado pelo empresário Udo Schadrack e projetado pelo arquiteto Heinrich Herwig, sendo construído em 1978. O castelo é uma réplica da prefeitura de Michelstadt, cidade que fica ao Sul da Alemanha. . Até 1999, foi sede da Loja Moellmann, uma das mais importantes e...
euamosc
0 likes • 10.3K views

🕰️ Check Opening Hours

Note that some visitors report it being closed on weekends, impacting tourist experience. Reddit

🇩🇪 German Heritage

Appreciate its replica status of Michelstadt's town hall, a nod to Blumenau's German roots. Instagram

🏰 O Castelinho da Havan! 🗽 Ele foi construído em 1978 e se chamava “Castelinho da Moellmann”. Foi projeto idealizado pelo empresário Udo Schadrack e assinado pelo arquiteto Heinrich Herwig, em estilo enxaimel inspirado na prefeitura medieval de Michelstadt (Alemanha). Esse prédio substituiu a antiga sede da comercial  Moellmann, que havia sido fundada em 1919 em Blumenau. A marca, que nasceu em...
diarinhodeblumenau
1.8K likes • 105.3K views

Tips

from all over the internet

📸 Snap Stunning Photos

Capture the unique enxaimel architecture, especially during golden hour for the best light. Instagram

🛍️ Shop & Explore

The interior houses a Havan store; explore its unique architectural details while you shop. Reddit

🕰️ Check Opening Hours

Note that some visitors report it being closed on weekends, impacting tourist experience. Reddit

🇩🇪 German Heritage

Appreciate its replica status of Michelstadt's town hall, a nod to Blumenau's German roots. Instagram

What Travellers Say

4.7
(32 reviews)

Reviews Summary

The Castelinho da Moellmann is praised as a beautiful and well-preserved landmark, offering a glimpse of European architecture in Brazil. While it now houses a Havan store, visitors appreciate its historical significance and photogenic facade. Some disappointment arises from its retail function and potential weekend closures, impacting the tourist experience.

"Um casarão lindo e muito bem preservado que atualmente abriga a loja Havan.
Vale a visita tanto para compras, quanto para observação dos detalhes internos. O segundo andar é mais interessante, pois pode-se ver a estrutura que sustenta o telhado (pra quem curte esses detalhes)."

Marlon

"A 46 ANOS ATRÁS. BLUMENAU SEMPRE LINDA"

fran cisco

"Beautiful place, with a lot of history. Currently operating a Havan location"

Momo Bonavetti

What People Like

Beautiful architecture
Historical significance
Photogenic facade

What People Dislike

Retail function
Weekend closures

Frequently Asked Questions

🚇 🗺️ Getting There

The Castelinho da Moellmann is located in the city center of Blumenau, easily accessible by car or public transport. Many visitors find it convenient to visit as part of a walking tour of the historic center. TikTok

Yes, it's situated in the historic center, close to the São Paulo Cathedral and Rua XV de Novembro, making it easy to combine with other sightseeing. TikTok

From Ministro Victor Konder International Airport (Navegantes), you can take a taxi or a pre-booked transfer to Blumenau. The journey takes approximately 1 hour. Instagram

🎫 🎫 Tickets & Entry

No, entry to view the exterior and visit the Havan store inside is generally free. However, it's advisable to check current operating hours. Reddit

The building currently operates as a Havan store. While the exterior is always visible, the store's opening hours apply. Some reviews suggest it might be closed on weekends, so verify beforehand. Reddit

There is no admission fee to visit the Castelinho da Moellmann, as it functions as a retail space. Reddit

Some visitor feedback indicates that the location might not be open on weekends, which could be a disappointment for tourists. It's best to confirm weekend hours directly. Reddit

📸 📸 Photography

The entire exterior offers fantastic photo opportunities, showcasing its unique enxaimel architecture. The area around Rua XV de Novembro provides great vantage points. Instagram

Photography is generally allowed inside the Havan store, allowing you to capture the interior architectural details, including the roof structure. Reddit

Golden hour, shortly after sunrise or before sunset, offers the most beautiful light for capturing the Castelinho's facade. Instagram

🍽️ 🛍️ Shopping & Dining

The Castelinho da Moellmann currently houses a Havan store, offering a wide range of products. Reddit

Yes, the city center of Blumenau has numerous dining options, from local eateries to international cuisine, within walking distance of the Castelinho. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Families visiting Blumenau can find the Castelinho da Moellmann an interesting stop. While it's now a Havan store, the unique European-style architecture can capture children's imaginations. It's a great opportunity to point out the differences in building styles compared to what they might be used to. Instagram

Inside, the store offers a wide variety of products that might appeal to kids, making it a potential stop for a quick browse or souvenir hunt. The exterior is also very photogenic, providing a fun backdrop for family photos. Remember to check operating hours, especially if visiting on a weekend, as some feedback suggests it might be closed. Reddit

📸 Photography Enthusiasts

The Castelinho da Moellmann is a dream location for photographers. Its distinct enxaimel design, a replica of a German town hall, offers a unique visual appeal. The building's facade is incredibly photogenic, and shooting during the golden hour will enhance the textures and colors, creating truly stunning images. Instagram

Beyond the exterior, the interior of the Havan store also presents photographic opportunities, particularly the exposed roof structure which showcases the building's engineering and historical construction methods. Reddit It’s a chance to capture both architectural details and the blend of historical charm with modern retail. Don't miss the chance to frame it with the surrounding Blumenau cityscape for a broader perspective. Instagram

Deep Dives

In-depth insights and expert knowledge

Architectural Significance and History

The Castelinho da Moellmann is a striking example of enxaimel architecture, a style deeply rooted in German heritage. Built in 1978, its design by architect Heinrich Herwig was inspired by the historic town hall of Michelstadt, Germany. Instagram+1 It was commissioned by businessman Udo Schadrack to serve as the headquarters for the Moellmann store. For decades, it stood as a testament to Blumenau's growth and its strong German cultural influence. Instagram+1

After the Moellmann store ceased operations in 1999, the building remained inactive for a period before being repurposed. Today, it is famously known as the Castelinho da Havan, housing a popular retail store. This transformation highlights the building's enduring presence as an icon in Blumenau, blending its historical significance with modern commercial use. InstagramReddit

Its unique facade and historical context make it a significant landmark, offering visitors a glimpse into the city's past while serving contemporary needs. The building's preservation ensures that its architectural beauty and historical narrative continue to be appreciated by locals and tourists alike. Instagram

Visiting as a Tourist

While the Castelinho da Moellmann is a beloved landmark and a popular spot for photos, it's important to manage expectations. The building currently operates as a Havan store, meaning its primary function is retail. Reddit This can be a unique experience, allowing you to admire the building's interior architecture, such as the roof structure, while browsing its offerings. Reddit

Many visitors appreciate the opportunity to see a piece of German architectural history within Brazil. The exterior is particularly photogenic, especially during the golden hours of sunrise and sunset. Instagram However, some travelers have noted that the experience might be less appealing if they are expecting a traditional museum or historical site, particularly if they visit on a weekend when it might be closed or very busy with shoppers. Reddit

To make the most of your visit, consider going on a weekday to avoid larger crowds and to better appreciate the building's details. It's also a great starting point for exploring Blumenau's historic center, as it's conveniently located near other key attractions. TikTok