Broadway Arraial d'Ajuda
Arraial d'Ajuda's lively pedestrian street, buzzing with colorful shops, diverse restaurants, and vibrant nightlife, leading to a stunning ocean viewp...
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Street comes alive with energy
Broadway Arraial d'Ajuda
Best Time
Street comes alive with energy
Highlights
Must-see attractions
Arraial d'Ajuda's lively pedestrian street, buzzing with colorful shops, diverse restaurants, and vibrant nightlife, leading to a stunning ocean viewpoint.
"This is the place to be when in Arraial D’Ajuda! Definitely. You’re gonna see all kinds of stores, people and restaurants."
🚶♀️ Stroll in the Evening
Broadway truly shines at night! Enjoy the vibrant atmosphere, live music, and diverse dining options.
🛍️ Explore Side Streets
Don't just stick to the main drag; discover hidden gems in the charming alleys and 'Beco da Broadway'.
Highlights
Discover the most iconic attractions and experiences
The Vibrant Broadway Street
Main pedestrian street
A colorful, bustling street filled with shops, restaurants, and lively energy. Perfect for evening strolls and people-watching.
Our Lady of Help Church Viewpoint
End of Broadway, near the Praça
Historic church offering a breathtaking panoramic view of the ocean and coastline. A must-see for stunning vistas.
Culinary Delights
Various restaurants along Broadway
From gourmet burgers to local Bahian cuisine, Broadway offers a diverse range of dining experiences to satisfy every palate.
Charming Boutiques and Shops
Along Broadway and side streets
Discover unique beachwear, local crafts, souvenirs, and artisanal products in the many colorful shops lining the street.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Evening Buzz
Discover Hidden Gems
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll in the Evening
Broadway truly shines at night! Enjoy the vibrant atmosphere, live music, and diverse dining options.
🛍️ Explore Side Streets
Don't just stick to the main drag; discover hidden gems in the charming alleys and 'Beco da Broadway'.
🍔 Taste Local Flavors
From gourmet burgers to traditional Bahian dishes, Broadway offers a fantastic culinary journey. 
📸 Capture the Views
The viewpoint behind the church offers stunning ocean vistas, perfect for memorable photos.
Tips
from all over the internet
🚶♀️ Stroll in the Evening
Broadway truly shines at night! Enjoy the vibrant atmosphere, live music, and diverse dining options.
🛍️ Explore Side Streets
Don't just stick to the main drag; discover hidden gems in the charming alleys and 'Beco da Broadway'.
🍔 Taste Local Flavors
From gourmet burgers to traditional Bahian dishes, Broadway offers a fantastic culinary journey.
📸 Capture the Views
The viewpoint behind the church offers stunning ocean vistas, perfect for memorable photos.
💳 Bring Cash & Cards
While many places accept cards, having some cash is useful for smaller vendors or tips.
What Travellers Say
Reviews Summary
Broadway Arraial d'Ajuda is widely praised as a vibrant and secure tourist street, perfect for evening strolls, shopping, and dining. Visitors love the colorful atmosphere, diverse restaurant options, and the stunning ocean views from the church viewpoint. Some find it can get very crowded, especially during peak hours.
"Good place to walk and find different kind of restaurants and shopping stores. Is very secure in my experience."
Andrea Balanza Ichazo
"Nice touristy street with colorfull stores ea. beach wear, ice cream, small restaurants and all sorts of stuff. The street leads to a praca with a church, behind the church is a beautiful view of the ocean. Follow the stairs down to a cavern where pure water seeps from the mountain."
Mal Bliksem
"This is the place to be when in Arraial D’Ajuda! Definitely. You’re gonna see all kinds of stores, people and restaurants. I recommend."
Sérgio Rossini
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Broadway is the central pedestrian street in Arraial d'Ajuda. If you're arriving by ferry from Porto Seguro, you'll likely take a taxi or local transport up the hill to reach the town center where Broadway is located. Many accommodations are within walking distance or a short ride away.
Parking can be challenging in the immediate vicinity of Broadway due to its pedestrian nature. It's best to park in designated areas a short walk away or rely on taxis and ride-sharing services if you're coming from further afield.
Broadway is a great starting point. From here, you can easily walk to the Praça da Igreja, explore the charming side streets like Beco da Broadway, and access other parts of the town. Many visitors find it convenient to stay in accommodations near Broadway.
🎫 🎫 Tickets & Entry
No, Broadway Arraial d'Ajuda is a public street and there is no entrance fee to walk along it, browse the shops, or enjoy the atmosphere.
Most shops and restaurants on Broadway are open from late afternoon into the evening, typically from around 4 PM until late. Some may open earlier, especially during peak season.
You don't need to book anything to simply walk along Broadway. However, if you plan to dine at popular restaurants, especially on weekends or during holidays, making a reservation is recommended.
📸 📸 Photography
The entire street is picturesque, but don't miss the colorful facades of the shops, the lively evening scenes, and especially the panoramic view from the viewpoint behind the Our Lady of Help Church.
For vibrant colors and lively atmosphere, evenings are ideal. For softer light and fewer crowds, late afternoon can be perfect. The viewpoint behind the church is stunning at sunset.
🍽️ 🍽️ Food & Dining
Broadway offers a wide variety of culinary options, including delicious gourmet burgers, fresh seafood, traditional Bahian dishes, ice cream, and international cuisine.
While some restaurants can be upscale, you can find more affordable options like casual eateries, snack bars, and places offering daily specials. Exploring the side streets might also reveal hidden gems.
Many visitors rave about the gourmet burgers from places like Bruttus Burger & Costela. Also, try local seafood dishes and refreshing tropical fruit juices.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting earlier in the evening before it gets too crowded. The ice cream shops are always a hit, and the colorful displays of beachwear and souvenirs can keep kids entertained. The viewpoint behind the church also offers a safe space for families to enjoy the scenery together.
🛍️ Shoppers and Foodies
+2 The street is also packed with diverse dining options, from casual burger joints to more upscale restaurants serving regional and international cuisine. +2Take your time to explore the main street and its charming side alleys. Many shops offer unique items you won't find elsewhere. For food lovers, sampling local specialties like Bahian seafood dishes and, of course, the famous Arraial d'Ajuda burgers is a must.
🌙 Nightlife Enthusiasts
While it's not a clubbing destination, the energy on Broadway is infectious. It's the perfect place to enjoy a leisurely dinner, have cocktails, and soak in the festive ambiance. The 'Beco da Broadway' and surrounding areas also offer more intimate spots for a relaxed evening out.
Deep Dives
In-depth insights and expert knowledge
The Heartbeat of Arraial: Broadway's Charm
This pedestrian street is renowned for its lively nightlife and culinary scene. Visitors can indulge in everything from gourmet burgers and artisanal pizzas to fresh seafood and traditional Bahian moqueca. The sheer variety ensures there's something to satisfy every craving. Beyond dining, Broadway is the perfect place for an evening stroll, soaking in the sights and sounds, and perhaps picking up a souvenir or two.
Don't forget to explore the 'Beco da Broadway' (Broadway Alley) and other smaller side streets branching off the main thoroughfare. These often lead to more intimate eateries, hidden bars, and unique shops, offering a more secluded experience away from the main crowds. The entire area is designed for walking, making it easy to discover its many delights on foot.
Panoramic Views and Spiritual Serenity
Visitors often describe the view as simply spectacular, making it a prime spot for photography, especially during sunrise or sunset. Behind the church, a path leads down to a natural cave where pure water seeps from the mountain, adding a touch of natural wonder to the spiritual setting. This combination of historical architecture, stunning natural beauty, and a touch of local legend makes the area around the church a must-visit.
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