Sampling bar.
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Stella Artois Brewery

4.1
·211 reviews·Leuven, Belgium

Discover the 600-year history of Stella Artois, a premium Belgian lager, with an engaging brewery tour and tasting experience.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays, afternoons

Fewer crowds, more relaxed

CrowdLow
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Sampling bar.

Stella Artois Brewery

Best Time

Weekdays, afternoons

Fewer crowds, more relaxed

CrowdLow
Highlights

Highlights

Must-see attractions

Discover the 600-year history of Stella Artois, a premium Belgian lager, with an engaging brewery tour and tasting experience.

4.1
(211 reviews)

"The best part is the 30 mins - 1 hour of drinks at the bar after the tour!"

Vertical photo
TIP

🎯 Maximize Your Tastings

Try to sample all your free tastings within the allotted time; some can be higher ABV!

🍻 Bartender's Local Tips

Chat with the bartenders for great travel advice and discover the 'secret tap'.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Brewery Bar Experience

The Brewery Bar Experience

Post-tour bar area

Enjoy a generous tasting session and local insights from knowledgeable bartenders. Make your money back in drinks!

Historical Brewery Tour

Historical Brewery Tour

Stella Artois Brewery

Discover the 600-year-old history of Stella Artois, from its Den Hoorn origins to its global recognition. Learn about the brewing process and brand heritage.

Tasting Diverse Stella Varieties

Tasting Diverse Stella Varieties

Brewery tasting room

Sample various Stella Artois beers, including special or higher ABV options, as part of your tour experience.

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Planning Your Visit

Brewery Tour Insights

Planning a Stella Artois brewery tour? Expect an informative session with plenty of drink tastings, often including a higher ABV beer. Some visitors note a significant portion of the tour involves sitting and watching presentations before walking through the facility. The bar afterwards is a highlight for many, offering a chance to enjoy more drinks and get local tips from the bartenders. Reddit+1

Understanding Stella Artois

Stella Artois, a Belgian lager, boasts a rich history dating back to 1366. Originally named Den Hoorn, it was renamed Stella Artois in 1708, with 'Stella' meaning 'star' in Latin. While often brewed internationally, its Belgian heritage is a key part of its brand identity. TikTokInstagram+1

Best Times

When
Weekdays, afternoons
Why
Fewer crowds, more relaxed
Crowd
Low
When
Evenings after tour
Why
Enjoy the bar atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Trying beer until I like one. Today I tried Stella Artois.
@kevonstagetiktok
190.3K likes • 3.7M views

🎯 Maximize Your Tastings

Try to sample all your free tastings within the allotted time; some can be higher ABV! Reddit

🍻 Bartender's Local Tips

Chat with the bartenders for great travel advice and discover the 'secret tap'. Reddit

When the sun shines i need a Stellarrr ☀️🍺 #Stella #stellaartois #sunshine
@mancavebartender
89.7K likes • 1.5M views
Stella Artois #brand presents "Stella Artois - The Artois Probability" campaign, developed by GUT #agency Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in 1366. Sebastian Artois bought and renamed the business in 1708, and "Stella"—Latin for star—was added to the name in 1926, when it released its first season...
evokers_branding
34 likes • 494 views

⏳ Be Prepared for Seating

A good portion of the tour involves sitting and presentations before walking. Reddit

🌟 Learn the Brand History

Discover the fascinating origins of Stella Artois, dating back to 1366. Instagram+1

[กลุ่มธุรกิจ Brewery & Beverages] Brewberry บริษัทในเครือ JTK HOLDING
ผู้นำด้านการจัดจำหน่าย นำเข้า และส่งออกเครื่องดื่มแอลกอฮอล์จากหลากหลายแบรนด์ระดับโลก อาทิ - Budweiser - Hoegaarden - Stella Artois - Leffe - Franziskaner เรามุ่งมั่นคัดสรรและนำเสนอผลิตภัณฑ์คุณภาพ เพื่อตอกย้ำมาตรฐานใหม่ให้กับตลาดเครื่องดื่ม บริวเบอรี่ไม่เพียงเป็นผู้นำเข้าเบียร์คุณภาพระดับโลก แต่ยังเป็นผู้กำหนดทิศทางและรสนิยมให...
jtkholding
36 likes • 1.9K views

Tips

from all over the internet

🎯 Maximize Your Tastings

Try to sample all your free tastings within the allotted time; some can be higher ABV! Reddit

🍻 Bartender's Local Tips

Chat with the bartenders for great travel advice and discover the 'secret tap'. Reddit

⏳ Be Prepared for Seating

A good portion of the tour involves sitting and presentations before walking. Reddit

🌟 Learn the Brand History

Discover the fascinating origins of Stella Artois, dating back to 1366. Instagram+1

🍺 Compare Brews

See how UK-brewed Stella compares to the Belgian version. TikTok

What Travellers Say

4.1
(211 reviews)

Reviews Summary

Visitors generally praise the Stella Artois Brewery tour for its informative content and generous tastings, especially the post-tour bar experience with knowledgeable staff. However, some find the tour heavily reliant on seated presentations rather than extensive brewery floor exploration. A few reviewers have expressed dissatisfaction with rebate offers not being honored.

"I did the Brewery tour, was so informative and 4 free tastings if you are able to get them all down in 15 minutes hahaha
Of course, I did and the last one was a 10% beer, was really nice amazingly"

Jamie S

"Does not honor rebate offers advertised in store. Will avoid your product and marketing traps moving forward. Submitted as instructed and told I didn't pay enough to qualify. Ruins what was a nice beer for me. Don't appreciate false offers or being yanked around by false promises. Should be illegal."

Mike Nulty

"Firstly. Bar keep best you could have. Knowledgeable, quick and plenty of beers. Lad with glasses and brown hair. Sorted us out with travel recommendations. Also showed us the secret tap. Great easy to make your money back in beer. Would recommend.

Great tour."

B

What People Like

Informative brewery history
Generous free tastings
Great bar experience

What People Dislike

Too much sitting
Rebate offers not honored

Frequently Asked Questions

🚇 🗺️ Getting There

The Stella Artois Brewery is located in Leuven, Belgium. Visitors often arrive by train to Leuven station, which is a central hub. From there, it's a short taxi ride or a pleasant walk to the brewery. Public transport options within Leuven are also available. Instagram

Information on parking availability can vary. It's advisable to check the official Stella Artois Brewery website or contact them directly for the most up-to-date parking information, especially if you are driving. TikTok

Yes, the Stella Artois Brewery is easily accessible from Brussels. A train journey from Brussels to Leuven is frequent and takes approximately 20-30 minutes, making it a popular day trip destination. Instagram

Traveling by train to Leuven is highly recommended due to its convenience and frequency from major Belgian cities like Brussels and Antwerp. This avoids any parking hassles and allows you to relax on your journey. Instagram

Leuven itself is a charming city with many attractions, including the historic Grote Markt, the University Library, and various beguinages. The Stella Artois Brewery is often visited in conjunction with exploring these other sites. Instagram

🎫 🎫 Tickets & Entry

Tour prices can vary, but typically include the tour itself and several free tastings. It's best to check the official Stella Artois Brewery website for current pricing and booking information. Reddit+1

Yes, booking your Stella Artois brewery tour tickets in advance is highly recommended, especially during peak seasons or weekends, to secure your preferred time slot. Reddit+1

Opening hours for tours can vary by day and season. Always consult the official Stella Artois Brewery website for the most accurate and up-to-date tour schedules and operating hours. Instagram

As the tour involves alcohol tasting, there are typically age restrictions. Visitors must usually be of legal drinking age in Belgium (18 years or older) to participate in tastings. TikTok

A standard ticket usually includes a guided tour of the brewery, learning about its history and brewing process, and a set number of free beer tastings. Some tours may offer additional perks. Reddit+1

🎫 🍺 Onsite Experience

The Stella Artois brewing process emphasizes quality ingredients and traditional methods. While the full process is detailed on the tour, it involves malting, mashing, boiling, fermenting, and conditioning to create their signature lager. TikTokInstagram

Yes, it's common for breweries like Stella Artois to have a gift shop where you can purchase branded merchandise, including glasses, apparel, and other souvenirs. TikTokReddit

During the tour, you'll typically get to taste various Stella Artois products, which may include their classic lager and potentially special or seasonal brews. Some reviews mention tasting a 10% ABV beer. TikTokReddit

While the tour focuses on beer, the historical and cultural aspects might still be interesting. However, the tasting portion is central, so it's most enjoyable for those who appreciate beer. TikTok

The duration can vary, but many visitors report tours lasting around 1.5 to 2 hours, with a significant portion dedicated to presentations and tastings. Reddit

🍽️ 🍽️ Food & Dining

While the primary focus is on beer tasting, some brewery locations may offer light snacks or have a bar menu. It's best to check the brewery's official website or inquire about food options when booking your tour. TikTok

Leuven is a vibrant city with numerous restaurants and cafes offering a wide range of cuisines. You'll find plenty of dining options within walking distance or a short ride from the brewery. Instagram

Generally, outside food is not permitted inside the brewery premises or during tours. It's advisable to dine before or after your visit. TikTok

Stella Artois, being a crisp lager, pairs well with a variety of foods, including seafood, chicken, salads, and lighter fare. Its refreshing quality can cut through richer flavors. TikTok

Leuven offers a diverse culinary scene, and you'll likely find restaurants with vegetarian and vegan options. Exploring local listings will help you find suitable choices. Instagram

📸 📸 Photography

Photography is generally allowed in most public areas of the brewery, but it's always a good idea to check for any specific restrictions, especially in production areas. TikTok

Look for opportunities to capture the historic architecture, brewing equipment, and, of course, the iconic Stella Artois branding. The bar area and exterior shots can also be picturesque. Instagram+1

During the tour, you'll likely see parts of the brewing process. While photos are usually permitted, be mindful of operational areas and any safety guidelines provided by your guide. TikTok

Keep an eye out for historical artifacts, unique brewing tanks, and the overall ambiance of the brewery. The 'secret tap' mentioned by some visitors could also make for an interesting photo. Reddit

A smartphone with good low-light capabilities is usually sufficient for capturing the atmosphere. If you have a DSLR, consider bringing a versatile lens to handle different lighting conditions and distances. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While the Stella Artois Brewery tour is primarily focused on adult beer tasting, families can still find aspects to enjoy. The historical narrative of the brewery and its origins might be interesting for older children or teens. TikTokInstagram However, due to the tasting component, it's best suited for adults. If visiting with children, consider exploring the city of Leuven, which offers parks and historical sites, before or after the adult members of the family visit the brewery. Instagram

🍻 Beer Enthusiasts

For dedicated beer lovers, the Stella Artois Brewery tour offers a deep dive into a globally recognized lager. You'll gain insights into its historical brewing methods and potentially taste varieties not commonly found elsewhere. TikTokReddit The opportunity to compare different Stella Artois brews and engage with knowledgeable bartenders makes it a valuable experience. Don't miss the chance to savor the different flavor profiles and learn about the brand's legacy. Reddit

✈️ Day-Trippers from Brussels

The Stella Artois Brewery is an excellent addition to a day trip from Brussels. Leuven is just a short train ride away, making it easily accessible. Instagram Combine your brewery visit with exploring Leuven's charming city center, historic university, and picturesque squares. This offers a perfect blend of cultural exploration and a taste of Belgian brewing heritage. Instagram

Deep Dives

In-depth insights and expert knowledge

The Rich History of Stella Artois

Stella Artois's story is deeply rooted in Belgian heritage, tracing back over 600 years to the Den Hoorn brewery in Leuven, founded in 1366. Instagram+4 The brewery was acquired and renamed by Sebastian Artois in 1708, and the name 'Stella,' Latin for 'star,' was added as a nod to its Christmas origins and as a holiday gift to the people of Leuven. Instagram+1 This long history is a cornerstone of the brand's identity, emphasizing tradition and craftsmanship. Instagram

While Stella Artois is now a globally recognized brand, brewed in various locations worldwide, its Belgian origins remain a significant part of its narrative. TikTokInstagram This heritage is often highlighted in marketing campaigns and is a key talking point during brewery tours, connecting visitors to the brand's enduring legacy. The iconic star in its logo is a direct reference to its historical naming. Instagram+1

Understanding this history provides context for the brand's premium positioning and its commitment to quality. Visitors to the Stella Artois Brewery can immerse themselves in this rich past, learning about the evolution of brewing and the enduring appeal of this classic Belgian lager. Instagram

Experiencing the Stella Artois Brewery Tour

A visit to the Stella Artois Brewery offers an engaging look into the world of beer production. Tours typically guide visitors through the historical aspects of the brewery, detailing its origins and evolution. InstagramReddit+1 While the exact route may vary, expect to learn about the ingredients and the brewing process that contribute to Stella Artois's distinctive taste. TikTokInstagram

Many visitors highlight the tasting portion of the tour as a major draw. You'll often have the opportunity to sample several Stella Artois beers, with some reviews mentioning the chance to try a higher ABV variety, making it a memorable experience. Reddit+1 The post-tour bar is also a popular spot, where you can continue to enjoy drinks and get local recommendations from the staff. Reddit Some guests have noted that a significant part of the tour involves seated presentations before moving through the facility. Reddit

To make the most of your visit, booking in advance is recommended, and be prepared for an experience that blends history, brewing insights, and, of course, plenty of tasting. Reddit+1 Photography is generally permitted, allowing you to capture the brewery's atmosphere and historical elements. TikTok

Stella Artois: Beyond the Brewery

Stella Artois is more than just a brewery; it's a globally recognized brand with a distinct identity. Known for its crisp, refreshing taste, it's often described as a premium Belgian lager. TikTok+1 While some reviews offer humorous takes on its taste, TikTok+1 many appreciate its balanced flavor profile, making it a popular choice for various occasions. TikTok+1

The brand has a strong presence in popular culture, with various marketing campaigns and social media discussions often revolving around its consumption. TikTok+1 Comparisons with other beers are common, with Stella Artois frequently pitted against rivals like Corona or Modelo in taste tests. TikTok+1 Its distinctive bottle and branding also make it easily recognizable. TikTok

Beyond the classic lager, Stella Artois also offers variations like alcohol-free versions, which have also been reviewed. TikTok+1 Whether enjoyed at the brewery, at home, or in a bar, Stella Artois continues to be a prominent name in the beer market, celebrated for its heritage and consistent quality. TikTokInstagram

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