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Purmamarca

4.6
·491k reviews·Purmamarca, Argentina

A vibrant adobe village nestled at the foot of the 'Hill of Seven Colors,' offering stunning landscapes and rich cultural experiences.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Spring (Sept-Nov) & Fall (Mar-May)

Pleasant weather, fewer crowds

CrowdMedium
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Purmamarca - Image 1

Purmamarca

Best Time

Spring (Sept-Nov) & Fall (Mar-May)

Pleasant weather, fewer crowds

CrowdMedium
Highlights

Highlights

Must-see attractions

A vibrant adobe village nestled at the foot of the 'Hill of Seven Colors,' offering stunning landscapes and rich cultural experiences.

4.6
(491k reviews)

"Purmamarca is a magical place where colors come alive and tradition thrives."

Vertical photo
TIP

📸 Capture the Colors Early

Visit the Cerro de los Siete Colores in the morning for the best light and fewer people.

👟 Comfortable Shoes are Key

You'll be doing a lot of walking on uneven terrain. Pack sturdy shoes for exploring!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Cerro de los Siete Colores

Cerro de los Siete Colores

Entrance to Purmamarca

Witness the breathtaking 'Hill of Seven Colors,' a geological marvel painted in vibrant hues.

Paseo de los Colorados

Paseo de los Colorados

Loop trail from Purmamarca

Hike this scenic trail for stunning panoramic views of the colorful hills and unique rock formations.

Artisan Market Plaza

Artisan Market Plaza

Main Plaza

Immerse yourself in local culture, browsing vibrant textiles, pottery, and crafts made by local artisans.

Salinas Grandes

Salinas Grandes

Day trip from Purmamarca

Explore the vast, surreal white salt flats, a photographer's dream and a truly unique natural wonder.

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Planning Your Visit

Embrace the Colors and Culture

Purmamarca is famous for its vibrant Cerro de los Siete Colores. Plan to arrive early to beat the crowds and capture the best light for photos. Consider booking accommodations in advance, especially during peak seasons, as hotels in Purmamarca Argentina can fill up quickly.

Getting Around and What to Pack

While Purmamarca is walkable, many visitors explore nearby attractions like Salinas Grandes. If you don't rent a car, research bus schedules in advance as they can be infrequent. Pack layers, sunscreen, and comfortable shoes for exploring the colorful hills and dusty paths.

Best Times

When
Spring (Sept-Nov) & Fall (Mar-May)
Why
Pleasant weather, fewer crowds
Crowd
Medium
When
Mornings
Why
Best light for photos
Crowd
Medium
When
Weekdays
Why
Avoid weekend rush
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

nos escapamos al norte? 🌵💘 @Carlos Abregu #paraty #fyp #jujuy #jujuy🌵 #purmamarca #mates #pareja #planes #viajes #argentina🇦🇷
@mikaelaposse_
45.3K likes • 420.4K views

📸 Capture the Colors Early

Visit the Cerro de los Siete Colores in the morning for the best light and fewer people. TikTokInstagram

👟 Comfortable Shoes are Key

You'll be doing a lot of walking on uneven terrain. Pack sturdy shoes for exploring! Reddit

Sabores, colores, cultura 🏜 Purmamarca es un pueblito de #Argentina que tenes que conocer. Acá te esperamos 🌵💐🌠 #Jujuy #VivaJujuy #VisitJujuy #JujuyEnergiaViva #Iujuj #Yujuj #quebradadehumahuaca #purma #pachamama #pic #fyp
@purmamarcadigital
32.6K likes • 602.1K views
¿Tenés solo unas horas en Purmamarca? 🇦🇷🌵 Te mostramos qué hacer para no perderte de nada 👇 📍 Cerro de los 7 colores 🛍️ Plaza con artesanías ⛪ Capilla histórica 🏛️ Primer cabildo del país 🌳 Algarrobo Histórico, donde Belgrano escribió una carta 📸 Mirador El Porito 🥾 Paseo de los Colorados 🍴 Tortas asadas 🏘️ Callecitas de adobe Todo esto se puede hacer en medio día… y te aseguramos que te vas a ...
via.jero40
5.8K likes • 139.3K views

🚌 Bus Schedules Matter

If not renting a car, check bus times carefully as they can be infrequent. TikTokReddit

🛍️ Support Local Artisans

The main plaza is filled with unique crafts. Bargain respectfully and take home a piece of Purmamarca. TikTok

Purmamarca, Jujuy 📍 Así es la vista desde la famosa calle Lavalle en nuestro amado pueblo 🏜️ Los cerros de colores están tan cerca y todo parece salido de un cuento ✨ Si te gustaría venir próximamente escribinos así te pasamos toda la info de nuestra Hostería @terrazasdelaposta 🛌 Estamos a solo 3 cuadras del Mirador del Cerro El Porito y 4 de la plaza del pueblo. Todo queda muy cerca ✨ ¿Conoc...
terrazasdelaposta
11.7K likes • 184K views

Tips

from all over the internet

📸 Capture the Colors Early

Visit the Cerro de los Siete Colores in the morning for the best light and fewer people. TikTokInstagram

👟 Comfortable Shoes are Key

You'll be doing a lot of walking on uneven terrain. Pack sturdy shoes for exploring! Reddit

🚌 Bus Schedules Matter

If not renting a car, check bus times carefully as they can be infrequent. TikTokReddit

🛍️ Support Local Artisans

The main plaza is filled with unique crafts. Bargain respectfully and take home a piece of Purmamarca. TikTok

🧂 Salinas Grandes Trip

Allow ample time for the trip to Salinas Grandes; it's about an hour each way. TikTok

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Purmamarca is widely praised for its breathtaking natural beauty, particularly the iconic Cerro de los Siete Colores, and its charming, traditional adobe architecture. Visitors love the vibrant artisan market and the relaxed atmosphere. Some find the town can get crowded, and transportation to further attractions requires planning.

What People Like

Stunning colorful hills
Charming adobe village
Vibrant artisan market

What People Dislike

Can be crowded
Transportation planning needed

Frequently Asked Questions

🚇 🗺️ Getting There

The most common way to reach Purmamarca is by bus from Salta or Jujuy. Buses depart regularly and the journey offers scenic views of the Quebrada de Humahuaca. If you're coming from Salta, expect a journey of around 3-4 hours. From Jujuy city, it's about 1.5-2 hours. Renting a car is also an option for more flexibility, especially if you plan to visit other towns in the region. TikTokReddit

Yes, it's definitely possible to visit Purmamarca without a car. The town itself is very walkable, and you can take local buses to nearby attractions like the Salinas Grandes. However, having a car offers more freedom to explore at your own pace and visit more remote spots. TikTokReddit

Buses are the most convenient way to travel between Purmamarca and Tilcara. The journey is short, typically around 30-45 minutes, and buses run frequently throughout the day. This makes it easy to do day trips or move between accommodations. TikTok

The drive to Salinas Grandes from Purmamarca takes approximately 1 hour, often via the scenic Cuesta del Lipán. It's a popular day trip, and many visitors combine it with exploring Purmamarca itself. TikTok

While ride-sharing services are not common in Purmamarca, you can usually find local taxis for shorter trips within the town or to nearby points of interest. It's advisable to arrange these through your accommodation or ask locals for recommendations. TikTok

🎫 🎫 Tickets & Entry

No, the Cerro de los Siete Colores is a natural landscape visible from the town and surrounding areas. You don't need a ticket to view it. However, there might be a small entrance fee for the Paseo de los Colorados trail. Instagram

The artisan market in Purmamarca's main plaza is generally open daily from morning until evening. The exact hours can vary slightly, but it's usually bustling throughout the day, especially during peak tourist times. TikTok

Yes, there is an entrance fee for Salinas Grandes. Upon arrival, you'll purchase a ticket and are typically assigned a guide who will lead you through the salt flats, explaining its formation and history. TikTok

Yes, guided tours are available in Purmamarca. You can find local guides in the main plaza who offer walking tours of the town and surrounding areas, including the Cerro de los Siete Colores and Paseo de los Colorados. Instagram

It is highly recommended to book accommodation in Purmamarca in advance, especially during peak tourist seasons and holidays. Hotels in Purmamarca Argentina can fill up quickly, and booking ahead ensures you get your preferred lodging. Instagram

🎫 📍 Onsite Experience

The absolute must-sees include the iconic Cerro de los Siete Colores, a walk through the Paseo de los Colorados for stunning views, and exploring the vibrant artisan market in the main plaza. Don't miss the historic church and the Algarrobo Histórico. TikTokInstagram

The best way to experience the Cerro de los Siete Colores is by walking the Paseo de los Colorados trail, which offers various viewpoints. You can also admire it from the town itself, especially from the Mirador El Porito. Visiting in the morning or late afternoon provides the most dramatic lighting. Instagram+1

Absolutely! The Paseo de los Colorados is a popular hiking loop that takes you through the colorful hills surrounding Purmamarca. It's a relatively easy hike offering spectacular vistas. Instagram+1

The artisan market in Purmamarca offers a wide array of local crafts, including colorful textiles like ponchos and blankets, handmade pottery, silver jewelry, wooden carvings, and traditional musical instruments. TikTokInstagram

Yes, Purmamarca is perfect for a short visit. In just a few hours, you can walk through the town, see the Cerro de los Siete Colores, browse the market, and get a feel for its charm. Many day-trippers from other towns in Jujuy visit Purmamarca. Instagram

🍽️ 🍽️ Food & Dining

You must try traditional Andean dishes like llama meat, locro (a hearty stew), and empanadas. Also, don't miss the 'tortas asadas' (grilled cakes) and regional sweets. Many restaurants offer these specialties. Instagram

Popular dining spots recommended by visitors include Los Morteros, Bien me Sabe, and El Mesón, known for their local cuisine and atmosphere. Many smaller eateries and cafes also offer delicious regional food. Instagram

While traditional Andean cuisine is meat-heavy, you can often find vegetarian options like vegetable empanadas, quinoa dishes, and salads. It's always a good idea to ask about ingredients when ordering. Reddit

'Tortilla a la parrilla' is a type of grilled flatbread, often made with corn or wheat flour, and sometimes served with cheese or other toppings. It's a popular snack or side dish in the region. Instagram

Purmamarca primarily focuses on traditional Argentine and Andean cuisine. While you might find some international influences in certain dishes, the main culinary experience revolves around local flavors and ingredients. TikTok

📸 📸 Photography

The Cerro de los Siete Colores is the star, especially from the Mirador El Porito and the Paseo de los Colorados trail. The colorful adobe streets, the main plaza with its artisan stalls, and the surrounding landscapes offer endless photo opportunities. Instagram+2

The best times for photographing the Cerro de los Siete Colores are during the golden hours: early morning and late afternoon. The low-angle sunlight brings out the vibrant colors and creates beautiful shadows. TikTokInstagram

Regulations regarding drone usage can vary and are subject to change. It's advisable to check with local authorities or your accommodation for the most up-to-date information on drone restrictions in Purmamarca and surrounding natural areas. Instagram

A versatile lens (like a 24-70mm equivalent) is great for landscapes and street photography. A wide-angle lens is useful for capturing the vastness of Salinas Grandes and the hills. Don't forget extra batteries and memory cards, as you'll be taking a lot of photos! Instagram

Locals often recommend the view from the Mirador El Porito for a classic shot of the Cerro de los Siete Colores. The winding adobe streets, especially Calle Lavalle, also offer picturesque scenes. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Purmamarca is a wonderfully engaging destination for families. The Cerro de los Siete Colores is like a giant natural playground, and the Paseo de los Colorados offers a manageable hike with plenty of interesting rock formations to discover. The artisan market in the plaza is also a hit with kids, offering colorful souvenirs and a lively atmosphere. TikTokInstagram

Consider a day trip to Salinas Grandes, where the vast white expanse is a unique sensory experience for children. Just be sure to pack plenty of sun protection and snacks. Many accommodations in Purmamarca are family-friendly, offering comfortable stays for those traveling with little ones. TikTok

🚶 Budget Travelers

Purmamarca can be explored on a budget, especially if you focus on its natural beauty and local culture. The main attractions, like the Cerro de los Siete Colores and the town's streets, are free to explore. Opt for hostels or guesthouses for affordable accommodation. TikTok

Eating at local eateries and trying empanadas or regional stews is more budget-friendly than upscale restaurants. Utilize the public bus system for transportation to nearby towns and attractions like Salinas Grandes, which is more economical than private tours or car rentals. TikTokReddit

📸 Photographers & Content Creators

Purmamarca is a photographer's paradise, offering endless opportunities for stunning shots. The Cerro de los Siete Colores is the star, best captured during the golden hours for dramatic lighting. Explore the Paseo de los Colorados for unique perspectives and the charming adobe streets for atmospheric street photography. Instagram+2

Don't miss the chance to capture the vibrant artisan market and the surreal landscapes of Salinas Grandes. Consider bringing a wide-angle lens for sweeping vistas and a prime lens for detailed shots of the crafts. The town's unique architecture and the surrounding colorful mountains provide a rich visual narrative. Instagram

Deep Dives

In-depth insights and expert knowledge

The Magic of the Cerro de los Siete Colores

The Cerro de los Siete Colores is the undisputed icon of Purmamarca. This stunning geological formation gets its name from the distinct layers of sediment, each representing a different geological era, which create a vibrant spectrum of colors. The best way to appreciate its grandeur is by taking the Paseo de los Colorados, a scenic loop trail that winds through the hills surrounding the town. This hike offers numerous vantage points, allowing you to capture the hill from various angles and witness its changing hues throughout the day. Instagram+1

Many visitors find that the colors are most vivid during the golden hours of sunrise and sunset. The low-angle sunlight illuminates the mineral-rich layers, making the reds, purples, greens, and yellows pop. For photographers, this is the prime time to capture the magic. Even from the town itself, particularly from viewpoints like the Mirador El Porito, the Cerro de los Siete Colores provides a breathtaking backdrop. TikTokInstagram

Beyond its visual appeal, the Cerro de los Siete Colores is deeply connected to the local culture and history. It's a symbol of the region's natural beauty and a testament to the geological processes that shaped the Quebrada de Humahuaca. Respecting the natural environment and staying on marked trails is crucial to preserving this natural wonder for future visitors. TikTok

Exploring the Artisan Heart of Purmamarca

Purmamarca's main plaza is the vibrant heart of its artisan culture. Here, local craftspeople display their wares, offering a sensory feast of colors, textures, and traditional designs. You'll find an incredible array of handmade goods, from intricately woven textiles like ponchos, blankets, and bags, to unique pottery, carved wooden items, and silver jewelry. TikTokInstagram

Interacting with the artisans is a rewarding experience. Many are happy to share stories about their craft and the inspiration behind their designs. It's a fantastic opportunity to purchase authentic souvenirs and directly support the local community. Remember that bargaining is common, but always do so respectfully. TikTok

Beyond the plaza, the charming adobe streets of Purmamarca, like Calle Lavalle, are lined with small shops and galleries that also showcase local art and crafts. Taking a leisurely stroll through these streets allows you to discover hidden gems and appreciate the traditional architecture that complements the vibrant artistic scene. Instagram

Day Trip to Salinas Grandes

A visit to Purmamarca is often complemented by a day trip to the Salinas Grandes, one of Argentina's most spectacular salt flats. Located about an hour's drive away, the journey itself is an adventure, often involving the scenic Cuesta del Lipán, a winding mountain pass with breathtaking views. TikTok

Upon arrival at Salinas Grandes, you'll be struck by the vast expanse of white, stretching as far as the eye can see. The unique hexagonal patterns formed by the salt crystals create an otherworldly landscape, perfect for photography. Visitors are typically assigned a guide who leads them onto the salt flats, explaining the geological formation of the area and its historical significance. TikTok

It's important to be prepared for the conditions at Salinas Grandes. The sun is intense, and the salt can be blinding, so sunglasses, sunscreen, and a hat are essential. The altitude can also be a factor, so staying hydrated is recommended. The experience of walking on the seemingly endless salt flats is truly unforgettable. TikTok

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